For almost 10 years Utah Valley Animal Rescue was mistaken as a pet hospital, a government shelter, and even an animal supply store. This motivated them to completely shift away from their old brand with the new name All Paws Count. When they came to our team we realized that there were two essential things that needed to change to make themselves stand out. They needed to sound different, and look different.
Sounding different than before was essential for the All Paws Count team to help distinguish themselves and make their business stand out. The Big Red Jelly Brand team assisted All Paws Count in clearly stating their values and mission to their audience.
Our Big Red Jelly brand team realized that All Paws Count needed to stand out amongst their competitors, and they needed some new visual aspects to help them look different. The following 3 assets that our team helped All Paws Count visually stand out from competitors.
Creating this foundation for their team sets them up for a new era of their company, taking it to the next level by clearly defining who they are and what their goals are. With the new values and mission, and the new visual assets All Paws Count were able to stand out from their competitors and attract a loyal audience who are all looking to adopt abandoned animals.
We first explore your purpose, target market, business goals and industry to better position your brand for optimal growth and success.
Before any visual branding or marketing you must clearly understand WHO you are as a company and solidify that vision in a succinct way.
After developing your internal brand and understanding WHO you are, your business is in a better place to highlight your unique value propositions and connect with the right clients.
Finally, we can put pen to paper and design captivating visuals that attract, convert and keep your ideal customers and clients.
Combining our exceptional brand process with our team’s unparalleled talent and expertise, we aim to deliver awe-inspiring branding work that tangibly contributes to the growth of businesses. Our approach is centered around reverse engineering the “WHY” of your business and crafting a compelling story, vision, and aesthetic that genuinely appeals to your target customers and fosters brand loyalty.
Our process commences with a blank canvas discovery phase, where we delve into your industry, audience, founder’s vision, employee perspectives, and other key aspects. From there, we transition into strategy development, aligning our teams, resources, and tools to the specific project at hand. But before we embark on designing brand visuals, we prioritize the development of your internal and external brand messaging. Ultimately, we bring your company’s visual identity to life with purposeful design. Get ready to experience the transformative power of a world-class branding experience!
