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BigRedJelly

Where You Should Pull Your Content From for Social Media Posts

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Where You Should Pull Your Content From for Social Media Posts

 

When managing a social media account, you want engaging and exciting content for your followers. You want to pull them in and lure them to buy your product or service.

With so many people viewing social media for hours daily, you want yours to stand out. So where do you get the driving content? Here is a list of places to get that content from.

Blogs

If your company already writes a blog and posts it on the company website, this is great content to share. Take a snippet from the article and use it as a teaser. Then add the same photo and link the social media post to the actual blog post. This will not only be engaging and intrigue your audience but also drive traffic to the actual website.

Reviews & Testimonials

If you are on Google, you most likely have reviews. It is even better if you have testimonials on your website already that you can use. Simply make a graphic in Canva or Adobe and post it with the review and testimonials. This is a great way to build community and really show that you love those reviews.

Products & Services

You have products and services. SHOW THEM OFF! Show your work to your social media followers. This has the potential to gain more customers and get you more leads. Plus it shows how amazing your products and services are. So don’t hesitate with that! Show it off and show it off well.

Tags

Showcase people that tagged you throughout the past month. Do reposts of these original posts. This also helps build community and helps you grow. Plus it makes your followers happy to be showcased!

Team & Projects

Show off your amazing team and the work that they do. They work hard to produce your services and products. Don’t hide them from the spotlight. Put them in the limelight and really thank them for all they do.

So, you’ve got a personal brand, now what?

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So, you’ve got a personal brand, now what?

You’ve seen the articles and blogs, “7 Things You Can Do To Build An Awesome Personal Brand” or “The Complete Guide To Building Your Personal Brand.” You might be feeling decently content now that you’ve expended countless hours building your social media network and possibly spending some spare change for your personal website, but the party is just getting started. Let me first clarify that you are never fully finished when it comes to building your personal brand. It’s a living, breathing creature that is continuously evolving and changing with you as you develop and progress. That being said, there is a point when it’s fully matured, if you will, and ready to be put to use. There’re more methods to use your personal brand, but we’re going to try to discuss a few of the obvious ones here.

Take it from Jeff Bezos, “Your brand is what people say about you when you’re not in the room.” That’s assuming, of course, that people are talking about you. Hopefully they are and hopefully it’s something you can be proud of, but don’t let people just talk about your brand when you’re not around. Initiate the conversation yourself. You’ve worked hard to develop your own personal brand, now it’s time to put it on display.

Using your brand to get what you want

Let’s address the obvious: getting that job. Use your personal brand and particularly your online portfolio when applying for a new job. “Of all executive recruiters, 90 percent say they conduct online research of candidates.” Make their job easy, give them your brand, give them your personal website and with it, give them a lasting impression.

You should look at that raise you’ve been waiting for or that promotion that is long overdue similarly to applying for a job. If you’re pitching for a raise to your supervisor, incorporate your personal brand and portfolio as convincing evidence and to add weight to your proposal.

Using your brand to build your network

Your brand should be something worth sharing. If it’s not, then maybe you need to reevaluate it. All of the components of your personal marque; social media profiles, personal website, and even business cards should all be interconnected and operate together to perform a specific function. That can be generating leads, getting a job, or building your professional network. But be careful, “Blogs, social media and other web-based content are effective networking channels, but entrepreneurs often use these instruments solely for marketing their services and products. Coming across as self-promotional is  not helpful to your personal brand—and can turn potential connections off.

Using your brand to make you money

Let’s talk business, specifically small business owners or entrepreneurs. Let’s clear something up, your personal brand is stronger than your business’ brand.  Your employee’s individual brands are several times more powerful than your personal brand or your business’ brand. So, put it to use. Brand messages are re-shared 24 times more frequently when posted by an individual as opposed to a cooperate brand. Employ your personal brand to promote your business. Share the same content you are trying to share via digital marketing or advertising on your personal social media or in your personal blog/newsletter. On that note, use your employees’ brands where possible, “content shared by  employees receives eight times more engagement than content shared by brand channels.”

Sales representatives who employ social media as part of their sales techniques outsell 78 percent of their peers. As a freelancer, your brand is everything, it’s essentially what you’re selling. If you’re a photographer, you aren’t selling photos, you’re selling the specific skill set that you have to make amazing photos. Use your personal brand as an exhibit of what it’s like to work with you and to experience what you do.

Put your personal brand to work because it’s more impactful and valuable than you think. The more you actively use your personal brand, the more you will grow, refine, and polish it. Your personal brand can be whatever you want it to be, but don’t forget that more than anything, your reputation is your brand. “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook.

Best Utah restaurants

The Exploding Utah Foodie Scene

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Food isn’t just something we eat, its a hobby. Especially for us foodies. We love to take pictures of our food, try new food, and even cook delicious food. We just love food!

Salt Lake City restaurant marketing

So being in a community that has the same passion for food that you have, makes being a foodie even more fun. You get to post and share your pictures and experiences with other food lovers, and even learn about new places that just have to go on your “try next” list. Being apart of the Utah Foodie Facebook group gives you a place to get the latest information about the ever growing Utah food scene. This group was created for the sole purpose of spreading great news, updates, insights, and opinions about Utah’s growing local food scene.

Marketing for bars and restaurants in Utah

 

 

Utah is currently booming with fantastic restaurants that some foodies don’t even know about.  Did you know that people come from all over the country just to try the food from places like La Callie, Market Street Grill, Cucina Toscana, etc. and they are right in our backyard! Utah is also equipped with incredible, breathtaking scenery that just completes a supreme meal. Take a look at La Callie for example? Not only do you get this mouthwatering food, but you also get to enjoy this spectacular view.

 

There are so many place like this in Utah and having a community to share it with makes it even better. So share your pictures and share your experiences, cause trust me, we all want to see them!