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Ship going off into the ocean from a rocky coast

What is Drop Shipping? And what are the Benefits?

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You’re a colonial in early America, history for this country is just beginning but you don’t have time to think about it. You have to get your sister’s shoes to her by next month’s Sunday, or she won’t have them for an important wedding. The only problem is that she lives across the ocean and you have no time to swim across the vast sea. Instead, you wrap the shoes up in a lovely parcel and drop them off onto a ship so it can sail across the sea and get to her in less than a month’s time. Thank goodness you had the option of dropping off the package on a ship, someone else can get the package to her and the fateful Sunday is saved.

Back to the present day: besides the fact that dropping off the package on a ship is similar to the words ‘drop ship’ the ideas, though similar, aren’t exactly the same. So the question becomes, what exactly does it mean to drop ship something? Since Google always explains things best we’ll quote them here:

 “Drop shipping is a supply chain management method in which the retailer does not keep goods in stock but instead transfers the customer orders and shipment details to either the manufacturer, another retailer, or a wholesaler, who then ships the goods directly to the customer.”

In other words, drop shipping is a strategy for order fulfilment where the retailer does not have the product in its personal inventory. Instead, they rely on outside wholesalers or manufacturers to ship orders directly to the customer. So what are the benefits of this magical system you wonder?

5 main benefits to Drop Shipping

A Broad Product Offering

If you are selling something to the public and have your brand in different locations than there are more people you can sell to. For example, if you have a t-shirt company and sell your product at Adidas and Apple you can market your t-shirt brand more openly to the shoe company and the technology company.

Come to Market More Quickly

The more people want your product, the more you can get revenue for the product. However, if it’s just through your company that you sell your product, there won’t be as much of it in stock. Therefore, selling it through a second party means you can get more of your product out into the world.

Explore New Lines

Using the drop shipping method, a company can test out strategies without bringing in the extra inventory. In other words, the second company that sells your product enables the original company to explore and open new opportunities that wouldn’t have been explorable beforehand.

Reduce Your Investment

A dropshipping investment doesn’t require an upfront agreement with the customer, the retailer has the ability to step away. Therefore, the retailer is committing less time and energy to the product and will be able to explore other avenues.

More Time

Allowing a manufacturer to assist your company in sending your product out will allow for a bit of a buffer. The buyer will be happier since the product is getting them so fast because of the second company assisting you in your work.

Like always though, there are downsides such as confusion for any part of this equation (retailer, manufacturer, customer). 

In short, however, drop shipping has its ups and downs. It has the potential to be very beneficial but may not be for everyone. In an even shorter summary: drop shipping is a retailer allowing a manufactory to sell their product and ship it off to the customer once ordered.

Woman paying with her phone/credit card

Why should you consider E-commerce?

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In a world full of business and technology we have the option of choosing to purchase something online instead of going to three different stores just to find the one product that we need. When we find something that we deem worthy of having, looking through different shops online can help anyone find exactly the product they were thinking about, in just the way they imagined it. On the flip side, if you personally look for a product that can’t be found you have the option of opening up a small shop and selling your own goods that way. 

The practice of purchasing or selling goods online is called E-commerce (crazy it has a name, I know!). To put it simply, E-commerce is the activity of buying or selling products on online services or over the Internet. With the knowledge of E-commerce, the question that must be answered next is, why is this such a beneficial practice; besides the obvious reasons stated above.

E-commerce is beneficial to anyone who takes part in the action. 

Top Advantages of E-commerce

Overcome Geographical Limitations

The biggest advantage of e-commerce is the ability to buy or sell a product all over the world. You’re no longer limited to purchase things just within your community, you can now purchase things in other countries and likewise, you have the chance to sell to someone state lines and across country lines.

Gain New Customers with Search Engine Visibility

The best part about e-commerce is the fact that your site has the chance to show up on the top of a search engine. When someone looks for ‘shoes with flowers on them’ and your shop has shoes just like that: your product will show up on the search page and bring in more customers!

Locate the Product Quicker

When shopping through a store, it can be slightly difficult to find exactly what you’re looking for and may become frustrating when a store doesn’t have what you came for (even when you called in beforehand and they said they had it!) Instead, you can watch the product online and see when they have what you need in stock. Sometimes they have a product online that they don’t have in store and therefore, more sells will be created.

Eliminate Travel Time and Cost

Having the option to purchase something online gives the added benefit of buying something wherever you are. You can do it at home, while working, while at a friend’s house and decide you need the exact toaster they have. Having this option, you no longer have to take time out of your day to drive across town just for a toaster. Instead, you can place the product in your cart and continue on with your day if you decide to purchase later on. The control is completely in the buyer’s hands, you as the customer who purchases has all of the control in your hands (literally if you’re purchasing with your mobile device).

