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Wix vs. WordPress

How to Know Where to Build Your Website: Wix vs. WordPress

By Uncategorized No Comments

You’ve decided to build your website but first, you need to decide where to build it. There are many different places to build your website these days but our favorite two here at Big Red Jelly are Wix and WordPress. These are two very different platforms but when it comes to deciding between them there is no right answer — it all depends on what your business needs. Read below to learn more about Wix vs. WordPress.

Wix vs. WordPress 

Wix and WordPress are two common platforms people use to build websites but they are actually very different from one another and have different uses. Wix is what is called a website builder which means that its purpose is to create easy to use websites. WordPress, on the other hand, is what is called a Content Management System (CMS). This means that you have a bit more flexibility in creating and managing your content. 

Use Wix if You’re Looking For Something Simple

Wix is a great option if you are looking for something simple. Wix is very easy to understand and presents you with a clear, beautiful website. It offers plugins and tools that are found in the most common businesses. If you aren’t too picky about how your website is set up and your business fits in a pretty common sector then Wix may be the way to go!  

Use WordPress if You Want Something More Customizable 

On the other hand, if you are looking for a more customizable, specialized feel to your website, then WordPress is the way to go. WordPress allows you to build a completely personalized website. With over 55,000 plugins and 11,000 themes, the possibilities are endless. If your business fits in an unusual sector and your website will have specialized needs or you have a specific vision for how you want it to look and feel, you will want to use WordPress.  

Use Wix if You’re Looking For Something Easy to Use

One of the best things about Wix is that it is so easy to use. The back-end of Wix is easy to understand and is very straight forward. If you are looking for a website you can maintain on your own without having to read a manual or watch any videos to understand then you’re looking to build a website on Wix. 

Use WordPress if You Want to Get Technical 

However, if you’re looking for a website that will allow you to manipulate your content and get technical then you may want to consider WordPress. WordPress allows you to tweak it with code. This can be helpful when creating a site that follows SEO.  While the backend is notoriously hard to understand and there is a steep learning curve, if you are looking to build a website that will allow you to get into the nitty-gritty then WordPress is for you! 

 

Again, there is no right answer! Before deciding between Wix vs. WordPress you need to evaluate what needs your business has and what it is looking for. 

 

Here at Big Red Jelly, we focus on building you a website that fulfills your business objectives. We are always offering new promotions to help you get what you need at an affordable cost. Click here to view our latest promotion

 

 

Many Digital Marketers are Young: Is That Good or Bad or Both?

By People No Comments

We know that Millennials and Gen Z-ers are the digital generations—tech advancements and Millennial’s growing age have mirrored each other, and Gen Z-ers were essentially born with screens in their hands.

“I’m leaving, Josh, I know this already.” 

Improve your attention span and hold that click, reader. Consider the ramifications of the rising generation’s digital competence in the business world—a field that is fretfully trying to adapt as technology evolves like lightning. And what does this mean for digital marketing agencies like ours? 

Well, let’s take a look. 

Meet our team leaders: Josh (27 years old), Ben (23), Sierra (23), Makayla (21), Coleman (24), MK (24), and Zach (25). Average age: ~24. 

Here are some of the pros and cons associated with their age and field of work that our team came up with:

PROS

“Growing up in this tech atmosphere,” said Ben, Director of Operations, “has definitely helped a lot of us here at Big Red Jelly to connect with tools, devices, and people that help us help others. Using digital since we were young children definitely helps.”

“We’re digital natives,” added Zach, Director of Web Design, “so we’ve grown up around computers, technology, and the internet. I think that gives us an advantage.”

“We’re more a part of [the digital] world,” concluded MK, Director of Social Media and E-mail Marketing, and “[w]e’re more aware of the changes that come.”

In other words, where older generations may struggle to find ways to stay current with their clients on-line, the BRJ team believes their young age has bred them with, not only the digital know-how to accomplish that very task, but the ability to adapt to rapidly changing trends and tech advancements.  

CONS

Interestingly, when asked about the cons of their age in the digital marketing field, the BRJ team only came up with one. That is that, occasionally, older business employees are skeptical of their general lack of work experience.

