You Don’t Know What You Don’t Know

Since when does branding and “creativity” have to be expensive? Who decided that the ability to be creative, ground breaking and disruptive would be monopolized by ego inflated, pretentious branding agencies. No more… We tend to agree with Thomas Edison on this one, “There is no substitute for hard work.”  Or perhaps you lean more toward the phraseology of Pablo Picasso, “Inspiration exists, but it has to find you working”.  Our team centers around the idea and philosophy that true creativity exists within a well built process and set of guidelines. Processes, tests, and research decrease your risk, increase your chances for success and raise your businesses’ bottom line, that is what we prefer.  So, stop the madness… Tell those hipsters with the non-prescription glasses and rolled up skinny jeans that you prefer data driven processes over “naturally gifted” creativity and “abstract thinking”.

Your target customers are out there, they think, act, and live much like you.  It’s not rocket science to connect your brand and business with your future fans, it just requires thorough planning, strategic process implementation and a dash of common sense.  So, let’s get to work.  Let’s research your target customers, create a brand and business model that naturally attracts their purchase behavior and track your progress. Here… we… go!