Enable Deals, Bargains, Coupons, and Group Buying

The retailer then has the opportunity to add coupons or deals and possibly get more business just through the small bargains they create. People are more likely to buy something with a coupon and often times end up buying more because they have some of the purchases reduced.

In other words, when e-commerce came into the playing field, it changed everyone’s life forever. Whether good or bad, however, you want to define it: our lives were changed. Now we have so many new opportunities and it’s a way to connect with people all over the world. When you think of it like that, it’s beautiful and a magnificent opportunity for a wonderful new development. As the world continues to change, we can either jump aboard, become a part of the new mainstream, or I don’t know, something else a little more depressing.

WordPress websites for small and local businesses

How to Grow Your Business with Influencer Marketing

By | Marketing, Social Media | No Comments

Influencer marketing has become one of the key ways to drive your message to a larger audience in an organic way. It pinpoints people with larger social followings who have influence over your target audience. Your marketing endeavors are featured through the key influencers instead of you having to do all of the work. 

Big Red Jelly has used influencer marketing through different clients and has found it to be extremely successful. You are not only saving yourself time, money, and resources but you are elevating your marketing strategy by utilizing professionals in the given area.

Rather than marketing directly to a large group of consumers, you instead pay influencers to get out the word for you. For example, a testimonial from an individual influencer such as a journalist, academic, or YouTube personality plays the part of the buyer and talks or writes in length about the product’s features and benefits. 

Here are several statistics associated with influencer marketing:

  • 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities
  • On average, businesses generate $6.50 for every $1 invested in influencer marketing
  • 81% of marketers who have used influencer marketing judged it to be effective 
  • 51% of marketers believe they get better customers from influencer marketing
  • 59% of marketers increased their influencer marketing budgets last year

Influencer marketing has become such a powerful and effective marketing strategy. People trust what other people have to say nowadays. When you are able to align your brand with an influencer, you are positioning your products or service for a display to his or her already-established large network of individuals who trust what that influencer has to say. 

As inbound marketing is growing in popularity, influencer marketing has become one of the most effective techniques for attracting customers. They are staffed with the responsibility of generating and distributing content about your brand. 

When influencers recommend your brand to their following, they become an extension of your company’s marketing department. Brands rely on influencer marketing as it is a viable solution for marketers who are willing to think outside the box on building trust with their target market. 

Word-of-mouth marketing has taken a real shift overpaid television, magazine and newspaper ads with the power of these unofficial brand ambassadors. Influencer marketing provides an opportunity for companies to leverage the power of social proof, all while relying on those who already have a large following. 

Consumers expect brands to bring the conversation to them, so influencers hold more power than ever before. By partnering with the right influencers, brands can create conversations that relate to their target audience. 

When it comes to reaching out to influencers, it is a balancing act with a trial and error component. Bigger is not always better, while the person with more followers will put your brand in front of more people, the update may not receive as much engagement. Depending on your budget and the level of engagement per follower you want, you may want to look into a micro-influencer or an influencer with a smaller audience in a specific niche. 

If you haven’t dipped your toes into influencer marketing, it’s a good idea as 81% of marketers believe it’s effective. Your brand awareness and ROI could greatly increase with this strategy, so there is no reason to not give it a try. 

The 2 Step Beginners Guide to Building Your Brand

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The 2 Step Beginners Guide to Building Your Brand

A brand is a symbol, design, name, sound, reputation, emotion, employees, tone, pretty much anything that sets you apart from others. So why is it important to have a brand, and how do you build one? Here at Big Red Jelly, we believe in keeping things simple and efficient, so here are two simple steps to kick start your brand quickly and efficiently. 

1. Create your Vision and Mission statement.

People need to understand what your values, beliefs, and views are, but most importantly they need to know who YOU are. Your vision and mission statement is what people will use to learn about you, your goals, and ideas. Without a clear vision of where you want to be and what you want to do, your brand will fall flat. There are no wrong visions or mission statements, there are just certain companies that stand out from the rest of the pack, and the reason they stand out is because of their, yep you guessed it: Mission and Vision Statements. If you have trouble thinking of one just remember the more simple the better. Apple’s very first mission statement was “Think Different” and look at what they were able to accomplish with that simple vision. 

