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April 2018

Cheap web design and web development wordpress websites for small businesses

Rich Millennial, Poor Millennial

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A new study shows that nearly half of millennials in the USA have $0 in savings.

 

The same report shows that the number of millennials who have significant savings put away has increased. What’s going on? Who is to blame? Grab your pitchforks, people. Let’s do this.

 

 

If you’re active on LinkedIn or other financially-focused websites, you’ve probably seen this Bank of America report released today.

In short, almost 50% of the “millennial generation” have nothing in a savings account. While a growing number of the same demographic have large amounts of savings. The group in the middle is disappearing. So if you’re a millennial, statistically you either have a lot put put away, or nothing at all.

What does this mean?

It means that the generalization that millennials are bad at saving is more true than before, but also more false. Sorry to say, but stereotypes exist for a reason. The generalization of twitch-streamers, YouTube millionaires, adults living in mom’s basement, and avocado toast with a Starbucks latte seems to have some basis in fact.

A few charts to highlight the study:

 

© GOBankingRates

Graph about millenials

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Now, the discussion regarding causation and correlation is one we don’t have time (or the word count limit) to address here. But the fact that two different banks found the same data in reputable studies shows that something is happening.

Granted this study doesn’t compare the numbers with other generations. Or even other generations at the same point in their timeline. That data is easy to find, and I assume that it would be very different than these data.

So, the question:

Who do we blame for this growing disparity?

The answer:

Nobody. Sometimes life just sucks, that’s guaranteed. Are some millennials just terrible at cash management, putting away savings, or self control? Definitely. Are some the victims of some financial disasters? Of course. Maybe it’s just a reflection of the changing lifestyles of the generation. The fact that the number of those who have significant savings is also increasing shows that nobody is out to “get” the millennials. That there is no grand conspiracy to keep them poor forever.

I attended a devotional at which Mitt Romney spoke in 2014, at one point he mentioned: “The self-help guides that I read said I was doomed, because they claimed that in order to have a successful life, you had to have a clear goal in mind and then work relentlessly toward that goal. But that isn’t how life worked out for me. As a matter of fact, almost nothing I have done in my career was planned in advance.”

(Cue the comments about “taking advice from a millionaire on how poor millenials should save money is stupid. 1% this and 99% that.” That’s not the point of the quote and you know it. Stay focused, people!)

Maybe we should stop looking for people to blame, and instead focus on ourselves and how to make our lives, and the lives of those around us, happier, better, and more prepared for the hard times in life. Life is unpredictable and we’re all in this together.

(First appears on The Latest)

Cheap Social Media for Restaurants

Restaurant Marketing And Branding

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Calling all Restaurants!

 

Restaurants have an uphill battle at acquiring customers; it is harder today than ever before. Rarely customers will come into your restaurant without checking your online presence and later telling their friends about their experience.

 

What can your restaurant do to increase customer traffic?

 

Upgrade Your Social Media

  • People love photos of food, and their first stop for them is social media. From customer favorites to daily specials, show off your chefs’ creations. No need for a professional camera; you can use the one on your phone. Make sure to focus straight on the food and find indirect natural lighting for the best results (Serious Eats, 2015). Don’t forget to encourage customers to tag your restaurant in their own foodie photos!

 

  • Have a special event or promotion? Social media is the easiest and cheapest way to communicate this information to potential and current customers. Online-only promotions can help increase your customer following.

 

  • Viewers welcome and expect creativity on these platforms. Your account must have a variety of post types; without it viewers will lose interest and unfollow you. Whether you introduce one of your staff members or show a chef making a recipe, any ideas can improve your following and customer base (Thompson, 2017)

 

Restaurant Photography

Loyalty, Loyalty, Loyalty

  • Once you gain a customer, keep them! Retaining customers saves money as they are cheaper than acquiring new ones (Gallo, 2014). Also, these loyal customers often spread good words about your restaurant and bring in new customers without any cost to you.

 

  • Make a loyalty program. Not only can customers receive rewards from visiting your restaurant or purchasing food or drinks, you can include social media tasks in that programs. For example, have them check in at your restaurant, tag the restaurant in their photos, or like/comment on the restaurant’s posts.

 

  • A customer loved your restaurant? Ask if they will write an online review. Not only will this add to your positive reviews, the reviewing customer is more likely to hold their opinions of you for longer and spread them on to others (Cialdini, 2001).

 

  • A customer didn’t love your restaurant? Offer them ways to express their negative opinions before they take them online. Whether you distribute review request cards or speak with them in person, reducing their negative opinions before they leave the restaurant will also reduce their negative online reviews (Wenzi, 2016). Any press is not necessarily good press for restaurants.

 

Overall, restaurants need strong and creative social media accounts to bring in customers. To retain them, rewarding loyalty and feedback goes a long way. To learn more about specific restaurant branding and marketing tactics, learn more here!