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Not Just A Game

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Virtual Reality (VR) is a computer-generated experience that simulates a 3D environment that is interactive and lifelike. Many people consider VR to be just a fun game to play, but there are many useful purposes that VR can serve.

Education

According to EdTechTimes, VR provides equity within the classroom. To students who are at low-income schools, VR can provide opportunities and experiences they couldn’t have otherwise. With VR, students are able to experience historical events, tour museums, and more. This allows for invaluable educational gains for schools with constricting budgets.

Mental Health

VR can be implemented in therapy sessions for people with mental illnesses such as anxiety and schizophrenia. The simulations are able to generate different scenarios that cause people distress. They then use the VR to confront their fears and anxieties, while still being in a safe place. According to an article in Science News, VR therapy can be equally effective or more effective than traditional therapy.

Pain Management

Thousands of people in America face acute illnesses which cause them pain every day. Rather than relying on opioids for pain management, doctors and scientists work to find other options. VR experiences can offer a distraction to patients and take their focus away from any pain they may be experiencing.

To some, VR is just a game. But to many, this technology can make a real positive difference in their lives. VR has the capability to teach, heal, and comfort.  Next time you play with VR, think of what it can do for you and what it can do for the world.

Where You Should Pull Your Content From for Social Media Posts

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Where You Should Pull Your Content From for Social Media Posts

 

When managing a social media account, you want engaging and exciting content for your followers. You want to pull them in and lure them to buy your product or service.

With so many people viewing social media for hours daily, you want yours to stand out. So where do you get the driving content? Here is a list of places to get that content from.

Blogs

If your company already writes a blog and posts it on the company website, this is great content to share. Take a snippet from the article and use it as a teaser. Then add the same photo and link the social media post to the actual blog post. This will not only be engaging and intrigue your audience but also drive traffic to the actual website.

Reviews & Testimonials

If you are on Google, you most likely have reviews. It is even better if you have testimonials on your website already that you can use. Simply make a graphic in Canva or Adobe and post it with the review and testimonials. This is a great way to build community and really show that you love those reviews.

Products & Services

You have products and services. SHOW THEM OFF! Show your work to your social media followers. This has the potential to gain more customers and get you more leads. Plus it shows how amazing your products and services are. So don’t hesitate with that! Show it off and show it off well.

Tags

Showcase people that tagged you throughout the past month. Do reposts of these original posts. This also helps build community and helps you grow. Plus it makes your followers happy to be showcased!

Team & Projects

Show off your amazing team and the work that they do. They work hard to produce your services and products. Don’t hide them from the spotlight. Put them in the limelight and really thank them for all they do.

Why You Should be Using Instagram Stories and How to Do So

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Why You Should be Using Instagram Stories and How to Do So

Why is it important to be using Instagram Stories today? Do people actually click on them? What are they and what do they do for you?

Well, Instagram Stories are an easy engagement and marketing tool if you have an Instagram account. It brings a community together through different features and ways to reach your audience.

About 300 million people use Instagram Stories on a daily basis according to Instagram Press. It is important to engage with these stories and your audience in a unique way.

The key to adding these stories is to not do too much. These can be overwhelming to your viewers and followers, and they may not click on them if there are too many every day. Try to strive for a number of three.

So how do you add Instagram stories? Follow this tutorial to add stories to your account.

First, click on Your Story. This will take you the screen to add stories.

Different Types of Stories

 

Normal

This is one of the most common used stories. To create this one, you just have to play around with it. Once you click on the white circle it will take a photo. You can use that photo or you can use a photo from your camera roll. Once you take the shot, there are different add ons.

One of the add ons is a filter. This is the face with the stars. The next is stickers, which is the square face. These can include Location, Mentions, Hashtags, GIF, Time, Polls, Questions, Countdown, and much more. The next add on is handwriting where you write on the photos. The last one is text where you add on the text.  When you are done, then you can send it to Your Story or direct message it to others.

Type

Type is a story type that lets you add text with a colorful background.

 

Live

This story type will make it so that you can record a live video.

Boomerang

This story type lets you add some flair. Check it out how it looks.

Superzoom

Superzoom lets you zoom in on an object or a person. You can also add different features to this. But again this is something you have to mess around with.

 

 

 

 

 

 

 

Focus

Focus lets you actually focus on someone’s face while blurring out the background.

Rewind

Rewind makes it so that you can rewind something that just happened.

Hands-Free

This makes it so that you can set up your camera to record you doing something.

Recap

Overall, Instagram stories are important to pay attention to and take in consideration when you are talking about engagement and social media in your company. It builds community and engages your audience with your company. So what are you waiting for? Try implementing Instagram stories into your social media strategy, and see how much your engagement gross!

