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Many Digital Marketers are Young: Is That Good or Bad or Both?

By People No Comments

We know that Millennials and Gen Z-ers are the digital generations—tech advancements and Millennial’s growing age have mirrored each other, and Gen Z-ers were essentially born with screens in their hands.

“I’m leaving, Josh, I know this already.” 

Improve your attention span and hold that click, reader. Consider the ramifications of the rising generation’s digital competence in the business world—a field that is fretfully trying to adapt as technology evolves like lightning. And what does this mean for digital marketing agencies like ours? 

Well, let’s take a look. 

Meet our team leaders: Josh (27 years old), Ben (23), Sierra (23), Makayla (21), Coleman (24), MK (24), and Zach (25). Average age: ~24. 

Here are some of the pros and cons associated with their age and field of work that our team came up with:

PROS

“Growing up in this tech atmosphere,” said Ben, Director of Operations, “has definitely helped a lot of us here at Big Red Jelly to connect with tools, devices, and people that help us help others. Using digital since we were young children definitely helps.”

“We’re digital natives,” added Zach, Director of Web Design, “so we’ve grown up around computers, technology, and the internet. I think that gives us an advantage.”

“We’re more a part of [the digital] world,” concluded MK, Director of Social Media and E-mail Marketing, and “[w]e’re more aware of the changes that come.”

In other words, where older generations may struggle to find ways to stay current with their clients on-line, the BRJ team believes their young age has bred them with, not only the digital know-how to accomplish that very task, but the ability to adapt to rapidly changing trends and tech advancements.  

CONS

Interestingly, when asked about the cons of their age in the digital marketing field, the BRJ team only came up with one. That is that, occasionally, older business employees are skeptical of their general lack of work experience.

 “For younger people in general,” said Josh, Big Red Jelly’s co-founder, “it might be harder to earn some people’s respect. There’s been cases where I meet with business owners and that’s at least the feeling I got, was because I am 20 years younger, I don’t have the experience they do.” 

“It’s hard to meet with 50- and 60-year old people and try to have the same kind of reputation to your name,” agreed Ben.  

“When

first see my face, they might initially be a little bit skeptical because of my age,” added Sierra, Director of Online Ads.

“But,” said Josh, “I like to see that as a person by person situation.” Indeed, not every business owner is mistrusting of our age. If anything, those stigmas are quickly changing as older business owners are becoming more and more comfortable with the idea that young people are the only hope for keeping their businesses digitally relevant.

WORK SPEAKS VOLUMES

If business owners are worried about our age, every team leader agreed that the best solution would simply be to earn their trust through the work.

“As soon as…they think that you can run with it and know what you’re doing,” said Makayla, Director of SEO and Blogging, “then most clients don’t question [our age].”

Ben similarly said, “Once we show them how well we know these tools, how well we know the industry, and how we know what we’re doing, it changes real quick.”

“Communication is key,” noted Coleman, Director of Lead Generation. “Going through reports that we’ve made for them I think is huge at building trust—saying, this is the work that we did and these are the results to show for it.”

Succinctly stated by Josh, “We let the work do the talking.”

A BLENDING OF YOUTH AND EXPERIENCE

In something Alison Coleman labeled “reverse mentoring,” the young’ uns—formally the least respected members of the office—are now looked to for help in all things digital by the older folks. The gap that used to divide employees by years of work is now more like a blending of youth and experience.  

A blending. This does not mean the older workforce is obsolete, nor does it mean that younger employees can shoulder the work, alone. Rather, the advancement in digital technology has created a beautiful opportunity for older and younger people to work together—to share the experience with novelty, time-tested methods with innovation, and understanding with an eagerness to learn. 

“One thing that all generations have in common,” notes Coleman, “is the desire to be understood, accepted, and valued and to feel a part of some sort of tribe or community.” 

With communication as a key point to our business, we are showing how much we value this blending of new and old. We love working with business owners whose businesses have been around perhaps longer than some of us have been alive.

We firmly believe that if any business wants to go far, then all generations will have to work together.  