 “For younger people in general,” said Josh, Big Red Jelly’s co-founder, “it might be harder to earn some people’s respect. There’s been cases where I meet with business owners and that’s at least the feeling I got, was because I am 20 years younger, I don’t have the experience they do.” 

“It’s hard to meet with 50- and 60-year old people and try to have the same kind of reputation to your name,” agreed Ben.  

“When

first see my face, they might initially be a little bit skeptical because of my age,” added Sierra, Director of Online Ads.

“But,” said Josh, “I like to see that as a person by person situation.” Indeed, not every business owner is mistrusting of our age. If anything, those stigmas are quickly changing as older business owners are becoming more and more comfortable with the idea that young people are the only hope for keeping their businesses digitally relevant.

WORK SPEAKS VOLUMES

If business owners are worried about our age, every team leader agreed that the best solution would simply be to earn their trust through the work.

“As soon as…they think that you can run with it and know what you’re doing,” said Makayla, Director of SEO and Blogging, “then most clients don’t question [our age].”

Ben similarly said, “Once we show them how well we know these tools, how well we know the industry, and how we know what we’re doing, it changes real quick.”

“Communication is key,” noted Coleman, Director of Lead Generation. “Going through reports that we’ve made for them I think is huge at building trust—saying, this is the work that we did and these are the results to show for it.”

Succinctly stated by Josh, “We let the work do the talking.”

A BLENDING OF YOUTH AND EXPERIENCE

In something Alison Coleman labeled “reverse mentoring,” the young’ uns—formally the least respected members of the office—are now looked to for help in all things digital by the older folks. The gap that used to divide employees by years of work is now more like a blending of youth and experience.  

A blending. This does not mean the older workforce is obsolete, nor does it mean that younger employees can shoulder the work, alone. Rather, the advancement in digital technology has created a beautiful opportunity for older and younger people to work together—to share the experience with novelty, time-tested methods with innovation, and understanding with an eagerness to learn. 

“One thing that all generations have in common,” notes Coleman, “is the desire to be understood, accepted, and valued and to feel a part of some sort of tribe or community.” 

With communication as a key point to our business, we are showing how much we value this blending of new and old. We love working with business owners whose businesses have been around perhaps longer than some of us have been alive.

We firmly believe that if any business wants to go far, then all generations will have to work together.  

Sierra Mendonsa Shares The Secrets That Helped Her Go From Intern to Director of Online Ads in Just One Year 

By Design, Marketing, Online Ads, People No Comments

So much of success comes from just getting started somewhere. Sierra Mendonsa shares how being passionate to continually learn has been the key to her journey. Just a little over a year ago Sierra started as an intern, looking for more experience. Now she is the Director of Online Ads for Big Red Jelly helping over 25 clients fine-tune their digital marketing strategies.

Involved in many projects at Big Red Jelly including graphic design, social media, and online ads, Sierra shares how it’s not just her degree in Digital Marketing that has gotten her to where she is now. Keep reading as she explains how to be successful no matter what industry you’re in. 

 

Q1: Tell me about your journey going from an intern to director of online ads in just 1 year. 

A: So when I started my internship I didn’t have any experience doing online ads at all, but I was interested in it. I wanted to get as much experience in all the areas that I possibly could. So one day I asked the girl that had my position before if I could learn how to do some ads and I really enjoyed it. When she was leaving she talked to Josh and said, “I think Sierra would do really well.” Then we spent the next couple of weeks training.

Since then we’ve grown so much. When I first started we were just doing Facebook ads. Since then we’ve grown. We’ve changed our processes. I built out the Google Ads service that we now offer to our clients, as well as the LinkedIn lead generation which is a more organic approach to advertising. So it’s been fun to see the progression. So much has changed on Facebook and Google even since I started the position a year ago.

Q2: What’s the biggest thing you’ve learned on this journey?

A: I think it’s that you cannot get complacent. You always, always have to be forward-looking with what’s changing in the industry, and thinking outside the box because the issue with advertising is that people are used to being blasted by ads all day long. If you want to be successful you have to find a way to break through that noise and be different and show them that you really understand. You have to understand the customer: what they’re looking for, what their problems are, and what they want.

