was successfully added to your cart.

Cart

Category

Uncategorized

Not Just A Game

By | Uncategorized | No Comments

Virtual Reality (VR) is a computer-generated experience that simulates a 3D environment that is interactive and lifelike. Many people consider VR to be just a fun game to play, but there are many useful purposes that VR can serve.

Education

According to EdTechTimes, VR provides equity within the classroom. To students who are at low-income schools, VR can provide opportunities and experiences they couldn’t have otherwise. With VR, students are able to experience historical events, tour museums, and more. This allows for invaluable educational gains for schools with constricting budgets.

Mental Health

VR can be implemented in therapy sessions for people with mental illnesses such as anxiety and schizophrenia. The simulations are able to generate different scenarios that cause people distress. They then use the VR to confront their fears and anxieties, while still being in a safe place. According to an article in Science News, VR therapy can be equally effective or more effective than traditional therapy.

Pain Management

Thousands of people in America face acute illnesses which cause them pain every day. Rather than relying on opioids for pain management, doctors and scientists work to find other options. VR experiences can offer a distraction to patients and take their focus away from any pain they may be experiencing.

To some, VR is just a game. But to many, this technology can make a real positive difference in their lives. VR has the capability to teach, heal, and comfort.  Next time you play with VR, think of what it can do for you and what it can do for the world.

So, you’ve got a personal brand, now what?

By | Uncategorized | No Comments

So, you’ve got a personal brand, now what?

You’ve seen the articles and blogs, “7 Things You Can Do To Build An Awesome Personal Brand” or “The Complete Guide To Building Your Personal Brand.” You might be feeling decently content now that you’ve expended countless hours building your social media network and possibly spending some spare change for your personal website, but the party is just getting started. Let me first clarify that you are never fully finished when it comes to building your personal brand. It’s a living, breathing creature that is continuously evolving and changing with you as you develop and progress. That being said, there is a point when it’s fully matured, if you will, and ready to be put to use. There’re more methods to use your personal brand, but we’re going to try to discuss a few of the obvious ones here.

Take it from Jeff Bezos, “Your brand is what people say about you when you’re not in the room.” That’s assuming, of course, that people are talking about you. Hopefully they are and hopefully it’s something you can be proud of, but don’t let people just talk about your brand when you’re not around. Initiate the conversation yourself. You’ve worked hard to develop your own personal brand, now it’s time to put it on display.

Using your brand to get what you want

Let’s address the obvious: getting that job. Use your personal brand and particularly your online portfolio when applying for a new job. “Of all executive recruiters, 90 percent say they conduct online research of candidates.” Make their job easy, give them your brand, give them your personal website and with it, give them a lasting impression.

You should look at that raise you’ve been waiting for or that promotion that is long overdue similarly to applying for a job. If you’re pitching for a raise to your supervisor, incorporate your personal brand and portfolio as convincing evidence and to add weight to your proposal.

Using your brand to build your network

Your brand should be something worth sharing. If it’s not, then maybe you need to reevaluate it. All of the components of your personal marque; social media profiles, personal website, and even business cards should all be interconnected and operate together to perform a specific function. That can be generating leads, getting a job, or building your professional network. But be careful, “Blogs, social media and other web-based content are effective networking channels, but entrepreneurs often use these instruments solely for marketing their services and products. Coming across as self-promotional is  not helpful to your personal brand—and can turn potential connections off.

Using your brand to make you money

Let’s talk business, specifically small business owners or entrepreneurs. Let’s clear something up, your personal brand is stronger than your business’ brand.  Your employee’s individual brands are several times more powerful than your personal brand or your business’ brand. So, put it to use. Brand messages are re-shared 24 times more frequently when posted by an individual as opposed to a cooperate brand. Employ your personal brand to promote your business. Share the same content you are trying to share via digital marketing or advertising on your personal social media or in your personal blog/newsletter. On that note, use your employees’ brands where possible, “content shared by  employees receives eight times more engagement than content shared by brand channels.”

Sales representatives who employ social media as part of their sales techniques outsell 78 percent of their peers. As a freelancer, your brand is everything, it’s essentially what you’re selling. If you’re a photographer, you aren’t selling photos, you’re selling the specific skill set that you have to make amazing photos. Use your personal brand as an exhibit of what it’s like to work with you and to experience what you do.

Put your personal brand to work because it’s more impactful and valuable than you think. The more you actively use your personal brand, the more you will grow, refine, and polish it. Your personal brand can be whatever you want it to be, but don’t forget that more than anything, your reputation is your brand. “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook.

How Netflix Has Made the World Smaller

By | Uncategorized | No Comments

How Netflix Has Made the World Smaller

Long gone are the days of rewinding VCR tapes to get back to the beginning of the movie. Long gone are the days of driving to your local Blockbuster and picking a movie or two out of the stiflingly small selection, and there may be faint memories bouncing around in your head of what video quality was like before HD and Blu-ray. Oh, how entertainment has changed!