So, you’ve got a personal brand, now what?

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So, you’ve got a personal brand, now what?

You’ve seen the articles and blogs, “7 Things You Can Do To Build An Awesome Personal Brand” or “The Complete Guide To Building Your Personal Brand.” You might be feeling decently content now that you’ve expended countless hours building your social media network and possibly spending some spare change for your personal website, but the party is just getting started. Let me first clarify that you are never fully finished when it comes to building your personal brand. It’s a living, breathing creature that is continuously evolving and changing with you as you develop and progress. That being said, there is a point when it’s fully matured, if you will, and ready to be put to use. There’re more methods to use your personal brand, but we’re going to try to discuss a few of the obvious ones here.

Take it from Jeff Bezos, “Your brand is what people say about you when you’re not in the room.” That’s assuming, of course, that people are talking about you. Hopefully they are and hopefully it’s something you can be proud of, but don’t let people just talk about your brand when you’re not around. Initiate the conversation yourself. You’ve worked hard to develop your own personal brand, now it’s time to put it on display.

Using your brand to get what you want

Let’s address the obvious: getting that job. Use your personal brand and particularly your online portfolio when applying for a new job. “Of all executive recruiters, 90 percent say they conduct online research of candidates.” Make their job easy, give them your brand, give them your personal website and with it, give them a lasting impression.

You should look at that raise you’ve been waiting for or that promotion that is long overdue similarly to applying for a job. If you’re pitching for a raise to your supervisor, incorporate your personal brand and portfolio as convincing evidence and to add weight to your proposal.

Using your brand to build your network

Your brand should be something worth sharing. If it’s not, then maybe you need to reevaluate it. All of the components of your personal marque; social media profiles, personal website, and even business cards should all be interconnected and operate together to perform a specific function. That can be generating leads, getting a job, or building your professional network. But be careful, “Blogs, social media and other web-based content are effective networking channels, but entrepreneurs often use these instruments solely for marketing their services and products. Coming across as self-promotional is  not helpful to your personal brand—and can turn potential connections off.

Using your brand to make you money

Let’s talk business, specifically small business owners or entrepreneurs. Let’s clear something up, your personal brand is stronger than your business’ brand.  Your employee’s individual brands are several times more powerful than your personal brand or your business’ brand. So, put it to use. Brand messages are re-shared 24 times more frequently when posted by an individual as opposed to a cooperate brand. Employ your personal brand to promote your business. Share the same content you are trying to share via digital marketing or advertising on your personal social media or in your personal blog/newsletter. On that note, use your employees’ brands where possible, “content shared by  employees receives eight times more engagement than content shared by brand channels.”

Sales representatives who employ social media as part of their sales techniques outsell 78 percent of their peers. As a freelancer, your brand is everything, it’s essentially what you’re selling. If you’re a photographer, you aren’t selling photos, you’re selling the specific skill set that you have to make amazing photos. Use your personal brand as an exhibit of what it’s like to work with you and to experience what you do.

Put your personal brand to work because it’s more impactful and valuable than you think. The more you actively use your personal brand, the more you will grow, refine, and polish it. Your personal brand can be whatever you want it to be, but don’t forget that more than anything, your reputation is your brand. “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook.

How Netflix Has Made the World Smaller

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How Netflix Has Made the World Smaller

Long gone are the days of rewinding VCR tapes to get back to the beginning of the movie. Long gone are the days of driving to your local Blockbuster and picking a movie or two out of the stiflingly small selection, and there may be faint memories bouncing around in your head of what video quality was like before HD and Blu-ray. Oh, how entertainment has changed!

Netflix, and other similar streaming services like Hulu and Amazon Video, have revolutionized the way we watch television and movies. You can watch hundreds of movies without leaving your house, and you can access it all with just one click of a button and a fee of $10 a month. Besides having remarkable ease, Netflix’s variety has made it more possible to “travel the world”.

In the past, you were strictly limited to the movies that were available at the Blockbuster down the street, but Netflix offers movies and shows from around the world. Some of the currently popular shows are The Great British Baking Show, Tidying Up with Marie Kondo, and Élite. With these shows, you can learn British baking techniques that have yet to cross the pond, find Japanese-inspired ways to “spark joy” in your life, and learn what high school life could be like in Spain.

Twenty years ago, it was quite difficult to find easy access to entertainment from a wide variety of countries. Through Netflix and other streaming services, we are able to learn far more about the culture in other countries than we could have previously. Netflix has shrunk our world and has given us international travel that is just one click away.

What is the Best Social Media Platform for Your Business?

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What is the Best Social Media Platform for Your Business?

