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Social Media

Organic Social Media Vs. Paid for Social Media

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Organic social media is a term that’s thrown around a lot. But what exactly is it and how does it compare to paid social media? Let’s take a look at the main differences between organic social media and paid social media because these two fuel social media marketing. 

Organic Social Media

To put it bluntly, organic social media is unpaid social media. What does that mean? It’s posting to social media platforms for free. Like status updates, photos, tweets, resharing posts, etc. It involves reaching out and interacting with the company’s customers. Now let’s look at some of what organic does.

Branding

Organic social allows companies to establish their branding online. This is entirely dependent on the content they’re sharing and posting. Through organic social media, companies learn about their customers while their customers also learn about the company’s brand. Branding through organic social media allows companies to build an audience and narrow out or expand who they want to interact with.

Cost-Effectiveness

Organic social media is free. It’s the easiest way to interact with a company’s audience. No matter the size of a company or the budget they have, it’s something anyone and everyone should do. Companies don’t need to pay to create creative, attention-grabbing content. Organic social media is only limited to those that are creating content for the company. Because of this, organic social media is a long term strategy for companies. If they aren’t on social media right now, they should’ve been yesterday. 

Paid Social Media

Paid social media is social media that’s entirely paid for. This involves advertising for products, promotions, events, etc. Companies can pay to have their content advertised on almost every social media platform. Through paid social media, companies can target demographics for certain  Facebook is great for those that are experts or beginners in paid social media. But why does paid social media matter?

Generate Leads

Through paid social, customers learn what their audience likes and what they don’t like. It helps shape a company’s marketing strategy. In turn, it helps a company redesign and revamps what kind of content a company wants to put out. Through lead generation, companies can automate campaigns and see the results of what worked and what didn’t work.

Build Brand Awareness

Organic social helps companies but paid social media takes it a step further. Think about trial versus premium. Facebook owns Instagram, Whatsapp, and Facebook Messenger. Companies can use videos to target audiences that are more likely to view videos that correspond to someone’s beliefs and values. If there’s a company that is sending out a video that relates to someone’s opinion or value, they can target that demographic to increase brand awareness.

Companies need both organic and paid social media marketing to thrive in the digital age of marketing. Organic establishes natural relationships and helps grow a company more slowly, but helps nurture relationships. On the other hand, paid social media helps companies grow more rapidly with targeted ads. They’re both needed and both helpful to a company’s success. 

Big Red Jelly office with employees busy working on tasks.

What Exactly is Digital Marketing?

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The first thing people think of when they hear digital marketing is social media. And they’re right. To an extent. But digital marketing is so much more than just social media. According to a post written on Hubspot.com, digital marketing encompasses all marketing efforts that use an electronic device on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. So let’s go over some of what this entails.

Search Engine Optimization (SEO)

Search engine optimization, or SEO, focuses on how your business ranks in search engines. Let’s say you own a local plumbing company. You’re just starting out and want to be within the first page if someone were to search “plumbing around me”. Through SEO, your business will be pushed to the first page. Things that factor into SEO are online reviews, page views, and search rankings. 

Content Creation

Through content creation, businesses are able to produce content related to their brand. Someone in digital marketing will write blogs, make videos, and even design a logo for a company. An example: let’s say you own a company based around mortgages. Through content creation, someone in digital marketing could write a blog about the different types of mortgages. Or make a video that involves their mortgage institution and why they decided to start a mortgage company. Content creation is vital in the digital age because it bridges the gap between companies and the online world.

Social Media

Social media management is the most common and very vital part of digital marketing. This involves every form of social media. Instagram, Facebook, LinkedIn, Twitter, etc. What goes into social media management though? Through social media marketing, businesses create brand awareness and help generate leads for your business. Digital marketers will manage your social media for you so you don’t have to. They create content calendars and post images and statuses for you. Through social media marketing, you can expect consistent and unique posts. 

Email Marketing

Email Marketing is useful when it comes to promotions. Companies can send out newsletters, give their customers discounts, offer loyalty programs, and welcome new customers. These are very helpful for companies that sell a multitude of products.

So the next time you hear the word “digital marketing”, hopefully, you will know what it is and that it’s more than just running social media. For more information, here’s a helpful video produced by Hubspot.