Netflix, and other similar streaming services like Hulu and Amazon Video, have revolutionized the way we watch television and movies. You can watch hundreds of movies without leaving your house, and you can access it all with just one click of a button and a fee of $10 a month. Besides having remarkable ease, Netflix’s variety has made it more possible to “travel the world”.

In the past, you were strictly limited to the movies that were available at the Blockbuster down the street, but Netflix offers movies and shows from around the world. Some of the currently popular shows are The Great British Baking Show, Tidying Up with Marie Kondo, and Élite. With these shows, you can learn British baking techniques that have yet to cross the pond, find Japanese-inspired ways to “spark joy” in your life, and learn what high school life could be like in Spain.

Twenty years ago, it was quite difficult to find easy access to entertainment from a wide variety of countries. Through Netflix and other streaming services, we are able to learn far more about the culture in other countries than we could have previously. Netflix has shrunk our world and has given us international travel that is just one click away.

Happy employees = Positive Results

By | Uncategorized | No Comments

Happy employees = Positive Results

Keeping a great work environment is a fundamental aspect if you want your employees to perform their best.

According to Sunny Grosso, the Guru of happiness in the workplace, several studies have shown that 87% of the workforce around the world feel unsatisfied and unhappy with their workplace. She says that even when there isn’t an exact recipe for happiness, she knows companies who aren’t investing in a healthy working environment are losing billions yearly. Grosso also says studies from the Delivering Happiness Institute proved businesses adopting a culture of wellness and happiness presented outstanding numbers*:

  • Over a 300% on innovation.
  • More than 44% on employee retention.
  • 37% on sales growth.
  • 31% on productivity

Worker’s have their personal worries and add having a tense work climate, might end up on having an extreme difficulty for a person to properly focus on their daily tasks.


This is why a happy employee is a synonym of a productive company

A positive work environment is basic and will allow your employees to develop all of their potential skills. You know you have great teamwork when the sum of all forces is stronger than every part working separately. In order to reach this level of synergy, your employees are committed. Nothing else creates that kind of involvement like having a happy worker.

How to achieve a healthy working environment

It is important to create a healthy working environment. One way to do this is to facilitate their tasks by taking actions that help generate positive feelings. For example, designing flexible work schedules or home-working days. If you want to go one step further, you can always provide real professional growth opportunities. For some people, dealing with new challenges and developing inside the organization is a very powerful motivation. Without this, they might feel stuck, leading to being demotivated. It might help to delegate achievable projects to each employee, in order to prove their capabilities and potential. In the end, you will have a clear perspective on what you can do with a highly motivated and ambitious employee.

Experts and psychologists say the happiness of an employee doesn’t always rely on a raise. We know we all would like one, that is true, however, as soon as we cover all of our basic needs, the salary won’t become a crucial factor to be happy in the workplace. When people change their jobs to a place with a bigger wage, after a couple of months they tend to completely forget all the initial benefits they received when they entered. What is really important, is to provide recognition and honest feedback whenever possible. This can’t be just a pat on the back. Use your imagination to motivate and empower all of your employees.

*Data contrasted with other more traditional businesses.

 

How you can market to people who listen to podcasts

Why you Should be Marketing to Podcast Listeners

By | Uncategorized | No Comments

Here are a few Podcast stats, or what I like to call “Podstats” that shows how important this niche demographic of American Consumers really is.

 

44 % of the US population has listened to a podcast.

49% of podcast listening is done at home.

22% of listening is done in the car.

80% listen to all or most of each podcast episode and listen to an average of 7 shows per week

50% of all homes are podcast fans.

56% of podcast listeners are male

45% of monthly podcast listeners have household income over $75K

27% of US podcast listeners have a 4 year college degree

36% of podcast listeners are non-white

69% of podcasts are consumed on a mobile device

 

Research done by Edison Research Infinite has stated that podcast listeners are loyal, affluent, and educated. This description seems like the perfect candidate for someone to market your product or business to! Podcast listeners are also much more active on every social media channel and they are more likely to follow companies and brands on social media. They are also more likely to subscribe to Netflix or Amazon Prime, which means they are not exposed to TV advertising.

 

Marketers are constantly on the lookout for good listeners and readers these days, so if you’ve made it to this point of the blog, that means we have found you. Thank you for being here and for listening to what we have to say! Now go listen to some podcasts and let us know your favorites!

 

 

 

The weirdest and most creative marketing campaigns

3 of The Weirdest, yet Successful Marketing Campaigns

By | Uncategorized | No Comments

It’s about to get weird.