Social media can be daunting and trying to run multiple accounts at one time can be chaotic. The key to controlling this chaos is to narrow down to the social media platforms that are best for your business. Check out our overview of the different platforms and which would apply to you.

Facebook

This platform is mainly sharing articles, but there are other features as well. It serves as a great lead for ads and video marketing. Facebook is all about community, so building groups is a great way to get started. For the most part, Facebook is used by people to connect with friends and family, so make sure you keep this in mind.

 

Twitter

Twitter has a large audience, is developed, easy to start, and one of the first platforms most businesses start with. With it being all these things, Twitter has a lot of traffic and can get noisy. The key to this platform is making sure you are targeting your audience and really grasping their attention. This is a great platform for communication and updates.

 

LinkedIn

This is the business social media platform. Most posts are professional and business related. How you use this platform, however, will depend on what goals you have. Businesses use it for sales, recruiting, branding or content curation as well as lead generation. The key is to know your goals and what you are trying to portray to this particular audience.

 

Instagram

This platform is key for building your brand on social media. Instagram has all the content within the app, so users aren’t sent to blogs or websites. This means that you need to brand your posts to help make it recognizable by your followers. The key to Instagram is making it all relevant and easy for your follows to know it was posted by your business.

 

Snapchat

Being the youngest social media, marketers are still playing and figuring out the tricks of the platform. One thing with this platform is content is erased after 24 hours, so this makes you be a little more creative with your content. It also gives you a clean slate to play around with. This platform is completely mobile and relies on visual elements. The key to this platform is to connect with your audience.

 

Pinterest

This platform drove the trend of visual social media. If you are in the industries of fashion, DIY, retail, photography, or other visual industries this is the platform for you. The demographics of this platform is 18-29-year-old women and that can really help you target the right audience. You can directly drive sales and show off your products. The key to this platform is to be eye-catching.

 

Now that you have an idea of what platform, you can start developing content for your business and even use a manager to plan out posts. Look out for our upcoming blog posts about content and using social media.

What’s the Hype Over AI all of a Sudden?

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What’s the Hype Over AI all of a Sudden?

AI. What is the hype around Artificial Intelligence and why now?

Artificial Intelligence, AI is computer intelligence and machinery combined with human touch and reaction according to Technopedia. This includes speech recognition like Siri or Alexa, self-driving cars like Tesla, customer support like Cognito, recommending shows or movies like Netflix, recommending music like Spotify and so on. Our thermostats, watches, vacuums, they all are using AI to produce the work we want.

So what about companies using AI to select employees? Companies like JPMorgan Chase, Delta Airlines, Unilever, Oracle are just some of the companies using a digital interview software that uses AI. The digital interview software offered by HireVue, Montage Talent and more are popping up during recruiting processes.

Why should we be looking into this more? This digital interviewing software is using AI to recruit and hiring the “best” people. Companies that use software with AI are creating ethics behind AI. HireVue lists their ethics behind AI and explains the principles they have put in place.

Artificial Intelligence is something to be aware of. Know what software you are using with it to better aware of yourself. It’s better to learn the facts and understand the ethics behind it.  AI is all around us. It isn’t something new and it’s not going away.

Technology Over The Past Decade and How it’s Improving

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Technology Over The Past Decade and How it’s Improving

To some 2009 might seem like it was just yesterday, but we are in 2019. Ten years later with lots of advancement, yet it still seems like yesterday. Ten years, 120 months, 521 weeks; a ton of technological advancement.

In 2009 many major events occurred. President Barack Obama was inaugurated as the 44th president, the Pittsburgh Steelers won Super Bowl XLIII, a volcano in Alaska named Mount Redoubt erupted after being dormant, and after eight years, The Statue of Liberty’s crown reopens to the public according to On This Day.

But over the past ten years, major advancements in technology have taken place. From new gaming consoles to digital interviews to Instagram to more advanced smartphones; technology has skyrocketed.

Smartphones

Smartphones themselves have added new enhancements for the users. Take a look at the iPhone 3GS back from 2009 and the latest iPhone XR.

Features from iPhone 3GS included:

  • Faster performance, which is what the “S” stood for.
  • 7.2 Mbps 3G network connection.
  • Bigger storage capacity.
  • 3-megapixel camera.
  • Improved battery life.
  • Video-editing software
  • Voice Control
  • The size was 4.5” tall x 2.4” wide x .48” deep

Features from iPhone XR include:

  • No home button
  • Face ID
  • Six new colors
  • Wireless charging
  • Better battery life

But Apple isn’t the only Smartphone developer to come out with new advancements. In 2009 there was the LG enV Touch, Samsung Omnia, RIM BlackBerry Storm, LG Dare, Motorola Droid, and Palm Pre according to CNet. Now in 2019, we have phones such as the Google Pixel, Samsung Galaxy X, OnePlus 7, and Motorola Moto G7 according to Stuff. As technology advances, more and more smartphones pop up with new features that are better than ever before.