Sierra Mendonsa Shares The Secrets That Helped Her Go From Intern to Director of Online Ads in Just One Year 

By Design, Marketing, Online Ads, People No Comments

So much of success comes from just getting started somewhere. Sierra Mendonsa shares how being passionate to continually learn has been the key to her journey. Just a little over a year ago Sierra started as an intern, looking for more experience. Now she is the Director of Online Ads for Big Red Jelly helping over 25 clients fine-tune their digital marketing strategies.

Involved in many projects at Big Red Jelly including graphic design, social media, and online ads, Sierra shares how it’s not just her degree in Digital Marketing that has gotten her to where she is now. Keep reading as she explains how to be successful no matter what industry you’re in. 

 

Q1: Tell me about your journey going from an intern to director of online ads in just 1 year. 

A: So when I started my internship I didn’t have any experience doing online ads at all, but I was interested in it. I wanted to get as much experience in all the areas that I possibly could. So one day I asked the girl that had my position before if I could learn how to do some ads and I really enjoyed it. When she was leaving she talked to Josh and said, “I think Sierra would do really well.” Then we spent the next couple of weeks training.

Since then we’ve grown so much. When I first started we were just doing Facebook ads. Since then we’ve grown. We’ve changed our processes. I built out the Google Ads service that we now offer to our clients, as well as the LinkedIn lead generation which is a more organic approach to advertising. So it’s been fun to see the progression. So much has changed on Facebook and Google even since I started the position a year ago.

Q2: What’s the biggest thing you’ve learned on this journey?

A: I think it’s that you cannot get complacent. You always, always have to be forward-looking with what’s changing in the industry, and thinking outside the box because the issue with advertising is that people are used to being blasted by ads all day long. If you want to be successful you have to find a way to break through that noise and be different and show them that you really understand. You have to understand the customer: what they’re looking for, what their problems are, and what they want.

Q3: What do you like about digital marketing?

A: I think my favorite part about digital marketing is that every company and every industry needs it.  I’m someone that can get bored easily doing the same thing for too long, so I like that in digital marketing I have the opportunity to work with so many different clients in so many different industries. There’s something new every day that I come into the office. I like the marketing side because it’s kind of like business psychology. It’s really just understanding people and why they buy the things they buy. I like the digital aspect because I really think that’s the way the world is moving. That’s where our attention is and it’s exciting. It’s also nice that you can do it all online from your home if you need to. Working remotely? That’s awesome.

Q4: What is a strategy that helps you stay focused? 

A: Oh man, I’m a very big list person. So, I’ll write everything out for my week ahead of time. I’ve also learned that I need to set hard deadlines for myself. So a lot of times I will schedule a video call with a client before I’m even done and that’s my hard deadline, I have to get it done by that point. I also will schedule out time on my calendar, so from this hour to this hour, you are only doing this task. There’s a lot you have to juggle. I’m involved in a lot more than just online ads, though that is my main area. 

Q5: What’s a hurdle you’ve overcome?

A: I think the biggest hurdle is the same as any business degree. You have to start somewhere, and it can be hard! Most jobs don’t want to hire you without having experience. So I think that Big Red Jelly helped me overcome that hurdle. It not only gave me that experience but also let me experiment with all the different areas of digital marketing. So now I’m pretty well rounded in all aspects of digital marketing and I’ve got great experience on my resume working with real clients and getting real results. 

Q6: Who do you think has influenced you the most when it comes to how you approach your work? 

A: I definitely think Josh has. He’s awesome because he lets you do things the way that you want to do, but he also is there to answer any questions that you have and can give advice. Josh is really good with handling clients and making sure they’re happy.  He’s also great at reminding you to keep things as simple as possible and you don’t waste time on little unnecessary tasks. So I think that having Josh as a mentor and a boss, as we’re building out these new processes, has influenced the way that I attack new projects and manage my time in the office.

Q7: What is one thing that has made you successful? 

