Understanding the Rebrand: The ‘Why’ Behind the Change

Common Sense’s overall goal is to empower individuals to take charge of their health through natural solutions. Their mission is to be the world leader in helping people help themselves. The business provides a variety of supplements made of only natural, raw, and organic ingredients. Common Sense recognized that their current brand efforts did not match the overall mission and goal for the company. The business has evolved overtime, and it was time to update and adapt to the changing market.

Common Sense Rebranding Goals:

• To attract a younger customer base for products.
• Create a better website to increase engagement.
• Improve inconsistent brand messaging.

The goal was to attract a specific target audience for the business, particularly entrepreneurs and highly motivated individuals between the ages of 25 and 70. Currently, their customer base skews older, and to attract a younger demographic, we focused on rebranding as a key strategy.

The New Logo Design: A Renewed Commitment to Wellness

At Big Red Jelly, we understand that a brand logo is more than just a visual; it’s a vital component of a company’s identity. For Common Sense, we recognized the importance of maintaining continuity for their existing customers while also refreshing their image to stand out in a competitive market.

During our rebranding process, we collaborated closely with Common Sense to retain the core design of their logo. This decision ensured that loyal customers would still recognize the brand they trust. However, we also identified an opportunity to introduce vibrant new colors that could elevate their presence and appeal.

We selected yellow and blue as the primary colors for this revamp. Yellow embodies energy and positivity, evoking feelings of happiness and optimism that can inspire a brighter mindset. In contrast, blue conveys calmness, helping to alleviate anxiety and daily stressors. Together, these colors resonate deeply with Common Sense’s mission to promote healthier lifestyles.

As part of this exciting transformation, we invite you to explore their updated range of products designed to support mood enhancement, brain health, and energy levels:

• CS Brainsense
• CS Motivate
• CS Inspire
• CS Sleepsense
• CS Java-Sense

Join us in celebrating this renewed commitment to wellness!

Common Sense Content and Business Elements

Big Red Jelly developed a range of business materials to support continued growth alongside the new logo. These elements are designed to enhance brand recognition and consistency across various touchpoints:

• Business Cards: Stylish cards that reflect the updated branding and provide essential contact information.
• Merchandise: Branded items that promote the Common Sense identity and engage the community.
• Stationery: Custom letterhead and envelopes that maintain a professional appearance in all correspondence.
• Official Letters: Templates for business letters that align with the new branding, ensuring cohesive communication.

These materials play a crucial role in establishing a strong, unified presence for Common Sense in the market.

Key Enhancements to Common Sense’s Custom Website

We focused on several key enhancements to create a custom website that better serves Common Sense customers. A primary goal was to provide comprehensive information about the specific supplements offered, empowering customers to make informed decisions about their health.

To achieve this, we included detailed ingredient lists and clear explanations of the benefits of each dietary supplement. We understand that many individuals seek specific advantages, whether it’s boosting energy, enhancing brain function, or supporting overall wellness, so this level of detail was crucial.

The website also features high-quality photos and videos of the products, designed to capture the attention of new customers and generate excitement about the offerings. By showcasing these visuals, we aim to create an engaging and informative experience.

What sets Common Sense apart from other brands is their commitment to supporting both women’s and men’s health through tailored supplements.

Connecting with Common Sense Community: Social Media

At Big Red Jelly, our goal for the rebranding is to establish consistency across all platforms, ensuring that our message resonates clearly with the audience. As part of this effort, we are revamping the social media presence of Common Sense to reflect its new identity and values. By updating profiles with fresh visuals, including the new logo and color palette, we aim to create an engaging online environment across multiple platforms.

This revamp will enhance brand recognition and foster a stronger connection with the community. Our social media strategy will focus on sharing valuable content that aligns with Common Sense’s mission and resonates with its target audience. This includes informative posts about the app, tips for healthier living, and behind-the-scenes insights into the brand journey.

We want followers to feel a sense of belonging and view our platforms as a resource for support and inspiration. Through consistent messaging and engaging interactions, we aim to cultivate a loyal community that embodies the brand’s core values