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5 Reasons You Should Start a Podcast to Promote Your Brand

By Podcasts No Comments

In its earliest form of talk-radio, podcasts have taken the streaming world by storm. As if there weren’t enough TV shows, movies, or books to consume, now we have to catch up on our podcasts? Nowadays, you can find a podcast to cover any given topic–and then some. And in this digital age, it’s almost as easy to start a podcast as it is to listen to one. 

A podcast can be more than just an internet talk show, it is now used as a serious digital marketing tool to promote your brand. And it seems as though every brand and their dog is taking advantage of this format. But don’t fear, it’s never too late to get in on the podcast game, in fact, the time has never been better. 

1. Podcasts Are More Popular Than Ever Before 

In the age of instant, quick, and easy information, the long form style presented in podcasting has never been more popular. 

If you are looking for ways to engage potential customers in an accessible way, look no further. Businesses of all kinds are starting podcasts to engage their customers on a more detailed and personal level. 

Many major companies have already gone all in on the podcast strategy, and the outcomes have been more than worth it. The makeup retailer Sephora to assist in their #Lipstories campaign, launched a podcast to tell the stories of their creators and consumers. The workplace communication tool, Slack, has also launched a podcast called Slack Variety Pack. This podcast covers the stories of the everyday lives of individuals who work in American tech companies and has been met with huge success. 

2. It’s Easier Than Ever

With easy to use microphones selling on Amazon for less than $100, creating a high-quality podcast setup is affordable and simple. Some podcasters are even simply using their phones or headphone mics to get started and it’s creating surprising results. 

With the help of Anchor, Soundcloud, Stitcher, and many more, tech sites are making it more and more easy to get your podcast up and running so you can entertain and inform your target audience. 

3. Demonstrate Expertise 

There is no better way to show off your knowledge to the masses than to do so in a podcast. And if you learn to share your knowledge in an engaging manner, you’ve created something that will set you apart. By engaging your audience on a regular basis, you get them to think about your brand often, which keeps them coming back. 

A podcast episode can be organized in a variety of ways. Many podcasts are in a conversational format, where two or more individuals will simply discuss the ins and outs of a given topic. Many podcasts will also feature guest interviews. They will bring in an outside expert to give their two cents on a topic. 

Podcast episodes can also be organized in a narrative format, sharing the stories and anecdotes of inspirational or humorous experiences of consumers and creators.  

4. High-Quality Wide Reach

Podcasts are now available on most major music streaming sites, such as Spotify, Apple Podcasts, and YouTube. People are looking for ways to 

Usually, the type of people who are seeking out podcasts about your chosen topics are typically well-educated, knowledgeable consumers. Particularly if your podcast covers a niche subject, you can expect a wide range of quality impressions among potential consumers. 

5. Expresses Creativity and Innovation

People listen to podcasts to be informed and entertained. So it’s important to keep your podcast creative and unique. This is a platform where you can–and should–explore different avenues and possibly find your next niche for your brand. 

Podcasting can be information in its simplest form. However, it’s wise when creating podcast episodes to have a variety of formats and topics to attract new listeners and keep existing listeners engaged. 

You Need a Brand to Have a Podcast 

To truly reap the benefits of creating an engaging podcast, you first have to create a brand to attach it to. This is where Big Red Jelly can help. We specialize in creating iconic, distinct, eye-catching brand voices to make your product or service stand out above the rest. 

Take a look at our branding packages and get a free quote! 


woman writing in her notebook

What is StoryBrand and How Do You Build A Brand Story For Your Business?

By Uncategorized No Comments

In today’s world, customers are constantly bombarded with messages on all sides. With so much noise, it can be hard to make your brand heard. That’s the key goal behind StoryBrand, a strategic messaging matrix created by Donald Miller that is designed to help you tell your brand story. The StoryBrand process follows 7 steps that are known as the SP7 framework. 


The StoryBrand Framework

StoryBrand Framework


Human beings are wired for stories. There’s a reason that some movies do so well at the box office — they follow the same structure that people have used to tell stories for hundreds of years. The StoryBrand framework uses this same structure to tell your brand story in a way that is engaging and memorable for your future customers. Here are the seven basic steps: 


A Character Who Wants Something 

The biggest mistake that brands often make is they establish themselves as the hero in the story. They shout messages telling everyone how great they are and forget that their customers aren’t looking for a hero to follow, they’re looking to be the hero. What they really need is a guide to help them get what they want (more on this later). 