A: I just want to know everything about everything. I love learning. I was willing to ask for new experiences and responsibilities, even though they were outside my designated duties, simply because I wanted to learn. There are so many resources out there, especially for digital marketing. Free classes or videos and often you can get certifications for them too. So be proactive and learn as much as you possibly can, about as many areas as you can, because there’s so much overlap and being well rounded is going to help you out so much. Having that understanding of how everything works together is going to help you perform better in your area.

Q8: What is the best advice you’ve ever taken? 

A: There’s two things that come to mind. The first is that if you’re ever getting overwhelmed with how many things you need to do, instead of stressing, just get started. Start with one little task and once you get going it’s so much easier to get into a rhythm. Just open up the computer and start on the first task you see. Then before you know it, a few hours have gone by, and you’ve gotten a lot done. 

I think the second goes hand in hand with that. Always look for ways that you can automate or simplify what you’re doing. One of the things I’ve done at Big Red Jelly is take the tasks that I’m doing repetitively and find ways to simplify them. For example, Zapier is a tool that we use a lot at Big Red Jelly.  That has saved us so much time because it allows you to connect so many different things like Facebook ads, Google Sheets, sending emails and so much more. It allows you to automate a lot of those processes. On top of automating, find ways to simplify what you’re doing down to the essentials. So, keep it simple and avoid unnecessary work and just get started.

Q9: When you’re faced with a creative block how do you keep innovating? 

A: When I have a block I look at the competition and I see what everybody else is doing. And I’m competitive so that motivates me to find a way to do it even better than they are. 

Q10: How do you prevent burnout? 

I think, for me personally, by making sure that I can switch my tasks up. Since I am involved in a lot of different areas, social media, design, and online advertising, I can break up those tasks. I can say, “Okay, I’m going to do design. All right, now I’m going to focus on social media for a little bit because I need to break through this. Okay, now I’m going to do my online ads.” Just finding ways to break up your tasks really helps so that they don’t become mundane. That’s my biggest advice. 

Also, it’s okay to take breaks. If you are not being productive, that’s okay to take a little break to grab lunch or a drink, or something to get away for a bit and let yourself refocus. I think that’s one thing that I had a hard time with and still do. Sometimes you feel like you have so much to do that you don’t have time to stop. But you unfortunately can’t operate at 100%, 100% of the time so it’s okay to take a break and refocus.

Q11: What inspires you in what you’re creating? 

A: There’s a lot of creators out there that I’m following on social media or I subscribe to their email lists. I always keep an eye out for what other people are doing. Then anytime I see social media posts or designs that I like I screenshot it and make little notes about the elements I liked and ask myself “How can I tailor that to fit my needs? How can I do it even better than they did?”

Q12: What is one of the experiences that helped you grow the most? 

A: There are two things that I can say. The first is that I’m the kind of person that likes to research and have all my questions answered before I get started. It can be scary when you don’t feel like you know what you’re doing, but I think that Big Red Jelly has helped me overcome that. When I first started they threw me in the deep end and watched how I handled it. But I learned so much by just jumping in.

The other experience that has helped me grow comes from those times that we didn’t perform as well as we had hoped for a client. As sad as we were to lose them, it helped us to regroup and say, “Okay, what was the problem? Why was this client unhappy? What do we need to do better next time?” We are able to take that feedback and hone in our processes to make sure that we can give all future clients the service they want and deserve.

Q13: What are you learning now and why is that important?

A: One thing I’ve personally been looking into is video and what makes “good content”. Videos overwhelmingly have the highest engagement and many prefer them. I was actually reading an article the other day that said Facebook timelines have changed so much.  They’ve cut out a lot of the regular posts and are prioritizing videos. People spend more time on the app if they are watching videos rather than quickly scrolling through images or captions. These platforms want you to spend as much time as possible on their app so it makes sense that they would show you videos more. Because of the importance of video, that is actually a new service that we are currently working to bring to Big Red Jelly.

Networking

By Marketing, People No Comments

What is Networking?

