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Sierra Mendonsa Shares The Secrets That Helped Her Go From Intern to Director of Online Ads in Just One Year 

By Design, Marketing, Online Ads, People No Comments

So much of success comes from just getting started somewhere. Sierra Mendonsa shares how being passionate to continually learn has been the key to her journey. Just a little over a year ago Sierra started as an intern, looking for more experience. Now she is the Director of Online Ads for Big Red Jelly helping over 25 clients fine-tune their digital marketing strategies.

Involved in many projects at Big Red Jelly including graphic design, social media, and online ads, Sierra shares how it’s not just her degree in Digital Marketing that has gotten her to where she is now. Keep reading as she explains how to be successful no matter what industry you’re in. 

 

Q1: Tell me about your journey going from an intern to director of online ads in just 1 year. 

A: So when I started my internship I didn’t have any experience doing online ads at all, but I was interested in it. I wanted to get as much experience in all the areas that I possibly could. So one day I asked the girl that had my position before if I could learn how to do some ads and I really enjoyed it. When she was leaving she talked to Josh and said, “I think Sierra would do really well.” Then we spent the next couple of weeks training.

Since then we’ve grown so much. When I first started we were just doing Facebook ads. Since then we’ve grown. We’ve changed our processes. I built out the Google Ads service that we now offer to our clients, as well as the LinkedIn lead generation which is a more organic approach to advertising. So it’s been fun to see the progression. So much has changed on Facebook and Google even since I started the position a year ago.

Q2: What’s the biggest thing you’ve learned on this journey?

A: I think it’s that you cannot get complacent. You always, always have to be forward-looking with what’s changing in the industry, and thinking outside the box because the issue with advertising is that people are used to being blasted by ads all day long. If you want to be successful you have to find a way to break through that noise and be different and show them that you really understand. You have to understand the customer: what they’re looking for, what their problems are, and what they want.

Q3: What do you like about digital marketing?

A: I think my favorite part about digital marketing is that every company and every industry needs it.  I’m someone that can get bored easily doing the same thing for too long, so I like that in digital marketing I have the opportunity to work with so many different clients in so many different industries. There’s something new every day that I come into the office. I like the marketing side because it’s kind of like business psychology. It’s really just understanding people and why they buy the things they buy. I like the digital aspect because I really think that’s the way the world is moving. That’s where our attention is and it’s exciting. It’s also nice that you can do it all online from your home if you need to. Working remotely? That’s awesome.

Q4: What is a strategy that helps you stay focused? 

A: Oh man, I’m a very big list person. So, I’ll write everything out for my week ahead of time. I’ve also learned that I need to set hard deadlines for myself. So a lot of times I will schedule a video call with a client before I’m even done and that’s my hard deadline, I have to get it done by that point. I also will schedule out time on my calendar, so from this hour to this hour, you are only doing this task. There’s a lot you have to juggle. I’m involved in a lot more than just online ads, though that is my main area. 

Q5: What’s a hurdle you’ve overcome?

A: I think the biggest hurdle is the same as any business degree. You have to start somewhere, and it can be hard! Most jobs don’t want to hire you without having experience. So I think that Big Red Jelly helped me overcome that hurdle. It not only gave me that experience but also let me experiment with all the different areas of digital marketing. So now I’m pretty well rounded in all aspects of digital marketing and I’ve got great experience on my resume working with real clients and getting real results. 

Q6: Who do you think has influenced you the most when it comes to how you approach your work? 

A: I definitely think Josh has. He’s awesome because he lets you do things the way that you want to do, but he also is there to answer any questions that you have and can give advice. Josh is really good with handling clients and making sure they’re happy.  He’s also great at reminding you to keep things as simple as possible and you don’t waste time on little unnecessary tasks. So I think that having Josh as a mentor and a boss, as we’re building out these new processes, has influenced the way that I attack new projects and manage my time in the office.

Q7: What is one thing that has made you successful? 

A: I just want to know everything about everything. I love learning. I was willing to ask for new experiences and responsibilities, even though they were outside my designated duties, simply because I wanted to learn. There are so many resources out there, especially for digital marketing. Free classes or videos and often you can get certifications for them too. So be proactive and learn as much as you possibly can, about as many areas as you can, because there’s so much overlap and being well rounded is going to help you out so much. Having that understanding of how everything works together is going to help you perform better in your area.