Understanding your future customers is key to building clear brand messaging. How old are they? What is their gender? What are their jobs? How much money do they make? Most importantly, What do they care about? What do they want? If you can clearly and succinctly answer these questions you can build a solid foundation for your brand messaging. 


With a Problem 

The next thing you need to understand about your future customers is the problems they are experiencing. Chances are, they are experiencing a whole bunch of different problems so for the sake of clarity it’s important to focus on just one. Choose your position. Are you the skincare company that solves the problems of people who can’t find all-natural products or are you the skincare company that solves the problems of people looking for healing of medical conditions? Are you the business coach who solves the problem of overcomplicated planning with simplicity or are you the business coach who specifically helps solve financial problems.


There are two types of problems you need to be able to define. The first problem is the actual physical problem your company offers a solution to. Those problems might include needing clear, unbiased direction from a business coach or having a skin condition that needs healing. 

You also need to be able to define the internal problems that are associated with this external problem. How do your customers feel about this problem? Maybe the man who needs help from a business coach feels overwhelmed and like he has no sense of purpose. Maybe the woman with a skin condition feels embarrassed and is keeping herself from meaningful interaction with friends and family. 


Who Meets a Guide 

As we mentioned earlier, your customer wants to be their own hero but they are looking for a guide. In this step of the framework, you want to establish your brand as the Yoda to their Luke Skywalker or the Dumbledore to their Harry Potter.

There are two important parts in establishing yourself as a guide: demonstrating empathy and authority. To demonstrate empathy you need to show your character that you really care. If you were a clothing company focused on inclusive sizing options you might say, “we know it can be difficult to find clothes you feel comfortable in.” 

Next, you demonstrate authority by showing why you’re qualified. You might mention that a large number of people have already used and loved your product or service. You might mention how many years you’ve been in business. You might state specific parts of your business that are unique and make you better than all competitors. The important thing here, as in the rest of your messaging, is to keep it simple and direct! 


Who Gives Them a Plan 

The simple truth is that if people understand and can visualize a process they are much, much more likely to engage with it. It’s the old marketing messaging that “it’s as easy as one, two, three.” But the thing is anything can be as simple as one, two, three. When you show your customers a clear plan they will have less uncertainty and fear about doing business with you. For example, your plan might be: order your product, use the product, experience the change you’re looking for. Obviously, you want your plan to be more specialized than this and to highlight the important steps in your individual process but the most important thing here is to keep it simple, as we’ve been saying. 


And Calls Them To Action

This is the simplest part of the framework. What do you ultimately want your customer to do? Set up a free consultation? Download your app? Contact you today? Make this something clear and easy that can be done right away. 


That Helps Them Avoid Failure 

What misfortunes are you helping your customers avoid when they work with you? This can be pretty simple, it’s essentially the opposite of what the customer wants. Demonstrate clearly that by not engaging with your brand your customers will be stuck continuing to live with the same problems they are living with now. 


And Ends in Success 

This is the most important part of the whole framework. You want to clearly illustrate for your future customers what their lives will look like after engaging with you. You want to directly address how you have solved their problems and how that changes their lives, illustrate this clearly with concrete details, and show how they have been transformed. At the end of the day, we are all looking for a transformation in our lives. If you have a clear idea of how your business helps people, then tell your customers clearly what that looks like. 


How Do You Build a Brand Story For Your Business? 

Now you may be thinking to yourself that this all seems interesting but how do you know how to build a brand story that is effective and powerful for your own business? This is where Big Red Jelly comes in. Our team of brand specialists know how to help make your brand engaging and memorable for your future customers. Our branding packages include not only visuals for your brand but also this core brand messaging that can be used on any future marketing materials. We provide a variety of different branding packages depending on your needs that may include a logo, Style Guide (primary logo, alternative logo, color palette, typography, full brand story, value propositions, mission statement, tagline, social media branding, GoogleMyBusiness branding, and much more.  


Schedule a free strategy call today to learn how your brand can tell its story in a way that keeps customers coming back. 


Case Analysis: 3 Ways Zach is Bringing Success to 2 Big Red Jelly Clients

By Uncategorized No Comments

Zach Webber has been with Big Red Jelly from the beginning. He was there when Big Red Jelly was just 3 brothers in a pool house creating websites and has been with Big Red Jelly every step of the way to become the established digital agency it is today. These days, he is the Director of Web Design and Development and leads the web team in creating websites that bring the business success our clients are looking for. Here are just a few ways that Zach is driving that success for two of Big Red Jelly’s clients: Summit Pizza Co and Yara Yoga.  