WordPress websites for small and local businesses

How to Grow Your Business with Influencer Marketing

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Influencer marketing has become one of the key ways to drive your message to a larger audience in an organic way. It pinpoints people with larger social followings who have influence over your target audience. Your marketing endeavors are featured through the key influencers instead of you having to do all of the work. 

Big Red Jelly has used influencer marketing through different clients and has found it to be extremely successful. You are not only saving yourself time, money, and resources but you are elevating your marketing strategy by utilizing professionals in the given area.

Rather than marketing directly to a large group of consumers, you instead pay influencers to get out the word for you. For example, a testimonial from an individual influencer such as a journalist, academic, or YouTube personality plays the part of the buyer and talks or writes in length about the product’s features and benefits. 

Here are several statistics associated with influencer marketing:

  • 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities
  • On average, businesses generate $6.50 for every $1 invested in influencer marketing
  • 81% of marketers who have used influencer marketing judged it to be effective 
  • 51% of marketers believe they get better customers from influencer marketing
  • 59% of marketers increased their influencer marketing budgets last year

Influencer marketing has become such a powerful and effective marketing strategy. People trust what other people have to say nowadays. When you are able to align your brand with an influencer, you are positioning your products or service for a display to his or her already-established large network of individuals who trust what that influencer has to say. 

As inbound marketing is growing in popularity, influencer marketing has become one of the most effective techniques for attracting customers. They are staffed with the responsibility of generating and distributing content about your brand. 

When influencers recommend your brand to their following, they become an extension of your company’s marketing department. Brands rely on influencer marketing as it is a viable solution for marketers who are willing to think outside the box on building trust with their target market. 

Word-of-mouth marketing has taken a real shift overpaid television, magazine and newspaper ads with the power of these unofficial brand ambassadors. Influencer marketing provides an opportunity for companies to leverage the power of social proof, all while relying on those who already have a large following. 

Consumers expect brands to bring the conversation to them, so influencers hold more power than ever before. By partnering with the right influencers, brands can create conversations that relate to their target audience. 

When it comes to reaching out to influencers, it is a balancing act with a trial and error component. Bigger is not always better, while the person with more followers will put your brand in front of more people, the update may not receive as much engagement. Depending on your budget and the level of engagement per follower you want, you may want to look into a micro-influencer or an influencer with a smaller audience in a specific niche. 

If you haven’t dipped your toes into influencer marketing, it’s a good idea as 81% of marketers believe it’s effective. Your brand awareness and ROI could greatly increase with this strategy, so there is no reason to not give it a try. 

The Evolution of Facebook

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The Evolution of Facebook

Facebook has more recently become one of the most effective tools for promoting an event. There are over 1.7 billion people and more than 47 million Facebook Events that have been created in the last year. Many event organizers and event marketers can attest that you have to work to promote your event in a way that makes yours stand out.

The younger generations who brought Facebook to life are now making a reappearance on Facebook specifically to see and respond to events. When you say you are interested in an event or going to an event, it automatically shares that to your feed.

Not only is this is an excellent way for friends and family to see what you are up to, but you are able to promote the event even more.

One of the very first steps in creating an event is to be sure a company page is set up beforehand and has a good following. When this is in place, you have an established audience of people who are interested in what your company provides.

Additionally, you should make the “Events” tab one of the very first tabs on the page’s timeline, that way people have easy access to your calendar of events. When you are going to publish an event, be sure to check “Publish New Events to Timeline” so your followers see when you create a new event.

Here are some ways to effectively create an Events page:

1. Creating the Event Page

A short and memorable event name is crucial in performing well, especially considering most people use their mobile device for Facebook. You should also chose a cover photo that is eye catching and exciting as it will show up when attendees share the event.

2. Ensuring the Details

Before you publish the event it’s important to input the correct information on where the event is being held with the time and date and selecting the correct event category so Facebook is able to recommend your event properly. Another good way to increase traffic is by adding tags that are connected to what your event is about.

3. Sharing Event on Facebook Page

A simple way of sharing your event is by clicking the dropdown under “Invite” and then clicking “Share to Page”. Organizers can also use Facebook’s “Preferred Audience” settings to market specific regions or to those who speak a different language. You can see if your ticketing or registration partner allows for you to become a Facebook Official Event and the event could then qualify for better search and News Feed recommendations.