Q8: What is the best advice you’ve ever taken? 

A: There’s two things that come to mind. The first is that if you’re ever getting overwhelmed with how many things you need to do, instead of stressing, just get started. Start with one little task and once you get going it’s so much easier to get into a rhythm. Just open up the computer and start on the first task you see. Then before you know it, a few hours have gone by, and you’ve gotten a lot done. 

I think the second goes hand in hand with that. Always look for ways that you can automate or simplify what you’re doing. One of the things I’ve done at Big Red Jelly is take the tasks that I’m doing repetitively and find ways to simplify them. For example, Zapier is a tool that we use a lot at Big Red Jelly.  That has saved us so much time because it allows you to connect so many different things like Facebook ads, Google Sheets, sending emails and so much more. It allows you to automate a lot of those processes. On top of automating, find ways to simplify what you’re doing down to the essentials. So, keep it simple and avoid unnecessary work and just get started.

Q9: When you’re faced with a creative block how do you keep innovating? 

A: When I have a block I look at the competition and I see what everybody else is doing. And I’m competitive so that motivates me to find a way to do it even better than they are. 

Q10: How do you prevent burnout? 

I think, for me personally, by making sure that I can switch my tasks up. Since I am involved in a lot of different areas, social media, design, and online advertising, I can break up those tasks. I can say, “Okay, I’m going to do design. All right, now I’m going to focus on social media for a little bit because I need to break through this. Okay, now I’m going to do my online ads.” Just finding ways to break up your tasks really helps so that they don’t become mundane. That’s my biggest advice. 

Also, it’s okay to take breaks. If you are not being productive, that’s okay to take a little break to grab lunch or a drink, or something to get away for a bit and let yourself refocus. I think that’s one thing that I had a hard time with and still do. Sometimes you feel like you have so much to do that you don’t have time to stop. But you unfortunately can’t operate at 100%, 100% of the time so it’s okay to take a break and refocus.

Q11: What inspires you in what you’re creating? 

A: There’s a lot of creators out there that I’m following on social media or I subscribe to their email lists. I always keep an eye out for what other people are doing. Then anytime I see social media posts or designs that I like I screenshot it and make little notes about the elements I liked and ask myself “How can I tailor that to fit my needs? How can I do it even better than they did?”

Q12: What is one of the experiences that helped you grow the most? 

A: There are two things that I can say. The first is that I’m the kind of person that likes to research and have all my questions answered before I get started. It can be scary when you don’t feel like you know what you’re doing, but I think that Big Red Jelly has helped me overcome that. When I first started they threw me in the deep end and watched how I handled it. But I learned so much by just jumping in.

The other experience that has helped me grow comes from those times that we didn’t perform as well as we had hoped for a client. As sad as we were to lose them, it helped us to regroup and say, “Okay, what was the problem? Why was this client unhappy? What do we need to do better next time?” We are able to take that feedback and hone in our processes to make sure that we can give all future clients the service they want and deserve.

Q13: What are you learning now and why is that important?

A: One thing I’ve personally been looking into is video and what makes “good content”. Videos overwhelmingly have the highest engagement and many prefer them. I was actually reading an article the other day that said Facebook timelines have changed so much.  They’ve cut out a lot of the regular posts and are prioritizing videos. People spend more time on the app if they are watching videos rather than quickly scrolling through images or captions. These platforms want you to spend as much time as possible on their app so it makes sense that they would show you videos more. Because of the importance of video, that is actually a new service that we are currently working to bring to Big Red Jelly.

Networking

By Marketing, People No Comments

What is Networking?

Networking is the process of interacting with others and exchanging information in order to develop either professional or social contacts. Networking is very important in today’s world of business. It is essential for helping you build up your business, explore new careers and working with others. 

Why is Networking Essential?

Networking provides many benefits to one’s self. It allows many opportunities for one to strengthen his or her’s personal or professional connections. It is an essential skill to make it easier to find people you need for projects. It also helps with building your list of references or are looking for a job you might need. If you are starting a business, networking makes it better for you to hire more people. Often it is said that in business, its not so much what you know but who you know that can help you land a job opportunity or find support for your business.