Networking is the process of interacting with others and exchanging information in order to develop either professional or social contacts. Networking is very important in today’s world of business. It is essential for helping you build up your business, explore new careers and working with others. 

Why is Networking Essential?

Networking provides many benefits to one’s self. It allows many opportunities for one to strengthen his or her’s personal or professional connections. It is an essential skill to make it easier to find people you need for projects. It also helps with building your list of references or are looking for a job you might need. If you are starting a business, networking makes it better for you to hire more people. Often it is said that in business, its not so much what you know but who you know that can help you land a job opportunity or find support for your business.

 

Networking is also good for building new ideas for business.  Getting a fresh perspective or second opinion on something that you are working on can be very beneficial to one’s goals and help them plan or carry them out in a business sense. Many ideas can be generated from a group of people. Even if the idea is from one person, having a network makes it easier to carry that idea out.

 

Having a network strengthens your position as well. The more people you know the more likely that you will be able to find help with solving problems or creating solutions to help others. The exchange of ideas and knowledge is essential in your business and professional career. It allows you to be resourceful when the need arises. Having a network you can rely on is a necessity for this.

How to Network

In Your Education

It is essential to take any opportunity where you can meet new people and build upon that. There are many opportunities to network. There are many opportunities that you can take to network. The college you went to is often a great place to start. If you are still in school, many of the people you attend class with are going into the same field that you will be, making them a great starting point for connecting. If you are in post-graduation, you might still have a lot of connections that you are in contact with. 

 

Professional Setting

The professional setting is the most traditional way to network. You’ll make many connections with people throughout your career. Your fellow coworkers are a great place to start with building connections and creating your network. You will also have many opportunities to find other people through business meetings, conferences that you might go to, tradeshows and business trips.

 

Social Media

LinkedIn is a social media platform built just so people can network with each other in a professional way. LinkedIn is set up so that you can upload your resume and make a profile for yourself based on professional needs. However, Networking on Social Media does not have to be limited to just LinkedIn.

 

Through Twitter, Instagram, Facebook, and Youtube, there are all sorts of ways for you to get started with networking. Instagram and Facebook allow you to have a professional business page so that if you have a business you can communicate that way. Even if you do not have a business. You are always free to reach out to other people and invite them to share contact information with you through professional ways.

How Big Red Jelly can help

While Big Red Jelly can set you up with the tools for you to successfully network. Big Red Jelly helps its customers by offering to build websites for them, run their social media or helping with search engine optimization so that more people can discover you through Google. 

Making you more visible online is a great way for you and your business to begin networking and building your clientele. 

Fitting Fitness into Your Busy Schedule

By People No Comments

Everyone wants to be healthy and in shape, we don’t even need research to back that up. More now than ever people searching for simple tips and tricks to make their lifestyle better. This year, Google revealed that one of its top searches was “intermittent fasting diet”. This goes to show you how the front of mind dieting and losing weight is for Americans. People are looking to make major lifestyle changes, but they usually can’t find the time to implement them. Let’s dive into some ways to create a wellness routine for you that fits your busy schedule:

1. Wake Up Early.

Nobody likes to do it, but there are actually some incredible health benefits to waking up earlier and going to bed earlier. A biology professor at the University of Education in Heidelberg, Germany stated, “When it comes to business success, morning people hold the important cards. My earlier research showed that they tend to get better grades in school, which get them into better colleges, which then leads to better job opportunities. Morning people also anticipate problems and try to minimize them.” If you’re not a morning person, this statement might come off discouraging, but there are a few ways to prove this research wrong. The sooner you get into the habit of going to bed early and waking up early, you will feel a difference in your productivity, happiness, and overall well being. So, you don’t necessarily need to be a morning person to be successful, all you need is good and consistent habits.

2. Eat clean.

According to research, it is important to drink one to two glasses of water before you eat meals. This improves digestion, prevents headaches, and actually has been proven to help with weight loss. Eating more greens, and smaller portions are obviously great ways to stay healthy, but there is nothing worse than being hungry throughout the day. While at work, school, or wherever you are productive, it is important to snack a few times throughout your time in between meals. Snacking helps you eat smaller portions during meal times, and they are great ways to wake your brain up and boost productivity. 

