Successful brands tend to have these 5 marketing strategies in common:
- Be Different.
Every brand needs what marketer’s call “noticing power.” This power has the ability to grab people’s attention and help them realize why their product stands out and rises above the competition. An example of a company with this noticing power is Vans. Their shoes were created with a waffle feature on the sole to help skateboarders with their manipulation and control while on the board. The waffle sole is their signature element that distinguishes their brand from other shoe brands.
- Keep it Simple
The products and brands that stick around are the ones that are meaningful and useful to people. It is important to not chase fads and to remember to keep the deign and overall experience of your product or service simple. Google, for example, is the top search engine because it is a product that is easy to use and has a simple design. This combination appeals to the heart and the head of customers, in other words the simplicity of your marketing can have a tremendous effect on their emotional and rational opinions of your product or brand.
- Always be Innovating
Nobody wants to be a supporter or advocate of a brand that is no longer relevant. This is a very big problem for companies that can’t seem to keep up with the constant innovation that surrounds them. It is vital for these struggling companies to focus on their signature product, the product that typically brings in the most revenue and work on innovating it’s key benefits.
- Have a Trustworthy Spokesperson
The beauty of advertising in the world of Social Media is that brands no longer need a “famous” person to be their spokesperson in order to establish impressive credibility. When marketing with a spokesperson, it is so beneficial to focus on a product that is adored by a small group of people. This small group of people that have a passion for your product can essentially become your marketing team, but you wont need to pay them to do work for you! Find the people that are passionate about your brand and make sure their voices are heard.
- Do Not Create a “No Go” Logo
A “no-go” logo is a logo that tries to catch the eye but is too busy or doesn’t have any meaningful symbolism. The more simple your logo, the more people will wonder about your company’s values and message. Remember your logo does not represent your brand, the logo is just a way for people to recognize it.