 

Networking is also good for building new ideas for business.  Getting a fresh perspective or second opinion on something that you are working on can be very beneficial to one’s goals and help them plan or carry them out in a business sense. Many ideas can be generated from a group of people. Even if the idea is from one person, having a network makes it easier to carry that idea out.

 

Having a network strengthens your position as well. The more people you know the more likely that you will be able to find help with solving problems or creating solutions to help others. The exchange of ideas and knowledge is essential in your business and professional career. It allows you to be resourceful when the need arises. Having a network you can rely on is a necessity for this.

How to Network

In Your Education

It is essential to take any opportunity where you can meet new people and build upon that. There are many opportunities to network. There are many opportunities that you can take to network. The college you went to is often a great place to start. If you are still in school, many of the people you attend class with are going into the same field that you will be, making them a great starting point for connecting. If you are in post-graduation, you might still have a lot of connections that you are in contact with. 

 

Professional Setting

The professional setting is the most traditional way to network. You’ll make many connections with people throughout your career. Your fellow coworkers are a great place to start with building connections and creating your network. You will also have many opportunities to find other people through business meetings, conferences that you might go to, tradeshows and business trips.

 

Social Media

LinkedIn is a social media platform built just so people can network with each other in a professional way. LinkedIn is set up so that you can upload your resume and make a profile for yourself based on professional needs. However, Networking on Social Media does not have to be limited to just LinkedIn.

 

Through Twitter, Instagram, Facebook, and Youtube, there are all sorts of ways for you to get started with networking. Instagram and Facebook allow you to have a professional business page so that if you have a business you can communicate that way. Even if you do not have a business. You are always free to reach out to other people and invite them to share contact information with you through professional ways.

How Big Red Jelly can help

While Big Red Jelly can set you up with the tools for you to successfully network. Big Red Jelly helps its customers by offering to build websites for them, run their social media or helping with search engine optimization so that more people can discover you through Google. 

Making you more visible online is a great way for you and your business to begin networking and building your clientele. 

Big Red Jelly office with employees busy working on tasks.

What Exactly is Digital Marketing?

By Marketing, SEO, Social Media, Website No Comments

The first thing people think of when they hear digital marketing is social media. And they’re right. To an extent. But digital marketing is so much more than just social media. According to a post written on Hubspot.com, digital marketing encompasses all marketing efforts that use an electronic device on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. So let’s go over some of what this entails.

Search Engine Optimization (SEO)

Search engine optimization, or SEO, focuses on how your business ranks in search engines. Let’s say you own a local plumbing company. You’re just starting out and want to be within the first page if someone were to search “plumbing around me”. Through SEO, your business will be pushed to the first page. Things that factor into SEO are online reviews, page views, and search rankings. 

Content Creation

Through content creation, businesses are able to produce content related to their brand. Someone in digital marketing will write blogs, make videos, and even design a logo for a company. An example: let’s say you own a company based around mortgages. Through content creation, someone in digital marketing could write a blog about the different types of mortgages. Or make a video that involves their mortgage institution and why they decided to start a mortgage company. Content creation is vital in the digital age because it bridges the gap between companies and the online world.

Social Media

Social media management is the most common and very vital part of digital marketing. This involves every form of social media. Instagram, Facebook, LinkedIn, Twitter, etc. What goes into social media management though? Through social media marketing, businesses create brand awareness and help generate leads for your business. Digital marketers will manage your social media for you so you don’t have to. They create content calendars and post images and statuses for you. Through social media marketing, you can expect consistent and unique posts. 

Email Marketing

Email Marketing is useful when it comes to promotions. Companies can send out newsletters, give their customers discounts, offer loyalty programs, and welcome new customers. These are very helpful for companies that sell a multitude of products.

So the next time you hear the word “digital marketing”, hopefully, you will know what it is and that it’s more than just running social media. For more information, here’s a helpful video produced by Hubspot.