Focus Web Sites on Strategic Messaging 

Something unique that Zach brings to the table is that he originally studied Public Relations at Brigham Young University. This means that in addition to knowing all the in and outs of the backend of websites and understanding the tech side of web design, he also has been trained to create websites that reflect strategic messaging. He says, “a lot of what PR is in my opinion, is understanding your audience. That applies to me as a designer because I have to understand my client’s audience and what they want in a website.  Understanding your audience really is the first step to anything.” He knows how to create a website that not only looks good but also is strategically developed to resonate with your customers. 


Summit Pizza Co saw the benefit of this focus on strategic messaging in their recent website project where they worked with Zach. They came to Big Red Jelly because they were in the process of re-branding their website and changing their logo colors. Summit Pizza Co. was originally started 31 years ago by a man who was working at a big corporate Pizza Place and got tired of corporate life and started his own business focused on home-style pizza. It now has 3 different locations and has grown exponentially since then. Zach helped Summit Pizza Co refine and create a website that reflected the new Summit Pizza Co. 


The new website is focused on connecting with Summit Pizza Co’s target audience and reflects the brand story of how pizza is really all about connecting experiences with family and friends after they go hiking or at a family reunion or just anytime people want to be together. The website also reflects Summit Pizza Co’s mission to have top-notch ingredients such as cheese without fillers. Zach was able to create a website that not only looks good but is focused on telling a story of good food and good experiences. 

Understand The Business Goals of the Client 

One of the most important things that Zach does in his work is to make sure that the website the team is building is going to help the client meet their larger business goals. This all starts at the very beginning of the Big Red Jelly web design process when the web team conducts an analysis of the existing website and business as a whole before getting to work creating a digital presence that is going to follow a larger strategy. This emphasis continues throughout the web design process as the web team continually checks in to be sure that the website they are creating is holding to those key business objectives. 


This is something that Yara Yoga has seen in its recent website project with Big Red Jelly. Yara Yoga is a Yoga studio focused on empowering people to live well. Before Big Red Jelly got involved, all Yara Yoga’s sales were coming from word of mouth and they had essentially no digital presence. Zach was able to take its business goals and create a website that was strategically designed to help them meet them. Yara Yoga wanted to create a way to drive traffic to their YouTube channel, connect their social media, and display a calendar of their classes. Zach took that information and built a website that didn’t have fluff in it but was focused directly on those business goals. 

Focus on Problem Solving With Design 

Web design at Big Red Jelly is focused on being both artistic and professional. Zach describes how one of his favorite parts about his job at Big Red Jelly being restricted by the challenges and requirements of various clients. This helps him problem-solve with their website. He says, “I like that challenge in terms of how do I visually make something that is expressive creatively, but also very professional. That same idea applies in terms of problem-solving what people want to achieve with their website people. Sometimes that’s phone calls or emails and that’s easy enough but some people want solutions that are a little bit more complex and so finding tools or solutions that work for all those people is a lot of fun. That’s what I enjoy.” Zach knows how to take a website and find creative solutions that center around design. 


Design helped Summit Pizza Co problem-solve with design on their website. The success here came from the simplicity of the website. It was important that customers could find the information and order as fast as possible and Zach was able to design a website that allowed customers to do this. The simplicity of the design allows Summit Pizza Co to enjoy more business. 

How Can Zach and the Web Team Help Your Business? 

If you’re looking to establish the digital presence of your business then Big Red Jelly is the place for you to go. Zach and the Web Team can help you design or edit your website to be messaged strategically to your customers, that will meet your larger business objectives, and that solves problems with design. Click here to get started.

Wix vs. WordPress

How to Know Where to Build Your Website: Wix vs. WordPress

By Uncategorized No Comments

You’ve decided to build your website but first, you need to decide where to build it. There are many different places to build your website these days but our favorite two here at Big Red Jelly are Wix and WordPress. These are two very different platforms but when it comes to deciding between them there is no right answer — it all depends on what your business needs. Read below to learn more about Wix vs. WordPress.

Wix vs. WordPress 

Wix and WordPress are two common platforms people use to build websites but they are actually very different from one another and have different uses. Wix is what is called a website builder which means that its purpose is to create easy to use websites. WordPress, on the other hand, is what is called a Content Management System (CMS). This means that you have a bit more flexibility in creating and managing your content. 

Use Wix if You’re Looking For Something Simple

Wix is a great option if you are looking for something simple. Wix is very easy to understand and presents you with a clear, beautiful website. It offers plugins and tools that are found in the most common businesses. If you aren’t too picky about how your website is set up and your business fits in a pretty common sector then Wix may be the way to go!  

