Category

Website

Websites 101 – What you need to know

By Website No Comments

Websites, domains, DNS, hosting, FTP. If you’re just getting introduced to the wonderful world of websites, it can all be very confusing. In this blog, we’ll talk about the three basic components of a functioning website and what they do; domains, hosting, and your website files.

You’ll find that nowadays there is a plethora of companies that offer these things in a package wrapped up together to make it a little easier for the user. If you’ve ever worked with website builders like Wix and Square Space, you’ve probably used all these components without realizing it. As you start to level-up and outgrow your first make-it-yourself website, you’ll start to realize that there is a lot more that goes on behind the scenes that makes everything work together.

Your Domain

Your domain is the unique name that you buy from domain registrars like Godaddy.com, Domain.com, and Namecheap.com For example bigredjelly.com is our domain. This name is an easy-to-remember reference for where your website “lives”. Domain names usually end with .com, .org, .net, etc. These ending are called Top Level Domains. Each has its advantages, with .com being the most popular and the most sought after. Your domain is NOT where your website exists. It’s only a name for people to find your website more easily. To find domains for sale try looking it up on Godaddy.com or Domain.com. A domain name usually costs around $15/year.

Your Website

When people refer to your website, they are usually referring to what they see when they type your domain into their web browser. All the pages, images, and text content are the visual representation of a bunch of code. This code isn’t visible to the front-end user, what a visitor sees is what the code is telling the web-browser to display. When you pay to have someone build your website for you, what they are doing is using software to create the correct code to match your brand and display exactly what you want. This code exists as actual files, think word documents or images stored on your computer.

Now you’ve bought your domain name and had your website build. Now all you do is just connect the two and voila, right? Wrong. Remember, your website is exists as files and your domain is just a reference for people to find you easier. That’s where hosting comes into play.

Your Hosting

Hosting is the term given to a provider who gives you an actual location where your website files “live”. Essentially what you’re doing is paying to use the space on someone’s server, it’s like paying digital rent for your website files. This is something that is often looked over when people are considering building a website. Now, when it comes to hosting, you get what you pay for, usually. You can find a cheap host, and you’ll get bare-bones hosting. If you’re willing to pay a little more, you can find hosting that is faster, offers automatic updates and backups, monitors your uptime, and includes other services.

Now you have all the pieces for the website site. You have something to name your website, you have the files, and you have the storage location. NOW you can connect them all and you’re good to go.

Big Red Jelly can help you with your website dreams. We specialize in custom-designed websites and offer different hosting packages. Feel free to reach out and see if Big Red Jelly is right for you. To see our hosting packages, visit bigredjelly.com/hosting

Big Red Jelly office with employees busy working on tasks.

What Exactly is Digital Marketing?

By Marketing, SEO, Social Media, Website No Comments

The first thing people think of when they hear digital marketing is social media. And they’re right. To an extent. But digital marketing is so much more than just social media. According to a post written on Hubspot.com, digital marketing encompasses all marketing efforts that use an electronic device on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. So let’s go over some of what this entails.

Search Engine Optimization (SEO)

Search engine optimization, or SEO, focuses on how your business ranks in search engines. Let’s say you own a local plumbing company. You’re just starting out and want to be within the first page if someone were to search “plumbing around me”. Through SEO, your business will be pushed to the first page. Things that factor into SEO are online reviews, page views, and search rankings. 

Content Creation

Through content creation, businesses are able to produce content related to their brand. Someone in digital marketing will write blogs, make videos, and even design a logo for a company. An example: let’s say you own a company based around mortgages. Through content creation, someone in digital marketing could write a blog about the different types of mortgages. Or make a video that involves their mortgage institution and why they decided to start a mortgage company. Content creation is vital in the digital age because it bridges the gap between companies and the online world.

Social Media

Social media management is the most common and very vital part of digital marketing. This involves every form of social media. Instagram, Facebook, LinkedIn, Twitter, etc. What goes into social media management though? Through social media marketing, businesses create brand awareness and help generate leads for your business. Digital marketers will manage your social media for you so you don’t have to. They create content calendars and post images and statuses for you. Through social media marketing, you can expect consistent and unique posts. 

Email Marketing

Email Marketing is useful when it comes to promotions. Companies can send out newsletters, give their customers discounts, offer loyalty programs, and welcome new customers. These are very helpful for companies that sell a multitude of products.

So the next time you hear the word “digital marketing”, hopefully, you will know what it is and that it’s more than just running social media. For more information, here’s a helpful video produced by Hubspot.

10 Quick Steps to Putting Your Business Online

By Marketing, Social Media, Website No Comments

10 Quick Steps to Putting Your Business Online

 

Putting your business online can be fun and exciting but it can also be very overwhelming. However, now is the time to do so. More and more people are turning to Google and social media to find businesses. Gone are the Yellow Pages days. Now if you aren’t on the web then you don’t exist.

Below is a list of items to start with when putting your business online. They include building a website, taking photos, creating an SEO strategy, focusing on content marketing, setting up email marketing, making advertising campaigns, writing blog posts, developing social media, forming a schedule, and engaging with your audience. Each one gives a description of the process.  

  1. Build a Website
  2. Take Photos
  3. Create an SEO Strategy
  4. Spend time focusing on Content Marketing
  5. Set up Email Marketing
  6. Make Advertising Campaigns
  7. Write Blog Posts
  8. Develop Social Media
  9. Form a Schedule for all Content
  10. Engage on a weekly basis