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What is StoryBrand and How Do You Build A Brand Story For Your Business?

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In today’s world, customers are constantly bombarded with messages on all sides. With so much noise, it can be hard to make your brand heard. That’s the key goal behind StoryBrand, a strategic messaging matrix created by Donald Miller that is designed to help you tell your brand story. The StoryBrand process follows 7 steps that are known as the SP7 framework. 

 

The StoryBrand Framework

StoryBrand Framework

 

Human beings are wired for stories. There’s a reason that some movies do so well at the box office — they follow the same structure that people have used to tell stories for hundreds of years. The StoryBrand framework uses this same structure to tell your brand story in a way that is engaging and memorable for your future customers. Here are the seven basic steps: 

 

A Character Who Wants Something 

The biggest mistake that brands often make is they establish themselves as the hero in the story. They shout messages telling everyone how great they are and forget that their customers aren’t looking for a hero to follow, they’re looking to be the hero. What they really need is a guide to help them get what they want (more on this later). 

 

Understanding your future customers is key to building clear brand messaging. How old are they? What is their gender? What are their jobs? How much money do they make? Most importantly, What do they care about? What do they want? If you can clearly and succinctly answer these questions you can build a solid foundation for your brand messaging. 

 

With a Problem 

The next thing you need to understand about your future customers is the problems they are experiencing. Chances are, they are experiencing a whole bunch of different problems so for the sake of clarity it’s important to focus on just one. Choose your position. Are you the skincare company that solves the problems of people who can’t find all-natural products or are you the skincare company that solves the problems of people looking for healing of medical conditions? Are you the business coach who solves the problem of overcomplicated planning with simplicity or are you the business coach who specifically helps solve financial problems.

 

There are two types of problems you need to be able to define. The first problem is the actual physical problem your company offers a solution to. Those problems might include needing clear, unbiased direction from a business coach or having a skin condition that needs healing. 

You also need to be able to define the internal problems that are associated with this external problem. How do your customers feel about this problem? Maybe the man who needs help from a business coach feels overwhelmed and like he has no sense of purpose. Maybe the woman with a skin condition feels embarrassed and is keeping herself from meaningful interaction with friends and family. 

 

Who Meets a Guide 

As we mentioned earlier, your customer wants to be their own hero but they are looking for a guide. In this step of the framework, you want to establish your brand as the Yoda to their Luke Skywalker or the Dumbledore to their Harry Potter.

There are two important parts in establishing yourself as a guide: demonstrating empathy and authority. To demonstrate empathy you need to show your character that you really care. If you were a clothing company focused on inclusive sizing options you might say, “we know it can be difficult to find clothes you feel comfortable in.” 

Next, you demonstrate authority by showing why you’re qualified. You might mention that a large number of people have already used and loved your product or service. You might mention how many years you’ve been in business. You might state specific parts of your business that are unique and make you better than all competitors. The important thing here, as in the rest of your messaging, is to keep it simple and direct! 

 

Who Gives Them a Plan 

The simple truth is that if people understand and can visualize a process they are much, much more likely to engage with it. It’s the old marketing messaging that “it’s as easy as one, two, three.” But the thing is anything can be as simple as one, two, three. When you show your customers a clear plan they will have less uncertainty and fear about doing business with you. For example, your plan might be: order your product, use the product, experience the change you’re looking for. Obviously, you want your plan to be more specialized than this and to highlight the important steps in your individual process but the most important thing here is to keep it simple, as we’ve been saying. 

 

And Calls Them To Action

This is the simplest part of the framework. What do you ultimately want your customer to do? Set up a free consultation? Download your app? Contact you today? Make this something clear and easy that can be done right away. 

 

That Helps Them Avoid Failure 

What misfortunes are you helping your customers avoid when they work with you? This can be pretty simple, it’s essentially the opposite of what the customer wants. Demonstrate clearly that by not engaging with your brand your customers will be stuck continuing to live with the same problems they are living with now. 

 

And Ends in Success 

This is the most important part of the whole framework. You want to clearly illustrate for your future customers what their lives will look like after engaging with you. You want to directly address how you have solved their problems and how that changes their lives, illustrate this clearly with concrete details, and show how they have been transformed. At the end of the day, we are all looking for a transformation in our lives. If you have a clear idea of how your business helps people, then tell your customers clearly what that looks like. 