Use WordPress if You Want Something More Customizable 

On the other hand, if you are looking for a more customizable, specialized feel to your website, then WordPress is the way to go. WordPress allows you to build a completely personalized website. With over 55,000 plugins and 11,000 themes, the possibilities are endless. If your business fits in an unusual sector and your website will have specialized needs or you have a specific vision for how you want it to look and feel, you will want to use WordPress.  

Use Wix if You’re Looking For Something Easy to Use

One of the best things about Wix is that it is so easy to use. The back-end of Wix is easy to understand and is very straight forward. If you are looking for a website you can maintain on your own without having to read a manual or watch any videos to understand then you’re looking to build a website on Wix. 

Use WordPress if You Want to Get Technical 

However, if you’re looking for a website that will allow you to manipulate your content and get technical then you may want to consider WordPress. WordPress allows you to tweak it with code. This can be helpful when creating a site that follows SEO.  While the backend is notoriously hard to understand and there is a steep learning curve, if you are looking to build a website that will allow you to get into the nitty-gritty then WordPress is for you! 


Again, there is no right answer! Before deciding between Wix vs. WordPress you need to evaluate what needs your business has and what it is looking for. 


Here at Big Red Jelly, we focus on building you a website that fulfills your business objectives. We are always offering new promotions to help you get what you need at an affordable cost. Click here to view our latest promotion



Many Digital Marketers are Young: Is That Good or Bad or Both?

By People No Comments

We know that Millennials and Gen Z-ers are the digital generations—tech advancements and Millennial’s growing age have mirrored each other, and Gen Z-ers were essentially born with screens in their hands.

“I’m leaving, Josh, I know this already.” 

Improve your attention span and hold that click, reader. Consider the ramifications of the rising generation’s digital competence in the business world—a field that is fretfully trying to adapt as technology evolves like lightning. And what does this mean for digital marketing agencies like ours? 

Well, let’s take a look. 

Meet our team leaders: Josh (27 years old), Ben (23), Sierra (23), Makayla (21), Coleman (24), MK (24), and Zach (25). Average age: ~24. 

Here are some of the pros and cons associated with their age and field of work that our team came up with:


“Growing up in this tech atmosphere,” said Ben, Director of Operations, “has definitely helped a lot of us here at Big Red Jelly to connect with tools, devices, and people that help us help others. Using digital since we were young children definitely helps.”

“We’re digital natives,” added Zach, Director of Web Design, “so we’ve grown up around computers, technology, and the internet. I think that gives us an advantage.”

“We’re more a part of [the digital] world,” concluded MK, Director of Social Media and E-mail Marketing, and “[w]e’re more aware of the changes that come.”

In other words, where older generations may struggle to find ways to stay current with their clients on-line, the BRJ team believes their young age has bred them with, not only the digital know-how to accomplish that very task, but the ability to adapt to rapidly changing trends and tech advancements.  


Interestingly, when asked about the cons of their age in the digital marketing field, the BRJ team only came up with one. That is that, occasionally, older business employees are skeptical of their general lack of work experience.

 “For younger people in general,” said Josh, Big Red Jelly’s co-founder, “it might be harder to earn some people’s respect. There’s been cases where I meet with business owners and that’s at least the feeling I got, was because I am 20 years younger, I don’t have the experience they do.” 

“It’s hard to meet with 50- and 60-year old people and try to have the same kind of reputation to your name,” agreed Ben.  


first see my face, they might initially be a little bit skeptical because of my age,” added Sierra, Director of Online Ads.

“But,” said Josh, “I like to see that as a person by person situation.” Indeed, not every business owner is mistrusting of our age. If anything, those stigmas are quickly changing as older business owners are becoming more and more comfortable with the idea that young people are the only hope for keeping their businesses digitally relevant.


If business owners are worried about our age, every team leader agreed that the best solution would simply be to earn their trust through the work.

“As soon as…they think that you can run with it and know what you’re doing,” said Makayla, Director of SEO and Blogging, “then most clients don’t question [our age].”

Ben similarly said, “Once we show them how well we know these tools, how well we know the industry, and how we know what we’re doing, it changes real quick.”

“Communication is key,” noted Coleman, Director of Lead Generation. “Going through reports that we’ve made for them I think is huge at building trust—saying, this is the work that we did and these are the results to show for it.”

Succinctly stated by Josh, “We let the work do the talking.”