 

All marketers have one thing in common, they all strive to have the best and the most attention-catching marketing campaigns out there. To do this it means they have to create something somewhat flashy that will go viral and get more likes and shares than other competitor’s campaigns. Some companies use humor, others create something sleek and stylish to catch the eye, but others use some pretty strange tactics that are just plain weird. So buckle up and get ready to get weird by reading about some of the strangest marketing campaigns ever, or if you don’t feel like reading, just watch an episode of Workaholics, your choice.

1.Burger King’s Whopper Sacrifice

 

In 2009 Burger King kicked off a campaign that isn’t exactly what you would call friendly. It consisted of Facebook users downloading an app that promoted them to delete ten of their Facebook friends in order to get a coupon for a free whopper. The app would then alert each of those ten friends that they had been sacrificed for a bite of fast food. Their tag line was “You like your friends but you love the Whopper.” The campaign received a lot of expected negative feedback, yet over two hundred thousand people “sacrificed” their friends for the coupon. Weird.

2.Poo Pourri

In an attempt to reach a broader market, sometimes it is necessary to really push the boundaries and by boundaries I mean poop jokes. In 2013 Poo Pourri, a product designed to make your bathroom smell nice, did something pretty bizarre. They hired a beautiful, proper and prim actress with a Queen’s English accent to tell poop jokes in 2 minute commercials that were posted to youtube. The videos were a smashing success racking up forty six million views. The products sales increased exponentially and it can now be found at your local Walmart, Bed Bath and Beyond, and if you feel too weird purchasing it in person, its on amazon too. Poo Pourri has continued to produce extremely successful campaigns, this year they tackled the social issue of Gender Equality through their #GirlsDoPoop videos and commercials.

3.Pizza Hut

Some brands do a great job focusing on coming up with ideas that are outside the box, but few tend to focus on “the box” itself the way Pizza Hut did in 2012. They posted on their Facebook page and asked the question: “Do you love the smell of a box of Pizza Hut being opened?” The post got inundated with responses, likes and shares and eventually Pizza Hut decided to give their fans what they wanted. They decided to send 100 samples of a pizza perfume they created to the first 100 people to support their post. It is hard to imagine anyone in their right mind wanting to smell like a pizza hut pizza, but it happened. 100 People smelled like a fresh slice of sort of good, but not as good as Papa Johns pizza. They have actually come up with some new scents that are worth checking out. This marketing campaign really just goes to show how important it is to listen to your fans, even when their requests seem, well… weird.

 

 

 

 

There are billions of lost dollars from lost gift cards

Gift Cards: Since 2005, An Estimated $41 Billion Worth Has Gone Unclaimed in America

By | Uncategorized | No Comments

This Christmas season you may want to think twice before buying a gift card for a loved one, regardless of whether or not they’ve been naughty or nice.

 

According to the research done by Tower Group, Approximately 10% of the value of all gift cards go to waste to due to fees, expiration, and consumers who left them in drawers or just didn’t use them. This research has either inspired you to be less wasteful, or it has caused you to start frantically rifling through your drawers and bags looking for the Visa gift card Aunt Karen gave you for Christmas last year. Either way, it is a shocking amount of money, and it was actually The Wall Street Journal’s “number of the week” in their Real Time Economics blog.

This absurd amount of waste and the lessons learned from it can be applied to every American consumer, but also to every Marketer. Maybe only $2 billion would’ve gone to waste in the past 13 years if people like Aunt Karen had actually sat down and did their research about what tangible products you actually wanted for Christmas. Maybe marketers too, should take the time to understand their audience’s interests and passions too before they make the same mistake.

It is so easy to stop at the store to pick up an iTunes gift card for your friend’s birthday, but it might be better to just give them something else because they just switched their accounts from iTunes to Spotify that day. In an ever-changing economic and multi media society it is tricky to keep up with what is going to be used and what is going to be thrown away or forgotten…

Gift cards are the perfect example of what can go wrong when money is invested into something that you think might be fun for them or could be worth their time. Keep in mind that the words “might be” or “could be” are not in a successful marketer’s vocabulary when they are coming up with campaigns. When coming up with ideas for what your audience would like to see or what they would like to purchase do not default to a “gift card campaign” (something generic that can be interpreted by a mass audience.) Figure out who your audience is first, then cater to what they want to see, read, and purchase.

Miscommunication and misinterpretation are both common downfalls between marketers, but all it takes to fix that is a little extra thought. Just a little more sentimental thinking needs to be applied when buying gifts and when creating campaigns this year because we can’t afford to lose another $41 billion.

 

 

 

why is everyone in such a hurry at work?

Why is Everyone in Such a Hurry?

By | Uncategorized | No Comments

It’s the busiest time of the year, and speaking of time it seems like there just isn’t enough of it. It is becoming increasingly hard for people to manage their time wisely and according to the Economist this is what they call “Time Poverty”

 

Do you ever Imagine what the increase of productivity in people would be like if there were 30 hours in a day?