 

How Do You Build a Brand Story For Your Business? 

Now you may be thinking to yourself that this all seems interesting but how do you know how to build a brand story that is effective and powerful for your own business? This is where Big Red Jelly comes in. Our team of brand specialists know how to help make your brand engaging and memorable for your future customers. Our branding packages include not only visuals for your brand but also this core brand messaging that can be used on any future marketing materials. We provide a variety of different branding packages depending on your needs that may include a logo, Style Guide (primary logo, alternative logo, color palette, typography, full brand story, value propositions, mission statement, tagline, social media branding, GoogleMyBusiness branding, and much more.  

 

Schedule a free strategy call today to learn how your brand can tell its story in a way that keeps customers coming back. 

 

Case Analysis: 3 Ways Zach is Bringing Success to 2 Big Red Jelly Clients

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Zach Webber has been with Big Red Jelly from the beginning. He was there when Big Red Jelly was just 3 brothers in a pool house creating websites and has been with Big Red Jelly every step of the way to become the established digital agency it is today. These days, he is the Director of Web Design and Development and leads the web team in creating websites that bring the business success our clients are looking for. Here are just a few ways that Zach is driving that success for two of Big Red Jelly’s clients: Summit Pizza Co and Yara Yoga.  

Focus Web Sites on Strategic Messaging 

Something unique that Zach brings to the table is that he originally studied Public Relations at Brigham Young University. This means that in addition to knowing all the in and outs of the backend of websites and understanding the tech side of web design, he also has been trained to create websites that reflect strategic messaging. He says, “a lot of what PR is in my opinion, is understanding your audience. That applies to me as a designer because I have to understand my client’s audience and what they want in a website.  Understanding your audience really is the first step to anything.” He knows how to create a website that not only looks good but also is strategically developed to resonate with your customers. 

 

Summit Pizza Co saw the benefit of this focus on strategic messaging in their recent website project where they worked with Zach. They came to Big Red Jelly because they were in the process of re-branding their website and changing their logo colors. Summit Pizza Co. was originally started 31 years ago by a man who was working at a big corporate Pizza Place and got tired of corporate life and started his own business focused on home-style pizza. It now has 3 different locations and has grown exponentially since then. Zach helped Summit Pizza Co refine and create a website that reflected the new Summit Pizza Co. 

 

The new website is focused on connecting with Summit Pizza Co’s target audience and reflects the brand story of how pizza is really all about connecting experiences with family and friends after they go hiking or at a family reunion or just anytime people want to be together. The website also reflects Summit Pizza Co’s mission to have top-notch ingredients such as cheese without fillers. Zach was able to create a website that not only looks good but is focused on telling a story of good food and good experiences. 

Understand The Business Goals of the Client 

One of the most important things that Zach does in his work is to make sure that the website the team is building is going to help the client meet their larger business goals. This all starts at the very beginning of the Big Red Jelly web design process when the web team conducts an analysis of the existing website and business as a whole before getting to work creating a digital presence that is going to follow a larger strategy. This emphasis continues throughout the web design process as the web team continually checks in to be sure that the website they are creating is holding to those key business objectives. 

 

This is something that Yara Yoga has seen in its recent website project with Big Red Jelly. Yara Yoga is a Yoga studio focused on empowering people to live well. Before Big Red Jelly got involved, all Yara Yoga’s sales were coming from word of mouth and they had essentially no digital presence. Zach was able to take its business goals and create a website that was strategically designed to help them meet them. Yara Yoga wanted to create a way to drive traffic to their YouTube channel, connect their social media, and display a calendar of their classes. Zach took that information and built a website that didn’t have fluff in it but was focused directly on those business goals. 

Focus on Problem Solving With Design 

Web design at Big Red Jelly is focused on being both artistic and professional. Zach describes how one of his favorite parts about his job at Big Red Jelly being restricted by the challenges and requirements of various clients. This helps him problem-solve with their website. He says, “I like that challenge in terms of how do I visually make something that is expressive creatively, but also very professional. That same idea applies in terms of problem-solving what people want to achieve with their website people. Sometimes that’s phone calls or emails and that’s easy enough but some people want solutions that are a little bit more complex and so finding tools or solutions that work for all those people is a lot of fun. That’s what I enjoy.” Zach knows how to take a website and find creative solutions that center around design. 

