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Mary Kate

Fitting Fitness into Your Busy Schedule

By People No Comments

Everyone wants to be healthy and in shape, we don’t even need research to back that up. More now than ever people searching for simple tips and tricks to make their lifestyle better. This year, Google revealed that one of its top searches was “intermittent fasting diet”. This goes to show you how the front of mind dieting and losing weight is for Americans. People are looking to make major lifestyle changes, but they usually can’t find the time to implement them. Let’s dive into some ways to create a wellness routine for you that fits your busy schedule:

1. Wake Up Early.

Nobody likes to do it, but there are actually some incredible health benefits to waking up earlier and going to bed earlier. A biology professor at the University of Education in Heidelberg, Germany stated, “When it comes to business success, morning people hold the important cards. My earlier research showed that they tend to get better grades in school, which get them into better colleges, which then leads to better job opportunities. Morning people also anticipate problems and try to minimize them.” If you’re not a morning person, this statement might come off discouraging, but there are a few ways to prove this research wrong. The sooner you get into the habit of going to bed early and waking up early, you will feel a difference in your productivity, happiness, and overall well being. So, you don’t necessarily need to be a morning person to be successful, all you need is good and consistent habits.

2. Eat clean.

According to research, it is important to drink one to two glasses of water before you eat meals. This improves digestion, prevents headaches, and actually has been proven to help with weight loss. Eating more greens, and smaller portions are obviously great ways to stay healthy, but there is nothing worse than being hungry throughout the day. While at work, school, or wherever you are productive, it is important to snack a few times throughout your time in between meals. Snacking helps you eat smaller portions during meal times, and they are great ways to wake your brain up and boost productivity. 

3.  Do Unconventional Workouts.

Nobody ever said that you are required to do all workouts in a gym. Some people actually have gym-intimidation… yes, that is a thing. According to studies by StudyFinds 50% of Americans experience gym-intimidation, which means half of our readers hate going to the gym. These exercises are awesome ways to get your body moving, all in the comfort of your own home. The next time you find yourself running out of time for the gym in your schedule, look to these exercises to fill the fitness void in your life.

These three steps are a great beginner’s guide to getting started with a healthier lifestyle. There is no room for excuses anymore, with access to millions of apps and motivators that keep us on track during our fitness journey. We hope that this blog gave you the motivation to get up and plan for your future of health and wellness! 

girl in vr headset

7 Fascinating Facts About Technology 

By Technology No Comments

7 Fascinating Facts About Technology 

It is amazing, and almost a little scary to think about how advanced technology has become in just a few short decades. Here are some facts that will put what you thought you knew about technology into a whole new perspective. 

1. In the 1950’s PCs went by the name “Electronic Brains”

This truly makes you wonder about the sorts of names we have for modern-day technology that will be made fun of in the future.

2. HP, Google, Microsoft and Apple were all started in garages

Next time you have a great idea you better head straight to your garage!

3. When it was released, the Apple ll had only 5 megabytes of storage on its hard drive.

This is an incredible comparison to the whopping 130 GB you can get on the new Macbooks.

4. 51% of internet traffic is made up of hackers and spammers. 

Seems like 51% of all emails are spam too…

5. The first computer ever was almost 2.5 meters high and weighed almost 60,000 pounds.

Compared to the size and weight of today’s computers it is pretty astonishing to think there could have been a computer that large. 

6. Time magazine named the computer “Man of the Year” in 1982.

No real successful human feelings were hurt in this decision, hopefully..

7. The name Google was actually created by accident. A spelling error was made by the creators who were intentionally going for the name Googol.

For those of you that don’t know what a Googol is, it is the number equivalent to ten raised to the power of a hundred (10100).

The 2 Step Beginners Guide to Building Your Brand

By Marketing No Comments

The 2 Step Beginners Guide to Building Your Brand

A brand is a symbol, design, name, sound, reputation, emotion, employees, tone, pretty much anything that sets you apart from others. So why is it important to have a brand, and how do you build one? Here at Big Red Jelly, we believe in keeping things simple and efficient, so here are two simple steps to kick start your brand quickly and efficiently. 

1. Create your Vision and Mission statement.

People need to understand what your values, beliefs, and views are, but most importantly they need to know who YOU are. Your vision and mission statement is what people will use to learn about you, your goals, and ideas. Without a clear vision of where you want to be and what you want to do, your brand will fall flat. There are no wrong visions or mission statements, there are just certain companies that stand out from the rest of the pack, and the reason they stand out is because of their, yep you guessed it: Mission and Vision Statements. If you have trouble thinking of one just remember the more simple the better. Apple’s very first mission statement was “Think Different” and look at what they were able to accomplish with that simple vision. 

