Array Energy 

Array Energy 

Array Energy 

Brand Style Guide for Array Energy 

Brand Style Guide for Array Energy 

Brand Style Guide for Array Energy 

Brand Development for Array Energy

Array Energy is a solar sales company that offers industry-leading EV charging stations and solar products that are efficient and affordable. We developed new branding material such as a customized logo, color palette, typography guidelines and more to help them establish their brand.

Project Hurdles and Goals

Array Energy wanted to solidify its brand identity and the first step was to figure out how to properly implement its brand. They needed compelling and engaging visuals to display their exciting brand that reflected their core values and brand messaging. Key areas of focus: 

  • Engaging logo design variations
  • Proper usage and brand implementation
  • Color palettes that reflect the brand
  • Typography and variations that reflect the brand

Creating a Unified Brand

We created an organized and beautiful brand presentation for Array Energy to give them a competitive edge over their competitors.

Our customized brand book gave Array Energy access to:

  • Customized logo
  • Engaging logo Variations
  • Visual Identity
  • Primary Brand Assets

Brand Messaging, Visuals, Strategy and Implementation

After solidifying their branding strategy, our experts were able to develop effective brand visuals that would turn viewers into loyal future customers.

The Final Product

To assist Array Energy on their mission to deliver affordable and efficient solar solutions, we equipped them with a beautiful, unique, and new brand. With a new professional brand, Array Energy can now create powerful marketing content and drive online sales.

Branding that will help your business grow

Brand Research

We first explore your purpose, target market, business goals and industry to better position your brand for optimal growth and success.

Internal Brand Messaging

Before any visual branding or marketing you must clearly understand WHO you are as a company and solidify that vision in a succinct way.

External Brand Messaging

After developing your internal brand and understanding WHO you are, your business is in a better place to highlight your unique value propositions and connect with the right clients.

Brand Design

Finally, we can put pen to paper and design captivating visuals that attract, convert and keep your ideal customers and clients.

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Shared Values Account for 64% of Brand Relationships

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A ‘Signature Color’ for Your Brand Boosts Recognition By 80%

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You Have 7 Seconds to Make Your First Impression

If you've felt a certain type of reaction, loyalty, love, comfort when viewing a particular product, that is branding. When we work with our clients, we always start with a blank slate and develop a brand from the ground up, so you can connect with your ideal customers and grow!

Lyndsie OrenoBrand Director

The Big Red Jelly Difference

By combining our proven brand process with world-class talent and expertise, our team is able to deliver breathtaking branding work that measurable helps businesses grow. Our process is designed to reverse engineer from the core of your business, the “WHY” and begin to develop a story, a vision and aesthetic that truly attracts the right types of customers to your business and keeps them coming back for more.

Our process starts with blank canvas discovery, exploring your audience, industry, founder vision, employee thoughts and more, then we transition into strategy where we align our teams, tools and resources to the project at hand. However, before diving right into brand visuals, we develop your internal and external brand messaging. Finally, we put pen to paper and design the visual identity your company deserves. Experience the difference a world-class branding experience can bring you!

Complete our form and receive a free quote on how we can help brand, build and grow your business.