The Top 5 Advertising Books You Need to Read

By Marketing No Comments

Advertising is a vital component of marketing. Advertising is defined as the activity or profession of producing advertisements for commercial products or services. The earliest forms of advertising date back to ancient Rome when those on the street would advertise their products through speech. Fast forward to now, and there have been many books written about advertising. Here are the top 5 books on advertising that you need in your personal library.

 

1. Ogilvy on Advertising

 

Everyone in the advertising world has read this at some point in their lives. David Ogilvy is regarded as the father of advertising and this book clearly demonstrates why. In his book, Ogilvy details the dos and don’ts of advertising. Although he wrote this book decades ago, the tips he provides still hold true to this day. My personal favorite quote from his book is “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

 

2. Adland: A Global History of Advertising

 

“Adland” is an amazing book because it provides a closer look at the history of modern-day advertising. In it, you’ll find a detailed history of where advertising started and explores it through interesting moments in history like The Great Depression. It provides a closer look at key developments like the explosion of radio and television all the way to the exploration of digital media like podcasts. Mark Tungate does an amazing job of turning this book into a fun, creative journey.

 

3. My Life in Advertising and Scientific Advertising

 

This book is a must in the advertising industry. It is recommended to be read before you get into any form of advertising. In this book written by Claude Hopkins, you can expect to gain a clear understanding of what advertising is. Being regarded as the founder of modern advertising, Claude Hopkins wrote about his life in the advertising industry. In it, you can expect to learn things such as how to know your audience and how to properly advertise an item. When referring to this book, David Ogilvy once said “Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.”

 

4. Confessions of an Advertising Man

 

On the list again is a book written by Ogilvy himself. “Confessions of an Ad Man” is the essential guide to modern advertising. With chapters about how to manage advertising agencies to writing potent copy, this book is always on my table. I have reread this book multiple times myself and have paragraphs highlighted. This book has been revised in small ways to correct minor errors to help the book hold its relevance in the current generation.

 

5. The Art of Client Services: 58 Things You Should Know

 

Robert Solomon, an advertising executive wrote 58 things that anyone and everyone in client services should know. In “The Art of Client Services”, Solomon writes about his successes and failures in the advertising world. This book is geared toward anyone in advertising. Copywriters, researchers, planners, and art directors are just some of the professions that benefit from reading this book. With a newer revision, you can find chapters on technology in the new era. This book is for you if you’re trying to get ahead in the game or get back into the game. 

 

Big Red Jelly Announces Boost My Business Campaign 

By Marketing No Comments

Big Red Jelly, a company known for digital branding, is now offering a free service! With the Boost My Business campaign, Big Red Jelly will design a custom made business strategy for you. With the steps listed below, we’ll tell you how it works.

Step 1

Step 1 begins with your business name, current website (if you have one), and your email to 435-631-9968. Through this, we explore and audit your website, social media, and digital platform standing. You don’t have a website just yet? Just text us your business name, email, and industry! Through this, it will help us get the step in our process more smoothly!

Step 2

At this point in the process, it’s your job to sit back and relax! Our team of experts will get to work on your custom digital marketing strategy. After our digital marketing strategy has been finished, we will email the results back to you to review within 3 business days! 

Our top recommendations on what you can start doing today will help you rank higher on Google and other various search engines. With our simple website recommendations, you can improve your user experience and convert more traffic to loyal customers. We also provide an in-depth analysis of your current social media standing to give you easy steps to help share your brand like never before! 

Learn more about our happy clients and team here at www.bigredjelly.com or email us at info@bigredjelly.com.

Ship going off into the ocean from a rocky coast

What is Drop Shipping? And what are the Benefits?

By Marketing No Comments

You’re a colonial in early America, history for this country is just beginning but you don’t have time to think about it. You have to get your sister’s shoes to her by next month’s Sunday, or she won’t have them for an important wedding. The only problem is that she lives across the ocean and you have no time to swim across the vast sea. Instead, you wrap the shoes up in a lovely parcel and drop them off onto a ship so it can sail across the sea and get to her in less than a month’s time. Thank goodness you had the option of dropping off the package on a ship, someone else can get the package to her and the fateful Sunday is saved.

