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Mary Kate

Lessons we can learn from the famous Elon Musk

Elon Musk’s 5 Pieces of Advice to Young Entrepreneurs

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Tesla CEO Elon Musk is one of the most iconic and successful entrepreneurs in the world with a net worth of 21.8 billion dollars.

We are all witnesses to his wild creativity and innovation in business and we’ve had dozens of opportunities to learn from his impressive example of hard work and forward thinking.

 

His outstanding career in technology and business is considered intimidating and daunting for the young entrepreneurs of the world that want to become like him. Over the years Musk has given a few bits of advice to these young, aspiring entrepreneurs for their challenges ahead. He is a man of very few words though, so listen up and take note if you are interested in becoming successful in business:

 

#1: Do Not Take Constructive Criticism Personally

Musk made mention of this principle in a 2013 Google Hangout, “The constructive criticism others give you is invaluable. Sometimes critiques are hard to hear but its all part of the learning process”

#2: Get Your Hands Dirty

When talking about starting up and his role as a CEO he stated “You’ve got to do all sorts of jobs and tasks that you might not wish to do, that are not intrinsically interesting to you. You’ve got to be prepared to do whatever it takes, work whatever hours. No task is too menial. I think that’s the right attitude for the CEO of a startup.”

#3 Don’t Let Anybody Tell You “No”

When Musk was named to the Time 100 list of the Most Influential People in the World in 2013 he spoke about his power to create through innovation, “Whatever Skeptics have said can’t be done, I have gone out and made real”

#4 Don’t Focus on Money

Musk explained to TBS in 2008 that his reasoning behind starting Tesla was not to earn money, he instead recognized the environmental need to change the way vehicles are powered. “So this is not about wealth accumulation for me personally, its just that I think this is a very important problem and its got to get solved, and if we don’t solve it were in trouble.”

#5 Be Realistic

This year’s Global Entrepreneurship Monitor Report states that in reality half of all businesses don’t exist after their first five years. Musk’s commentary on this helps young entrepreneurs understand what they are getting themselves into when starting a company, “Firstly being an entrepreneur has been overly glorified in movies and TV shows, but for the most part, running a company is difficult. Most of us are not ready for it or are more interested in the idea of being an entrepreneur rather than actually be willing to put in the work to become one.”

These 5 tips have the power to change not only the way budding Entrepreneurs view the world of business, but the way they view themselves and their ability to change the world.

Check out this video if you want to learn more from Elon Musk about how to get started with your business.

 

Content Creation for digital marketing agencies and small businesses can be a challenge

Let Your Content Work For You

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Feeling completely satisfied with your brand’s content is a rare feeling for most content creators.

 

If you’ve worked for a small business you know that creating quality content for a campaign only to receive little to no positive feedback or engagement from your audience isn’t a great feeling.

 

I did some research on content marketing and found that

  • The majority of content marketing has limited impact with 75 percent of blog posts getting fewer than 10 social shares and zero links from other domains
  • The social sharing of content is down 50 percent since 2015
  • 70 percent of marketers lack a consistent or integrated content strategy

 

This frustrating and all too common feeling mentioned earlier must stop entering the hearts and minds of today’s most talented and promising creators. But how? First it is important to understand this feeling, try to put yourself in my shoes for a second, my feet are sort of small though so in order to make this universally relatable maybe just put yourself into this scenario instead:

You are telling a joke that you think is hilarious in front of a group of people that you recently met and really want to impress. This isn’t just any old joke, this is the kind of joke that you practiced on your friends and family and in front of the mirror multiple times the day before. During the joke you know that to enhance the listening experience of your captivated audience you need to focus carefully on taking your time with the set up, dragging out the rising action and not getting too excited and eager to reach the punchline. At the most crucial and climactic moment of the much-anticipated punchline you say the wrong thing and ruin the entire joke. Then to make matters worse you spend the next 15-30 seconds trying to explain the joke and by the time you finish explaining yourself the once captive audience you worked so hard to cultivate has already changed the topic of conversation. They’ve shifted their focus to someone more interesting, someone who is known to always execute their stories and their jokes effortlessly and flawlessly.

This has happened to me before, and yes, it was embarrassing. Luckily I wasn’t at an audition for SNL that day. Small businesses and startups aren’t so lucky on the other hand. A content marketer named Sujan Patel describes the struggles that content marketers face (read more about these struggles) and says, ““Creating the right content that can get traffic, earn the trust of readers, and make sales. Add in creating unique perspectives that haven’t been said before, and it makes creating high-quality content consistently very difficult.”

Small businesses usually hire extremely skilled content creators, like Sujan but the majority of their work tends to go unnoticed, unliked, unshared, and unappreciated because they have made one major mistake: They tried to compete with big businesses. The key for content creators working for a small business is to focus on making the most of your limited resources and trusting yourself and your content creation capabilities. Even if it seems like your content has no potential to perform well or reach the right audiences just remember that to become a big business you have to be patient but more importantly, creative. Take a look at this example of a company that turned their content that was considered a laughing stock into a successful and viral campaign.

Let your content work for you in the place and time that you are in, because your work is no joke and there is no need to rush through your punchline.