In something Alison Coleman labeled “reverse mentoring,” the young’ uns—formally the least respected members of the office—are now looked to for help in all things digital by the older folks. The gap that used to divide employees by years of work is now more like a blending of youth and experience.  

A blending. This does not mean the older workforce is obsolete, nor does it mean that younger employees can shoulder the work, alone. Rather, the advancement in digital technology has created a beautiful opportunity for older and younger people to work together—to share the experience with novelty, time-tested methods with innovation, and understanding with an eagerness to learn. 

“One thing that all generations have in common,” notes Coleman, “is the desire to be understood, accepted, and valued and to feel a part of some sort of tribe or community.” 

With communication as a key point to our business, we are showing how much we value this blending of new and old. We love working with business owners whose businesses have been around perhaps longer than some of us have been alive.

We firmly believe that if any business wants to go far, then all generations will have to work together.  

Sierra Mendonsa Shares The Secrets That Helped Her Go From Intern to Director of Online Ads in Just One Year 

By Design, Marketing, Online Ads, People No Comments

So much of success comes from just getting started somewhere. Sierra Mendonsa shares how being passionate to continually learn has been the key to her journey. Just a little over a year ago Sierra started as an intern, looking for more experience. Now she is the Director of Online Ads for Big Red Jelly helping over 25 clients fine-tune their digital marketing strategies.

Involved in many projects at Big Red Jelly including graphic design, social media, and online ads, Sierra shares how it’s not just her degree in Digital Marketing that has gotten her to where she is now. Keep reading as she explains how to be successful no matter what industry you’re in. 


Q1: Tell me about your journey going from an intern to director of online ads in just 1 year. 

A: So when I started my internship I didn’t have any experience doing online ads at all, but I was interested in it. I wanted to get as much experience in all the areas that I possibly could. So one day I asked the girl that had my position before if I could learn how to do some ads and I really enjoyed it. When she was leaving she talked to Josh and said, “I think Sierra would do really well.” Then we spent the next couple of weeks training.

Since then we’ve grown so much. When I first started we were just doing Facebook ads. Since then we’ve grown. We’ve changed our processes. I built out the Google Ads service that we now offer to our clients, as well as the LinkedIn lead generation which is a more organic approach to advertising. So it’s been fun to see the progression. So much has changed on Facebook and Google even since I started the position a year ago.

Q2: What’s the biggest thing you’ve learned on this journey?

A: I think it’s that you cannot get complacent. You always, always have to be forward-looking with what’s changing in the industry, and thinking outside the box because the issue with advertising is that people are used to being blasted by ads all day long. If you want to be successful you have to find a way to break through that noise and be different and show them that you really understand. You have to understand the customer: what they’re looking for, what their problems are, and what they want.

Q3: What do you like about digital marketing?

A: I think my favorite part about digital marketing is that every company and every industry needs it.  I’m someone that can get bored easily doing the same thing for too long, so I like that in digital marketing I have the opportunity to work with so many different clients in so many different industries. There’s something new every day that I come into the office. I like the marketing side because it’s kind of like business psychology. It’s really just understanding people and why they buy the things they buy. I like the digital aspect because I really think that’s the way the world is moving. That’s where our attention is and it’s exciting. It’s also nice that you can do it all online from your home if you need to. Working remotely? That’s awesome.

Q4: What is a strategy that helps you stay focused? 

A: Oh man, I’m a very big list person. So, I’ll write everything out for my week ahead of time. I’ve also learned that I need to set hard deadlines for myself. So a lot of times I will schedule a video call with a client before I’m even done and that’s my hard deadline, I have to get it done by that point. I also will schedule out time on my calendar, so from this hour to this hour, you are only doing this task. There’s a lot you have to juggle. I’m involved in a lot more than just online ads, though that is my main area. 

Q5: What’s a hurdle you’ve overcome?

A: I think the biggest hurdle is the same as any business degree. You have to start somewhere, and it can be hard! Most jobs don’t want to hire you without having experience. So I think that Big Red Jelly helped me overcome that hurdle. It not only gave me that experience but also let me experiment with all the different areas of digital marketing. So now I’m pretty well rounded in all aspects of digital marketing and I’ve got great experience on my resume working with real clients and getting real results. 

Q6: Who do you think has influenced you the most when it comes to how you approach your work? 