Q3: What do you like about digital marketing?

A: I think my favorite part about digital marketing is that every company and every industry needs it.  I’m someone that can get bored easily doing the same thing for too long, so I like that in digital marketing I have the opportunity to work with so many different clients in so many different industries. There’s something new every day that I come into the office. I like the marketing side because it’s kind of like business psychology. It’s really just understanding people and why they buy the things they buy. I like the digital aspect because I really think that’s the way the world is moving. That’s where our attention is and it’s exciting. It’s also nice that you can do it all online from your home if you need to. Working remotely? That’s awesome.

Q4: What is a strategy that helps you stay focused? 

A: Oh man, I’m a very big list person. So, I’ll write everything out for my week ahead of time. I’ve also learned that I need to set hard deadlines for myself. So a lot of times I will schedule a video call with a client before I’m even done and that’s my hard deadline, I have to get it done by that point. I also will schedule out time on my calendar, so from this hour to this hour, you are only doing this task. There’s a lot you have to juggle. I’m involved in a lot more than just online ads, though that is my main area. 

Q5: What’s a hurdle you’ve overcome?

A: I think the biggest hurdle is the same as any business degree. You have to start somewhere, and it can be hard! Most jobs don’t want to hire you without having experience. So I think that Big Red Jelly helped me overcome that hurdle. It not only gave me that experience but also let me experiment with all the different areas of digital marketing. So now I’m pretty well rounded in all aspects of digital marketing and I’ve got great experience on my resume working with real clients and getting real results. 

Q6: Who do you think has influenced you the most when it comes to how you approach your work? 

A: I definitely think Josh has. He’s awesome because he lets you do things the way that you want to do, but he also is there to answer any questions that you have and can give advice. Josh is really good with handling clients and making sure they’re happy.  He’s also great at reminding you to keep things as simple as possible and you don’t waste time on little unnecessary tasks. So I think that having Josh as a mentor and a boss, as we’re building out these new processes, has influenced the way that I attack new projects and manage my time in the office.

Q7: What is one thing that has made you successful? 

A: I just want to know everything about everything. I love learning. I was willing to ask for new experiences and responsibilities, even though they were outside my designated duties, simply because I wanted to learn. There are so many resources out there, especially for digital marketing. Free classes or videos and often you can get certifications for them too. So be proactive and learn as much as you possibly can, about as many areas as you can, because there’s so much overlap and being well rounded is going to help you out so much. Having that understanding of how everything works together is going to help you perform better in your area.

Q8: What is the best advice you’ve ever taken? 

A: There’s two things that come to mind. The first is that if you’re ever getting overwhelmed with how many things you need to do, instead of stressing, just get started. Start with one little task and once you get going it’s so much easier to get into a rhythm. Just open up the computer and start on the first task you see. Then before you know it, a few hours have gone by, and you’ve gotten a lot done. 

I think the second goes hand in hand with that. Always look for ways that you can automate or simplify what you’re doing. One of the things I’ve done at Big Red Jelly is take the tasks that I’m doing repetitively and find ways to simplify them. For example, Zapier is a tool that we use a lot at Big Red Jelly.  That has saved us so much time because it allows you to connect so many different things like Facebook ads, Google Sheets, sending emails and so much more. It allows you to automate a lot of those processes. On top of automating, find ways to simplify what you’re doing down to the essentials. So, keep it simple and avoid unnecessary work and just get started.

Q9: When you’re faced with a creative block how do you keep innovating? 

A: When I have a block I look at the competition and I see what everybody else is doing. And I’m competitive so that motivates me to find a way to do it even better than they are. 

Q10: How do you prevent burnout? 

I think, for me personally, by making sure that I can switch my tasks up. Since I am involved in a lot of different areas, social media, design, and online advertising, I can break up those tasks. I can say, “Okay, I’m going to do design. All right, now I’m going to focus on social media for a little bit because I need to break through this. Okay, now I’m going to do my online ads.” Just finding ways to break up your tasks really helps so that they don’t become mundane. That’s my biggest advice. 