2.  Be yourself. 

So many brands get caught up in the latest trends, but really a trend is just something started by a brand doing something different. So be DIFFERENT and BE YOURSELF because you could be the next trendsetter. Don’t be afraid to be unique, I am sure the person that designed McDonald’s golden arches had a few people laugh at them during the design process. That didn’t stop them from creating one of the most recognizable brands in the world. Whether you’re a business owner, designer, entrepreneur, teacher, or even a stay at home mom, you have a brand. You just need to find out what it is, and these first steps are a great way to start.

 

The Top 5 Marketing Books That You Should Read This Year

By Marketing No Comments

The Top 5 Marketing Books That You Should Read This Year

Almost all of the world’s best marketers have written about their experiences. We have an amazing opportunity to learn from their successes and failures first hand. In these books, business leaders, entrepreneurs, and marketers teach us the importance of understanding the purpose of having a marketing strategy that works. So listen up, and start reading!

 

The Icarus Deception by Seth Godin

In his book, Seth Godin does a great job of pushing readers towards thinking outside the box. He emphasizes that you need to always move forward, even without a map. These are critical skills for any marketer looking to get ahead. He emphasizes that conventional wisdom, conformity and fitting the mold are a surefire path to mediocrity.

 

Hooked: How to Build Habit-Forming Products by Nir Eyal

Once you’ve created a product that people are using daily, you know you have found the secret to marketing success. With Eyal’s background of behavioral design research, he is able to explain to his readers that there is a pattern to creating services and products that catch attention and become essential to the consumer.

Influence: The Psychology of Persuasion by Robert Cialdini

Every marketer knows deep down that work it takes to getting someone to say yes is the very core of marketing. People are constantly being pulled in a thousand different directions for their attention and money. In Cialdini’s book, he breaks down how and why people say yes to certain marketing campaigns and no to others.

How Brands Become Icons by Douglas B. Holt

Harvard Business School Professor, Douglas B. Holt explains what marketers need to understand if they want to communicate an authentic brand that truly resonates with customers. He provides tips on cultivating a marketing strategy that goes above and beyond to establish a meaningful brand connection with customers.

The Undoing Project by Michael Lewis

Michael Lewis’s book turns dense psychology about judgments and decision making into an intense page-turner. The Undoing Project does an excellent job of helping marketers understand the psychological background of consumers. Anyone who reads this book is guaranteed to edge out the rest of their marketing competition and get ahead.

 

How you can market to people who listen to podcasts

Why you Should be Marketing to Podcast Listeners

By Uncategorized No Comments

Here are a few Podcast stats, or what I like to call “Podstats” that shows how important this niche demographic of American Consumers really is.

 

44 % of the US population has listened to a podcast.

49% of podcast listening is done at home.

22% of listening is done in the car.

80% listen to all or most of each podcast episode and listen to an average of 7 shows per week

50% of all homes are podcast fans.

56% of podcast listeners are male

45% of monthly podcast listeners have household income over $75K

27% of US podcast listeners have a 4 year college degree

36% of podcast listeners are non-white

69% of podcasts are consumed on a mobile device

 

Research done by Edison Research Infinite has stated that podcast listeners are loyal, affluent, and educated. This description seems like the perfect candidate for someone to market your product or business to! Podcast listeners are also much more active on every social media channel and they are more likely to follow companies and brands on social media. They are also more likely to subscribe to Netflix or Amazon Prime, which means they are not exposed to TV advertising.

 

Marketers are constantly on the lookout for good listeners and readers these days, so if you’ve made it to this point of the blog, that means we have found you. Thank you for being here and for listening to what we have to say! Now go listen to some podcasts and let us know your favorites!

 

 

 

The weirdest and most creative marketing campaigns

3 of The Weirdest, yet Successful Marketing Campaigns

By Uncategorized No Comments

It’s about to get weird.

 

All marketers have one thing in common, they all strive to have the best and the most attention-catching marketing campaigns out there. To do this it means they have to create something somewhat flashy that will go viral and get more likes and shares than other competitor’s campaigns. Some companies use humor, others create something sleek and stylish to catch the eye, but others use some pretty strange tactics that are just plain weird. So buckle up and get ready to get weird by reading about some of the strangest marketing campaigns ever, or if you don’t feel like reading, just watch an episode of Workaholics, your choice.