Back to the present day: besides the fact that dropping off the package on a ship is similar to the words ‘drop ship’ the ideas, though similar, aren’t exactly the same. So the question becomes, what exactly does it mean to drop ship something? Since Google always explains things best we’ll quote them here:

 “Drop shipping is a supply chain management method in which the retailer does not keep goods in stock but instead transfers the customer orders and shipment details to either the manufacturer, another retailer, or a wholesaler, who then ships the goods directly to the customer.”

In other words, drop shipping is a strategy for order fulfilment where the retailer does not have the product in its personal inventory. Instead, they rely on outside wholesalers or manufacturers to ship orders directly to the customer. So what are the benefits of this magical system you wonder?

5 main benefits to Drop Shipping

A Broad Product Offering

If you are selling something to the public and have your brand in different locations than there are more people you can sell to. For example, if you have a t-shirt company and sell your product at Adidas and Apple you can market your t-shirt brand more openly to the shoe company and the technology company.

Come to Market More Quickly

The more people want your product, the more you can get revenue for the product. However, if it’s just through your company that you sell your product, there won’t be as much of it in stock. Therefore, selling it through a second party means you can get more of your product out into the world.

Explore New Lines

Using the drop shipping method, a company can test out strategies without bringing in the extra inventory. In other words, the second company that sells your product enables the original company to explore and open new opportunities that wouldn’t have been explorable beforehand.

Reduce Your Investment

A dropshipping investment doesn’t require an upfront agreement with the customer, the retailer has the ability to step away. Therefore, the retailer is committing less time and energy to the product and will be able to explore other avenues.

More Time

Allowing a manufacturer to assist your company in sending your product out will allow for a bit of a buffer. The buyer will be happier since the product is getting them so fast because of the second company assisting you in your work.

Like always though, there are downsides such as confusion for any part of this equation (retailer, manufacturer, customer). 

In short, however, drop shipping has its ups and downs. It has the potential to be very beneficial but may not be for everyone. In an even shorter summary: drop shipping is a retailer allowing a manufactory to sell their product and ship it off to the customer once ordered.

Woman paying with her phone/credit card

Why should you consider E-commerce?

By Marketing No Comments

In a world full of business and technology we have the option of choosing to purchase something online instead of going to three different stores just to find the one product that we need. When we find something that we deem worthy of having, looking through different shops online can help anyone find exactly the product they were thinking about, in just the way they imagined it. On the flip side, if you personally look for a product that can’t be found you have the option of opening up a small shop and selling your own goods that way. 

The practice of purchasing or selling goods online is called E-commerce (crazy it has a name, I know!). To put it simply, E-commerce is the activity of buying or selling products on online services or over the Internet. With the knowledge of E-commerce, the question that must be answered next is, why is this such a beneficial practice; besides the obvious reasons stated above.

E-commerce is beneficial to anyone who takes part in the action. 

Top Advantages of E-commerce

Overcome Geographical Limitations

The biggest advantage of e-commerce is the ability to buy or sell a product all over the world. You’re no longer limited to purchase things just within your community, you can now purchase things in other countries and likewise, you have the chance to sell to someone state lines and across country lines.

Gain New Customers with Search Engine Visibility

The best part about e-commerce is the fact that your site has the chance to show up on the top of a search engine. When someone looks for ‘shoes with flowers on them’ and your shop has shoes just like that: your product will show up on the search page and bring in more customers!

Locate the Product Quicker

When shopping through a store, it can be slightly difficult to find exactly what you’re looking for and may become frustrating when a store doesn’t have what you came for (even when you called in beforehand and they said they had it!) Instead, you can watch the product online and see when they have what you need in stock. Sometimes they have a product online that they don’t have in store and therefore, more sells will be created.

Eliminate Travel Time and Cost

Having the option to purchase something online gives the added benefit of buying something wherever you are. You can do it at home, while working, while at a friend’s house and decide you need the exact toaster they have. Having this option, you no longer have to take time out of your day to drive across town just for a toaster. Instead, you can place the product in your cart and continue on with your day if you decide to purchase later on. The control is completely in the buyer’s hands, you as the customer who purchases has all of the control in your hands (literally if you’re purchasing with your mobile device).