Also, it’s okay to take breaks. If you are not being productive, that’s okay to take a little break to grab lunch or a drink, or something to get away for a bit and let yourself refocus. I think that’s one thing that I had a hard time with and still do. Sometimes you feel like you have so much to do that you don’t have time to stop. But you unfortunately can’t operate at 100%, 100% of the time so it’s okay to take a break and refocus.

Q11: What inspires you in what you’re creating? 

A: There’s a lot of creators out there that I’m following on social media or I subscribe to their email lists. I always keep an eye out for what other people are doing. Then anytime I see social media posts or designs that I like I screenshot it and make little notes about the elements I liked and ask myself “How can I tailor that to fit my needs? How can I do it even better than they did?”

Q12: What is one of the experiences that helped you grow the most? 

A: There are two things that I can say. The first is that I’m the kind of person that likes to research and have all my questions answered before I get started. It can be scary when you don’t feel like you know what you’re doing, but I think that Big Red Jelly has helped me overcome that. When I first started they threw me in the deep end and watched how I handled it. But I learned so much by just jumping in.

The other experience that has helped me grow comes from those times that we didn’t perform as well as we had hoped for a client. As sad as we were to lose them, it helped us to regroup and say, “Okay, what was the problem? Why was this client unhappy? What do we need to do better next time?” We are able to take that feedback and hone in our processes to make sure that we can give all future clients the service they want and deserve.

Q13: What are you learning now and why is that important?

A: One thing I’ve personally been looking into is video and what makes “good content”. Videos overwhelmingly have the highest engagement and many prefer them. I was actually reading an article the other day that said Facebook timelines have changed so much.  They’ve cut out a lot of the regular posts and are prioritizing videos. People spend more time on the app if they are watching videos rather than quickly scrolling through images or captions. These platforms want you to spend as much time as possible on their app so it makes sense that they would show you videos more. Because of the importance of video, that is actually a new service that we are currently working to bring to Big Red Jelly.

Organic Social Media Vs. Paid for Social Media

By Social Media No Comments

Organic social media is a term that’s thrown around a lot. But what exactly is it and how does it compare to paid social media? Let’s take a look at the main differences between organic social media and paid social media because these two fuel social media marketing. 

Organic Social Media

To put it bluntly, organic social media is unpaid social media. What does that mean? It’s posting to social media platforms for free. Like status updates, photos, tweets, resharing posts, etc. It involves reaching out and interacting with the company’s customers. Now let’s look at some of what organic does.

Branding

Organic social allows companies to establish their branding online. This is entirely dependent on the content they’re sharing and posting. Through organic social media, companies learn about their customers while their customers also learn about the company’s brand. Branding through organic social media allows companies to build an audience and narrow out or expand who they want to interact with.

Cost-Effectiveness

Organic social media is free. It’s the easiest way to interact with a company’s audience. No matter the size of a company or the budget they have, it’s something anyone and everyone should do. Companies don’t need to pay to create creative, attention-grabbing content. Organic social media is only limited to those that are creating content for the company. Because of this, organic social media is a long term strategy for companies. If they aren’t on social media right now, they should’ve been yesterday. 

Paid Social Media

Paid social media is social media that’s entirely paid for. This involves advertising for products, promotions, events, etc. Companies can pay to have their content advertised on almost every social media platform. Through paid social media, companies can target demographics for certain  Facebook is great for those that are experts or beginners in paid social media. But why does paid social media matter?

Generate Leads

Through paid social, customers learn what their audience likes and what they don’t like. It helps shape a company’s marketing strategy. In turn, it helps a company redesign and revamps what kind of content a company wants to put out. Through lead generation, companies can automate campaigns and see the results of what worked and what didn’t work.

Build Brand Awareness

Organic social helps companies but paid social media takes it a step further. Think about trial versus premium. Facebook owns Instagram, Whatsapp, and Facebook Messenger. Companies can use videos to target audiences that are more likely to view videos that correspond to someone’s beliefs and values. If there’s a company that is sending out a video that relates to someone’s opinion or value, they can target that demographic to increase brand awareness.

Companies need both organic and paid social media marketing to thrive in the digital age of marketing. Organic establishes natural relationships and helps grow a company more slowly, but helps nurture relationships. On the other hand, paid social media helps companies grow more rapidly with targeted ads. They’re both needed and both helpful to a company’s success. 