 

Design helped Summit Pizza Co problem-solve with design on their website. The success here came from the simplicity of the website. It was important that customers could find the information and order as fast as possible and Zach was able to design a website that allowed customers to do this. The simplicity of the design allows Summit Pizza Co to enjoy more business. 

How Can Zach and the Web Team Help Your Business? 

If you’re looking to establish the digital presence of your business then Big Red Jelly is the place for you to go. Zach and the Web Team can help you design or edit your website to be messaged strategically to your customers, that will meet your larger business objectives, and that solves problems with design. Click here to get started.

Wix vs. WordPress

How to Know Where to Build Your Website: Wix vs. WordPress

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You’ve decided to build your website but first, you need to decide where to build it. There are many different places to build your website these days but our favorite two here at Big Red Jelly are Wix and WordPress. These are two very different platforms but when it comes to deciding between them there is no right answer — it all depends on what your business needs. Read below to learn more about Wix vs. WordPress.

Wix vs. WordPress 

Wix and WordPress are two common platforms people use to build websites but they are actually very different from one another and have different uses. Wix is what is called a website builder which means that its purpose is to create easy to use websites. WordPress, on the other hand, is what is called a Content Management System (CMS). This means that you have a bit more flexibility in creating and managing your content. 

Use Wix if You’re Looking For Something Simple

Wix is a great option if you are looking for something simple. Wix is very easy to understand and presents you with a clear, beautiful website. It offers plugins and tools that are found in the most common businesses. If you aren’t too picky about how your website is set up and your business fits in a pretty common sector then Wix may be the way to go!  

Use WordPress if You Want Something More Customizable 

On the other hand, if you are looking for a more customizable, specialized feel to your website, then WordPress is the way to go. WordPress allows you to build a completely personalized website. With over 55,000 plugins and 11,000 themes, the possibilities are endless. If your business fits in an unusual sector and your website will have specialized needs or you have a specific vision for how you want it to look and feel, you will want to use WordPress.  

Use Wix if You’re Looking For Something Easy to Use

One of the best things about Wix is that it is so easy to use. The back-end of Wix is easy to understand and is very straight forward. If you are looking for a website you can maintain on your own without having to read a manual or watch any videos to understand then you’re looking to build a website on Wix. 

Use WordPress if You Want to Get Technical 

However, if you’re looking for a website that will allow you to manipulate your content and get technical then you may want to consider WordPress. WordPress allows you to tweak it with code. This can be helpful when creating a site that follows SEO.  While the backend is notoriously hard to understand and there is a steep learning curve, if you are looking to build a website that will allow you to get into the nitty-gritty then WordPress is for you! 

 

Again, there is no right answer! Before deciding between Wix vs. WordPress you need to evaluate what needs your business has and what it is looking for. 

 

Here at Big Red Jelly, we focus on building you a website that fulfills your business objectives. We are always offering new promotions to help you get what you need at an affordable cost. Click here to view our latest promotion

 

 

Not Just A Game

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Virtual Reality (VR) is a computer-generated experience that simulates a 3D environment that is interactive and lifelike. Many people consider VR to be just a fun game to play, but there are many useful purposes that VR can serve.

Education

According to EdTechTimes, VR provides equity within the classroom. To students who are at low-income schools, VR can provide opportunities and experiences they couldn’t have otherwise. With VR, students are able to experience historical events, tour museums, and more. This allows for invaluable educational gains for schools with constricting budgets.

Mental Health

VR can be implemented in therapy sessions for people with mental illnesses such as anxiety and schizophrenia. The simulations are able to generate different scenarios that cause people distress. They then use the VR to confront their fears and anxieties, while still being in a safe place. According to an article in Science News, VR therapy can be equally effective or more effective than traditional therapy.

Pain Management

Thousands of people in America face acute illnesses which cause them pain every day. Rather than relying on opioids for pain management, doctors and scientists work to find other options. VR experiences can offer a distraction to patients and take their focus away from any pain they may be experiencing.