Earphones

One day people won’t know the struggle of untangling earphones just to listen to your jams or watch that YouTube clip. Earphones have changed since 2009 by becoming wireless and Bluetooth. Before you would have to untangle the pair every time no matter how you stored them. But now you can find wireless and Bluetooth earphones from almost anywhere. From Beats to Apple to Skullcandy and much more.

Social Media

Social media ten years ago was definitely not what we see today. Facebook, Twitter, Snapchat, LinkedIn, Pinterest, Instagram, Google+ have all developed over the years. LinkedIn was created in 2002. Facebook first came out in 2004. Twitter was launched in 2006. Instagram and Pinterest were founded in 2010. Snapchat and Google+ were born in 2011. All having a different idea of content but all for the same function, taking up our time. Social media is a place for business, friendships, inspiration, blogging, and much more.

Technology will always keep changing. It changes overnight, by day, and every year. By 2029 who knows what we will be using. New ways to live our lives will be developing and evolving.

Happy employees = Positive Results

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Happy employees = Positive Results

Keeping a great work environment is a fundamental aspect if you want your employees to perform their best.

According to Sunny Grosso, the Guru of happiness in the workplace, several studies have shown that 87% of the workforce around the world feel unsatisfied and unhappy with their workplace. She says that even when there isn’t an exact recipe for happiness, she knows companies who aren’t investing in a healthy working environment are losing billions yearly. Grosso also says studies from the Delivering Happiness Institute proved businesses adopting a culture of wellness and happiness presented outstanding numbers*:

  • Over a 300% on innovation.
  • More than 44% on employee retention.
  • 37% on sales growth.
  • 31% on productivity

Worker’s have their personal worries and add having a tense work climate, might end up on having an extreme difficulty for a person to properly focus on their daily tasks.


This is why a happy employee is a synonym of a productive company

A positive work environment is basic and will allow your employees to develop all of their potential skills. You know you have great teamwork when the sum of all forces is stronger than every part working separately. In order to reach this level of synergy, your employees are committed. Nothing else creates that kind of involvement like having a happy worker.

How to achieve a healthy working environment

It is important to create a healthy working environment. One way to do this is to facilitate their tasks by taking actions that help generate positive feelings. For example, designing flexible work schedules or home-working days. If you want to go one step further, you can always provide real professional growth opportunities. For some people, dealing with new challenges and developing inside the organization is a very powerful motivation. Without this, they might feel stuck, leading to being demotivated. It might help to delegate achievable projects to each employee, in order to prove their capabilities and potential. In the end, you will have a clear perspective on what you can do with a highly motivated and ambitious employee.

Experts and psychologists say the happiness of an employee doesn’t always rely on a raise. We know we all would like one, that is true, however, as soon as we cover all of our basic needs, the salary won’t become a crucial factor to be happy in the workplace. When people change their jobs to a place with a bigger wage, after a couple of months they tend to completely forget all the initial benefits they received when they entered. What is really important, is to provide recognition and honest feedback whenever possible. This can’t be just a pat on the back. Use your imagination to motivate and empower all of your employees.

*Data contrasted with other more traditional businesses.

 

How you can market to people who listen to podcasts

Why you Should be Marketing to Podcast Listeners

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Here are a few Podcast stats, or what I like to call “Podstats” that shows how important this niche demographic of American Consumers really is.

 

44 % of the US population has listened to a podcast.

49% of podcast listening is done at home.

22% of listening is done in the car.

80% listen to all or most of each podcast episode and listen to an average of 7 shows per week

50% of all homes are podcast fans.

56% of podcast listeners are male

45% of monthly podcast listeners have household income over $75K

27% of US podcast listeners have a 4 year college degree

36% of podcast listeners are non-white

69% of podcasts are consumed on a mobile device

 

Research done by Edison Research Infinite has stated that podcast listeners are loyal, affluent, and educated. This description seems like the perfect candidate for someone to market your product or business to! Podcast listeners are also much more active on every social media channel and they are more likely to follow companies and brands on social media. They are also more likely to subscribe to Netflix or Amazon Prime, which means they are not exposed to TV advertising.

 

Marketers are constantly on the lookout for good listeners and readers these days, so if you’ve made it to this point of the blog, that means we have found you. Thank you for being here and for listening to what we have to say! Now go listen to some podcasts and let us know your favorites!