Networking

By Marketing, People No Comments

What is Networking?

Networking is the process of interacting with others and exchanging information in order to develop either professional or social contacts. Networking is very important in today’s world of business. It is essential for helping you build up your business, explore new careers and working with others. 

Why is Networking Essential?

Networking provides many benefits to one’s self. It allows many opportunities for one to strengthen his or her’s personal or professional connections. It is an essential skill to make it easier to find people you need for projects. It also helps with building your list of references or are looking for a job you might need. If you are starting a business, networking makes it better for you to hire more people. Often it is said that in business, its not so much what you know but who you know that can help you land a job opportunity or find support for your business.

 

Networking is also good for building new ideas for business.  Getting a fresh perspective or second opinion on something that you are working on can be very beneficial to one’s goals and help them plan or carry them out in a business sense. Many ideas can be generated from a group of people. Even if the idea is from one person, having a network makes it easier to carry that idea out.

 

Having a network strengthens your position as well. The more people you know the more likely that you will be able to find help with solving problems or creating solutions to help others. The exchange of ideas and knowledge is essential in your business and professional career. It allows you to be resourceful when the need arises. Having a network you can rely on is a necessity for this.

How to Network

In Your Education

It is essential to take any opportunity where you can meet new people and build upon that. There are many opportunities to network. There are many opportunities that you can take to network. The college you went to is often a great place to start. If you are still in school, many of the people you attend class with are going into the same field that you will be, making them a great starting point for connecting. If you are in post-graduation, you might still have a lot of connections that you are in contact with. 

 

Professional Setting

The professional setting is the most traditional way to network. You’ll make many connections with people throughout your career. Your fellow coworkers are a great place to start with building connections and creating your network. You will also have many opportunities to find other people through business meetings, conferences that you might go to, tradeshows and business trips.

 

Social Media

LinkedIn is a social media platform built just so people can network with each other in a professional way. LinkedIn is set up so that you can upload your resume and make a profile for yourself based on professional needs. However, Networking on Social Media does not have to be limited to just LinkedIn.

 

Through Twitter, Instagram, Facebook, and Youtube, there are all sorts of ways for you to get started with networking. Instagram and Facebook allow you to have a professional business page so that if you have a business you can communicate that way. Even if you do not have a business. You are always free to reach out to other people and invite them to share contact information with you through professional ways.

How Big Red Jelly can help

While Big Red Jelly can set you up with the tools for you to successfully network. Big Red Jelly helps its customers by offering to build websites for them, run their social media or helping with search engine optimization so that more people can discover you through Google. 

Making you more visible online is a great way for you and your business to begin networking and building your clientele. 

Websites 101 – What you need to know

By Website No Comments

Websites, domains, DNS, hosting, FTP. If you’re just getting introduced to the wonderful world of websites, it can all be very confusing. In this blog, we’ll talk about the three basic components of a functioning website and what they do; domains, hosting, and your website files.

You’ll find that nowadays there is a plethora of companies that offer these things in a package wrapped up together to make it a little easier for the user. If you’ve ever worked with website builders like Wix and Square Space, you’ve probably used all these components without realizing it. As you start to level-up and outgrow your first make-it-yourself website, you’ll start to realize that there is a lot more that goes on behind the scenes that makes everything work together.

Your Domain

Your domain is the unique name that you buy from domain registrars like Godaddy.com, Domain.com, and Namecheap.com For example bigredjelly.com is our domain. This name is an easy-to-remember reference for where your website “lives”. Domain names usually end with .com, .org, .net, etc. These ending are called Top Level Domains. Each has its advantages, with .com being the most popular and the most sought after. Your domain is NOT where your website exists. It’s only a name for people to find your website more easily. To find domains for sale try looking it up on Godaddy.com or Domain.com. A domain name usually costs around $15/year.

Your Website

When people refer to your website, they are usually referring to what they see when they type your domain into their web browser. All the pages, images, and text content are the visual representation of a bunch of code. This code isn’t visible to the front-end user, what a visitor sees is what the code is telling the web-browser to display. When you pay to have someone build your website for you, what they are doing is using software to create the correct code to match your brand and display exactly what you want. This code exists as actual files, think word documents or images stored on your computer.