4. Cross-promote Event

If you are working with other individuals, you do have the ability to add “Hosts” which can help generate more buzz and increase registrations.

5. Advertising

Facebook makes their money from advertisements and in turn have an easy to use advertising platform that organizers and event marketers can take advantage of. The Facebook Event Ads enable you to create a unique audience segment for your ad campaigns using customer contacts, website traffic, or mobile app.

Be sure you are staying up to date with the latest Facebook Events updates for the best strategies to get your event in front of as many people as possible.

10 Quick Steps to Putting Your Business Online

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10 Quick Steps to Putting Your Business Online

 

Putting your business online can be fun and exciting but it can also be very overwhelming. However, now is the time to do so. More and more people are turning to Google and social media to find businesses. Gone are the Yellow Pages days. Now if you aren’t on the web then you don’t exist.

Below is a list of items to start with when putting your business online. They include building a website, taking photos, creating an SEO strategy, focusing on content marketing, setting up email marketing, making advertising campaigns, writing blog posts, developing social media, forming a schedule, and engaging with your audience. Each one gives a description of the process.  

  1. Build a Website
  2. Take Photos
  3. Create an SEO Strategy
  4. Spend time focusing on Content Marketing
  5. Set up Email Marketing
  6. Make Advertising Campaigns
  7. Write Blog Posts
  8. Develop Social Media
  9. Form a Schedule for all Content
  10. Engage on a weekly basis

The YouTube Sensation

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The YouTube Sensation

 

It is no secret how popular YouTube is these days as it is the third most visited site on the Internet after Google and Facebook. Viewers use YouTube to watch music videos, how-to videos, cat videos, and other forms of entertainment. There is a YouTube video for everyone and for nearly every topic you can think of.

 

According to Brandwatch, in 2015, 18-49 year-olds spent 4% less time watching TV while time on YouTube went up 74%. Traditional methods of information and entertainment are being left in the past while YouTube is completely in the future. With this rising popularity, businesses may find way more success with younger generations by building a presence on YouTube rather than implementing ads on any TV channels. Many companies are also now trying their hand at creating different show series specifically designed for YouTube.

 

But why is YouTube so popular? Isn’t it just a silly media site for millennials? Part of the appeal is that the platform not only features videos created by professional businesses and musicians, but a large portion of the content is created by “YouTubers.” These YouTubers are everyday people who create videos on a variety of topics as a hobby, and for some, as a career. For many viewers, these creators have a real influence as they give advice, inspiration, “life hacks”, and laughter.

So don’t underestimate the power of YouTube. YouTube is not a silly site just for teenagers to waste time. The platform has an enormous reach that can help spread awareness, provides real careers and incomes, and even gives viewers guidance in their lives. Who knows what else YouTube will grow to be in the future?

Where You Should Pull Your Content From for Social Media Posts

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Where You Should Pull Your Content From for Social Media Posts

 

When managing a social media account, you want engaging and exciting content for your followers. You want to pull them in and lure them to buy your product or service.

With so many people viewing social media for hours daily, you want yours to stand out. So where do you get the driving content? Here is a list of places to get that content from.

Blogs

If your company already writes a blog and posts it on the company website, this is great content to share. Take a snippet from the article and use it as a teaser. Then add the same photo and link the social media post to the actual blog post. This will not only be engaging and intrigue your audience but also drive traffic to the actual website.

Reviews & Testimonials

If you are on Google, you most likely have reviews. It is even better if you have testimonials on your website already that you can use. Simply make a graphic in Canva or Adobe and post it with the review and testimonials. This is a great way to build community and really show that you love those reviews.

Products & Services

You have products and services. SHOW THEM OFF! Show your work to your social media followers. This has the potential to gain more customers and get you more leads. Plus it shows how amazing your products and services are. So don’t hesitate with that! Show it off and show it off well.

Tags

Showcase people that tagged you throughout the past month. Do reposts of these original posts. This also helps build community and helps you grow. Plus it makes your followers happy to be showcased!

Team & Projects

Show off your amazing team and the work that they do. They work hard to produce your services and products. Don’t hide them from the spotlight. Put them in the limelight and really thank them for all they do.