3.  Do Unconventional Workouts.

Nobody ever said that you are required to do all workouts in a gym. Some people actually have gym-intimidation… yes, that is a thing. According to studies by StudyFinds 50% of Americans experience gym-intimidation, which means half of our readers hate going to the gym. These exercises are awesome ways to get your body moving, all in the comfort of your own home. The next time you find yourself running out of time for the gym in your schedule, look to these exercises to fill the fitness void in your life.

These three steps are a great beginner’s guide to getting started with a healthier lifestyle. There is no room for excuses anymore, with access to millions of apps and motivators that keep us on track during our fitness journey. We hope that this blog gave you the motivation to get up and plan for your future of health and wellness! 

Business team fist bumping

Tips on How to Be a Successful Intern

By People No Comments

Internships can make or break. Through internships, you can learn exactly what it is you want to do. Whether they are paid for or not can add to the stress of a college student. But as an intern, you can learn so much and even get hired where you’re interning at! Here are a few tips on how to stand out as an intern:

Engage With Your Team

Be involved with the people you’re interning with! The people you’re interning with have the potential to become your official coworkers. Get to know who they are and what they’re like. It’s always important to build close relationships with your fellow interns and mentors. Do you see a fellow intern struggling with something you know how to do? Help them out. Build that friendship up and help them succeed.

Always Be Ready to Learn, Don’t Be a Coffee Runner

Within the intern workplace, there will always be opportunities to learn. Ask your mentors if there are any tasks that you could help with. Don’t know how to do a task? Just go ahead and ask! Looking for new opportunities shows your mentors that you’re ready and willing to do more work. Someone that doesn’t take opportunities to learn ends up becoming what is known as a “coffee runner”.  Coffee runners are those that never take the time to learn new work and end up becoming people that are taking coffee to others. 

Be Hands-On, Don’t Be a Floater

Following up from the prior tip, be hands-on! Don’t just sit back and watch your mentors. Try to mimic what they’re teaching you as they are teaching you. Floaters just sit back and watch their mentors work. By doing this, they’ll think you’re lazy and just want the bare minimum experience. Be the one that works beside them on projects. They will notice that you’re working hard and will take note when it comes time to decide who gets hired on!

These are just a few tips on how to stand out as an intern. These tips were provided by those that had originally started out as interns. But by working hard, they were able to stand out among the rest of their fellow interns and get hired onto the company they were interning for! By following these tips and many others, you can get the best out of your internship and make a few friends along the way. 

A woman sits stressed with a laptop, notebook, and planner strewn all around her

How to Rewire Stress Into Positive Thinking

By People No Comments

Stress is often associated with a negative connotation. Just the idea of it scares us. Especially in the business world. Business meetings, weekly reports, and late nights in the office are things that factor into stress. But what if I told you that turning stress from a negative into a positive is just as easy as rethinking it? 

In a study published by the University of Harvard, you find out that the key to empowering stress isn’t from running away from it, but embracing it. Stress affects us physiologically and psychologically. Our bodies tense up and we’re filled with anxiety. By taking a step back and rethinking our stress, we can use it to fuel us in the business world.

Some tips are written in Kelly McGonigal’s book titled The Upside of Stress. Here are a few tips:

  • Is your heart beating faster due to the anxiety of a business meeting? Realize that your body is giving you more energy to perform and try to capitalize upon that.
  • If feeling nervous, pause and consider why, and ask yourself if it’s because you’re doing something that matters to you. In doing so, it’ll reinforce your values and give you meaning in life.
  • Don’t deny the stress, embrace it and use it to fuel the task at hand.
  • If you are feeling overwhelmed with work, consider doing a small act of kindness for someone and note the mental reward you reap.
  • When experiencing stress, our body releases oxytocin. Oxytocin, otherwise known as the cuddle hormone causes us to seek out social support in friends and loved ones. Find social support and seek out others. 
  • Lastly, denying stress causes isolation. Isolation causes the reinforcement of fears. Instead, ask yourself why you’re experiencing stress and look for any positive aspects to it. Are you learning something from it? Are you gaining strength? Do you feel more alive?  