1.Burger King’s Whopper Sacrifice

 

In 2009 Burger King kicked off a campaign that isn’t exactly what you would call friendly. It consisted of Facebook users downloading an app that promoted them to delete ten of their Facebook friends in order to get a coupon for a free whopper. The app would then alert each of those ten friends that they had been sacrificed for a bite of fast food. Their tag line was “You like your friends but you love the Whopper.” The campaign received a lot of expected negative feedback, yet over two hundred thousand people “sacrificed” their friends for the coupon. Weird.

2.Poo Pourri

In an attempt to reach a broader market, sometimes it is necessary to really push the boundaries and by boundaries I mean poop jokes. In 2013 Poo Pourri, a product designed to make your bathroom smell nice, did something pretty bizarre. They hired a beautiful, proper and prim actress with a Queen’s English accent to tell poop jokes in 2 minute commercials that were posted to youtube. The videos were a smashing success racking up forty six million views. The products sales increased exponentially and it can now be found at your local Walmart, Bed Bath and Beyond, and if you feel too weird purchasing it in person, its on amazon too. Poo Pourri has continued to produce extremely successful campaigns, this year they tackled the social issue of Gender Equality through their #GirlsDoPoop videos and commercials.

3.Pizza Hut

Some brands do a great job focusing on coming up with ideas that are outside the box, but few tend to focus on “the box” itself the way Pizza Hut did in 2012. They posted on their Facebook page and asked the question: “Do you love the smell of a box of Pizza Hut being opened?” The post got inundated with responses, likes and shares and eventually Pizza Hut decided to give their fans what they wanted. They decided to send 100 samples of a pizza perfume they created to the first 100 people to support their post. It is hard to imagine anyone in their right mind wanting to smell like a pizza hut pizza, but it happened. 100 People smelled like a fresh slice of sort of good, but not as good as Papa Johns pizza. They have actually come up with some new scents that are worth checking out. This marketing campaign really just goes to show how important it is to listen to your fans, even when their requests seem, well… weird.

 

 

 

 

There are billions of lost dollars from lost gift cards

Gift Cards: Since 2005, An Estimated $41 Billion Worth Has Gone Unclaimed in America

By Uncategorized No Comments

This Christmas season you may want to think twice before buying a gift card for a loved one, regardless of whether or not they’ve been naughty or nice.

 

According to the research done by Tower Group, Approximately 10% of the value of all gift cards go to waste to due to fees, expiration, and consumers who left them in drawers or just didn’t use them. This research has either inspired you to be less wasteful, or it has caused you to start frantically rifling through your drawers and bags looking for the Visa gift card Aunt Karen gave you for Christmas last year. Either way, it is a shocking amount of money, and it was actually The Wall Street Journal’s “number of the week” in their Real Time Economics blog.

This absurd amount of waste and the lessons learned from it can be applied to every American consumer, but also to every Marketer. Maybe only $2 billion would’ve gone to waste in the past 13 years if people like Aunt Karen had actually sat down and did their research about what tangible products you actually wanted for Christmas. Maybe marketers too, should take the time to understand their audience’s interests and passions too before they make the same mistake.

It is so easy to stop at the store to pick up an iTunes gift card for your friend’s birthday, but it might be better to just give them something else because they just switched their accounts from iTunes to Spotify that day. In an ever-changing economic and multi media society it is tricky to keep up with what is going to be used and what is going to be thrown away or forgotten…

Gift cards are the perfect example of what can go wrong when money is invested into something that you think might be fun for them or could be worth their time. Keep in mind that the words “might be” or “could be” are not in a successful marketer’s vocabulary when they are coming up with campaigns. When coming up with ideas for what your audience would like to see or what they would like to purchase do not default to a “gift card campaign” (something generic that can be interpreted by a mass audience.) Figure out who your audience is first, then cater to what they want to see, read, and purchase.

Miscommunication and misinterpretation are both common downfalls between marketers, but all it takes to fix that is a little extra thought. Just a little more sentimental thinking needs to be applied when buying gifts and when creating campaigns this year because we can’t afford to lose another $41 billion.

 

 

 

why is everyone in such a hurry at work?

Why is Everyone in Such a Hurry?

By Uncategorized No Comments

It’s the busiest time of the year, and speaking of time it seems like there just isn’t enough of it. It is becoming increasingly hard for people to manage their time wisely and according to the Economist this is what they call “Time Poverty”

 

Do you ever Imagine what the increase of productivity in people would be like if there were 30 hours in a day?

 

Sure, it would be nice to have a few extra hours to get things done, but would this “Time Poverty” ever go away?