Now you’ve bought your domain name and had your website build. Now all you do is just connect the two and voila, right? Wrong. Remember, your website is exists as files and your domain is just a reference for people to find you easier. That’s where hosting comes into play.

Your Hosting

Hosting is the term given to a provider who gives you an actual location where your website files “live”. Essentially what you’re doing is paying to use the space on someone’s server, it’s like paying digital rent for your website files. This is something that is often looked over when people are considering building a website. Now, when it comes to hosting, you get what you pay for, usually. You can find a cheap host, and you’ll get bare-bones hosting. If you’re willing to pay a little more, you can find hosting that is faster, offers automatic updates and backups, monitors your uptime, and includes other services.

Now you have all the pieces for the website site. You have something to name your website, you have the files, and you have the storage location. NOW you can connect them all and you’re good to go.

Big Red Jelly can help you with your website dreams. We specialize in custom-designed websites and offer different hosting packages. Feel free to reach out and see if Big Red Jelly is right for you. To see our hosting packages, visit bigredjelly.com/hosting

Big Red Jelly office with employees busy working on tasks.

What Exactly is Digital Marketing?

By Marketing, SEO, Social Media, Website No Comments

The first thing people think of when they hear digital marketing is social media. And they’re right. To an extent. But digital marketing is so much more than just social media. According to a post written on Hubspot.com, digital marketing encompasses all marketing efforts that use an electronic device on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. So let’s go over some of what this entails.

Search Engine Optimization (SEO)

Search engine optimization, or SEO, focuses on how your business ranks in search engines. Let’s say you own a local plumbing company. You’re just starting out and want to be within the first page if someone were to search “plumbing around me”. Through SEO, your business will be pushed to the first page. Things that factor into SEO are online reviews, page views, and search rankings. 

Content Creation

Through content creation, businesses are able to produce content related to their brand. Someone in digital marketing will write blogs, make videos, and even design a logo for a company. An example: let’s say you own a company based around mortgages. Through content creation, someone in digital marketing could write a blog about the different types of mortgages. Or make a video that involves their mortgage institution and why they decided to start a mortgage company. Content creation is vital in the digital age because it bridges the gap between companies and the online world.

Social Media

Social media management is the most common and very vital part of digital marketing. This involves every form of social media. Instagram, Facebook, LinkedIn, Twitter, etc. What goes into social media management though? Through social media marketing, businesses create brand awareness and help generate leads for your business. Digital marketers will manage your social media for you so you don’t have to. They create content calendars and post images and statuses for you. Through social media marketing, you can expect consistent and unique posts. 

Email Marketing

Email Marketing is useful when it comes to promotions. Companies can send out newsletters, give their customers discounts, offer loyalty programs, and welcome new customers. These are very helpful for companies that sell a multitude of products.

So the next time you hear the word “digital marketing”, hopefully, you will know what it is and that it’s more than just running social media. For more information, here’s a helpful video produced by Hubspot.

The Top 5 Advertising Books You Need to Read

By Marketing No Comments

Advertising is a vital component of marketing. Advertising is defined as the activity or profession of producing advertisements for commercial products or services. The earliest forms of advertising date back to ancient Rome when those on the street would advertise their products through speech. Fast forward to now, and there have been many books written about advertising. Here are the top 5 books on advertising that you need in your personal library.

 

1. Ogilvy on Advertising

 

Everyone in the advertising world has read this at some point in their lives. David Ogilvy is regarded as the father of advertising and this book clearly demonstrates why. In his book, Ogilvy details the dos and don’ts of advertising. Although he wrote this book decades ago, the tips he provides still hold true to this day. My personal favorite quote from his book is “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

 

2. Adland: A Global History of Advertising

 

“Adland” is an amazing book because it provides a closer look at the history of modern-day advertising. In it, you’ll find a detailed history of where advertising started and explores it through interesting moments in history like The Great Depression. It provides a closer look at key developments like the explosion of radio and television all the way to the exploration of digital media like podcasts. Mark Tungate does an amazing job of turning this book into a fun, creative journey.