Why You Should be Using Instagram Stories and How to Do So

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Why You Should be Using Instagram Stories and How to Do So

Why is it important to be using Instagram Stories today? Do people actually click on them? What are they and what do they do for you?

Well, Instagram Stories are an easy engagement and marketing tool if you have an Instagram account. It brings a community together through different features and ways to reach your audience.

About 300 million people use Instagram Stories on a daily basis according to Instagram Press. It is important to engage with these stories and your audience in a unique way.

The key to adding these stories is to not do too much. These can be overwhelming to your viewers and followers, and they may not click on them if there are too many every day. Try to strive for a number of three.

So how do you add Instagram stories? Follow this tutorial to add stories to your account.

First, click on Your Story. This will take you the screen to add stories.

Different Types of Stories

 

Normal

This is one of the most common used stories. To create this one, you just have to play around with it. Once you click on the white circle it will take a photo. You can use that photo or you can use a photo from your camera roll. Once you take the shot, there are different add ons.

One of the add ons is a filter. This is the face with the stars. The next is stickers, which is the square face. These can include Location, Mentions, Hashtags, GIF, Time, Polls, Questions, Countdown, and much more. The next add on is handwriting where you write on the photos. The last one is text where you add on the text.  When you are done, then you can send it to Your Story or direct message it to others.

Type

Type is a story type that lets you add text with a colorful background.

 

Live

This story type will make it so that you can record a live video.

Boomerang

This story type lets you add some flair. Check it out how it looks.

Superzoom

Superzoom lets you zoom in on an object or a person. You can also add different features to this. But again this is something you have to mess around with.

 

 

 

 

 

 

 

Focus

Focus lets you actually focus on someone’s face while blurring out the background.

Rewind

Rewind makes it so that you can rewind something that just happened.

Hands-Free

This makes it so that you can set up your camera to record you doing something.

Recap

Overall, Instagram stories are important to pay attention to and take in consideration when you are talking about engagement and social media in your company. It builds community and engages your audience with your company. So what are you waiting for? Try implementing Instagram stories into your social media strategy, and see how much your engagement gross!

What is the Best Social Media Platform for Your Business?

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What is the Best Social Media Platform for Your Business?

Social media can be daunting and trying to run multiple accounts at one time can be chaotic. The key to controlling this chaos is to narrow down to the social media platforms that are best for your business. Check out our overview of the different platforms and which would apply to you.

Facebook

This platform is mainly sharing articles, but there are other features as well. It serves as a great lead for ads and video marketing. Facebook is all about community, so building groups is a great way to get started. For the most part, Facebook is used by people to connect with friends and family, so make sure you keep this in mind.

 

Twitter

Twitter has a large audience, is developed, easy to start, and one of the first platforms most businesses start with. With it being all these things, Twitter has a lot of traffic and can get noisy. The key to this platform is making sure you are targeting your audience and really grasping their attention. This is a great platform for communication and updates.

 

LinkedIn

This is the business social media platform. Most posts are professional and business related. How you use this platform, however, will depend on what goals you have. Businesses use it for sales, recruiting, branding or content curation as well as lead generation. The key is to know your goals and what you are trying to portray to this particular audience.

 

Instagram

This platform is key for building your brand on social media. Instagram has all the content within the app, so users aren’t sent to blogs or websites. This means that you need to brand your posts to help make it recognizable by your followers. The key to Instagram is making it all relevant and easy for your follows to know it was posted by your business.

 

Snapchat

Being the youngest social media, marketers are still playing and figuring out the tricks of the platform. One thing with this platform is content is erased after 24 hours, so this makes you be a little more creative with your content. It also gives you a clean slate to play around with. This platform is completely mobile and relies on visual elements. The key to this platform is to connect with your audience.

 

Pinterest

This platform drove the trend of visual social media. If you are in the industries of fashion, DIY, retail, photography, or other visual industries this is the platform for you. The demographics of this platform is 18-29-year-old women and that can really help you target the right audience. You can directly drive sales and show off your products. The key to this platform is to be eye-catching.

 

Now that you have an idea of what platform, you can start developing content for your business and even use a manager to plan out posts. Look out for our upcoming blog posts about content and using social media.