On average, people in rich countries have more leisure time than ever, which is great; but the issue is that in a growing economy time becomes more valuable. The problem with having more valuable time is that we now see our time in terms of money. The relationship between time, money and anxiety is a very close one and it started blooming during America’s post war boom years. The economic prosperity in our country sparked a conundrum of wealth; though people started earning more money to spend, they did not simultaneously earn more time to spend it in. This concept makes time feel much more precious.

With time being so crunched during the holiday season, it makes sense that people tend to become a little more impatient. According to research from Google people visit websites less often if they are more than 250 milliseconds slower than a close competitor. 250 milliseconds is less than a blink of an eye. More than a fifth of users will abandon an online video if it takes linger than 5 seconds to load.

This data makes it very clear that people, especially Americans value their time so much that they are not willing to sacrifice even milliseconds of their day.

Thomas Edison once said “Time is really the only capital that any human being has, and the only thing he can’t afford to lose.”

 

Nike logo, what makes a logo and brand so attractive

What Makes Brands like Nike and Apple so Iconic?

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Successful brands tend to have these 5 marketing strategies in common:

 

  1. Be Different.

Every brand needs what marketer’s call “noticing power.” This power has the ability to grab people’s attention and help them realize why their product stands out and rises above the competition. An example of a company with this noticing power is Vans. Their shoes were created with a waffle feature on the sole to help skateboarders with their manipulation and control while on the board. The waffle sole is their signature element that distinguishes their brand from other shoe brands.

  1. Keep it Simple

The products and brands that stick around are the ones that are meaningful and useful to people. It is important to not chase fads and to remember to keep the deign and overall experience of your product or service simple. Google, for example, is the top search engine because it is a product that is easy to use and has a simple design. This combination appeals to the heart and the head of customers, in other words the simplicity of your marketing can have a tremendous effect on their emotional and rational opinions of your product or brand.

  1. Always be Innovating

Nobody wants to be a supporter or advocate of a brand that is no longer relevant. This is a very big problem for companies that can’t seem to keep up with the constant innovation that surrounds them. It is vital for these struggling companies to focus on their signature product, the product that typically brings in the most revenue and work on innovating it’s key benefits.

  1. Have a Trustworthy Spokesperson

The beauty of advertising in the world of Social Media is that brands no longer need a “famous” person to be their spokesperson in order to establish impressive credibility. When marketing with a spokesperson, it is so beneficial to focus on a product that is adored by a small group of people. This small group of people that have a passion for your product can essentially become your marketing team, but you wont need to pay them to do work for you! Find the people that are passionate about your brand and make sure their voices are heard.

  1. Do Not Create a “No Go” Logo

A “no-go” logo is a logo that tries to catch the eye but is too busy or doesn’t have any meaningful symbolism. The more simple your logo, the more people will wonder about your company’s values and message. Remember your logo does not represent your brand, the logo is just a way for people to recognize it.

Is stress actually good for you?

By Uncategorized No Comments

A recent study showing the impact of stress on public health raises the question: Can changing how you think about stress make you healthier?

 

This study tracked 30,000 adults in the United States for eight years. Researchers asked them “How much stress have you experienced in the last year?” and, “Do you believe that stress is harmful for your health?”

 

The researchers then used public death records to find out who among the 30,000 had passed away. People who experienced a lot of stress in the previous year had a 43 % increased risk of dying, but that was only true for the people who also believed that stress is harmful for your health. People who experienced a lot of stress but did not view stress as harmful were no more likely to die. In fact, they had the lowest risk of dying of anyone in the study, including people who had relatively little stress.

The researchers then estimated that over the eight years they were tracking deaths, 182,000 Americans died prematurely, not from stress, but from the belief that stress is bad for you. The results of the study are clear: When you change your mind about stress, you can change your body’s response to stress.

Now this is exactly what participants were told in a study conducted at Harvard University. Before they went through a social stress test, they were taught to rethink their stress response as helpful: Their pounding heart is preparing them for action. If they started to breath faster, it’s no problem, It’s getting more oxygen to their brain. And participants who learned to view the stress response as helpful for their performance were less stressed out, less anxious, and more confident. Their physical response to stress had changed dramatically all because of their basic belief that stress isn’t harmful.

Normally we would view the symptoms of stress as signs that you’re not coping well, but really these symptoms are just preparing your body for action. The results of stress are changed by your mindset. When you think of stress as a benefit it acts that way. When you help others, you build resilience to stress.

Does all of this information prove that perhaps we are indeed #tooblessedtobestressed?