Enable Deals, Bargains, Coupons, and Group Buying

The retailer then has the opportunity to add coupons or deals and possibly get more business just through the small bargains they create. People are more likely to buy something with a coupon and often times end up buying more because they have some of the purchases reduced.

In other words, when e-commerce came into the playing field, it changed everyone’s life forever. Whether good or bad, however, you want to define it: our lives were changed. Now we have so many new opportunities and it’s a way to connect with people all over the world. When you think of it like that, it’s beautiful and a magnificent opportunity for a wonderful new development. As the world continues to change, we can either jump aboard, become a part of the new mainstream, or I don’t know, something else a little more depressing.

WordPress websites for small and local businesses

How to Grow Your Business with Influencer Marketing

By Marketing, Social Media No Comments

Influencer marketing has become one of the key ways to drive your message to a larger audience in an organic way. It pinpoints people with larger social followings who have influence over your target audience. Your marketing endeavors are featured through the key influencers instead of you having to do all of the work. 

Big Red Jelly has used influencer marketing through different clients and has found it to be extremely successful. You are not only saving yourself time, money, and resources but you are elevating your marketing strategy by utilizing professionals in the given area.

Rather than marketing directly to a large group of consumers, you instead pay influencers to get out the word for you. For example, a testimonial from an individual influencer such as a journalist, academic, or YouTube personality plays the part of the buyer and talks or writes in length about the product’s features and benefits. 

Here are several statistics associated with influencer marketing:

  • 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities
  • On average, businesses generate $6.50 for every $1 invested in influencer marketing
  • 81% of marketers who have used influencer marketing judged it to be effective 
  • 51% of marketers believe they get better customers from influencer marketing
  • 59% of marketers increased their influencer marketing budgets last year

Influencer marketing has become such a powerful and effective marketing strategy. People trust what other people have to say nowadays. When you are able to align your brand with an influencer, you are positioning your products or service for a display to his or her already-established large network of individuals who trust what that influencer has to say. 

As inbound marketing is growing in popularity, influencer marketing has become one of the most effective techniques for attracting customers. They are staffed with the responsibility of generating and distributing content about your brand. 

When influencers recommend your brand to their following, they become an extension of your company’s marketing department. Brands rely on influencer marketing as it is a viable solution for marketers who are willing to think outside the box on building trust with their target market. 

Word-of-mouth marketing has taken a real shift overpaid television, magazine and newspaper ads with the power of these unofficial brand ambassadors. Influencer marketing provides an opportunity for companies to leverage the power of social proof, all while relying on those who already have a large following. 

Consumers expect brands to bring the conversation to them, so influencers hold more power than ever before. By partnering with the right influencers, brands can create conversations that relate to their target audience. 

When it comes to reaching out to influencers, it is a balancing act with a trial and error component. Bigger is not always better, while the person with more followers will put your brand in front of more people, the update may not receive as much engagement. Depending on your budget and the level of engagement per follower you want, you may want to look into a micro-influencer or an influencer with a smaller audience in a specific niche. 

If you haven’t dipped your toes into influencer marketing, it’s a good idea as 81% of marketers believe it’s effective. Your brand awareness and ROI could greatly increase with this strategy, so there is no reason to not give it a try. 

The 2 Step Beginners Guide to Building Your Brand

By Marketing No Comments

The 2 Step Beginners Guide to Building Your Brand

A brand is a symbol, design, name, sound, reputation, emotion, employees, tone, pretty much anything that sets you apart from others. So why is it important to have a brand, and how do you build one? Here at Big Red Jelly, we believe in keeping things simple and efficient, so here are two simple steps to kick start your brand quickly and efficiently. 

1. Create your Vision and Mission statement.

People need to understand what your values, beliefs, and views are, but most importantly they need to know who YOU are. Your vision and mission statement is what people will use to learn about you, your goals, and ideas. Without a clear vision of where you want to be and what you want to do, your brand will fall flat. There are no wrong visions or mission statements, there are just certain companies that stand out from the rest of the pack, and the reason they stand out is because of their, yep you guessed it: Mission and Vision Statements. If you have trouble thinking of one just remember the more simple the better. Apple’s very first mission statement was “Think Different” and look at what they were able to accomplish with that simple vision. 

