Brand your company in a way that is captivating and resonates with your audience, Build an impressive new website connected with the best online tools, and Grow your business with world-class marketing, sales enablement, and brand management. We’ve helped thousands of businesses around the world succeed by following our proven three-step process: BRAND. BUILD. GROW!
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#32 Fastest Growing Company
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The Proven Process
Brand your company in a way that is captivating and resonates with your audience, Build an impressive new website connected with the best online tools, and….
*Some deliverables only available on Pro+ Projects.
You’ll start with a discovery meeting with your dedicated brand strategist, who will collaborate closely with you through the entire project.
We want to understand your company history, pain points, goals and outline our brand process so we can build a clear foundation on which to start our brand research phase and move closer to an improved brand. The brand discovery process is designed to better understand who you are as a company, gather key information and conduct subjective brand research so that our brand experts have what they need to proceed with he objective, data-driven brand research step.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
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We conduct our own data-driven brand research so we can better understand your business, your ideal customer, your industry and industry trends that will give us a clear picture of your business landscape to begin developing your guiding idea.
Our brand experts use cutting-edge tools and platforms to monitor online trends, customer sentiments, and audience data that will be instrumental in developing your new professional and effective business brand. Brand research is critical to complete in order to better understand your core message, what your customers are asking for and how to connect those dots.
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
We develop an original idea and creative direction that concentrates your brand and vision and will guide all future brand execution moving forward.
The guiding idea allows us to consolidate your brand discovery and research information into one key, organizing and guiding brand idea. This serves as the creative brief and direction of your new brand. This will be our brand compass, “North Star”, and reminder as we embark on the next brand steps to developing a beautiful new brand for your business.
- Guiding Idea
- Strategy Sign-Off
We explore the “WHY” for the business leadership so that we have a clear corporate brand strategy and direction that the company can follow.
It is important to understand the purpose of a company, the “reason for being”, and long-term vision and goal for the organization. These critical brand guidelines will set the direction for the rest of the brand strategy moving forward. In order to identity the Brand DNA, our brand strategists interview, collaborate with and work with the founders, leaders and decision makers of your business.
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
To discover, write and share your internal brand guidelines so that you and your team understand WHO you are as a company, WHY you exist and solidify your internal values so your external branding can be aligned.
Your Brand Core will help guide you, your employees and your company culture. This brand step is critical in helping your business stay on course and on direction as you grow. Your brand core will help us set guidelines for how to operate visually and in brand messaging.
To begin expressing your brand accurately to your ideal customers through effective copywriting, brand messaging and storytelling.
Now we start communicating with your ideal customers via effective copywriting and brand messaging. This brand step includes important steps like helping you develop your: tagline, elevator pitch, unique value propositions, company history, website copy, sales and marketing copywriting and more.
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
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To design captivating brand visuals that clearly represent your brand core and brand expression and attract more of your ideal customers and keep them coming back for more.
As visual creatures, it is imperative that your visual designs and brand visual identity represent your business well, sell your products and services and differentiate your business from the competition. Our graphic designers and brand visual identity experts will help capture your brand essence in visuals and truly show-off what makes you special.
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
To secure all necessary digital assets surrounding your brand and business name so your brand IP remains protected and under your control.
Brand IP is often overlooked by most other branding experts and branding agencies. This is a mistake… It is important that you reserve and buy the online real-estate that your brand deserves: Domains, campaign domains, social media handles, alternative website domains, brand trademarks, copyrights, and more.
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
To create and help implement all necessary brand assets, according to the direction we have designed, that your business will need for your online platforms, communications, and marketing.
Now it’s time to put pen to paper and design, develop and create all the brand assets that your business needs to grow. This includes important brand and design assets like: logo variations, social media templates, social media profile skins, brand campaign copywriting, website copywriting, business brand assets, print and merch branding, office branding, personal brand assets, label designs, merch designs and so much more!
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
To bring together all of your brand elements up until this point and tell a story that clearly highlights who your company is, the problems you solve and people you serve.
Your brand guide now brings it all together and will serve your business for decades to come. Far more than a brand style guide, this brand guide will serve you and your team as playbook, guide, resource library, asset folder and guiding brand compass as your business continues to grow and elevate it’s brand.
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
*Some deliverables only available on Pro+ Projects.
01 | Content Discovery
To understand your audience, competitors and what truly attracts your ideal customers to your brand so we can develop more specific and effective content.
- Content Discovery Session
- Dedicated Content Strategist
- Content Client Blueprint
- “Content Discovery Tour”
02 | Content Research
To complete unbiased research that is both qualitative and qualitative so we better understand what content types and content styles will better serve your business goals.
