Audens Golf Performance (formerly Peak Power Golf) needed a brand that reflected their cutting-edge approach to golf-specific training. With a bold new name, visual identity, and website, we helped them carve out their position as Jacksonville’s first high-performance golf gym.
Audens Golf Performance is the evolution of Peak Power Golf, a brand built by expert trainer Nic, whose proven coaching methods have helped athletes and avid golfers elevate their game. Now launching an exclusive gym in Jacksonville, Florida, Audens is where modern athletes train smarter, push harder, and connect with a like-minded community. With a focus on performance-driven training, data-backed tools, and a strong support network, Audens is setting a new standard for golf and athletic training.
We worked with Audens Golf to launch their new identity, online presence, and community-centered brand experience.
We rebranded Peak Power Golf into Audens Golf Performance; a name derived from the Latin word for bold or courageous. This name aligned with their mission to train elite athletes with grit and ambition. We also helped define their mission, values, UVPs, and customer personas.
Audens’ branding blends strength, precision, and energy. We created a full brand suite, including:
The goal of the website was not to sell, but to spark curiosity and prompt high-intent inquiries. We created a clean, visually striking site with sections for:
To support their local outreach and community-building efforts, we designed flyers, social media templates, and branded materials that reinforce the modern, elite feel of the brand.
With a powerful brand story and sleek digital presence, Audens Golf is already generating buzz among Jacksonville’s athletic golf community. The gym’s waitlist is filling, and local SEO and word-of-mouth referrals are converting well thanks to the strong visual and strategic alignment between the brand and its audience. Audens is positioned to dominate as the go-to gym for modern, performance-driven golfers. Their community-first approach and high-ticket offering now have a brand presence to match.
Joshua Lee | Brand Director
“The Brand phase on this project was incredibly important because we had to develop everything from scratch. Once we decided on a focal point, the project evolved, and it was so fun to work with Audens and collaborate and come up with an amazing product.” – Joshua Lee
Chandler Joly | Build Director
“Working with Audens was awesome. I was able to provide some strategy to help show them that their website will grow with them. What we came up with made it very easy for the user to see how to get involved. I would love to work with them again!” – Chandler Joly
Big Red Jelly is a marketing agency that specializes in helping innovative, athlete-focused brands build their presence, connect with their community, and grow their impact. Whether you’re launching a new product, brand, or experience, we’ll help you turn bold ideas into tangible results.
At Big Red Jelly, we’re not just a marketing agency; we’re strategic partners who help ambitious brands go from concept to community. We specialize in blending branding, tech, and marketing to craft experiences that resonate with your audience and drive growth. With deep expertise across industries like fitness, performance, and niche communities, we create tailored strategies that ignite engagement and deliver results. From brand foundations to scalable websites and digital campaigns, we equip you with everything you need to stand out and succeed.
Looking to launch a purpose-driven brand that stands out in a competitive space? Let’s build something bold together.