These are just some of what McGonigal listed in her book. Of course with any habit, it takes a while to change. But over time, you can turn stress from a negative experience, into a transformative one.

Empowering BRJ Women Rise Above

By Marketing, People 2 Comments

Marketing is known to be the preferred occupation of many aspiring businesswomen. The attraction stems farther than traditional perceptions as strong quantitative skills, good education and a strong role model can help convert the attraction into professional success. 

Big Red Jelly prides themselves in having a female dominant staff, and we had the opportunity to interview these successful women about the industry. 

Kat, Digital Media Intern

Although marketing contains many dimensions, the use of creativity and vision is what draws many people in as you are able to turn your own ideas into professional work. Kat, a Digital Media Intern spoke on what got her into marketing saying, “I have always had a creative mindset, and in marketing, I am able to think differently pool resources and network with different types of people.”

She expanded and said that marketing has pushed her to think outside of her own mindset and gain skills she can use for the rest of her life. The interactive spirit is alive in marketing, you enjoy understanding people and their needs. Women are known to excel in collaboration and pulling together integrated marketing is real art. 

 

Nicole, the Director of Online Advertising and Client Happiness

Digital marketing is ever present being that our world runs off technology and if you want to stay competitive and relevant, you have to implement some form in your business. 

Nicole, the Director of Online Advertising and Client Happiness expressed her thoughts on digital marketing saying, “It is here to stay, I enjoy social media and I have always been intrigued by the ads I was seeing on social media.” 

She is now able to physically make things that are visually captivating for clients and stresses that if you see something that is not visually pleasing, people won’t click on it.

 

MK, the Director of Photo & Video and Jellylicious Culture

We live in a world where the business working population is predominantly male, and with that, there can come challenges women have to face. It’s important to note that more than half of Forbes’ 50 most influential CMOs of 2018 are women, showing that at the end of the day, women overcome the adversity. 

MK, the Director of Photo & Video and Jellylicious Culture spoke on how she has remained focused on her goal of working in digital media by “Thinking about how everyone in the workplace is equal and seeing the good in her co-workers.”

She has enjoyed taking a step back and looking at all the women she works with and seeing all the different skills and personalities she has the opportunity to work with.

Makayla, the Director of SEO, Email Marketing, Blogging and Reports

It can be easy to get discouraged, for instance, when your professors only use he/him pronouns, but if you remember to stay focused on your work, you only come out stronger. Our society is changing and paying more attention to women’s roles, so the future is bright. 

Makayla, the Director of SEO, Email Marketing, Blogging, and Reports said, “A big challenge is getting your voice heard and people respecting and validating what you say.” She finds it important to always have confidence in your ability and show that you belong in this field. 

 

 

 

Emmy, Digital Media Intern

Although having an education can be helpful, having good role models can make a world of a difference in the marketing field. 

Emmy, a Digital Media Intern, thought about what advice she would give to a young lady who is looking to get into professional marketing and said, “you have to look at what you value and be able to take your hard skills and compliment them to your soft skills.” She saw marketing as a path for her to be a leader as she is able to bring her hard technical skill and aesthetic ability in photography together. 

 

 

 

Sierra, the Director of Social Media and Design

There are many experiences you can become involved in to further your career in marketing and become a better marketer. Sierra, the Director of Social Media and Design recommends that you do as many internships as possible because it can lead to what you really love to do. She said, “get marketing experience now by working in customer service, so you are able to understand people better and how to work with others”. 

Women who are in the marketing field are driven and work hard to constantly perfect their skill. Women supporting other women to succeed in marketing is very prominent and the reason why so many advances in their career. We need to remind women everywhere that we are capable of working in a competitive environment and have to ability to reach consumers in a meaningful way.