Category

Success Stories

Meeting at appropriate intervals is a key way that small business owners can grow faster in 2021.

Business Owners Need to Stop Doing These 3 Things

By Leadership, People, Sales, Small Business, Success Stories No Comments

Today’s post focuses on three quick pointers for small business owners and entrepreneurs. However, I think everyone can get a little bit of value from this. 

These are three things that small business owners need to give up in order to grow in 2021. I speak from experience: they’re things that I have given up or am trying to give up every day. And believe me, I’ve seen real benefits from it. Let’s dive right in.

Catch Up Calls

You’ve got to start giving up these spontaneous calls, texts and “catching up” type meetings. I’m not saying you should give up all of them, but you have to accept the fact that, for small business owners, time is one of the most valuable assets.

I have a lot of pet peeves with how people communicate. Even little things, like some of the calls I get out of the blue. My voicemail says if it’s an emergency, please leave me a voicemail; if it’s not, please email me and I will get back to you at my earliest convenience. It astounds me how many people listen to that message and leave me a voicemail. And, of course, when I listen to the voicemails, I find that 99% of them are not emergencies.

A colleague of mine once said, “You know, you should only take revenue-generating calls.” He said it as a joke, but I took it seriously. I was like, “Oh, that’s interesting. Let me actually try that.” For about a month and a half, I got a lot of distracting phone calls, emails, and text messages. Each time, I respectfully responded, “Hey, sorry but for right now, I’m really only focused on revenue-generating projects.” Surprisingly, I got little to no pushback. 

It also shocked me how it often turned trivial conversations into really awesome collaborative discussions later on. If you really do put your foot down, value your time, and show that to others, for the most part, they’re going to respect that. You’re going to get a lot more done and you’re going to feel less external pressure throughout your workday. Business owners have to put their business and their team first or they will be taken advantage of. It’s just the way things go. 

Long Meetings

The second thing you have to give up in order to grow faster in 2021 is long meetings. I would even add meetings in general! I’ll be the first to admit that I’m bad at this, but we’ve gotten a lot better at Big Red Jelly. I think people get stuck in this rigid pattern of having long, unproductive meetings daily, weekly, monthly, quarterly and annually. Remember, your time is your most valuable asset!

Here at Big Red Jelly, we have 30-minute meetings every other week in specific, smaller teams, and that pattern is much more effective and efficient for us. Having meetings every week felt a little unnecessary for us, and meeting just once a month made it hard to stay up to speed and didn’t give us enough space for good collaboration. 

Long story short: feel free to get creative with when and how you meet! You don’t have to stick to one of these daily, weekly, or monthly meeting structures; adapt your meetings to the needs of your team or the process you’re focusing on.

Micromanaging

The last thing you have to give up in order to grow in 2021 is micromanaging. This one applies on so many different levels. In some of my previous videos and posts, I talk a lot about relinquishing control of some of the technical work. That’s something I have a hard time with if there’s a web design job, a branding proposal, or even just a marketing project.

Ultimately, you have to learn to trust your team. Creating processes for them—working on the tools instead of in the tools—is what helps your team become more autonomous. And the more autonomous your team is, the easier it will be for your business to grow! In that weird, paradoxical way, you have to do less technical work if you want your business to thrive. I know, it sounds backwards, but I’ve learned that lesson the hard way so you don’t have to.

Those are my three points. You’ve got to give up these spontaneous calls and meet ups, you’ve got to give up long meetings and you’ve got to give up micromanaging or spending too much time on the actual technical work in order to grow. These are three things that I’m constantly working on, and I’ve absolutely seen the benefits. Hopefully you will leverage them to grow your business as well.

 

Click here to watch the full video. Tune in each week for similar content about helping your business as a business owner in 2021!

Meet Our Small Business Neighbors: How Local Businesses Are Making a Comeback in 2021

By People, Small Business, Success Stories No Comments

Many businesses took a hit last year, in 2020, when Covid-19 spread both germs and lock-downs over the globe. They were forced to close their doors, losing customers and revenue. But there is a bright and shining hope for business to make a comeback in 2021! We want to share a few success stories with you!

Home Grid Energy

Home Grid Energy installs battery systems in homes that are chargeable by solar. This battery not only sources lights and fridges but can power all home energy.

