Use Digital Tools
Google My Business
This platform is free, at least for now to use. This is your Google listing. So when you type in “best Chinese restaurant near me,” what pops up on your maps are different Google listings. Or you might see it on Google search. That is Google my business. If you have not gained access to your Google My Business account, or you have not verified your Google my business account, that should be a top priority. If you don’t know how to do that, shoot us an email. We can help you do that for free. Google My Business is probably the most important digital tool for a small or local business, especially if you are a brick-and-mortar store. Google My Business has been making some changes recently where if you’re in these service industries where you go to locations and service your customers at their location, Google My Business is also effective for you too. When you set up your Google My Business profile, you can actually dictate what your service area is. If you serve the entire state of Utah or serve your customers within a 25-mile radius of your zip code, that is a setting in Google My Business. They really are trying to create this social platform between customers and local businesses.