Here are a few Podcast stats, or what I like to call “Podstats” that shows how important this niche demographic of American Consumers really is.
44 % of the US population has listened to a podcast.
49% of podcast listening is done at home.
22% of listening is done in the car.
80% listen to all or most of each podcast episode and listen to an average of 7 shows per week
50% of all homes are podcast fans.
56% of podcast listeners are male
45% of monthly podcast listeners have household income over $75K
27% of US podcast listeners have a 4 year college degree
36% of podcast listeners are non-white
69% of podcasts are consumed on a mobile device
Research done by Edison Research Infinite has stated that podcast listeners are loyal, affluent, and educated. This description seems like the perfect candidate for someone to market your product or business to! Podcast listeners are also much more active on every social media channel and they are more likely to follow companies and brands on social media. They are also more likely to subscribe to Netflix or Amazon Prime, which means they are not exposed to TV advertising.
Marketers are constantly on the lookout for good listeners and readers these days, so if you’ve made it to this point of the blog, that means we have found you. Thank you for being here and for listening to what we have to say! Now go listen to some podcasts and let us know your favorites!