Investors now welcome Utah-based companies to the investing table since many technology/software businesses like Qualtrics, Pluralsight, and Domo had risen over $1 billion (New York Times).
So, how does this affect your small business? Customers and investors compare your digital marketing to Utah technology powerhouses and see that you’re lagging.
Small businesses need to step up and refresh their digital marketing games to match big businesses’ credibility and online presences. Owners need to simplify their marketing: rediscover and specify their brands, implement modern tactics, and track and improve the customization of those tactics.
- Rediscover and Specify Your Brand
Branding: one of the most important aspects of your small business. Without a specific brand, buyers can’t distinguish your company from competitors. A good brand builds credibility, loyalty, and an emotional connection to customers. Ultimately, well-developed brands push customers to “see you as the sole provider to their solution or need,” (The Balance) and motivate them to buy.
As Lake stated, “A brand should require very little thought and contemplation.” Example: Utah’s new brand, the “Silicon Slopes,” relates Utah’s tech prowess to Silicon Valley’s while highlighting its unique qualities.
2. Implement Modern Tactics
Today, your small business needs to have a powerful online presence to reach potential customers. Also, matching big businesses’ modern tactics, such as captivating content, social media marketing, SEO (Search Engine Optimization), and intriguing web design, while employing cost-effective strategies, is essential for any small business. However, owners rarely succeed in implementing, continuing, and updating their tactics and strategies; often, they cut digital marketing first to save money and stress.
Attention: effective digital marketing does not entail breaking the banking and stressing you out! Big Red Jelly helps you determine specific tactics and strategies for your business and fulfills all your digital marketing needs, from captivating content and social media marketing to web design and SEO.
3. Track and Improve Customization of Tactics
Remember, all businesses and industries differ from one another. Therefore, your business needs to customize digital marketing tactics and strategies to match your needs and customer base. Then, you should track tactics’ progress to prevent funds from going to waste. Once you have gathered tracking information, you can tweak or change tactics, depending on success, to make each dollar count.
Small businesses, hit the reset button! Simplify your marketing: rediscover and specify your brand, implement modern tactics, and track and improve customization of tactics. You’ll save money and increase revenue without increasing your stress level (with Big Red Jelly’s help)!