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Monthly Archives

June 2019

Empowering BRJ Women Rise Above

By | Marketing, People | 2 Comments

Marketing is known to be the preferred occupation of many aspiring businesswomen. The attraction stems farther than traditional perceptions as strong quantitative skills, good education and a strong role model can help convert the attraction into professional success. 

Big Red Jelly prides themselves in having a female dominant staff, and we had the opportunity to interview these successful women about the industry. 

Kat, Digital Media Intern

Although marketing contains many dimensions, the use of creativity and vision is what draws many people in as you are able to turn your own ideas into professional work. Kat, a Digital Media Intern spoke on what got her into marketing saying, “I have always had a creative mindset, and in marketing, I am able to think differently pool resources and network with different types of people.”

She expanded and said that marketing has pushed her to think outside of her own mindset and gain skills she can use for the rest of her life. The interactive spirit is alive in marketing, you enjoy understanding people and their needs. Women are known to excel in collaboration and pulling together integrated marketing is real art. 

 

Nicole, the Director of Online Advertising and Client Happiness

Digital marketing is ever present being that our world runs off technology and if you want to stay competitive and relevant, you have to implement some form in your business. 

Nicole, the Director of Online Advertising and Client Happiness expressed her thoughts on digital marketing saying, “It is here to stay, I enjoy social media and I have always been intrigued by the ads I was seeing on social media.” 

She is now able to physically make things that are visually captivating for clients and stresses that if you see something that is not visually pleasing, people won’t click on it.

 

MK, the Director of Photo & Video and Jellylicious Culture

We live in a world where the business working population is predominantly male, and with that, there can come challenges women have to face. It’s important to note that more than half of Forbes’ 50 most influential CMOs of 2018 are women, showing that at the end of the day, women overcome the adversity. 

MK, the Director of Photo & Video and Jellylicious Culture spoke on how she has remained focused on her goal of working in digital media by “Thinking about how everyone in the workplace is equal and seeing the good in her co-workers.”

She has enjoyed taking a step back and looking at all the women she works with and seeing all the different skills and personalities she has the opportunity to work with.

Makayla, the Director of SEO, Email Marketing, Blogging and Reports

It can be easy to get discouraged, for instance, when your professors only use he/him pronouns, but if you remember to stay focused on your work, you only come out stronger. Our society is changing and paying more attention to women’s roles, so the future is bright. 

Makayla, the Director of SEO, Email Marketing, Blogging, and Reports said, “A big challenge is getting your voice heard and people respecting and validating what you say.” She finds it important to always have confidence in your ability and show that you belong in this field. 

 

 

 

Emmy, Digital Media Intern

Although having an education can be helpful, having good role models can make a world of a difference in the marketing field. 

Emmy, a Digital Media Intern, thought about what advice she would give to a young lady who is looking to get into professional marketing and said, “you have to look at what you value and be able to take your hard skills and compliment them to your soft skills.” She saw marketing as a path for her to be a leader as she is able to bring her hard technical skill and aesthetic ability in photography together. 

 

 

 

Sierra, the Director of Social Media and Design

There are many experiences you can become involved in to further your career in marketing and become a better marketer. Sierra, the Director of Social Media and Design recommends that you do as many internships as possible because it can lead to what you really love to do. She said, “get marketing experience now by working in customer service, so you are able to understand people better and how to work with others”. 

Women who are in the marketing field are driven and work hard to constantly perfect their skill. Women supporting other women to succeed in marketing is very prominent and the reason why so many advances in their career. We need to remind women everywhere that we are capable of working in a competitive environment and have to ability to reach consumers in a meaningful way. 

 

 

The Top 5 Marketing Books That You Should Read This Year

By | Marketing | No Comments

The Top 5 Marketing Books That You Should Read This Year

Almost all of the world’s best marketers have written about their experiences. We have an amazing opportunity to learn from their successes and failures first hand. In these books, business leaders, entrepreneurs, and marketers teach us the importance of understanding the purpose of having a marketing strategy that works. So listen up, and start reading!