- Content Audit
- Content Research (Client, Customer, Market, Market Trends)
- SEO Keyword Research
- Advanced Content Positioning
- Consumer Behavior Review & Strategy
To develop an original content strategy that will serve as the creative direction for the next few content chapters and deliverables.
- Strategy Summary
- Content Personality
- SEO & Keyword Strategy
- Advanced Content Positioning
- Consumer Behavior Review & Strategy
- Strategy Sign-Off
04 | Creation & Editing
To execute on the creation, curation and editing of effective content that follows the client brand guidelines, provides valuable collateral for the build team and highlights the client core marketing message.
- Copywriting
- ≤15 Pages (500-750 wpp)
- Copywriting Implementation Guide
- Brand Headers & Sub Headers
- SEO Keyword Implementation
- Brand Voice Strategy
- Copywriting Optimization (A/B Testing, Surveys, Focus Groups)
- Graphic Design
- Icon & Graphic Suite (6-12)
- Graphic Implementation Guide
- Graphic Design “Origins”
- Context Mockups
- Original Icons & Graphics
- Graphic Design Library
- Photo & Video
- Photo & Video Suite
- ≤20 Licensed Curated Images
- Photo & Video Implementation Guide
- Light Photo & Video Editing
- AI Generated Original Photo & Video Content
- Video Testimonial/”Word from the Founder”
- Coordinated On-Site Content Creation (Additional Costs May Apply)
- Marketing Content
- Testimonial Curation
- Marketing Content Implementation Guide
- Blog Post
- Industry Stats
- Portfolio Piece
- Case Study
- Interactive Content
- Cornerstone Content
- One Pager Lead Magnet
- Cornerstone Content Implementation Guide
- “Welcome” Email
- Infographic
- Pitch Deck / Company Overview / Guide
- eBook
05 | Implementation
To review, package and share your content effectively for smooth implementation into your brand, build or growth strategies.
- Content Editing & Optimization
- Client Content Library
- Content Strategy & Implementation Guide
- Growth Strategy
*Some deliverables only available on Pro+ Projects.
Welcome to Build! This first step in our process is crucial to understanding your website goals and ideal customer so we can develop an effective website strategy. Our web design and web development experts start by better understanding your company’s longterm vision, revenue strategies, strengths, weaknesses, opportunities, threats and more.
This information is vital in helping our website experts develop a website strategy that makes sense, for you, for your team and most importantly, your customers!
- Build Discovery Session
- Dedicated Build Strategist
- Build Client Blueprint
- “Build Discovery Tour”
We want to understand your history, market, and market trends. Our detailed research will ensure that we develop the best strategy for your business. Our website experts conduct objective online research and dive deeper into your industry, competitors and customers to better understand how to strategically position your website design, brand and marketing automations to optimize for more conversions and ultimately help your business increase revenue.
- Website Audit
- Build Research
- Leadership & Stakeholder Interviews
After thorough research into your business and market, we develop the best website strategy for you and your goals. Our website strategy includes important elements like: Tech stack strategy, sitemap considerations, industry-specific online tools, general website design direction, online customer journey, potential additional online revenue streams for your business and so much more!
We don’t just start “designing” your new website without first laying the groundwork in discovery, research and strategy to ensure that your new website and online experience hits the mark and measurably helps your brand grow.
- Website Design & Development Strategy
We outline all the pages and sub pages that your website will have, and how they interact to improve your customer journey and online experience. Your website sitemap is like the blueprint for a new house, it is imperative that we first understand exactly how we are going to structure your website before we start implementing content, adding designs or the UX/UI experience.
Our team has decades of experience in outlining effective sitemap strategies based on your industry, business goals, strengths and weaknesses. With a new and improved website sitemap, your website will be ready to optimize for increased website conversions and more new customers.
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
We outline the various sections, rows and features on your main pages in a way that will improve your user experience and lead to higher conversion rates. Page layout is like “telling a captivating story” online for your ideal customer and clients… In other words there should be a formula or method by which you content, sections and rows are laid out in each page.
Page layout includes important steps like: identifying CTA location, outlining your unique value propositions, designing the page “sales funnel” structure, implementing additional upsell or cross-sell opportunities and so much more. With an effective page layout, based on your industry, customer desired and business goals, you will surely convert more visitors in loyal returning customers.
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
Great online tools are the backbone of any website design. We will set up and integrate the best online tools for your business so you can automate your processes and spend more time on the things that really matter.
Our online tools experts will work closely with you and your team to pick the right online tools that are best for your budget, industry and business growth goals. Some of these tools could include: online booking, CRM, live chat, eCommerce tools, accessibility tools, lead magnets, online quizzes or assessments, interactive maps, online courses, other marketing automations and so much more!
