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Monthly Archives

April 2019

The YouTube Sensation

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The YouTube Sensation

 

It is no secret how popular YouTube is these days as it is the third most visited site on the Internet after Google and Facebook. Viewers use YouTube to watch music videos, how-to videos, cat videos, and other forms of entertainment. There is a YouTube video for everyone and for nearly every topic you can think of.

 

According to Brandwatch, in 2015, 18-49 year-olds spent 4% less time watching TV while time on YouTube went up 74%. Traditional methods of information and entertainment are being left in the past while YouTube is completely in the future. With this rising popularity, businesses may find way more success with younger generations by building a presence on YouTube rather than implementing ads on any TV channels. Many companies are also now trying their hand at creating different show series specifically designed for YouTube.

 

But why is YouTube so popular? Isn’t it just a silly media site for millennials? Part of the appeal is that the platform not only features videos created by professional businesses and musicians, but a large portion of the content is created by “YouTubers.” These YouTubers are everyday people who create videos on a variety of topics as a hobby, and for some, as a career. For many viewers, these creators have a real influence as they give advice, inspiration, “life hacks”, and laughter.

So don’t underestimate the power of YouTube. YouTube is not a silly site just for teenagers to waste time. The platform has an enormous reach that can help spread awareness, provides real careers and incomes, and even gives viewers guidance in their lives. Who knows what else YouTube will grow to be in the future?

Not Just A Game

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Virtual Reality (VR) is a computer-generated experience that simulates a 3D environment that is interactive and lifelike. Many people consider VR to be just a fun game to play, but there are many useful purposes that VR can serve.

Education

According to EdTechTimes, VR provides equity within the classroom. To students who are at low-income schools, VR can provide opportunities and experiences they couldn’t have otherwise. With VR, students are able to experience historical events, tour museums, and more. This allows for invaluable educational gains for schools with constricting budgets.

Mental Health

VR can be implemented in therapy sessions for people with mental illnesses such as anxiety and schizophrenia. The simulations are able to generate different scenarios that cause people distress. They then use the VR to confront their fears and anxieties, while still being in a safe place. According to an article in Science News, VR therapy can be equally effective or more effective than traditional therapy.

Pain Management

Thousands of people in America face acute illnesses which cause them pain every day. Rather than relying on opioids for pain management, doctors and scientists work to find other options. VR experiences can offer a distraction to patients and take their focus away from any pain they may be experiencing.

To some, VR is just a game. But to many, this technology can make a real positive difference in their lives. VR has the capability to teach, heal, and comfort.  Next time you play with VR, think of what it can do for you and what it can do for the world.

Where You Should Pull Your Content From for Social Media Posts

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Where You Should Pull Your Content From for Social Media Posts

 

When managing a social media account, you want engaging and exciting content for your followers. You want to pull them in and lure them to buy your product or service.

With so many people viewing social media for hours daily, you want yours to stand out. So where do you get the driving content? Here is a list of places to get that content from.

Blogs

If your company already writes a blog and posts it on the company website, this is great content to share. Take a snippet from the article and use it as a teaser. Then add the same photo and link the social media post to the actual blog post. This will not only be engaging and intrigue your audience but also drive traffic to the actual website.

Reviews & Testimonials

If you are on Google, you most likely have reviews. It is even better if you have testimonials on your website already that you can use. Simply make a graphic in Canva or Adobe and post it with the review and testimonials. This is a great way to build community and really show that you love those reviews.

Products & Services

You have products and services. SHOW THEM OFF! Show your work to your social media followers. This has the potential to gain more customers and get you more leads. Plus it shows how amazing your products and services are. So don’t hesitate with that! Show it off and show it off well.

Tags

Showcase people that tagged you throughout the past month. Do reposts of these original posts. This also helps build community and helps you grow. Plus it makes your followers happy to be showcased!

Team & Projects

Show off your amazing team and the work that they do. They work hard to produce your services and products. Don’t hide them from the spotlight. Put them in the limelight and really thank them for all they do.