 

The Icarus Deception by Seth Godin

In his book, Seth Godin does a great job of pushing readers towards thinking outside the box. He emphasizes that you need to always move forward, even without a map. These are critical skills for any marketer looking to get ahead. He emphasizes that conventional wisdom, conformity and fitting the mold are a surefire path to mediocrity.

 

Hooked: How to Build Habit-Forming Products by Nir Eyal

Once you’ve created a product that people are using daily, you know you have found the secret to marketing success. With Eyal’s background of behavioral design research, he is able to explain to his readers that there is a pattern to creating services and products that catch attention and become essential to the consumer.

Influence: The Psychology of Persuasion by Robert Cialdini

Every marketer knows deep down that work it takes to getting someone to say yes is the very core of marketing. People are constantly being pulled in a thousand different directions for their attention and money. In Cialdini’s book, he breaks down how and why people say yes to certain marketing campaigns and no to others.

How Brands Become Icons by Douglas B. Holt

Harvard Business School Professor, Douglas B. Holt explains what marketers need to understand if they want to communicate an authentic brand that truly resonates with customers. He provides tips on cultivating a marketing strategy that goes above and beyond to establish a meaningful brand connection with customers.

The Undoing Project by Michael Lewis

Michael Lewis’s book turns dense psychology about judgments and decision making into an intense page-turner. The Undoing Project does an excellent job of helping marketers understand the psychological background of consumers. Anyone who reads this book is guaranteed to edge out the rest of their marketing competition and get ahead.

 

The Evolution of Facebook

By | Marketing, Social Media | No Comments

The Evolution of Facebook

Facebook has more recently become one of the most effective tools for promoting an event. There are over 1.7 billion people and more than 47 million Facebook Events that have been created in the last year. Many event organizers and event marketers can attest that you have to work to promote your event in a way that makes yours stand out.

The younger generations who brought Facebook to life are now making a reappearance on Facebook specifically to see and respond to events. When you say you are interested in an event or going to an event, it automatically shares that to your feed.

Not only is this is an excellent way for friends and family to see what you are up to, but you are able to promote the event even more.

One of the very first steps in creating an event is to be sure a company page is set up beforehand and has a good following. When this is in place, you have an established audience of people who are interested in what your company provides.

Additionally, you should make the “Events” tab one of the very first tabs on the page’s timeline, that way people have easy access to your calendar of events. When you are going to publish an event, be sure to check “Publish New Events to Timeline” so your followers see when you create a new event.

Here are some ways to effectively create an Events page:

1. Creating the Event Page

A short and memorable event name is crucial in performing well, especially considering most people use their mobile device for Facebook. You should also chose a cover photo that is eye catching and exciting as it will show up when attendees share the event.

2. Ensuring the Details

Before you publish the event it’s important to input the correct information on where the event is being held with the time and date and selecting the correct event category so Facebook is able to recommend your event properly. Another good way to increase traffic is by adding tags that are connected to what your event is about.

3. Sharing Event on Facebook Page

A simple way of sharing your event is by clicking the dropdown under “Invite” and then clicking “Share to Page”. Organizers can also use Facebook’s “Preferred Audience” settings to market specific regions or to those who speak a different language. You can see if your ticketing or registration partner allows for you to become a Facebook Official Event and the event could then qualify for better search and News Feed recommendations.

4. Cross-promote Event

If you are working with other individuals, you do have the ability to add “Hosts” which can help generate more buzz and increase registrations.

5. Advertising

Facebook makes their money from advertisements and in turn have an easy to use advertising platform that organizers and event marketers can take advantage of. The Facebook Event Ads enable you to create a unique audience segment for your ad campaigns using customer contacts, website traffic, or mobile app.

Be sure you are staying up to date with the latest Facebook Events updates for the best strategies to get your event in front of as many people as possible.