2.  Be yourself. 

So many brands get caught up in the latest trends, but really a trend is just something started by a brand doing something different. So be DIFFERENT and BE YOURSELF because you could be the next trendsetter. Don’t be afraid to be unique, I am sure the person that designed McDonald’s golden arches had a few people laugh at them during the design process. That didn’t stop them from creating one of the most recognizable brands in the world. Whether you’re a business owner, designer, entrepreneur, teacher, or even a stay at home mom, you have a brand. You just need to find out what it is, and these first steps are a great way to start.

 

Empowering BRJ Women Rise Above

By Marketing, People 2 Comments

Marketing is known to be the preferred occupation of many aspiring businesswomen. The attraction stems farther than traditional perceptions as strong quantitative skills, good education and a strong role model can help convert the attraction into professional success. 

Big Red Jelly prides themselves in having a female dominant staff, and we had the opportunity to interview these successful women about the industry. 

Kat, Digital Media Intern

Although marketing contains many dimensions, the use of creativity and vision is what draws many people in as you are able to turn your own ideas into professional work. Kat, a Digital Media Intern spoke on what got her into marketing saying, “I have always had a creative mindset, and in marketing, I am able to think differently pool resources and network with different types of people.”

She expanded and said that marketing has pushed her to think outside of her own mindset and gain skills she can use for the rest of her life. The interactive spirit is alive in marketing, you enjoy understanding people and their needs. Women are known to excel in collaboration and pulling together integrated marketing is real art. 

 

Nicole, the Director of Online Advertising and Client Happiness

Digital marketing is ever present being that our world runs off technology and if you want to stay competitive and relevant, you have to implement some form in your business. 

Nicole, the Director of Online Advertising and Client Happiness expressed her thoughts on digital marketing saying, “It is here to stay, I enjoy social media and I have always been intrigued by the ads I was seeing on social media.” 

She is now able to physically make things that are visually captivating for clients and stresses that if you see something that is not visually pleasing, people won’t click on it.

 

MK, the Director of Photo & Video and Jellylicious Culture

We live in a world where the business working population is predominantly male, and with that, there can come challenges women have to face. It’s important to note that more than half of Forbes’ 50 most influential CMOs of 2018 are women, showing that at the end of the day, women overcome the adversity. 

MK, the Director of Photo & Video and Jellylicious Culture spoke on how she has remained focused on her goal of working in digital media by “Thinking about how everyone in the workplace is equal and seeing the good in her co-workers.”

She has enjoyed taking a step back and looking at all the women she works with and seeing all the different skills and personalities she has the opportunity to work with.

Makayla, the Director of SEO, Email Marketing, Blogging and Reports

It can be easy to get discouraged, for instance, when your professors only use he/him pronouns, but if you remember to stay focused on your work, you only come out stronger. Our society is changing and paying more attention to women’s roles, so the future is bright. 

Makayla, the Director of SEO, Email Marketing, Blogging, and Reports said, “A big challenge is getting your voice heard and people respecting and validating what you say.” She finds it important to always have confidence in your ability and show that you belong in this field. 

 

 

 

Emmy, Digital Media Intern

Although having an education can be helpful, having good role models can make a world of a difference in the marketing field. 

Emmy, a Digital Media Intern, thought about what advice she would give to a young lady who is looking to get into professional marketing and said, “you have to look at what you value and be able to take your hard skills and compliment them to your soft skills.” She saw marketing as a path for her to be a leader as she is able to bring her hard technical skill and aesthetic ability in photography together. 

 

 

 

Sierra, the Director of Social Media and Design

There are many experiences you can become involved in to further your career in marketing and become a better marketer. Sierra, the Director of Social Media and Design recommends that you do as many internships as possible because it can lead to what you really love to do. She said, “get marketing experience now by working in customer service, so you are able to understand people better and how to work with others”. 

Women who are in the marketing field are driven and work hard to constantly perfect their skill. Women supporting other women to succeed in marketing is very prominent and the reason why so many advances in their career. We need to remind women everywhere that we are capable of working in a competitive environment and have to ability to reach consumers in a meaningful way.