
1. Copying the Big Businesses The number one mistake that I see small businesses make is trying to replicate big brands and what they're doing. They're big, they're successful, they're...
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It doesn’t take much to ruin a great campaign with a technical issue. Modelo could have generated hundreds of thousands of leads, but instead they ended up with the equivalent in dollars wasted on a campaign that didn’t get much farther than a broken form on a landing page.