What we’re going to go over are some very common mistakes that we see when we’re reviewing a client website and some of the things that we like to always suggest to most businesses.
Call to Action Page
Firstly, online tools or common practices that we like to implement on a website is giving clients or customers the option to contact you or do business with you, get a quote, or schedule a consultation through several different options. We know that this can be different depending on your industry and how you prefer to be contacted. But generally speaking, when we’re looking at small, local, even mid-sized businesses and we look at their call to action page, contact page, or their consultation page, we’re always pretty shocked at just how much missing information there is. There might be just a contact form, but there’s no phone number when they definitely should. have a phone number.
As you can see here on this website, College Planning Institute (CollegePlanningInstitute.com), what we’ve done is we’ve got two columns here on the “Schedule Free Consultation” page. As you can see within the same frame, there are several ways that you could get started. If you’re more in exploration mode or just looking for a quote, then you might complete the form. It’s not going to be as time sensitive. It’s going to submit the info and their responsibility is to reach out to me. That’s a much more passive approach.
But as you can see above, the email and phone number is also listed. Both of these are linked. So if you click on this, it will call the phone number on my phone. We see this mistake a lot with small business websites where they have just the text for the phone number and it’s not a button or it’s not linked. Have you ever tried to copy a phone number using your thumb on a mobile phone while you’re in a meeting or talking or driving? It is horrible. So make sure that it’s mobile, responsive. They can tap it and get in touch with you right away.
But why not skip all of this? If you know you want to get started and you want to take advantage of the free consultation, just go ahead and schedule with them?
Use a tool like Calendly, for example. Calendly is great. We have used Calendly for years because there’s a great free version and there’s a lot of fun stuff you can do with it. We have other videos and blogs about how to set up and use Calendly. As you can see here, you can customize it as well. It syncs with your calendar, so it’s only going to show times that you are available. If you go and edit my calendar and I’m blocked off Thursday for a doctor’s appointment and I use Calendly, it’s not going to have those time slots available for my customers or clients.
We’re shocked that more business owners are not taking advantage of these real time synched calendars. They save so much time. They’re going to help you get more leads. They’re going to help you get more business.
I can tell you from personal experience, we went through our Big Red Jelly website and we started putting in embedded calendars using HubSpot, or CRM, very similar to Calendly. And right after we did that and we put those calendars on our call to action pages, we saw a significant, measurable difference in scheduled calls from real people who wanted real advice.
Relevant Home Page
This is WaytoMoab.com, a website for an amazing tour guide company. One of the things that we like about their site is this little banner at the bottom, “Booking Now for the 2021 Season,” even though it seems minor looking. Point number two is try to have something that’s time or season relevant on your home page.
A lot of people will design a website or digital platform and say, boom, it’s done. Maybe I’ll refresh it five years from now. The home page is probably going to be one of your most visited pages. You should have a promo, discount, something that’s seasonal, something that’s relevant. It shows that your business is updating your website consistently. It’s growing. It’s changing. It keeps up to date.
As human beings, generally, we have a hard time thinking far ahead in the future. If you are an e-commerce brand, there should be a banner there or something there that says 25 percent off until the end of this month. There’s a price and a time incentive.
So think to yourself, what’s a banner coupon, discount, an event, something relevant that can be added to your home page and something that you can update on a monthly basis. You will see results from something as small as that.
This is something we see again and again with local businesses. They don’t have any testimonials or reviews listed on their website–at least nowhere really easy to find. What a lot of people do is they will have a page where they dump all their testimonials. Or they’ve just got one section where they’ve got testimonials and then nowhere else.
Here on this website (triedntruecoaching.com), there’s actually testimonials on several pages. Above is an example of a carousel on the homepage with some testimonials. Even though these are static testimonials right now, just that cherry on top, adding validation onto all the information that was digested before is priceless.
Don’t be afraid to strategically place single testimonials throughout your site. Small business owners do that nearly enough, especially if that testimonial is relevant to the information that it’s next to.
Let’s say you have a bio about you on a team page. You might have a testimonial from a client that says it was great working with you. It adds validation to the information that someone just digested by visiting your website. Do not be afraid to be strategic with your testimonials, your reviews, your case studies. Use them as a tool to add validity to information on your website.
Second to last point is just some very basic but easy to set up tools like this OnPoint website that we built (OnPointavl.com). As you can see here in the bottom right hand corner, this is a live chat plugin using the Zoho CRM, which was their preferred CRM. It’s like a sales software. This is a live chat tool when someone on their team is online, this will give a little green light. It will show that someone is online and when they’re not. It turns into a really easy to find contact for these tools.
There’s so much you can do and it can feel like you have an additional mini me who’s doing this work on your website while you’re asleep or while away. Think about a CRM, live chat, chat bot, or a combination of the two. Really leverage your time a little bit better by using these tools. We have other videos and posts about tools like Live Chat Chat,
Secondary Call to Action
Let’s go to this website here. Get in the Cashflow Game (GetintheCashFlowGame.com). Very fun brand, very fun website that we made a while ago.
Something we don’t see a lot of business owners do very well is offering kind of secondary calls to action or other pieces of value or content. As you can see here, decently, far down the homepage for this website, there’s kind of this secondary call to action, which is getting a free video course. A lot of people say, well, I want people to call me, I want leads. I want them to fill out my form. That’s your primary call to action. But are there other things that you could provide for the majority of your website, visitors who aren’t ready to pull the trigger and do business with you right now?
We challenge you to maybe think about. What’s something of value you can offer that you’re not going to require anyone to pay you? What would be of great value content to share with future customers that might warm them up to do business with me in the future?
This is applicable to just about every industry out there. So as you can see here, this is a video course, a little bit more complex. If you were to fill out this form, it sends you an email sequence with videos and once per week each email comes with a new video. It’s really cool and really engaging.
It’s always helpful to have a secondary call to action on your website. You’d be surprised how many people would take advantage of that.
There are some tips and tricks for some common things we like to implement in websites and online business strategies for most of our clients. Hopefully you found one or two of these to be helpful for you.
And don’t forget, you can go to bigredjelly.com/comeback and download the free guide to read about more of these points or schedule a free consultation with our team.
Let’s get to work and do something fun together.