A: I definitely think Josh has. He’s awesome because he lets you do things the way that you want to do, but he also is there to answer any questions that you have and can give advice. Josh is really good with handling clients and making sure they’re happy.  He’s also great at reminding you to keep things as simple as possible and you don’t waste time on little unnecessary tasks. So I think that having Josh as a mentor and a boss, as we’re building out these new processes, has influenced the way that I attack new projects and manage my time in the office.

Q7: What is one thing that has made you successful? 

A: I just want to know everything about everything. I love learning. I was willing to ask for new experiences and responsibilities, even though they were outside my designated duties, simply because I wanted to learn. There are so many resources out there, especially for digital marketing. Free classes or videos and often you can get certifications for them too. So be proactive and learn as much as you possibly can, about as many areas as you can, because there’s so much overlap and being well rounded is going to help you out so much. Having that understanding of how everything works together is going to help you perform better in your area.

Q8: What is the best advice you’ve ever taken? 

A: There’s two things that come to mind. The first is that if you’re ever getting overwhelmed with how many things you need to do, instead of stressing, just get started. Start with one little task and once you get going it’s so much easier to get into a rhythm. Just open up the computer and start on the first task you see. Then before you know it, a few hours have gone by, and you’ve gotten a lot done. 

I think the second goes hand in hand with that. Always look for ways that you can automate or simplify what you’re doing. One of the things I’ve done at Big Red Jelly is take the tasks that I’m doing repetitively and find ways to simplify them. For example, Zapier is a tool that we use a lot at Big Red Jelly.  That has saved us so much time because it allows you to connect so many different things like Facebook ads, Google Sheets, sending emails and so much more. It allows you to automate a lot of those processes. On top of automating, find ways to simplify what you’re doing down to the essentials. So, keep it simple and avoid unnecessary work and just get started.

Q9: When you’re faced with a creative block how do you keep innovating? 

A: When I have a block I look at the competition and I see what everybody else is doing. And I’m competitive so that motivates me to find a way to do it even better than they are. 

Q10: How do you prevent burnout? 

I think, for me personally, by making sure that I can switch my tasks up. Since I am involved in a lot of different areas, social media, design, and online advertising, I can break up those tasks. I can say, “Okay, I’m going to do design. All right, now I’m going to focus on social media for a little bit because I need to break through this. Okay, now I’m going to do my online ads.” Just finding ways to break up your tasks really helps so that they don’t become mundane. That’s my biggest advice. 

Also, it’s okay to take breaks. If you are not being productive, that’s okay to take a little break to grab lunch or a drink, or something to get away for a bit and let yourself refocus. I think that’s one thing that I had a hard time with and still do. Sometimes you feel like you have so much to do that you don’t have time to stop. But you unfortunately can’t operate at 100%, 100% of the time so it’s okay to take a break and refocus.

Q11: What inspires you in what you’re creating? 

A: There’s a lot of creators out there that I’m following on social media or I subscribe to their email lists. I always keep an eye out for what other people are doing. Then anytime I see social media posts or designs that I like I screenshot it and make little notes about the elements I liked and ask myself “How can I tailor that to fit my needs? How can I do it even better than they did?”

Q12: What is one of the experiences that helped you grow the most? 

A: There are two things that I can say. The first is that I’m the kind of person that likes to research and have all my questions answered before I get started. It can be scary when you don’t feel like you know what you’re doing, but I think that Big Red Jelly has helped me overcome that. When I first started they threw me in the deep end and watched how I handled it. But I learned so much by just jumping in.

The other experience that has helped me grow comes from those times that we didn’t perform as well as we had hoped for a client. As sad as we were to lose them, it helped us to regroup and say, “Okay, what was the problem? Why was this client unhappy? What do we need to do better next time?” We are able to take that feedback and hone in our processes to make sure that we can give all future clients the service they want and deserve.

Q13: What are you learning now and why is that important?

A: One thing I’ve personally been looking into is video and what makes “good content”. Videos overwhelmingly have the highest engagement and many prefer them. I was actually reading an article the other day that said Facebook timelines have changed so much.  They’ve cut out a lot of the regular posts and are prioritizing videos. People spend more time on the app if they are watching videos rather than quickly scrolling through images or captions. These platforms want you to spend as much time as possible on their app so it makes sense that they would show you videos more. Because of the importance of video, that is actually a new service that we are currently working to bring to Big Red Jelly.

Organic Social Media Vs. Paid for Social Media

By Social Media No Comments

Organic social media is a term that’s thrown around a lot. But what exactly is it and how does it compare to paid social media? Let’s take a look at the main differences between organic social media and paid social media because these two fuel social media marketing. 

