POLO Sauce 

POLO Sauce 

POLO Sauce 

POLO Sauce 

POLO Sauce 

Hot New Website Design
Hot New Website Design
Hot New Website Design
POLO Sauce new website on multiple devices, designed by Big Red Jelly

Turning Up the Heat: A Fresh Website for POLO Sauce

Francisco, founder of POLO Sauce and a returning Big Red Jelly client, came to us with a bold vision: revamp his hot sauce website to match the sleek, interactive feel of leading modern brands while integrating directly with Amazon for a frictionless purchasing experience. The result? A high-speed, visually dynamic website that looks as good as POLO Sauce tastes.

POLO Sauce is a line of bold, flavorful habanero hot sauces crafted with passion and precision. Francisco’s marketing expertise and dedication to quality ingredients have helped him grow a loyal customer base both online and in retail. With products like the vibrant Red Sauce, Green Sauce, Orange Sauce, and a best-selling three-pack, POLO Sauce is made for heat lovers who expect flavor with their fire.

As the brand geared up for new product shipments, Francisco needed a site that loaded fast, matched his modern vision, and seamlessly connected fans to his Amazon store.

POLO Sauce Products: red, green, and orange habanero sauces.

Designing Flavor in Motion

Our goal was to bring POLO Sauce’s personality to life online – fast, interactive, and undeniably fresh – while rethinking the e-commerce flow to center around Amazon integration.

It’s important to consider all your options when operating an e-commerce store, since each e-commerce platform provides different capabilities and features to help you reach success. For POLO Sauce, we found that creating a direct integration with their Amazon store was going to be most beneficial for their specific selling needs.

Amazon Integration

Instead of a traditional Shopify checkout, like POLO Sauce had been using before, we created product pages that send customers directly to POLO Sauce’s Amazon listings. This shift eliminates shipping and logistics headaches while leveraging Amazon’s fulfillment network. The shop has found lots of success on their Amazon storefront, and by utilizing this integration, we were able to maximize conversions in the simplest way possible.

POLO Sauce's Amazon integration created by Big Red Jelly.

Interactive Scroll Feature

Francisco, the owner, had big ideas for what he wanted his site to look like, and gave our team some specific example sites to work off of. We implemented an engaging scrolling effect inspired by Francisco’s reference sites, allowing visitors to experience POLO Sauce’s products in motion. The end product exceeded expectations and helped the owner the website of his dreams.

Homepage Video

Francisco provided our team with plenty of brand content to implement on the site. With our team’s creativity, we were able to integrate a high-impact video space on the homepage for the videos provided by Francisco’s designer to showcase the sauces in action. The best websites are built when clients and their agency are able to work together to produce the best content possible to show off the brand.

POLO Sauce Website pages, designed by Big Red Jelly

Streamlined Structure

To keep the site as simple (but still as useful) as possible, our team mapped out and created a four-page website design including:

  • Homepage
  • Shop (Amazon-linked products)
  • About Us
  • Wholesale Contact Form

This layout was developed by carefully considering the customer journey and what their needs/wants might be. The recipes page provides a unique way for customers to find and connect with the brand on a deeper level.

Performance Optimization

Our team built POLO Sauce’s website for speed, with desktop, mobile, and tablet load times under three seconds for a smooth customer experience. When operating an e-commerce store, it’s crucial that load times are as quick as possible, because user and cart abandonment will skyrocket with every second it takes for the site to load.

POLO Sauce's product page and footer on mobile, designed by Big Red Jelly.
POLO Sauce being used on food.

Brand Continuity

POLO Sauce has developed a stellar brand image for themselves, and we wanted to truly bring out its personality on the site. Our team was able to uphold POLO Sauce’s established branding and visuals on the site while upgrading the layout, typography, and mobile responsiveness for a polished, modern look. With the content provided by Francisco and his team, we were able to make sure the website was consistent with the brand image they’ve maintained across platforms.

Sparking Sales & Streamlining the Flow

The redesigned POLO Sauce website delivers the modern feel Francisco envisioned while making it easier than ever for customers to purchase via Amazon. The site’s high-performance load speed, interactive features, and video-ready homepage make it both functional and memorable.

With the wholesale contact form, simplified navigation, and direct purchase pathways, POLO Sauce is well-positioned to scale its online presence without compromising brand personality. The result is a digital storefront that sells the heat as much as the sauce.

POLO Sauce new website on multiple devices, designed by Big Red Jelly
Stephen Sobisky, build strategist on the POLO Sauce website.

POLO Sauce Strategist

Stephen Sobisky | Production Lead & Build Strategist

“Dream, Imagine, Create… These are the 3 words I live by.

I have been in the creative space for over 30 years working in various business ventures across the creative, services, corporate, high tech, and entertainment industries. My true passion and expertise lie in creative, marketing, interactive multimedia, and production management, particularly in the entertainment and marketing sectors.”

When it comes to building world-class websites, Stephen always steps into the shoes of the customer to fully understand their experience and how a website would help enable their purchase journey. He never fails to impress with the finished product.

Get to Know Stephen

Big Red Jelly: Your Partner in Food & Beverage Growth

Big Red Jelly helps food and beverage brands develop bold, memorable websites and marketing strategies that capture attention and drive sales. From artisan startups to established specialty brands, we craft digital experiences that connect your products to the people who crave them.

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Why Choose Big Red Jelly?

At Big Red Jelly, we blend strategy, design, and technology to create websites that work as hard as you do. We understand the unique challenges of the food and beverage industry: tight timelines, bold branding, and the need for seamless e-commerce solutions. Whether you’re selling direct-to-consumer, through retailers, or on platforms like Amazon, we design with both beauty and functionality in mind.

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