Marketing is known to be the preferred occupation of many aspiring businesswomen. The attraction stems farther than traditional perceptions as strong quantitative skills, good education and a strong role model can help convert the attraction into professional success.
Big Red Jelly prides themselves in having a female dominant staff, and we had the opportunity to interview these successful women about the industry.
Kat, Digital Media Intern
Although marketing contains many dimensions, the use of creativity and vision is what draws many people in as you are able to turn your own ideas into professional work. Kat, a Digital Media Intern spoke on what got her into marketing saying, “I have always had a creative mindset, and in marketing, I am able to think differently pool resources and network with different types of people.”
She expanded and said that marketing has pushed her to think outside of her own mindset and gain skills she can use for the rest of her life. The interactive spirit is alive in marketing, you enjoy understanding people and their needs. Women are known to excel in collaboration and pulling together integrated marketing is real art.
Nicole, the Director of Online Advertising and Client Happiness
Digital marketing is ever present being that our world runs off technology and if you want to stay competitive and relevant, you have to implement some form in your business.
Nicole, the Director of Online Advertising and Client Happiness expressed her thoughts on digital marketing saying, “It is here to stay, I enjoy social media and I have always been intrigued by the ads I was seeing on social media.”
She is now able to physically make things that are visually captivating for clients and stresses that if you see something that is not visually pleasing, people won’t click on it.
MK, the Director of Photo & Video and Jellylicious Culture
We live in a world where the business working population is predominantly male, and with that, there can come challenges women have to face. It’s important to note that more than half of Forbes’ 50 most influential CMOs of 2018 are women, showing that at the end of the day, women overcome the adversity.
MK, the Director of Photo & Video and Jellylicious Culture spoke on how she has remained focused on her goal of working in digital media by “Thinking about how everyone in the workplace is equal and seeing the good in her co-workers.”
She has enjoyed taking a step back and looking at all the women she works with and seeing all the different skills and personalities she has the opportunity to work with.
Makayla, the Director of SEO, Email Marketing, Blogging and Reports
It can be easy to get discouraged, for instance, when your professors only use he/him pronouns, but if you remember to stay focused on your work, you only come out stronger. Our society is changing and paying more attention to women’s roles, so the future is bright.
Makayla, the Director of SEO, Email Marketing, Blogging, and Reports said, “A big challenge is getting your voice heard and people respecting and validating what you say.” She finds it important to always have confidence in your ability and show that you belong in this field.
Emmy, Digital Media Intern
Although having an education can be helpful, having good role models can make a world of a difference in the marketing field.
Emmy, a Digital Media Intern, thought about what advice she would give to a young lady who is looking to get into professional marketing and said, “you have to look at what you value and be able to take your hard skills and compliment them to your soft skills.” She saw marketing as a path for her to be a leader as she is able to bring her hard technical skill and aesthetic ability in photography together.
Sierra, the Director of Social Media and Design
There are many experiences you can become involved in to further your career in marketing and become a better marketer. Sierra, the Director of Social Media and Design recommends that you do as many internships as possible because it can lead to what you really love to do. She said, “get marketing experience now by working in customer service, so you are able to understand people better and how to work with others”.
Women who are in the marketing field are driven and work hard to constantly perfect their skill. Women supporting other women to succeed in marketing is very prominent and the reason why so many advances in their career. We need to remind women everywhere that we are capable of working in a competitive environment and have to ability to reach consumers in a meaningful way.