Organic Social Media

To put it bluntly, organic social media is unpaid social media. What does that mean? It’s posting to social media platforms for free. Like status updates, photos, tweets, resharing posts, etc. It involves reaching out and interacting with the company’s customers. Now let’s look at some of what organic does.


Organic social allows companies to establish their branding online. This is entirely dependent on the content they’re sharing and posting. Through organic social media, companies learn about their customers while their customers also learn about the company’s brand. Branding through organic social media allows companies to build an audience and narrow out or expand who they want to interact with.


Organic social media is free. It’s the easiest way to interact with a company’s audience. No matter the size of a company or the budget they have, it’s something anyone and everyone should do. Companies don’t need to pay to create creative, attention-grabbing content. Organic social media is only limited to those that are creating content for the company. Because of this, organic social media is a long term strategy for companies. If they aren’t on social media right now, they should’ve been yesterday. 

Paid Social Media

Paid social media is social media that’s entirely paid for. This involves advertising for products, promotions, events, etc. Companies can pay to have their content advertised on almost every social media platform. Through paid social media, companies can target demographics for certain  Facebook is great for those that are experts or beginners in paid social media. But why does paid social media matter?

Generate Leads

Through paid social, customers learn what their audience likes and what they don’t like. It helps shape a company’s marketing strategy. In turn, it helps a company redesign and revamps what kind of content a company wants to put out. Through lead generation, companies can automate campaigns and see the results of what worked and what didn’t work.

Build Brand Awareness

Organic social helps companies but paid social media takes it a step further. Think about trial versus premium. Facebook owns Instagram, Whatsapp, and Facebook Messenger. Companies can use videos to target audiences that are more likely to view videos that correspond to someone’s beliefs and values. If there’s a company that is sending out a video that relates to someone’s opinion or value, they can target that demographic to increase brand awareness.

Companies need both organic and paid social media marketing to thrive in the digital age of marketing. Organic establishes natural relationships and helps grow a company more slowly, but helps nurture relationships. On the other hand, paid social media helps companies grow more rapidly with targeted ads. They’re both needed and both helpful to a company’s success. 


By Marketing, People No Comments

What is Networking?

Networking is the process of interacting with others and exchanging information in order to develop either professional or social contacts. Networking is very important in today’s world of business. It is essential for helping you build up your business, explore new careers and working with others. 

Why is Networking Essential?

Networking provides many benefits to one’s self. It allows many opportunities for one to strengthen his or her’s personal or professional connections. It is an essential skill to make it easier to find people you need for projects. It also helps with building your list of references or are looking for a job you might need. If you are starting a business, networking makes it better for you to hire more people. Often it is said that in business, its not so much what you know but who you know that can help you land a job opportunity or find support for your business.


Networking is also good for building new ideas for business.  Getting a fresh perspective or second opinion on something that you are working on can be very beneficial to one’s goals and help them plan or carry them out in a business sense. Many ideas can be generated from a group of people. Even if the idea is from one person, having a network makes it easier to carry that idea out.


Having a network strengthens your position as well. The more people you know the more likely that you will be able to find help with solving problems or creating solutions to help others. The exchange of ideas and knowledge is essential in your business and professional career. It allows you to be resourceful when the need arises. Having a network you can rely on is a necessity for this.

How to Network

In Your Education

It is essential to take any opportunity where you can meet new people and build upon that. There are many opportunities to network. There are many opportunities that you can take to network. The college you went to is often a great place to start. If you are still in school, many of the people you attend class with are going into the same field that you will be, making them a great starting point for connecting. If you are in post-graduation, you might still have a lot of connections that you are in contact with. 


Professional Setting

The professional setting is the most traditional way to network. You’ll make many connections with people throughout your career. Your fellow coworkers are a great place to start with building connections and creating your network. You will also have many opportunities to find other people through business meetings, conferences that you might go to, tradeshows and business trips.


Social Media

LinkedIn is a social media platform built just so people can network with each other in a professional way. LinkedIn is set up so that you can upload your resume and make a profile for yourself based on professional needs. However, Networking on Social Media does not have to be limited to just LinkedIn.


Through Twitter, Instagram, Facebook, and Youtube, there are all sorts of ways for you to get started with networking. Instagram and Facebook allow you to have a professional business page so that if you have a business you can communicate that way. Even if you do not have a business. You are always free to reach out to other people and invite them to share contact information with you through professional ways.

How Big Red Jelly can help

While Big Red Jelly can set you up with the tools for you to successfully network. Big Red Jelly helps its customers by offering to build websites for them, run their social media or helping with search engine optimization so that more people can discover you through Google. 