To some, VR is just a game. But to many, this technology can make a real positive difference in their lives. VR has the capability to teach, heal, and comfort.  Next time you play with VR, think of what it can do for you and what it can do for the world.

So, you’ve got a personal brand, now what?

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So, you’ve got a personal brand, now what?

You’ve seen the articles and blogs, “7 Things You Can Do To Build An Awesome Personal Brand” or “The Complete Guide To Building Your Personal Brand.” You might be feeling decently content now that you’ve expended countless hours building your social media network and possibly spending some spare change for your personal website, but the party is just getting started. Let me first clarify that you are never fully finished when it comes to building your personal brand. It’s a living, breathing creature that is continuously evolving and changing with you as you develop and progress. That being said, there is a point when it’s fully matured, if you will, and ready to be put to use. There’re more methods to use your personal brand, but we’re going to try to discuss a few of the obvious ones here.

Take it from Jeff Bezos, “Your brand is what people say about you when you’re not in the room.” That’s assuming, of course, that people are talking about you. Hopefully they are and hopefully it’s something you can be proud of, but don’t let people just talk about your brand when you’re not around. Initiate the conversation yourself. You’ve worked hard to develop your own personal brand, now it’s time to put it on display.

Using your brand to get what you want

Let’s address the obvious: getting that job. Use your personal brand and particularly your online portfolio when applying for a new job. “Of all executive recruiters, 90 percent say they conduct online research of candidates.” Make their job easy, give them your brand, give them your personal website and with it, give them a lasting impression.

You should look at that raise you’ve been waiting for or that promotion that is long overdue similarly to applying for a job. If you’re pitching for a raise to your supervisor, incorporate your personal brand and portfolio as convincing evidence and to add weight to your proposal.

Using your brand to build your network

Your brand should be something worth sharing. If it’s not, then maybe you need to reevaluate it. All of the components of your personal marque; social media profiles, personal website, and even business cards should all be interconnected and operate together to perform a specific function. That can be generating leads, getting a job, or building your professional network. But be careful, “Blogs, social media and other web-based content are effective networking channels, but entrepreneurs often use these instruments solely for marketing their services and products. Coming across as self-promotional is  not helpful to your personal brand—and can turn potential connections off.

Using your brand to make you money

Let’s talk business, specifically small business owners or entrepreneurs. Let’s clear something up, your personal brand is stronger than your business’ brand.  Your employee’s individual brands are several times more powerful than your personal brand or your business’ brand. So, put it to use. Brand messages are re-shared 24 times more frequently when posted by an individual as opposed to a cooperate brand. Employ your personal brand to promote your business. Share the same content you are trying to share via digital marketing or advertising on your personal social media or in your personal blog/newsletter. On that note, use your employees’ brands where possible, “content shared by  employees receives eight times more engagement than content shared by brand channels.”

Sales representatives who employ social media as part of their sales techniques outsell 78 percent of their peers. As a freelancer, your brand is everything, it’s essentially what you’re selling. If you’re a photographer, you aren’t selling photos, you’re selling the specific skill set that you have to make amazing photos. Use your personal brand as an exhibit of what it’s like to work with you and to experience what you do.

Put your personal brand to work because it’s more impactful and valuable than you think. The more you actively use your personal brand, the more you will grow, refine, and polish it. Your personal brand can be whatever you want it to be, but don’t forget that more than anything, your reputation is your brand. “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook.

How Netflix Has Made the World Smaller

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How Netflix Has Made the World Smaller

Long gone are the days of rewinding VCR tapes to get back to the beginning of the movie. Long gone are the days of driving to your local Blockbuster and picking a movie or two out of the stiflingly small selection, and there may be faint memories bouncing around in your head of what video quality was like before HD and Blu-ray. Oh, how entertainment has changed!

Netflix, and other similar streaming services like Hulu and Amazon Video, have revolutionized the way we watch television and movies. You can watch hundreds of movies without leaving your house, and you can access it all with just one click of a button and a fee of $10 a month. Besides having remarkable ease, Netflix’s variety has made it more possible to “travel the world”.

In the past, you were strictly limited to the movies that were available at the Blockbuster down the street, but Netflix offers movies and shows from around the world. Some of the currently popular shows are The Great British Baking Show, Tidying Up with Marie Kondo, and Élite. With these shows, you can learn British baking techniques that have yet to cross the pond, find Japanese-inspired ways to “spark joy” in your life, and learn what high school life could be like in Spain.