2.  Be yourself. 

So many brands get caught up in the latest trends, but really a trend is just something started by a brand doing something different. So be DIFFERENT and BE YOURSELF because you could be the next trendsetter. Don’t be afraid to be unique, I am sure the person that designed McDonald’s golden arches had a few people laugh at them during the design process. That didn’t stop them from creating one of the most recognizable brands in the world. Whether you’re a business owner, designer, entrepreneur, teacher, or even a stay at home mom, you have a brand. You just need to find out what it is, and these first steps are a great way to start.

 

Empowering BRJ Women Rise Above

By | Marketing, People | 2 Comments

Marketing is known to be the preferred occupation of many aspiring businesswomen. The attraction stems farther than traditional perceptions as strong quantitative skills, good education and a strong role model can help convert the attraction into professional success. 

Big Red Jelly prides themselves in having a female dominant staff, and we had the opportunity to interview these successful women about the industry. 

Kat, Digital Media Intern

Although marketing contains many dimensions, the use of creativity and vision is what draws many people in as you are able to turn your own ideas into professional work. Kat, a Digital Media Intern spoke on what got her into marketing saying, “I have always had a creative mindset, and in marketing, I am able to think differently pool resources and network with different types of people.”

She expanded and said that marketing has pushed her to think outside of her own mindset and gain skills she can use for the rest of her life. The interactive spirit is alive in marketing, you enjoy understanding people and their needs. Women are known to excel in collaboration and pulling together integrated marketing is real art. 

 

Nicole, the Director of Online Advertising and Client Happiness

Digital marketing is ever present being that our world runs off technology and if you want to stay competitive and relevant, you have to implement some form in your business. 

Nicole, the Director of Online Advertising and Client Happiness expressed her thoughts on digital marketing saying, “It is here to stay, I enjoy social media and I have always been intrigued by the ads I was seeing on social media.” 

She is now able to physically make things that are visually captivating for clients and stresses that if you see something that is not visually pleasing, people won’t click on it.

 

MK, the Director of Photo & Video and Jellylicious Culture

We live in a world where the business working population is predominantly male, and with that, there can come challenges women have to face. It’s important to note that more than half of Forbes’ 50 most influential CMOs of 2018 are women, showing that at the end of the day, women overcome the adversity. 

MK, the Director of Photo & Video and Jellylicious Culture spoke on how she has remained focused on her goal of working in digital media by “Thinking about how everyone in the workplace is equal and seeing the good in her co-workers.”

She has enjoyed taking a step back and looking at all the women she works with and seeing all the different skills and personalities she has the opportunity to work with.

Makayla, the Director of SEO, Email Marketing, Blogging and Reports

It can be easy to get discouraged, for instance, when your professors only use he/him pronouns, but if you remember to stay focused on your work, you only come out stronger. Our society is changing and paying more attention to women’s roles, so the future is bright. 

Makayla, the Director of SEO, Email Marketing, Blogging, and Reports said, “A big challenge is getting your voice heard and people respecting and validating what you say.” She finds it important to always have confidence in your ability and show that you belong in this field. 

 

 

 

Emmy, Digital Media Intern

Although having an education can be helpful, having good role models can make a world of a difference in the marketing field. 

Emmy, a Digital Media Intern, thought about what advice she would give to a young lady who is looking to get into professional marketing and said, “you have to look at what you value and be able to take your hard skills and compliment them to your soft skills.” She saw marketing as a path for her to be a leader as she is able to bring her hard technical skill and aesthetic ability in photography together. 

 

 

 

Sierra, the Director of Social Media and Design

There are many experiences you can become involved in to further your career in marketing and become a better marketer. Sierra, the Director of Social Media and Design recommends that you do as many internships as possible because it can lead to what you really love to do. She said, “get marketing experience now by working in customer service, so you are able to understand people better and how to work with others”. 

Women who are in the marketing field are driven and work hard to constantly perfect their skill. Women supporting other women to succeed in marketing is very prominent and the reason why so many advances in their career. We need to remind women everywhere that we are capable of working in a competitive environment and have to ability to reach consumers in a meaningful way. 

 

 

The Top 5 Marketing Books That You Should Read This Year

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The Top 5 Marketing Books That You Should Read This Year

Almost all of the world’s best marketers have written about their experiences. We have an amazing opportunity to learn from their successes and failures first hand. In these books, business leaders, entrepreneurs, and marketers teach us the importance of understanding the purpose of having a marketing strategy that works. So listen up, and start reading!