Making you more visible online is a great way for you and your business to begin networking and building your clientele. 

Websites 101 – What you need to know

By Website No Comments

Websites, domains, DNS, hosting, FTP. If you’re just getting introduced to the wonderful world of websites, it can all be very confusing. In this blog, we’ll talk about the three basic components of a functioning website and what they do; domains, hosting, and your website files.

You’ll find that nowadays there is a plethora of companies that offer these things in a package wrapped up together to make it a little easier for the user. If you’ve ever worked with website builders like Wix and Square Space, you’ve probably used all these components without realizing it. As you start to level-up and outgrow your first make-it-yourself website, you’ll start to realize that there is a lot more that goes on behind the scenes that makes everything work together.

Your Domain

Your domain is the unique name that you buy from domain registrars like,, and For example is our domain. This name is an easy-to-remember reference for where your website “lives”. Domain names usually end with .com, .org, .net, etc. These ending are called Top Level Domains. Each has its advantages, with .com being the most popular and the most sought after. Your domain is NOT where your website exists. It’s only a name for people to find your website more easily. To find domains for sale try looking it up on or A domain name usually costs around $15/year.

Your Website

When people refer to your website, they are usually referring to what they see when they type your domain into their web browser. All the pages, images, and text content are the visual representation of a bunch of code. This code isn’t visible to the front-end user, what a visitor sees is what the code is telling the web-browser to display. When you pay to have someone build your website for you, what they are doing is using software to create the correct code to match your brand and display exactly what you want. This code exists as actual files, think word documents or images stored on your computer.

Now you’ve bought your domain name and had your website build. Now all you do is just connect the two and voila, right? Wrong. Remember, your website is exists as files and your domain is just a reference for people to find you easier. That’s where hosting comes into play.

Your Hosting

Hosting is the term given to a provider who gives you an actual location where your website files “live”. Essentially what you’re doing is paying to use the space on someone’s server, it’s like paying digital rent for your website files. This is something that is often looked over when people are considering building a website. Now, when it comes to hosting, you get what you pay for, usually. You can find a cheap host, and you’ll get bare-bones hosting. If you’re willing to pay a little more, you can find hosting that is faster, offers automatic updates and backups, monitors your uptime, and includes other services.

Now you have all the pieces for the website site. You have something to name your website, you have the files, and you have the storage location. NOW you can connect them all and you’re good to go.

Big Red Jelly can help you with your website dreams. We specialize in custom-designed websites and offer different hosting packages. Feel free to reach out and see if Big Red Jelly is right for you. To see our hosting packages, visit

Big Red Jelly office with employees busy working on tasks.

What Exactly is Digital Marketing?

By Marketing, SEO, Social Media, Website No Comments

The first thing people think of when they hear digital marketing is social media. And they’re right. To an extent. But digital marketing is so much more than just social media. According to a post written on, digital marketing encompasses all marketing efforts that use an electronic device on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. So let’s go over some of what this entails.

Search Engine Optimization (SEO)

Search engine optimization, or SEO, focuses on how your business ranks in search engines. Let’s say you own a local plumbing company. You’re just starting out and want to be within the first page if someone were to search “plumbing around me”. Through SEO, your business will be pushed to the first page. Things that factor into SEO are online reviews, page views, and search rankings. 

Content Creation

Through content creation, businesses are able to produce content related to their brand. Someone in digital marketing will write blogs, make videos, and even design a logo for a company. An example: let’s say you own a company based around mortgages. Through content creation, someone in digital marketing could write a blog about the different types of mortgages. Or make a video that involves their mortgage institution and why they decided to start a mortgage company. Content creation is vital in the digital age because it bridges the gap between companies and the online world.

Social Media

Social media management is the most common and very vital part of digital marketing. This involves every form of social media. Instagram, Facebook, LinkedIn, Twitter, etc. What goes into social media management though? Through social media marketing, businesses create brand awareness and help generate leads for your business. Digital marketers will manage your social media for you so you don’t have to. They create content calendars and post images and statuses for you. Through social media marketing, you can expect consistent and unique posts. 

Email Marketing

Email Marketing is useful when it comes to promotions. Companies can send out newsletters, give their customers discounts, offer loyalty programs, and welcome new customers. These are very helpful for companies that sell a multitude of products.

So the next time you hear the word “digital marketing”, hopefully, you will know what it is and that it’s more than just running social media. For more information, here’s a helpful video produced by Hubspot.