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
Your content is implemented effectively into your website in a way that will captivate your visitors, and help convert those visitors into customers. Content is the important collateral that your brand and business needs to cut through the noise, outshine your competitors and tell an effective story to your target audience. Showing them, in many ways, why your product, service or offering is the best.
Content implementation and editing in a website is an art, there is a proven process by which our team follows to ensure that your content is original, edited effectively for online consumption and optimized to for conversions. If you don’t have content already put together and ready to go, our content service can help you get that created.
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
We design an aesthetic and user experience following world-class UX/UI and web design techniques that delight your visitors and leads them through a clear and efficient user experience flow.
Effective UX/UI design will delight your website visitors and ultimately shorten your online sales pipeline and the time it takes for a website visitor to turn into a loyal customer for your business and brand. Our team has award-winning, US-based UX/UI designers that are ready to take your online customer journey and web design to the next level!
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automate & Optimize
We transform your website into a powerful online extension of your team that works for you and your business 24/7/365 through the use of modern automations, integrations and optimizations.
When setup correctly, a proper CRM and tech stack with the right automations can totally transform your marketing, advertising and sales efforts. Your new website will become a powerful marketing extension for your team and company, your small company can feel like a team of 100+!
- Automation Checklist
- Optimization Checklist
10 | Launch
Our team ensures a smooth and seamless launch process and prepares you for your next phase of your journey: Growth Strategy. Throughout methodical Pre and Post-Launch checklists, our website experts ensure that everything is ready to go for launch and the process is smooth.
Additionally, we test all marketing automations, lead forms, online orders, customer journey and so much more. We proactively search for ways to improve your website user experience, lead funnels and online tools. Your website is now ready to be seen by the world!
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
*Some deliverables only available on Pro+ Projects.
01 | Review & Training
Review and train your team on your new brand and so that you can be autonomous in your future growth. Our hands-on workshops and trainings are specifically designed for you and your team, so that even on your own, you will be confident, comfortable and autonomous with your new foundation for growth. Your team will have all the training, tools, resources and tactics that they need to build lasting and accelerated growth. No more feeling helpless and confused, you’re ready to grow!
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
Connect your business with recommended post-live online tools that are designed to help your business grow. There are many important tools and platforms that need to be connected once your website and brand is complete.
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
Align your business with the right marketing partner and drive more “right-fit” traffic to your new brand and website. Now your business is ready for a new and improved marketing strategy! Your new strategy will ensure that your advertising, branding, marketing and sales efforts are all aligned and focused on only the highest ROI opportunities for your business.
- One Page Marketing Plan
- Marketing Alignment
- Strategic Partner Introductions
04 | Intro to Growth
We introduce you to our Growth Team so we can support and grow your new brand and website. If you have ambitious business growth goals and need the extra support and strategy when it comes to your brand, content and website, we are here for you! We understand your brand and what it takes to scale a brand successful. Let’s grow together!
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
Announce and showcase your new brand, build, and vision and start building marketing momentum. Most companies drop the ball here… Now is the perfect time to build momentum for your brand and your business. With a proper internal and external brand rollout, you can capture more market share, impress your clients and partners and attract additional new customers.
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
*Some deliverables only available on Pro+ Projects.
Start with our discovery meeting, where we’ll understand the short and long-term growth goals of your business. We will assess your business’s strengths, weaknesses, opportunities, and threats, helping you craft a holistic strategy.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
We conduct objective research regarding our clients’ growth goals, industry, competitors, etc. so that we can develop an effective strategy that will allow your business to grow better, faster, and for longer.
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
We set up analytics and other necessary online tools, allowing us to track important data that will impact our growth decisions.
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
Our goal is to increase your website conversion rates and mitigate future security risks. We implement optimized tools that protect your website, making it faster and more accessible to your customers.
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
Set up and automate your CRM, which will lead to improved marketing, customer service, and sales. We connect your business with the right, industry-specific online growth tools to improve business operations and accelerate your marketing success.
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
Let’s optimize your website so that Google sees your website as a reliable source, allowing you to gain more organic visitors. We will also revisit your brand and content during this time to ensure your website is attracting and converting your IDEAL customers. Industry change is inevitable, so let’s stay ahead of the curve!
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
Effectively reach your target audience through ad campaigns. These campaigns will promote your brand and persuade your IDEAL customer to become a brand loyalist for your business.
Ensure you capitalize on sales and conversions to effectively grow your business. We know that your business cannot thrive without closing leads, so let us help you convert collateral and increase lead generation opportunities.
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
Your brand is who you are and what you stand for. Therefore, it should invoke a gut reaction in your customers. We revisit your brand again so that your website reflects your business endeavors.
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
The marketing funnel is long gone. Convert more of your website visitors into loyal, paying customers by going through the marketing flywheel. These loyal customers will in turn become your brand advocates, helping to convert other visitors into customers.
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing