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3 Ways to Make Your Free Consultation CTA More Effective

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After a relatively rough year of 2020, especially for small and local businesses, we want to help small businesses bounce back in 2021— beginning with getting more quality leads.

It’s a classic question that a lot of businesses have: How do I get more sales? How do I increase revenue? How do I get more leads? And more importantly, how do I get more quality leads?

While seeking answers to these questions, many business owners wonder if they should offer free consultations. Is it worth it? Are they effective?

1. Get Specific

One of the things that we are currently working on is getting more specific with our free consultation call to action.

Let me give you an example. Often, we see “click here to get a free consultation” or “schedule a free consultation.” free consultation button

But we can make that more specific. Here are some better examples:

  • “Click here for a consultation with me, where we will review your marketing challenges and put together a road map for success”
  • “Schedule a consultation with our advertising expert where we will develop a three-step advertising strategy”
  • “Schedule a time with me to review our marketing roadmap template”

The later examples are better because the person who visits your website will understand exactly what to expect and what benefits they are going to get out of a free consultation.

2. Have Structure for Your Free Consultation

Whenever I find out that a business is offering a free consultation, my immediate questions are, “Tell me exactly what you cover in that call. Do you have a script? Is there an agenda? How long is the call? What are some of the talking points that you go over?” It’s always surprising to me how unscripted it is.

free consultation phone callNow, I’m not saying that it needs to be perfect; you don’t need to write out word for word what you will say. But you should have a structure for your consultation that will help you stay on track.

Whether you admit it or not, the people receiving this free consultation are very aware if the structure of the call was planned beforehand or not. If we go into a consultation call winging it, it’s not going to be nearly as effective as a structured free consultation. You need to have a few standard questions that you cover, in addition to a template or a roadmap of a three-step process.

One thing is for sure: you should always have a time limit set. Your time is valuable and so is theirs. Going into the call, they should know how long the call will last. This provides relief for both parties. I know I get frustrated when I go into a meeting and have no idea how long it’s going to take, so don’t cause that frustration for others. That’s never a good situation. Make the call short, make it packed full of value, have a structure, and include a deliverable such as a roadmap, a guide, or an assessment.

3. Follow Through After the Free Consultation

Last, you should always follow through after the consultation. I am shocked at how many people will do a great free consultation and then don’t follow up whatsoever. It’s almost like they’re expecting me to have such an awesome experience that I’m proactively going to reach out to them a couple hours later, or the next day, or the next week. It is rare that the customer will follow up, so you need to take on that responsibility.

Returning to bullet number 2, including some form of custom asset in the call that you will provide them with later is a great way to drive follow up. For example, the next day you may send the client an email that follow up email after a free consultationsays, “Hey, Bob, thanks for hopping on that free consultation with me yesterday at 2:00 p.m. I really enjoyed our conversation. As we discussed, here is a three-step strategy that we think would be effective for you. If you’re interested in discussing this further and engaging with our team, we would love to chat and get started. Let’s schedule a follow up call next week.”

Simple as that. Do what you said you were going to do by offering that custom value, and then follow up.

In review, get specific in your free consultation verbiage– what you’re asking for and what you’re telling them they’re going to receive. Prepare structure to your free consultation, don’t just go in there and wing it. And make sure you follow through multiple times after a consultation.

We hope you can apply these principles to your free consultations to make them more effective in growing your business. There are a lot of awesome tools out there that can help you automate this process. Now here is our free consultation offer to you: reach out to us at Big Red Jelly, schedule a free call with us, and depending on your industry, we will dive into the top two or three tools you can use to automate this process and make this free consultation tool powerful as possible.

How to Leverage What Makes Your Small Business Special

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Today, I’m going to be going over point number five in our recently launched Small Business Comeback eBook. “Leverage, what makes you special”. Now to get the full ebook, you can go to www.bigredjelly.com/comeback. You can come here and download the free guide e-book for free, no strings attached. These are five things that we did in 2020 that not only helped us get through the covid-19 pandemic but actually helped us pivot, niche, and scale faster than we ever have despite such a crazy time. Today’s video is just going to dive into point number five here. “Leverage what makes you special.” But don’t forget to get the free guide by coming to the website bigredjelly.com/comeback. I’m going to start off by reading some interesting facts here, which are provided by WP forms. It costs upwards of five to six times as much to acquire a new customer than to retain an existing one. Customer service means a lot. 80% of people claim they’ll quit doing business with the company after a poor customer service experience, 73% of people prefer to do business with brands that personalize the shopping experience. Today, I’m going to be focusing on a stage that I particularly enjoy, which is the onboarding experience or those transition experiences that all businesses deal with. And I don’t think that small and local businesses put enough focus on these transition phases enough. So, I’m going to talk about onboarding specifically and how you as a small business owner can leverage what makes you special sprinkle in that secret sauce into that phase so that you can really differentiate yourself from Big companies. 

Personalize Your Customer Experience

One of the first things I like to say about this is I see all too often these small business owners who are trying to copycat or mimic and mirror big corporations. Right. If I’m an e-commerce store, I’ve got to act and brand and operate like Amazon to a certain extent. Maybe so. But you really are missing out on 90% of what makes you special, which is the fact that you’re a local business and you can add a personal custom touch that Amazon cannot do because they’re simply at a different scale. So, if you’re a manager or a small business owner, you’re part of a small team or just a small business team. Think about in particular the ways that you can leverage what makes you special. So, we’re going to jump into the onboarding phase right now. And I’m going to show you really quick, just an actual example of what we do with some of our what we call build clients. 

Build Clients

So, when we get a client who has completed their branding phase and they’re ready for what we call the build phase, we’re ready to start building their website and connect it with a CRM and other digital tools. In other words, we are ready to start building their online platform so they can do better business online. Their information comes into this board here, which is called the Pre-build Board. This is some steps that we take before we actually start the build project. So, let’s use Mountain West Pest Control as an example, you can see Joshua Richardson is at the front of the website as the builder. You can see some basic information. Now, this could obviously be duplicated as a spreadsheet. This could be done in any project management tool like Trello, base camp, Ossana, etc. Use a spreadsheet. Many of these tools have three versions or very affordable versions that just help you track this type of stuff and try to put what I’m saying here into your own terms. Right. So, if I’m a tax preparer, if I run a tax preparation company, think about a client here that is about ready to start their tax returns. 

Onboarding Calls

When’s the last time you had a video call or one-to-one phone call that was actually valuable with Walmart, Amazon, Target or some other H&R Block or Turbo Tax? They can’t do it because they’re a different business model. So why are you trying to copy their model and be so robotic? Why not start that off with at least a video call? Put a face behind the name and start off that relationship on a high note. So, for us, the first step is that onboarding video call. Now, if I’m a dentist, if I’m an attorney, if I’m a chiropractor, this might be represented by when they walk through the door and I have that first conversation between my front desk person and a potential client or customer of mine. Right. That is the most important moment and if you don’t have a really strong pulse on what’s happening in those 20 seconds or 30 minutes, then that’s a big mistake. Because you could be losing customers. You might be losing on an opportunity to really create brand champions. 

So, we have an on-boarding call. Now, notice what happens after the on-boarding call. I see this happen way too often. There will be a meeting that I have as a client for another business and after the call is over, I have no idea what I need to do. What’s the next step? What’s my homework? What do I need to do in order to move the ball forward? If your client or customer is asking, “hey, what’s next?” Or Where should I go now, you’ve missed an opportunity again. You should be preparing for those questions that they’re going to throw at you before they even happen. So, after our on-boarding call, we then send them a personal email with a summary of what the call covered, what the next steps are. And again, just a summary of the entire process as a whole. 

Now, importantly, in the on-boarding call, we have our very own script that we go over. But our team has at least some guidelines so that we stay structured in our onboarding call while also allowing some flexibility so that what they ask a question and they get a unique answer or something’s different or interesting to our builder, we can ask what we feel is most natural. But there is a script or a guideline there for our build team. We have the on-boarding call, then the client receives a personalized email, then our team sends notes or tasks to our integrations team. 

If the client brought up specific needs like they need a CRM, they need a live chat, they want to do online booking, online scheduling, they want to be able to take payments online. Our build team knows to add a note for integrations team to start work on that and then our integrations team will start working on that. There might be some unique situations for you where maybe during the onboarding call they mentioned several things where you need to bring in other teams or you need to prepare a separate document. You can have stages for that as well. 

Creating Personalized Emails

Now we use HubSpot as a template. You might use a different platform like Milchan Constant Contact. You might not even have an email marketing platform, or you just might use Gmail or Outlook. That’s OK. You can create a template email anywhere. We’ll create a template email and Gmail in Outlook, make it look nice. Spend some time actually writing out the text, add in some graphics. Add in what I’m going to talk about in a second. An embedded video or a road map showing the process, and then that email gets sent to our clients as well so they receive a personalized email. Then we start the build. There’s the prebuild process that delights our customers, it answers all of their questions, It gives them a personalized email, It gives them a template, an email after we’ve completed certain steps, and guess what? We have these kinds of template trigger points, as we call them, throughout our build process. 

Personalized Videos

Start to add in that personalization where you are embedding short videos of you, the face of the owner or the manager or the director, and you can send in check-ins or follow-ups that not only include written text in your email but also really easy to record embedded videos. So, video art is a great one. Loom is a great one. They both have really good free versions as well. If you need help setting those up, please contact us and we would love to help you out. Another great tool that we use a lot based here in Utah is PrivateLabelChocolate.net. 

Another great example of using a local business and creating something that’s really going to help you stand out. With Private Label Chocolate, you’re able to order delicious chocolate truffles and put your own logo on the wrapper and deliver them straight to your client. Unforgettable, it literally is the chocolate on the pillow when you go into your hotel room and it just it’s that extra touch that’s exponentially more valuable than what it costs. So, there you have it. There are so many fun ideas on what you can do as a small business owner to leverage what makes you special and look at this as an opportunity instead of focusing on all these big corporations. 

They have all of these things that I don’t have. They’ve got capital, they’ve got the bandwidth, they’ve got the tech, they’ve got experience, they’ve got a humongous team. Instead, focus on, well, I’m small, I’m agile, and I can talk to my customers one on one that they simply cannot do. That’s my recommendation for you. It’s helped us out a lot. Go to bigredjelly.com/comeback to download your free guide and you can read more about the other four points here. You can schedule a free consultation with us to talk about any of these tools or processes here

 

How to Design the Best Logo Possible For Your Brand

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There are roughly 582 million businesses in the world today. Hundreds of thousands of companies are being created each year. So, how does one get recognized in this competitive business world? This is a huge debate among the world of entrepreneurs. A good way to start is to be thinking about your logo. Your company’s logo is your brand, your identity, it’s how customers recognize their favorite brands and who they know they can trust. The importance of a logo lies in many different aspects. There are three questions you should ask yourself when determining whether a logo is a good fit for your business. Is it simple? Is it recognizable? And is it unique?

Is My Logo Simple?

Look at the clothes you’re wearing and find where the logo is. Notice the symbol. It may just be the name of the company. Logos don’t have to be complicated. In fact, they shouldn’t be. Your logo defines your company as if it’s a fingerprint. You want it to represent how your company is different from everyone else’s. There’s something amazing about the complexity of simplicity. Let me talk about what I mean by that. Look at the Nike swoosh. In Greek Mythology, Nike is the winged goddess of Victory and the logo symbolizes one of the wings named, ‘Swoosh’. It’s a symbol of speed, movement, power, and motivation. Seeming it’s a sportswear company, whose motto is, “Just Do It” it’s a perfect fit. Although the logo is simple, it holds so much symbolism. It’s a genius logo and the company is one of the most popular companies around.

How can you know if your logo is simple? A good practice to have is to sit down with someone who hasn’t seen your logo yet. Show them the logo for roughly 10 seconds, then ask them to draw it. Or, if you have kids, ask them to draw your logo. If they’re able to get close to the logo or roughly get the general idea, then you’ve got a simple logo.

Now, not all logos have symbols. Some companies just use their name and put a unique font on it. The same goes for those logos to make sure it’s simple. This simplicity helps people recognize it. Remember, on a computer screen when you’re scrolling through the internet, the logo’s are small and tougher to see so you’re going to need it to be simple enough that you don’t lose detail on the computer screen or on your signs or everything you’re logo will be on in your business.

Is My Logo Recognizable?

When you’re driving to work in the city, you’ll notice you pass by a lot of different businesses. The first thing you’re going to see is the logo plastered on the street sign or at the top of their building. Since you’re passing by these businesses at 40 mph, or 45 mph if I was behind the wheel, those businesses only have a few seconds to be able to be recognized within the crowd of signs and logos. That’s the same concept when people are on the internet. When they’re searching for a product or service or they’re looking for a specific business, they’re scrolling through the vast abyss of the internet. The thing that’s going to help your business get noticed is your logo.

Your logo is meant to be recognized by your customers for many different reasons. That logo is what’s going to give them an emotional feeling of, “I trust this company’. They’ll subconsciously remember how they felt the last time they used your service or bought your product. Think about your favorite restaurant for example. Every time you pass that restaurant and see their logo, you’re going to have an initial reaction. What you felt is the feeling you want your customers to feel every time they see your logo. When they’re looking on the internet for a new product and briefly scroll past your logo, they aren’t pulling out their calculators and making an excel spreadsheet to exam the pros and cons of using your business. They’re finding emotion. When they’re on the internet and scrolling past all these companies, they’re remembering their emotions they felt when they last used that company. Emotions linger and the recognizability of your logo will trigger those emotions. If your logo is hard to recognize, those emotions wont immediately trigger and there’s a higher chance they’ll scroll passed your website.

A way to determine whether your logo is recognizable, is to shrink it or step away from it until the image is roughly half an inch or the  size of the tip of your thumb. Can you still see it? Can you still see most or all the detail of your logo? If so, then it’s recognizable. If there’s a lot of detail you can’t see, then make some tweaks. This will go well with making sure your logo is uniquely yours.

Is Your Logo Unique?

I guess its probably common sense to have a unique logo. However, the question is, how do I know it’s unique and how to make it that way? I understand it’s tough because like I’ve said, there’s 582 million companies out there with unique logos and designs so, how can you make your logo ‘yours’? I once helped make a logo for someone who wanted a logo for her photography business. The first question I asked her is, “what are you taking pictures of?”. She said she does photography for Freestyle Motocross, aka FMX. So, I started thinking about bikes, then I asked about the name of her company and what she wants her company to stand for. It gave her a lot of thinking to do but, we then started talking symbols. The reason I share that with you is because your logo can’t just be a clip art of a camera for a photography business or it would look like a lot of other businesses. Remember, your logo defines your business like a fingerprint, and it holds a lot of meaning behind what your company means. So, for example, look back to the discussion of the Nike logo. It has nothing to do with clothes or sportswear for that matter. However, it has everything to do with what the company stands for. Remember your story, remember how you wanted to start the business, think about who you are as a business owner. What do you stand for and how would you want to be remembered? Look at your slogan, your name, your business promise to your customers. Remember you’re creating emotion with this image and the best way to do that, is to compile what your business means in a simple, recognizable, and unique image. I know it’s tough and it’s difficult to be able to not only come up with this image and

how to make it. However, the work you put in deciding your logo will carry on for many years and you’ll be using this every day in your company. After you create the logo, you then will have you customers notice you and remember you. Whenever you have a happy customer, that customer will forever recognize your logo and remember how good they felt when they used your service and those emotions will be triggered whenever that logo pops up on the internet, on the street, or in their email. It’s difficult but, we can help you with creating your brand and identity.

At Big Red Jelly, we know how tough 2020 was on businesses. Small Businesses were shut down, lost customer flow, and lost a consistent flow of income. That’s why we’re doing a Small Business Comeback. We will help you with your brand. We will help build your business in a manager that you have hoped to do. We will help grow your business so that you can see the growth potential you have hoped for to make a comeback in 2021 for your business. Logo design is one of many ways we can help you make a comeback in your business today. Click on this link to see how exactly you can do that.

Women in Business: 3 Advantages of Hiring Women

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Women are becoming increasingly influential in the business world each year as more females take on leadership roles and form their own businesses. In the year 2020, it was calculated that the US has 12.3 million women-owned businesses which generate about $1.8 trillion a year. Additionally, 40% of all US businesses are actually owned by women. Looking at these numbers, it’s easy to see how women in business are becoming a driving force in the nation’s economy and why it’s important for companies to continue implementing women leaders. In celebration of International Women’s Day, here are three advantages that hiring more women can have on your small business:

1. A Diverse Team Leads to More Innovation

Diversity is the key to creativity and innovation. When a team is made up of people with many things in common, it can be difficult to come up with unbiased ideas and solutions. Teams that are composed of members of diverse backgrounds, however, are more likely to consider new perspectives and thus, open the door for innovation. Because men and women have different ways of thinking, forming gender-diverse teams can be crucial to coming up with fresh ideas for your business.

2. Women Lead Differently Than Men

Studies show that people of different genders tend to lead differently. These varying leadership styles between men and women can largely be attributed to neurological differences within the brain. It has actually been shown that men and women have different strengths and weaknesses when it comes to emotional intelligence. In a 2017 study, for example, women typically scored higher on attributes such as empathy, interpersonal relationships, and social responsibility, whereas men scored higher on self-regard, stress tolerance, and optimism. While there are benefits to having leaders who reflect any of these qualities, creating a gender-diverse leadership within your business will help optimize the different strengths held by your team members.

3. Gender Diverse Teams Have Better Collaboration

As we move into the future, it’s becoming increasingly important for businesses to create cultures centered around collaboration rather than competition. And interestingly enough, research has actually shown that women can play a huge role in creating this culture of collaboration. It’s been shown that women tend to collaborate connectively, meaning they seek connections between their own ideas and the ideas of their team members. This collaboration is becoming vital for small businesses, in that it can help to create both a unified and efficient team. “It is pure mythology that women cannot perform as well as men in science, engineering, and mathematics. In my experience, the opposite is true: Women are often more adept and patient at untangling complex problems, multitasking, seeing the possibilities in new solutions, and winning team support for collaborative action.” (Weili Dai, director, and co-founder of Marvell Technology Group) Continuing to hire women leaders in business moving into the future will help to diversify skills in leadership and lead to more innovation.
Wix vs. WordPress

How to Know Where to Build Your Website: Wix vs. WordPress

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You’ve decided to build your website but first, you need to decide where to build it. There are many different places to build your website these days but our favorite two here at Big Red Jelly are Wix and WordPress. These are two very different platforms but when it comes to deciding between them there is no right answer — it all depends on what your business needs. Read below to learn more about Wix vs. WordPress.

Wix vs. WordPress 

Wix and WordPress are two common platforms people use to build websites but they are actually very different from one another and have different uses. Wix is what is called a website builder which means that its purpose is to create easy to use websites. WordPress, on the other hand, is what is called a Content Management System (CMS). This means that you have a bit more flexibility in creating and managing your content. 

Use Wix if You’re Looking For Something Simple

Wix is a great option if you are looking for something simple. Wix is very easy to understand and presents you with a clear, beautiful website. It offers plugins and tools that are found in the most common businesses. If you aren’t too picky about how your website is set up and your business fits in a pretty common sector then Wix may be the way to go!  

Use WordPress if You Want Something More Customizable 

On the other hand, if you are looking for a more customizable, specialized feel to your website, then WordPress is the way to go. WordPress allows you to build a completely personalized website. With over 55,000 plugins and 11,000 themes, the possibilities are endless. If your business fits in an unusual sector and your website will have specialized needs or you have a specific vision for how you want it to look and feel, you will want to use WordPress.  

Use Wix if You’re Looking For Something Easy to Use

One of the best things about Wix is that it is so easy to use. The back-end of Wix is easy to understand and is very straight forward. If you are looking for a website you can maintain on your own without having to read a manual or watch any videos to understand then you’re looking to build a website on Wix. 

Use WordPress if You Want to Get Technical 

However, if you’re looking for a website that will allow you to manipulate your content and get technical then you may want to consider WordPress. WordPress allows you to tweak it with code. This can be helpful when creating a site that follows SEO.  While the backend is notoriously hard to understand and there is a steep learning curve, if you are looking to build a website that will allow you to get into the nitty-gritty then WordPress is for you! 

 

Again, there is no right answer! Before deciding between Wix vs. WordPress you need to evaluate what needs your business has and what it is looking for. 

 

Here at Big Red Jelly, we focus on building you a website that fulfills your business objectives. We are always offering new promotions to help you get what you need at an affordable cost. Click here to view our latest promotion

 

 

Not Just A Game

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Virtual Reality (VR) is a computer-generated experience that simulates a 3D environment that is interactive and lifelike. Many people consider VR to be just a fun game to play, but there are many useful purposes that VR can serve.

Education

According to EdTechTimes, VR provides equity within the classroom. To students who are at low-income schools, VR can provide opportunities and experiences they couldn’t have otherwise. With VR, students are able to experience historical events, tour museums, and more. This allows for invaluable educational gains for schools with constricting budgets.

Mental Health

VR can be implemented in therapy sessions for people with mental illnesses such as anxiety and schizophrenia. The simulations are able to generate different scenarios that cause people distress. They then use the VR to confront their fears and anxieties, while still being in a safe place. According to an article in Science News, VR therapy can be equally effective or more effective than traditional therapy.

Pain Management

Thousands of people in America face acute illnesses which cause them pain every day. Rather than relying on opioids for pain management, doctors and scientists work to find other options. VR experiences can offer a distraction to patients and take their focus away from any pain they may be experiencing.

To some, VR is just a game. But to many, this technology can make a real positive difference in their lives. VR has the capability to teach, heal, and comfort.  Next time you play with VR, think of what it can do for you and what it can do for the world.

So, you’ve got a personal brand, now what?

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So, you’ve got a personal brand, now what?

You’ve seen the articles and blogs, “7 Things You Can Do To Build An Awesome Personal Brand” or “The Complete Guide To Building Your Personal Brand.” You might be feeling decently content now that you’ve expended countless hours building your social media network and possibly spending some spare change for your personal website, but the party is just getting started. Let me first clarify that you are never fully finished when it comes to building your personal brand. It’s a living, breathing creature that is continuously evolving and changing with you as you develop and progress. That being said, there is a point when it’s fully matured, if you will, and ready to be put to use. There’re more methods to use your personal brand, but we’re going to try to discuss a few of the obvious ones here.

Take it from Jeff Bezos, “Your brand is what people say about you when you’re not in the room.” That’s assuming, of course, that people are talking about you. Hopefully they are and hopefully it’s something you can be proud of, but don’t let people just talk about your brand when you’re not around. Initiate the conversation yourself. You’ve worked hard to develop your own personal brand, now it’s time to put it on display.

Using your brand to get what you want

Let’s address the obvious: getting that job. Use your personal brand and particularly your online portfolio when applying for a new job. “Of all executive recruiters, 90 percent say they conduct online research of candidates.” Make their job easy, give them your brand, give them your personal website and with it, give them a lasting impression.

You should look at that raise you’ve been waiting for or that promotion that is long overdue similarly to applying for a job. If you’re pitching for a raise to your supervisor, incorporate your personal brand and portfolio as convincing evidence and to add weight to your proposal.

Using your brand to build your network

Your brand should be something worth sharing. If it’s not, then maybe you need to reevaluate it. All of the components of your personal marque; social media profiles, personal website, and even business cards should all be interconnected and operate together to perform a specific function. That can be generating leads, getting a job, or building your professional network. But be careful, “Blogs, social media and other web-based content are effective networking channels, but entrepreneurs often use these instruments solely for marketing their services and products. Coming across as self-promotional is  not helpful to your personal brand—and can turn potential connections off.

Using your brand to make you money

Let’s talk business, specifically small business owners or entrepreneurs. Let’s clear something up, your personal brand is stronger than your business’ brand.  Your employee’s individual brands are several times more powerful than your personal brand or your business’ brand. So, put it to use. Brand messages are re-shared 24 times more frequently when posted by an individual as opposed to a cooperate brand. Employ your personal brand to promote your business. Share the same content you are trying to share via digital marketing or advertising on your personal social media or in your personal blog/newsletter. On that note, use your employees’ brands where possible, “content shared by  employees receives eight times more engagement than content shared by brand channels.”

Sales representatives who employ social media as part of their sales techniques outsell 78 percent of their peers. As a freelancer, your brand is everything, it’s essentially what you’re selling. If you’re a photographer, you aren’t selling photos, you’re selling the specific skill set that you have to make amazing photos. Use your personal brand as an exhibit of what it’s like to work with you and to experience what you do.

Put your personal brand to work because it’s more impactful and valuable than you think. The more you actively use your personal brand, the more you will grow, refine, and polish it. Your personal brand can be whatever you want it to be, but don’t forget that more than anything, your reputation is your brand. “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook.

How Netflix Has Made the World Smaller

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How Netflix Has Made the World Smaller

Long gone are the days of rewinding VCR tapes to get back to the beginning of the movie. Long gone are the days of driving to your local Blockbuster and picking a movie or two out of the stiflingly small selection, and there may be faint memories bouncing around in your head of what video quality was like before HD and Blu-ray. Oh, how entertainment has changed!

Netflix, and other similar streaming services like Hulu and Amazon Video, have revolutionized the way we watch television and movies. You can watch hundreds of movies without leaving your house, and you can access it all with just one click of a button and a fee of $10 a month. Besides having remarkable ease, Netflix’s variety has made it more possible to “travel the world”.

In the past, you were strictly limited to the movies that were available at the Blockbuster down the street, but Netflix offers movies and shows from around the world. Some of the currently popular shows are The Great British Baking Show, Tidying Up with Marie Kondo, and Élite. With these shows, you can learn British baking techniques that have yet to cross the pond, find Japanese-inspired ways to “spark joy” in your life, and learn what high school life could be like in Spain.

Twenty years ago, it was quite difficult to find easy access to entertainment from a wide variety of countries. Through Netflix and other streaming services, we are able to learn far more about the culture in other countries than we could have previously. Netflix has shrunk our world and has given us international travel that is just one click away.

Happy employees = Positive Results

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Happy employees = Positive Results

Keeping a great work environment is a fundamental aspect if you want your employees to perform their best.

According to Sunny Grosso, the Guru of happiness in the workplace, several studies have shown that 87% of the workforce around the world feel unsatisfied and unhappy with their workplace. She says that even when there isn’t an exact recipe for happiness, she knows companies who aren’t investing in a healthy working environment are losing billions yearly. Grosso also says studies from the Delivering Happiness Institute proved businesses adopting a culture of wellness and happiness presented outstanding numbers*:

  • Over a 300% on innovation.
  • More than 44% on employee retention.
  • 37% on sales growth.
  • 31% on productivity

Worker’s have their personal worries and add having a tense work climate, might end up on having an extreme difficulty for a person to properly focus on their daily tasks.


This is why a happy employee is a synonym of a productive company

A positive work environment is basic and will allow your employees to develop all of their potential skills. You know you have great teamwork when the sum of all forces is stronger than every part working separately. In order to reach this level of synergy, your employees are committed. Nothing else creates that kind of involvement like having a happy worker.

How to achieve a healthy working environment

It is important to create a healthy working environment. One way to do this is to facilitate their tasks by taking actions that help generate positive feelings. For example, designing flexible work schedules or home-working days. If you want to go one step further, you can always provide real professional growth opportunities. For some people, dealing with new challenges and developing inside the organization is a very powerful motivation. Without this, they might feel stuck, leading to being demotivated. It might help to delegate achievable projects to each employee, in order to prove their capabilities and potential. In the end, you will have a clear perspective on what you can do with a highly motivated and ambitious employee.

Experts and psychologists say the happiness of an employee doesn’t always rely on a raise. We know we all would like one, that is true, however, as soon as we cover all of our basic needs, the salary won’t become a crucial factor to be happy in the workplace. When people change their jobs to a place with a bigger wage, after a couple of months they tend to completely forget all the initial benefits they received when they entered. What is really important, is to provide recognition and honest feedback whenever possible. This can’t be just a pat on the back. Use your imagination to motivate and empower all of your employees.

*Data contrasted with other more traditional businesses.

 

How you can market to people who listen to podcasts

Why you Should be Marketing to Podcast Listeners

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Here are a few Podcast stats, or what I like to call “Podstats” that shows how important this niche demographic of American Consumers really is.

 

44 % of the US population has listened to a podcast.

49% of podcast listening is done at home.

22% of listening is done in the car.

80% listen to all or most of each podcast episode and listen to an average of 7 shows per week

50% of all homes are podcast fans.

56% of podcast listeners are male

45% of monthly podcast listeners have household income over $75K

27% of US podcast listeners have a 4 year college degree

36% of podcast listeners are non-white

69% of podcasts are consumed on a mobile device

 

Research done by Edison Research Infinite has stated that podcast listeners are loyal, affluent, and educated. This description seems like the perfect candidate for someone to market your product or business to! Podcast listeners are also much more active on every social media channel and they are more likely to follow companies and brands on social media. They are also more likely to subscribe to Netflix or Amazon Prime, which means they are not exposed to TV advertising.

 

Marketers are constantly on the lookout for good listeners and readers these days, so if you’ve made it to this point of the blog, that means we have found you. Thank you for being here and for listening to what we have to say! Now go listen to some podcasts and let us know your favorites!