 

Sure, it would be nice to have a few extra hours to get things done, but would this “Time Poverty” ever go away?

On average, people in rich countries have more leisure time than ever, which is great; but the issue is that in a growing economy time becomes more valuable. The problem with having more valuable time is that we now see our time in terms of money. The relationship between time, money and anxiety is a very close one and it started blooming during America’s post war boom years. The economic prosperity in our country sparked a conundrum of wealth; though people started earning more money to spend, they did not simultaneously earn more time to spend it in. This concept makes time feel much more precious.

With time being so crunched during the holiday season, it makes sense that people tend to become a little more impatient. According to research from Google people visit websites less often if they are more than 250 milliseconds slower than a close competitor. 250 milliseconds is less than a blink of an eye. More than a fifth of users will abandon an online video if it takes linger than 5 seconds to load.

This data makes it very clear that people, especially Americans value their time so much that they are not willing to sacrifice even milliseconds of their day.

Thomas Edison once said “Time is really the only capital that any human being has, and the only thing he can’t afford to lose.”

 

Nike logo, what makes a logo and brand so attractive

What Makes Brands like Nike and Apple so Iconic?

By | Uncategorized | No Comments

Successful brands tend to have these 5 marketing strategies in common:

 

  1. Be Different.

Every brand needs what marketer’s call “noticing power.” This power has the ability to grab people’s attention and help them realize why their product stands out and rises above the competition. An example of a company with this noticing power is Vans. Their shoes were created with a waffle feature on the sole to help skateboarders with their manipulation and control while on the board. The waffle sole is their signature element that distinguishes their brand from other shoe brands.

  1. Keep it Simple

The products and brands that stick around are the ones that are meaningful and useful to people. It is important to not chase fads and to remember to keep the deign and overall experience of your product or service simple. Google, for example, is the top search engine because it is a product that is easy to use and has a simple design. This combination appeals to the heart and the head of customers, in other words the simplicity of your marketing can have a tremendous effect on their emotional and rational opinions of your product or brand.

  1. Always be Innovating

Nobody wants to be a supporter or advocate of a brand that is no longer relevant. This is a very big problem for companies that can’t seem to keep up with the constant innovation that surrounds them. It is vital for these struggling companies to focus on their signature product, the product that typically brings in the most revenue and work on innovating it’s key benefits.

  1. Have a Trustworthy Spokesperson

The beauty of advertising in the world of Social Media is that brands no longer need a “famous” person to be their spokesperson in order to establish impressive credibility. When marketing with a spokesperson, it is so beneficial to focus on a product that is adored by a small group of people. This small group of people that have a passion for your product can essentially become your marketing team, but you wont need to pay them to do work for you! Find the people that are passionate about your brand and make sure their voices are heard.

  1. Do Not Create a “No Go” Logo

A “no-go” logo is a logo that tries to catch the eye but is too busy or doesn’t have any meaningful symbolism. The more simple your logo, the more people will wonder about your company’s values and message. Remember your logo does not represent your brand, the logo is just a way for people to recognize it.

Is stress actually good for you?

By | Uncategorized | No Comments

A recent study showing the impact of stress on public health raises the question: Can changing how you think about stress make you healthier?

 

This study tracked 30,000 adults in the United States for eight years. Researchers asked them “How much stress have you experienced in the last year?” and, “Do you believe that stress is harmful for your health?”

 

The researchers then used public death records to find out who among the 30,000 had passed away. People who experienced a lot of stress in the previous year had a 43 % increased risk of dying, but that was only true for the people who also believed that stress is harmful for your health. People who experienced a lot of stress but did not view stress as harmful were no more likely to die. In fact, they had the lowest risk of dying of anyone in the study, including people who had relatively little stress.

The researchers then estimated that over the eight years they were tracking deaths, 182,000 Americans died prematurely, not from stress, but from the belief that stress is bad for you. The results of the study are clear: When you change your mind about stress, you can change your body’s response to stress.

Now this is exactly what participants were told in a study conducted at Harvard University. Before they went through a social stress test, they were taught to rethink their stress response as helpful: Their pounding heart is preparing them for action. If they started to breath faster, it’s no problem, It’s getting more oxygen to their brain. And participants who learned to view the stress response as helpful for their performance were less stressed out, less anxious, and more confident. Their physical response to stress had changed dramatically all because of their basic belief that stress isn’t harmful.

Normally we would view the symptoms of stress as signs that you’re not coping well, but really these symptoms are just preparing your body for action. The results of stress are changed by your mindset. When you think of stress as a benefit it acts that way. When you help others, you build resilience to stress.

Does all of this information prove that perhaps we are indeed #tooblessedtobestressed?