The Evolution of Facebook
Facebook has more recently become one of the most effective tools for promoting an event. There are over 1.7 billion people and more than 47 million Facebook Events that have been created in the last year. Many event organizers and event marketers can attest that you have to work to promote your event in a way that makes yours stand out.
The younger generations who brought Facebook to life are now making a reappearance on Facebook specifically to see and respond to events. When you say you are interested in an event or going to an event, it automatically shares that to your feed.
Not only is this is an excellent way for friends and family to see what you are up to, but you are able to promote the event even more.
One of the very first steps in creating an event is to be sure a company page is set up beforehand and has a good following. When this is in place, you have an established audience of people who are interested in what your company provides.
Additionally, you should make the “Events” tab one of the very first tabs on the page’s timeline, that way people have easy access to your calendar of events. When you are going to publish an event, be sure to check “Publish New Events to Timeline” so your followers see when you create a new event.
Here are some ways to effectively create an Events page:
1. Creating the Event Page
A short and memorable event name is crucial in performing well, especially considering most people use their mobile device for Facebook. You should also chose a cover photo that is eye catching and exciting as it will show up when attendees share the event.
2. Ensuring the Details
Before you publish the event it’s important to input the correct information on where the event is being held with the time and date and selecting the correct event category so Facebook is able to recommend your event properly. Another good way to increase traffic is by adding tags that are connected to what your event is about.
3. Sharing Event on Facebook Page
A simple way of sharing your event is by clicking the dropdown under “Invite” and then clicking “Share to Page”. Organizers can also use Facebook’s “Preferred Audience” settings to market specific regions or to those who speak a different language. You can see if your ticketing or registration partner allows for you to become a Facebook Official Event and the event could then qualify for better search and News Feed recommendations.
4. Cross-promote Event
If you are working with other individuals, you do have the ability to add “Hosts” which can help generate more buzz and increase registrations.
Facebook makes their money from advertisements and in turn have an easy to use advertising platform that organizers and event marketers can take advantage of. The Facebook Event Ads enable you to create a unique audience segment for your ad campaigns using customer contacts, website traffic, or mobile app.
Be sure you are staying up to date with the latest Facebook Events updates for the best strategies to get your event in front of as many people as possible.