Twenty years ago, it was quite difficult to find easy access to entertainment from a wide variety of countries. Through Netflix and other streaming services, we are able to learn far more about the culture in other countries than we could have previously. Netflix has shrunk our world and has given us international travel that is just one click away.

Happy employees = Positive Results

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Happy employees = Positive Results

Keeping a great work environment is a fundamental aspect if you want your employees to perform their best.

According to Sunny Grosso, the Guru of happiness in the workplace, several studies have shown that 87% of the workforce around the world feel unsatisfied and unhappy with their workplace. She says that even when there isn’t an exact recipe for happiness, she knows companies who aren’t investing in a healthy working environment are losing billions yearly. Grosso also says studies from the Delivering Happiness Institute proved businesses adopting a culture of wellness and happiness presented outstanding numbers*:

  • Over a 300% on innovation.
  • More than 44% on employee retention.
  • 37% on sales growth.
  • 31% on productivity

Worker’s have their personal worries and add having a tense work climate, might end up on having an extreme difficulty for a person to properly focus on their daily tasks.


This is why a happy employee is a synonym of a productive company

A positive work environment is basic and will allow your employees to develop all of their potential skills. You know you have great teamwork when the sum of all forces is stronger than every part working separately. In order to reach this level of synergy, your employees are committed. Nothing else creates that kind of involvement like having a happy worker.

How to achieve a healthy working environment

It is important to create a healthy working environment. One way to do this is to facilitate their tasks by taking actions that help generate positive feelings. For example, designing flexible work schedules or home-working days. If you want to go one step further, you can always provide real professional growth opportunities. For some people, dealing with new challenges and developing inside the organization is a very powerful motivation. Without this, they might feel stuck, leading to being demotivated. It might help to delegate achievable projects to each employee, in order to prove their capabilities and potential. In the end, you will have a clear perspective on what you can do with a highly motivated and ambitious employee.

Experts and psychologists say the happiness of an employee doesn’t always rely on a raise. We know we all would like one, that is true, however, as soon as we cover all of our basic needs, the salary won’t become a crucial factor to be happy in the workplace. When people change their jobs to a place with a bigger wage, after a couple of months they tend to completely forget all the initial benefits they received when they entered. What is really important, is to provide recognition and honest feedback whenever possible. This can’t be just a pat on the back. Use your imagination to motivate and empower all of your employees.

*Data contrasted with other more traditional businesses.

 

How you can market to people who listen to podcasts

Why you Should be Marketing to Podcast Listeners

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Here are a few Podcast stats, or what I like to call “Podstats” that shows how important this niche demographic of American Consumers really is.

 

44 % of the US population has listened to a podcast.

49% of podcast listening is done at home.

22% of listening is done in the car.

80% listen to all or most of each podcast episode and listen to an average of 7 shows per week

50% of all homes are podcast fans.

56% of podcast listeners are male

45% of monthly podcast listeners have household income over $75K

27% of US podcast listeners have a 4 year college degree

36% of podcast listeners are non-white

69% of podcasts are consumed on a mobile device

 

Research done by Edison Research Infinite has stated that podcast listeners are loyal, affluent, and educated. This description seems like the perfect candidate for someone to market your product or business to! Podcast listeners are also much more active on every social media channel and they are more likely to follow companies and brands on social media. They are also more likely to subscribe to Netflix or Amazon Prime, which means they are not exposed to TV advertising.

 

Marketers are constantly on the lookout for good listeners and readers these days, so if you’ve made it to this point of the blog, that means we have found you. Thank you for being here and for listening to what we have to say! Now go listen to some podcasts and let us know your favorites!

 

 

 

The weirdest and most creative marketing campaigns

3 of The Weirdest, yet Successful Marketing Campaigns

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It’s about to get weird.

 

All marketers have one thing in common, they all strive to have the best and the most attention-catching marketing campaigns out there. To do this it means they have to create something somewhat flashy that will go viral and get more likes and shares than other competitor’s campaigns. Some companies use humor, others create something sleek and stylish to catch the eye, but others use some pretty strange tactics that are just plain weird. So buckle up and get ready to get weird by reading about some of the strangest marketing campaigns ever, or if you don’t feel like reading, just watch an episode of Workaholics, your choice.

