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December 2017

Branding for small Utah Businesses is important

Utah Small Businesses: “Simplify Your Marketing”

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Investors now welcome Utah-based companies to the investing table since many technology/software businesses like Qualtrics, Pluralsight, and Domo had risen over $1 billion (New York Times).


So, how does this affect your small business? Customers and investors compare your digital marketing to Utah technology powerhouses and see that you’re lagging.


Small businesses need to step up and refresh their digital marketing games to match big businesses’ credibility and online presences. Owners need to simplify their marketing: rediscover and specify their brands, implement modern tactics, and track and improve the customization of those tactics.

  1. Rediscover and Specify Your Brand

Branding: one of the most important aspects of your small business. Without a specific brand, buyers can’t distinguish your company from competitors. A good brand builds credibility, loyalty, and an emotional connection to customers. Ultimately, well-developed brands push customers to “see you as the sole provider to their solution or need,” (The Balance) and motivate them to buy.

As Lake stated, “A brand should require very little thought and contemplation.” Example: Utah’s new brand, the “Silicon Slopes,” relates Utah’s tech prowess to Silicon Valley’s while highlighting its unique qualities.


      2. Implement Modern Tactics

Modern marketing tactics for small businesses

Today, your small business needs to have a powerful online presence to reach potential customers. Also, matching big businesses’ modern tactics, such as captivating content, social media marketing, SEO (Search Engine Optimization), and intriguing web design, while employing cost-effective strategies, is essential for any small business. However, owners rarely succeed in implementing, continuing, and updating their tactics and strategies; often, they cut digital marketing first to save money and stress.

Attention: effective digital marketing does not entail breaking the banking and stressing you out! Big Red Jelly helps you determine specific tactics and strategies for your business and fulfills all your digital marketing needs, from captivating content and social media marketing to web design and SEO.


   3.  Track and Improve Customization of Tactics

Remember, all businesses and industries differ from one another. Therefore, your business needs to customize digital marketing tactics and strategies to match your needs and customer base. Then, you should track tactics’ progress to prevent funds from going to waste. Once you have gathered tracking information, you can tweak or change tactics, depending on success, to make each dollar count.

Small businesses, hit the reset button! Simplify your marketing: rediscover and specify your brand, implement modern tactics, and track and improve customization of tactics. You’ll save money and increase revenue without increasing your stress level (with Big Red Jelly’s help)!

Was William Wallace Good At Photoshop?

Was William Wallace Good At Photoshop?

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Could Ragnar Lothbrok hold his own in a rap battle? Was Cleopatra a talented billiards player?


While these questions sound fantastic, or childish, the implications could teach us more about ourselves, and about our lives, than we first believe.


Well, was he?


It’s a serious question. And I’m going out on a limb here, but I’m guessing most of you answered “no.” Why?

What data do you have? Your supporting facts, your evidence for your position? Could you test your hypothesis? How did you arrive at your conclusion? Surely you performed repeatable tests, maybe sent out a survey.

The thing is: scientifically, you can’t prove either way whether William Wallace was good at Photoshop. It’s an untestable and unrepeatable hypothesis, so by definition our answer must be “we don’t know.”

Therefore, we can’t prove if Napoleon Bonaparte had skateboarding talent. Or if Julius Caesar had unrealized “sick rap skills” that were “fire.”

What does this mean? Why is this question important?


Let’s ignore the implication this question might have on scientific theory, technology or the human brain.

I want to focus on what this question implies regarding our fundamental perception of what “talent” is.

Across dictionaries, the definition of talent is some form of “natural aptitude or skill.” It was also an ancient form of currency (and by extension has religious symbolism); we’ll ignore that too.

Let’s look at the word “natural.”

How can you have a “natural” talent for something that is “unnatural”? Is it natural for us to curl our fingers over a keyboard and type? No, that’s why it hurts if you do it too long. But people have a talent for that, apparently.

Let’s get rid of it.


So, we can boil it down, and hopefully agree, on a definition similar to: “an aptitude or skill inherent in an individual.”

Talent, teamwork, finding what you're good atWhat does this mean? Assuming we all have interest, or skill, in at least one medium of artistic expression. In my mind, this means that a talent isn’t necessarily being extremely proficient in one program or sport. Rather, it means that all of us have thousands of different skills, habits, ticks or thought processes, and the combinations of those skills make us more or less talented with certain things.

Think about it like you’re building a car. With a budget of $10,000, what kind of car could you build? What parts would you focus on, what aspects would you sacrifice in favor of others? If you’re building a drag racer, you’re going to focus on different things than if you’re building a rally car.

The same is with your body and mind. When you were born, and during childhood, your body had a “budget” to keep in investing those precious developmental resources. As a result, you are a unique combination of billions of possibilities that make you more talented, more attracted and better with certain tasks than others.

The rest of your life, then, is a giant scavenger hunt. The “search for happiness” others talk about is simply the act of looking at your set of combinations, and matching them with jobs, hobbies or activities which match them, because those are the ones in which we’ll enjoy most.

How’s your scavenger hunt going?

(First shared on The Latest: https://thelatest.com/tlt/6178)