When Home Grid Energy began marketing and sales efforts in November 2020, the team faced difficulty closing deals. They contacted solar companies, but it was challenging to build trust when there was no face-to-face contact. This slowed their potential for growth.

As lockdowns have ended in 2021, Home Grid Energy is able to visit solar companies in person and shake hands with them. This has made a night and day difference. Steven, the Marketing Director at Home Grid Energy, explains, “Putting a face to our company makes others more eager to believe that it is legitimate.” They are picking up the pace for growth as things are opening back up. They plan to open up Hawaii, Texas, and California markets this year! This growth is also made possible due to the cheaper costs for housing and travel. Business travel is more affordable which makes their budget go further.

Home Grid Energy capitalized on an issue that arose from the pandemic. Energy consumption definitely went up in 2020 and is still on that rise as families continue to work and attend school from home. Additionally, the recent calamities, such as the power crisis in Texas, generated motivation to become more self-reliant this year. Families are more interested in sustainability through solar battery energy in their homes. 

Home Grid Energy is making a comeback this year as they expand their markets and provide a solution to the current energy issues!

Set Fire Creative

Set Fire Creative is a digital marketing company located in Orem, Utah. Their goal is to help give a voice to businesses that cannot find their own. 

In 2020, when various businesses had to say goodbye to customers, they also said goodbye to the digital marketing team at Set Fire Creative. McCain, VP of Client Services, explains, “It’s interesting being a digital marketing company that helps other companies grow, because when the pandemic hit and all these companies and industries were affected, that in turn affected [Set Fire Creative].”

Set Fire Creative received plenty of calls from clients explaining that they had to shut down and pause their contract. On the other hand, eCommerce clients turned to Set Fire Creative for guidance. The team correctly predicted that people would be shopping online more than ever before. Their eCommerce clients thrived during the pandemic and their mom and pop clients saw the need to go digital.

Because of this, Set Fire Creative launched a new product at the beginning of 2021. The new business validation process helps companies establish their key audience and assess public interest in buying the proposed product. The pandemic taught both Set Fire Creative and their clients that successful businesses take time to develop and require research to back up business decisions.

Set Fire Creative had an outward focus during the pandemic. It did its best to help other businesses stay alive through partnerships, outreach, and its marketing services. That kind of mindset comes back around– the more you give, the more you receive. Set Fire Creative continues to add value to its services to help other businesses grow. Through its new business validation process, Set Fire Creative is making its 2021 comeback while helping others do the same.

Big Red Jelly 

During the COVID-19 pandemic of 2020, many Big Red Jelly clients were losing customers and struggling to keep their businesses alive. This resulted in a lack of revenue and Big Red Jelly lost many of their clients. 

However, Big Red Jelly didn’t let setbacks like these define us. Rather we doubled our efforts by choosing to focus on what we are best at – web design! We also created many strategic partners with other local digital marketing companies and have come back stronger than ever. 

By emphasizing the importance of online business and offering discounts, Big Red Jelly is growing clientele and making our own comeback this year. In March, we launched our new website digital.bigredjelly.com which offers domain name registration, website hosting, and website security in addition to the branding and growth services offered on our other website.

The year 2021, has become a bright and shining hope for the future. This is the year for small businesses to make a comeback– including Big Red Jelly. Noticing the issues that many small businesses need to overcome this year, Big Red Jelly is doubling our efforts to help their partners and clients come back stronger than before. 

We Can Help You Make a Comeback Too

Big Red Jelly is here to help your business get back on its feet and accelerate growth this year. Our team focuses on three key concepts: brand, build, and grow. We can help captivate your audience and increase conversion rate through a well-developed, recognizable brand. We will set up your business with world-class digital tools and a website that will drive measurable success. And we will provide dedicated support, strategy and implementation to help your business grow.

Having a digital presence is critical to building your business, and we are ready to help you understand how and why. We have created a 2021 Small Business Comeback Guide. It’s a free eBook designed to help small businesses come back bigger and better this year. You can download the free PDF guide here. If you are intrigued, or if you have any questions, schedule a free consultation with our team, no strings attached. And if you liked this article, be sure to check out our other articles for more tips on managing your small business. Our sixth sense is telling us that this is the year that small and local businesses will make their comebacks and we just want to help you make that happen.

Schedule a free consultation with one of our team members to talk more about how we can help you make a comeback in 2021.