Monthly Archives

October 2019

Big Red Jelly office with employees busy working on tasks.

What Exactly is Digital Marketing?

By Marketing, SEO, Social Media, Website No Comments

The first thing people think of when they hear digital marketing is social media. And they’re right. To an extent. But digital marketing is so much more than just social media. According to a post written on Hubspot.com, digital marketing encompasses all marketing efforts that use an electronic device on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. So let’s go over some of what this entails.

Search Engine Optimization (SEO)

Search engine optimization, or SEO, focuses on how your business ranks in search engines. Let’s say you own a local plumbing company. You’re just starting out and want to be within the first page if someone were to search “plumbing around me”. Through SEO, your business will be pushed to the first page. Things that factor into SEO are online reviews, page views, and search rankings. 

Content Creation

Through content creation, businesses are able to produce content related to their brand. Someone in digital marketing will write blogs, make videos, and even design a logo for a company. An example: let’s say you own a company based around mortgages. Through content creation, someone in digital marketing could write a blog about the different types of mortgages. Or make a video that involves their mortgage institution and why they decided to start a mortgage company. Content creation is vital in the digital age because it bridges the gap between companies and the online world.

Social Media

Social media management is the most common and very vital part of digital marketing. This involves every form of social media. Instagram, Facebook, LinkedIn, Twitter, etc. What goes into social media management though? Through social media marketing, businesses create brand awareness and help generate leads for your business. Digital marketers will manage your social media for you so you don’t have to. They create content calendars and post images and statuses for you. Through social media marketing, you can expect consistent and unique posts. 

Email Marketing

Email Marketing is useful when it comes to promotions. Companies can send out newsletters, give their customers discounts, offer loyalty programs, and welcome new customers. These are very helpful for companies that sell a multitude of products.

So the next time you hear the word “digital marketing”, hopefully, you will know what it is and that it’s more than just running social media. For more information, here’s a helpful video produced by Hubspot.

The Top 5 Advertising Books You Need to Read

By Marketing No Comments

Advertising is a vital component of marketing. Advertising is defined as the activity or profession of producing advertisements for commercial products or services. The earliest forms of advertising date back to ancient Rome when those on the street would advertise their products through speech. Fast forward to now, and there have been many books written about advertising. Here are the top 5 books on advertising that you need in your personal library.

 

1. Ogilvy on Advertising

 

Everyone in the advertising world has read this at some point in their lives. David Ogilvy is regarded as the father of advertising and this book clearly demonstrates why. In his book, Ogilvy details the dos and don’ts of advertising. Although he wrote this book decades ago, the tips he provides still hold true to this day. My personal favorite quote from his book is “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

 

2. Adland: A Global History of Advertising

 

“Adland” is an amazing book because it provides a closer look at the history of modern-day advertising. In it, you’ll find a detailed history of where advertising started and explores it through interesting moments in history like The Great Depression. It provides a closer look at key developments like the explosion of radio and television all the way to the exploration of digital media like podcasts. Mark Tungate does an amazing job of turning this book into a fun, creative journey.

 

3. My Life in Advertising and Scientific Advertising

 

This book is a must in the advertising industry. It is recommended to be read before you get into any form of advertising. In this book written by Claude Hopkins, you can expect to gain a clear understanding of what advertising is. Being regarded as the founder of modern advertising, Claude Hopkins wrote about his life in the advertising industry. In it, you can expect to learn things such as how to know your audience and how to properly advertise an item. When referring to this book, David Ogilvy once said “Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.”

 

4. Confessions of an Advertising Man

 

On the list again is a book written by Ogilvy himself. “Confessions of an Ad Man” is the essential guide to modern advertising. With chapters about how to manage advertising agencies to writing potent copy, this book is always on my table. I have reread this book multiple times myself and have paragraphs highlighted. This book has been revised in small ways to correct minor errors to help the book hold its relevance in the current generation.

 

5. The Art of Client Services: 58 Things You Should Know

 

Robert Solomon, an advertising executive wrote 58 things that anyone and everyone in client services should know. In “The Art of Client Services”, Solomon writes about his successes and failures in the advertising world. This book is geared toward anyone in advertising. Copywriters, researchers, planners, and art directors are just some of the professions that benefit from reading this book. With a newer revision, you can find chapters on technology in the new era. This book is for you if you’re trying to get ahead in the game or get back into the game. 

 

Big Red Jelly Announces Boost My Business Campaign 

By Marketing No Comments

Big Red Jelly, a company known for digital branding, is now offering a free service! With the Boost My Business campaign, Big Red Jelly will design a custom made business strategy for you. With the steps listed below, we’ll tell you how it works.

Step 1

Step 1 begins with your business name, current website (if you have one), and your email to 435-631-9968. Through this, we explore and audit your website, social media, and digital platform standing. You don’t have a website just yet? Just text us your business name, email, and industry! Through this, it will help us get the step in our process more smoothly!

Step 2

At this point in the process, it’s your job to sit back and relax! Our team of experts will get to work on your custom digital marketing strategy. After our digital marketing strategy has been finished, we will email the results back to you to review within 3 business days! 

Our top recommendations on what you can start doing today will help you rank higher on Google and other various search engines. With our simple website recommendations, you can improve your user experience and convert more traffic to loyal customers. We also provide an in-depth analysis of your current social media standing to give you easy steps to help share your brand like never before! 

Learn more about our happy clients and team here at www.bigredjelly.com or email us at info@bigredjelly.com.