1.Burger King’s Whopper Sacrifice

 

In 2009 Burger King kicked off a campaign that isn’t exactly what you would call friendly. It consisted of Facebook users downloading an app that promoted them to delete ten of their Facebook friends in order to get a coupon for a free whopper. The app would then alert each of those ten friends that they had been sacrificed for a bite of fast food. Their tag line was “You like your friends but you love the Whopper.” The campaign received a lot of expected negative feedback, yet over two hundred thousand people “sacrificed” their friends for the coupon. Weird.

2.Poo Pourri

In an attempt to reach a broader market, sometimes it is necessary to really push the boundaries and by boundaries I mean poop jokes. In 2013 Poo Pourri, a product designed to make your bathroom smell nice, did something pretty bizarre. They hired a beautiful, proper and prim actress with a Queen’s English accent to tell poop jokes in 2 minute commercials that were posted to youtube. The videos were a smashing success racking up forty six million views. The products sales increased exponentially and it can now be found at your local Walmart, Bed Bath and Beyond, and if you feel too weird purchasing it in person, its on amazon too. Poo Pourri has continued to produce extremely successful campaigns, this year they tackled the social issue of Gender Equality through their #GirlsDoPoop videos and commercials.

3.Pizza Hut

Some brands do a great job focusing on coming up with ideas that are outside the box, but few tend to focus on “the box” itself the way Pizza Hut did in 2012. They posted on their Facebook page and asked the question: “Do you love the smell of a box of Pizza Hut being opened?” The post got inundated with responses, likes and shares and eventually Pizza Hut decided to give their fans what they wanted. They decided to send 100 samples of a pizza perfume they created to the first 100 people to support their post. It is hard to imagine anyone in their right mind wanting to smell like a pizza hut pizza, but it happened. 100 People smelled like a fresh slice of sort of good, but not as good as Papa Johns pizza. They have actually come up with some new scents that are worth checking out. This marketing campaign really just goes to show how important it is to listen to your fans, even when their requests seem, well… weird.

 

 

 

 

There are billions of lost dollars from lost gift cards

Gift Cards: Since 2005, An Estimated $41 Billion Worth Has Gone Unclaimed in America

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This Christmas season you may want to think twice before buying a gift card for a loved one, regardless of whether or not they’ve been naughty or nice.

 

According to the research done by Tower Group, Approximately 10% of the value of all gift cards go to waste to due to fees, expiration, and consumers who left them in drawers or just didn’t use them. This research has either inspired you to be less wasteful, or it has caused you to start frantically rifling through your drawers and bags looking for the Visa gift card Aunt Karen gave you for Christmas last year. Either way, it is a shocking amount of money, and it was actually The Wall Street Journal’s “number of the week” in their Real Time Economics blog.

This absurd amount of waste and the lessons learned from it can be applied to every American consumer, but also to every Marketer. Maybe only $2 billion would’ve gone to waste in the past 13 years if people like Aunt Karen had actually sat down and did their research about what tangible products you actually wanted for Christmas. Maybe marketers too, should take the time to understand their audience’s interests and passions too before they make the same mistake.

It is so easy to stop at the store to pick up an iTunes gift card for your friend’s birthday, but it might be better to just give them something else because they just switched their accounts from iTunes to Spotify that day. In an ever-changing economic and multi media society it is tricky to keep up with what is going to be used and what is going to be thrown away or forgotten…

Gift cards are the perfect example of what can go wrong when money is invested into something that you think might be fun for them or could be worth their time. Keep in mind that the words “might be” or “could be” are not in a successful marketer’s vocabulary when they are coming up with campaigns. When coming up with ideas for what your audience would like to see or what they would like to purchase do not default to a “gift card campaign” (something generic that can be interpreted by a mass audience.) Figure out who your audience is first, then cater to what they want to see, read, and purchase.

Miscommunication and misinterpretation are both common downfalls between marketers, but all it takes to fix that is a little extra thought. Just a little more sentimental thinking needs to be applied when buying gifts and when creating campaigns this year because we can’t afford to lose another $41 billion.