 

3. My Life in Advertising and Scientific Advertising

 

This book is a must in the advertising industry. It is recommended to be read before you get into any form of advertising. In this book written by Claude Hopkins, you can expect to gain a clear understanding of what advertising is. Being regarded as the founder of modern advertising, Claude Hopkins wrote about his life in the advertising industry. In it, you can expect to learn things such as how to know your audience and how to properly advertise an item. When referring to this book, David Ogilvy once said “Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.”

 

4. Confessions of an Advertising Man

 

On the list again is a book written by Ogilvy himself. “Confessions of an Ad Man” is the essential guide to modern advertising. With chapters about how to manage advertising agencies to writing potent copy, this book is always on my table. I have reread this book multiple times myself and have paragraphs highlighted. This book has been revised in small ways to correct minor errors to help the book hold its relevance in the current generation.

 

5. The Art of Client Services: 58 Things You Should Know

 

Robert Solomon, an advertising executive wrote 58 things that anyone and everyone in client services should know. In “The Art of Client Services”, Solomon writes about his successes and failures in the advertising world. This book is geared toward anyone in advertising. Copywriters, researchers, planners, and art directors are just some of the professions that benefit from reading this book. With a newer revision, you can find chapters on technology in the new era. This book is for you if you’re trying to get ahead in the game or get back into the game. 

 

Big Red Jelly Announces Boost My Business Campaign 

By Marketing No Comments

Big Red Jelly, a company known for digital branding, is now offering a free service! With the Boost My Business campaign, Big Red Jelly will design a custom made business strategy for you. With the steps listed below, we’ll tell you how it works.

Step 1

Step 1 begins with your business name, current website (if you have one), and your email to 435-631-9968. Through this, we explore and audit your website, social media, and digital platform standing. You don’t have a website just yet? Just text us your business name, email, and industry! Through this, it will help us get the step in our process more smoothly!

Step 2

At this point in the process, it’s your job to sit back and relax! Our team of experts will get to work on your custom digital marketing strategy. After our digital marketing strategy has been finished, we will email the results back to you to review within 3 business days! 

Our top recommendations on what you can start doing today will help you rank higher on Google and other various search engines. With our simple website recommendations, you can improve your user experience and convert more traffic to loyal customers. We also provide an in-depth analysis of your current social media standing to give you easy steps to help share your brand like never before! 

Learn more about our happy clients and team here at www.bigredjelly.com or email us at info@bigredjelly.com.

Why Your Business Needs a Podcast

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Podcasts are one of the newest forms of entertainment. They are trending right now and currently, there are over 700,000 active podcasts. Podcasts exist for many reasons. People make podcasts about true crime stories, how our society is doing, comedy, lifestyles, etc. Often times though, many businesses don’t realize that podcasts are a great source of outreach. Here’s why your business needs a podcast.

Build a bigger and more personal audience

By making a podcast, you reach out to more than just your normal audience. By posting podcasts on applications such as Spotify and iTunes, businesses can build a following of listeners. Through podcasts, you’re able to give your business a personal touch. Listeners often feel like they build rapport with who is speaking when they listen to a podcast even though it’s a one-sided medium. 

Podcasts are easy to produce

Your business doesn’t need fancy equipment to produce a podcast! All you need is a recording device and a computer with editing software. From there, hit the record button and you’re on your way to producing your business’s first podcast. As mentioned above, applications like Spotify, iTunes, and Soundcloud are easy enough to build your business’s podcast following. 

It’s a great addition to your marketing mix

Most businesses use Facebook, Instagram, and Youtube to market themselves. By adding a podcast to your business, you’re increasing your reach. Podcast listeners almost always subscribe to the podcast that they’re listening to. Just like other forms of marketing, others will recommend your podcasts to those they feel will like it.

Podcasts are very helpful for businesses. They’re great for marketing and building a personal relationship with your audience. Podcasts are continuing to grow and are great because they’re something someone can listen to on their commutes while cooking, or even just while they’re at the gym. Big Red Jelly is currently making its debut into the podcast industry and is utilizing all of the information listed above to build itself into a steady podcast.