Putting your business online can be fun and exciting but it can also be very overwhelming. However, now is the time to do so. More and more people are turning to Google and social media to find businesses. Gone are the Yellow Pages days. Now if you aren’t on the web then you don’t exist.
Below is a list of items to start with when putting your business online. They include building a website, taking photos, creating an SEO strategy, focusing on content marketing, setting up email marketing, making advertising campaigns, writing blog posts, developing social media, forming a schedule, and engaging with your audience. Each one gives a description of the process.
Why You Should be Using Instagram Stories and How to Do So
Why is it important to be using Instagram Stories today? Do people actually click on them? What are they and what do they do for you?
Well, Instagram Stories are an easy engagement and marketing tool if you have an Instagram account. It brings a community together through different features and ways to reach your audience.
About 300 million people use Instagram Stories on a daily basis according to Instagram Press. It is important to engage with these stories and your audience in a unique way.
The key to adding these stories is to not do too much. These can be overwhelming to your viewers and followers, and they may not click on them if there are too many every day. Try to strive for a number of three.
So how do you add Instagram stories? Follow this tutorial to add stories to your account.
First, click on Your Story. This will take you the screen to add stories.
Different Types of Stories
This is one of the most common used stories. To create this one, you just have to play around with it. Once you click on the white circle it will take a photo. You can use that photo or you can use a photo from your camera roll. Once you take the shot, there are different add ons.
One of the add ons is a filter. This is the face with the stars. The next is stickers, which is the square face. These can include Location, Mentions, Hashtags, GIF, Time, Polls, Questions, Countdown, and much more. The next add on is handwriting where you write on the photos. The last one is text where you add on the text. When you are done, then you can send it to Your Story or direct message it to others.
Type is a story type that lets you add text with a colorful background.
This story type will make it so that you can record a live video.
This story type lets you add some flair. Check it out how it looks.
Superzoom lets you zoom in on an object or a person. You can also add different features to this. But again this is something you have to mess around with.
Focus lets you actually focus on someone’s face while blurring out the background.
Rewind makes it so that you can rewind something that just happened.
This makes it so that you can set up your camera to record you doing something.
Overall, Instagram stories are important to pay attention to and take in consideration when you are talking about engagement and social media in your company. It builds community and engages your audience with your company. So what are you waiting for? Try implementing Instagram stories into your social media strategy, and see how much your engagement gross!
What is the Best Social Media Platform for Your Business?
Social media can be daunting and trying to run multiple accounts at one time can be chaotic. The key to controlling this chaos is to narrow down to the social media platforms that are best for your business. Check out our overview of the different platforms and which would apply to you.
This platform is mainly sharing articles, but there are other features as well. It serves as a great lead for ads and video marketing. Facebook is all about community, so building groups is a great way to get started. For the most part, Facebook is used by people to connect with friends and family, so make sure you keep this in mind.
Twitter has a large audience, is developed, easy to start, and one of the first platforms most businesses start with. With it being all these things, Twitter has a lot of traffic and can get noisy. The key to this platform is making sure you are targeting your audience and really grasping their attention. This is a great platform for communication and updates.
This is the business social media platform. Most posts are professional and business related. How you use this platform, however, will depend on what goals you have. Businesses use it for sales, recruiting, branding or content curation as well as lead generation. The key is to know your goals and what you are trying to portray to this particular audience.
This platform is key for building your brand on social media. Instagram has all the content within the app, so users aren’t sent to blogs or websites. This means that you need to brand your posts to help make it recognizable by your followers. The key to Instagram is making it all relevant and easy for your follows to know it was posted by your business.
Being the youngest social media, marketers are still playing and figuring out the tricks of the platform. One thing with this platform is content is erased after 24 hours, so this makes you be a little more creative with your content. It also gives you a clean slate to play around with. This platform is completely mobile and relies on visual elements. The key to this platform is to connect with your audience.
This platform drove the trend of visual social media. If you are in the industries of fashion, DIY, retail, photography, or other visual industries this is the platform for you. The demographics of this platform is 18-29-year-old women and that can really help you target the right audience. You can directly drive sales and show off your products. The key to this platform is to be eye-catching.
Now that you have an idea of what platform, you can start developing content for your business and even use a manager to plan out posts. Look out for our upcoming blog posts about content and using social media.
AI. What is the hype around Artificial Intelligence and why now?
Artificial Intelligence, AI is computer intelligence and machinery combined with human touch and reaction according to Technopedia. This includes speech recognition like Siri or Alexa, self-driving cars like Tesla, customer support like Cognito, recommending shows or movies like Netflix, recommending music like Spotify and so on. Our thermostats, watches, vacuums, they all are using AI to produce the work we want.
So what about companies using AI to select employees? Companies like JPMorgan Chase, Delta Airlines, Unilever, Oracle are just some of the companies using a digital interview software that uses AI. The digital interview software offered by HireVue, Montage Talent and more are popping up during recruiting processes.
Why should we be looking into this more? This digital interviewing software is using AI to recruit and hiring the “best” people. Companies that use software with AI are creating ethics behind AI. HireVue lists their ethics behind AI and explains the principles they have put in place.
Artificial Intelligence is something to be aware of. Know what software you are using with it to better aware of yourself. It’s better to learn the facts and understand the ethics behind it. AI is all around us. It isn’t something new and it’s not going away.
Technology Over The Past Decade and How it’s Improving
To some 2009 might seem like it was just yesterday, but we are in 2019. Ten years later with lots of advancement, yet it still seems like yesterday. Ten years, 120 months, 521 weeks; a ton of technological advancement.
In 2009 many major events occurred. President Barack Obama was inaugurated as the 44th president, the Pittsburgh Steelers won Super Bowl XLIII, a volcano in Alaska named Mount Redoubt erupted after being dormant, and after eight years, The Statue of Liberty’s crown reopens to the public according to On This Day.
But over the past ten years, major advancements in technology have taken place. From new gaming consoles to digital interviews to Instagram to more advanced smartphones; technology has skyrocketed.
Smartphones themselves have added new enhancements for the users. Take a look at the iPhone 3GS back from 2009 and the latest iPhone XR.
But Apple isn’t the only Smartphone developer to come out with new advancements. In 2009 there was the LG enV Touch, Samsung Omnia, RIM BlackBerry Storm, LG Dare, Motorola Droid, and Palm Pre according to CNet. Now in 2019, we have phones such as the Google Pixel, Samsung Galaxy X, OnePlus 7, and Motorola Moto G7 according to Stuff. As technology advances, more and more smartphones pop up with new features that are better than ever before.
One day people won’t know the struggle of untangling earphones just to listen to your jams or watch that YouTube clip. Earphones have changed since 2009 by becoming wireless and Bluetooth. Before you would have to untangle the pair every time no matter how you stored them. But now you can find wireless and Bluetooth earphones from almost anywhere. From Beats to Apple to Skullcandy and much more.
Social media ten years ago was definitely not what we see today. Facebook, Twitter, Snapchat, LinkedIn, Pinterest, Instagram, Google+ have all developed over the years. LinkedIn was created in 2002. Facebook first came out in 2004. Twitter was launched in 2006. Instagram and Pinterest were founded in 2010. Snapchat and Google+ were born in 2011. All having a different idea of content but all for the same function, taking up our time. Social media is a place for business, friendships, inspiration, blogging, and much more.
Technology will always keep changing. It changes overnight, by day, and every year. By 2029 who knows what we will be using. New ways to live our lives will be developing and evolving.