 

The Icarus Deception by Seth Godin

In his book, Seth Godin does a great job of pushing readers towards thinking outside the box. He emphasizes that you need to always move forward, even without a map. These are critical skills for any marketer looking to get ahead. He emphasizes that conventional wisdom, conformity and fitting the mold are a surefire path to mediocrity.

 

Hooked: How to Build Habit-Forming Products by Nir Eyal

Once you’ve created a product that people are using daily, you know you have found the secret to marketing success. With Eyal’s background of behavioral design research, he is able to explain to his readers that there is a pattern to creating services and products that catch attention and become essential to the consumer.

Influence: The Psychology of Persuasion by Robert Cialdini

Every marketer knows deep down that work it takes to getting someone to say yes is the very core of marketing. People are constantly being pulled in a thousand different directions for their attention and money. In Cialdini’s book, he breaks down how and why people say yes to certain marketing campaigns and no to others.

How Brands Become Icons by Douglas B. Holt

Harvard Business School Professor, Douglas B. Holt explains what marketers need to understand if they want to communicate an authentic brand that truly resonates with customers. He provides tips on cultivating a marketing strategy that goes above and beyond to establish a meaningful brand connection with customers.

The Undoing Project by Michael Lewis

Michael Lewis’s book turns dense psychology about judgments and decision making into an intense page-turner. The Undoing Project does an excellent job of helping marketers understand the psychological background of consumers. Anyone who reads this book is guaranteed to edge out the rest of their marketing competition and get ahead.

 

The Evolution of Facebook

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The Evolution of Facebook

Facebook has more recently become one of the most effective tools for promoting an event. There are over 1.7 billion people and more than 47 million Facebook Events that have been created in the last year. Many event organizers and event marketers can attest that you have to work to promote your event in a way that makes yours stand out.

The younger generations who brought Facebook to life are now making a reappearance on Facebook specifically to see and respond to events. When you say you are interested in an event or going to an event, it automatically shares that to your feed.

Not only is this is an excellent way for friends and family to see what you are up to, but you are able to promote the event even more.

One of the very first steps in creating an event is to be sure a company page is set up beforehand and has a good following. When this is in place, you have an established audience of people who are interested in what your company provides.

Additionally, you should make the “Events” tab one of the very first tabs on the page’s timeline, that way people have easy access to your calendar of events. When you are going to publish an event, be sure to check “Publish New Events to Timeline” so your followers see when you create a new event.

Here are some ways to effectively create an Events page:

1. Creating the Event Page

A short and memorable event name is crucial in performing well, especially considering most people use their mobile device for Facebook. You should also chose a cover photo that is eye catching and exciting as it will show up when attendees share the event.

2. Ensuring the Details

Before you publish the event it’s important to input the correct information on where the event is being held with the time and date and selecting the correct event category so Facebook is able to recommend your event properly. Another good way to increase traffic is by adding tags that are connected to what your event is about.

3. Sharing Event on Facebook Page

A simple way of sharing your event is by clicking the dropdown under “Invite” and then clicking “Share to Page”. Organizers can also use Facebook’s “Preferred Audience” settings to market specific regions or to those who speak a different language. You can see if your ticketing or registration partner allows for you to become a Facebook Official Event and the event could then qualify for better search and News Feed recommendations.

4. Cross-promote Event

If you are working with other individuals, you do have the ability to add “Hosts” which can help generate more buzz and increase registrations.

5. Advertising

Facebook makes their money from advertisements and in turn have an easy to use advertising platform that organizers and event marketers can take advantage of. The Facebook Event Ads enable you to create a unique audience segment for your ad campaigns using customer contacts, website traffic, or mobile app.

Be sure you are staying up to date with the latest Facebook Events updates for the best strategies to get your event in front of as many people as possible.

10 Quick Steps to Putting Your Business Online

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10 Quick Steps to Putting Your Business Online

 

Putting your business online can be fun and exciting but it can also be very overwhelming. However, now is the time to do so. More and more people are turning to Google and social media to find businesses. Gone are the Yellow Pages days. Now if you aren’t on the web then you don’t exist.

Below is a list of items to start with when putting your business online. They include building a website, taking photos, creating an SEO strategy, focusing on content marketing, setting up email marketing, making advertising campaigns, writing blog posts, developing social media, forming a schedule, and engaging with your audience. Each one gives a description of the process.  

  1. Build a Website
  2. Take Photos
  3. Create an SEO Strategy
  4. Spend time focusing on Content Marketing
  5. Set up Email Marketing
  6. Make Advertising Campaigns
  7. Write Blog Posts
  8. Develop Social Media
  9. Form a Schedule for all Content
  10. Engage on a weekly basis