Service & Phase: Build
Build Phase Chapter 2: Build Research
Deliverable: Website Audit
In order to design and build a world-class website and online experience, you first need to understand the current state and health of your website. Our website audit process is designed to see exactly what is working and what is not in your website. We take a detailed scan and review of your design, plugins, apps, integrations, site speed, accessibility, security and more so that we better understand how to perform a deeper website research phase. Audit your website and know exactly what needs to be improved so your business can grow faster online.
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Audit your website and gain clarity on how to grow faster online
Did you know?
- Websites optimized through regular audits experience a 32% higher conversion rate due to improved user experience.
- Faster Loading Times Reduce Abandonment: 53% of mobile users will leave a site that takes longer than 3 seconds to load.
- Websites that undergo regular audits can see organic traffic increases of up to 61%.
- 94.8% of home pages had detected WCAG 2 failures in a 2025 study. Audits help identify and address accessibility issues, ensuring your website is usable by everyone, including those with disabilities, and protecting your business from potential lawsuits.
- Websites that regularly audit their content can see an increase in the average time users spend on their site by 20-40%.
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Key Outcomes From Your Website Audit
We look at several areas when auditing websites for our clients, like: site speed, UX/UI and design, plugins and tech stack, accessibility and compatibility, current SEO standing, online user journey, broken links, missing features, quality of website content and branding and so much more. You will get a comprehensive website audit report that highlights that issues as well as the strategy we suggest on how to improve them.
Website Technical Health
It’s important to audit the technical standing of your website before addressing design, content and SEO. The technical setup of your website sets the stage for faster longterm growth. We audit your website for accessibility, speed, security, compliance, hosting issues, broken links, Google Search Console issues, mobile issues, rendering issues, and much more.
User Journey Audit
Your website is the online central hub for your business and brand. The online customer or user journey on your website is critical to get right. We audit the user flow of your website visitors, seeing the data from when they first land on your website to where they click through and eventually engage and take action. We audit the entire website user journey and look for ways to improve.
SEO & Content Audit
Our SEO and content specialists also audit your website for it’s content, keywords, branding and overall design. This is where the fun begins! Your website is only as good as the content and branding that it displays, we ensure that your content is original, specific and implemented for optimal SEO benefit and higher rankings on search engines like Google.
Why is the website audit important?
- Diagnose website technical issues
- Improve website speed and load times
- Improve mobile, tablet and desktop versions
- Find gaps and issues in your website user journey
- Identify SEO and content opportunities
- Set the stage for the website research phase
- Clearly see the state and standing of your website setup
- Remove issues that could lead to security or website accessibility issues
- and more!
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Your Website Audit Is Part Of Our Website Building Proven Process
Service & Phase: Build
Build Phase Chapter 2: Build Research
Deliverable: Website Audit
Big Red Jelly has crafted the optimal website design and development process. We have 10 chapters that we follow in our proven process that helps bring your brand to life online. The website audit and website research phases in our proven process are critical in setting the foundation we need to build your new and professionally designed website.
01 | Website Audit Purpose
At Big Red Jelly we build and design websites from a blank slate. Your brand and business are unique, so we starting building websites with our clients without any preconceptions. The website audit helps us gain all the clarity we need on where your website stands currently and what needs to be fixed, improved and created. The key to a better website is having a clear vision on what you want your dream website to do for your business, and identify exactly where it is positioned now. The audit helps us do that, so we can then connect the dots and put together our game plan on how to design and build your new site.
Key outcomes:
- Website audit checklist
- Website audit report
- Clarity on website issues and priorities
- Detailed audit report that shows what we need to do next
- Peace-of-mind knowing the priority issues have been identified
02 | Website Audit Process
The website audit process starts with our website experts gaining necessary access to your current website, if you have one. If you don’t have a website, don’t worry! We will still audit your online platforms, like your social media channels, online reviews, operational tech stack, CRM and ad platforms. The audit is not just reserved for your website, but your online platforms and technology as a whole. We want to better understand everything that your business has and does online, so we can build a better online growth strategy for your brand.
Tools & Tactics:
- Website and tool access
- Website health and technical scan
- Website accessibility scan
- Website security scan
- Website compatibility scan
- Website SEO audit
- Website content audit
- Website brand and design audit
- Website online visitor/user journey audit
- Comprehensive website audit report and diagnosis
03 | Website Audit Application
Your new website audit report is something that you can refer back to often. Share it with your leadership, teams and marketing and sales departments. Keep them in the loop and highlight the priorities of your website and how our team of website experts will help improve your online experience to make their jobs easier and better. The website audit process itself is something that we will show you, so you can feel empowered to conduct your own website audit regularly to check-in on the health and performance of your new website. It’s not a one and done process, completing a website audit is something you should do regularly, at least once a year.
Applying the website audit to your business goals:
- Share the results with your teams
- Review the website audit report
- Conduct future website audits regularly
- Align your marketing and sales teams with website priorities
Star with a complete website audit
Work with our website experts and get the website audit that you need to kickoff a new and improved website design and build. Audit your website, tech stack, CRM, social media channels and more. Gain clarity on your online growth strategy, and let’s start to make improvements!
Technology Audit
We audit more than just your website. Our experts review your tech stack, plugins, apps, advertising, content and more.
SEO Audit
Let’s find out how well your website is ranking and identify opportunities and keywords to rank higher and grow your organic search traffic.
Brand Audit
Does your website elevate your online brand or bring it down? We audit your user experience, brand image, content, messaging and more.
1.8
Websites that aren't regularly audited are 1.8 times more likely to experience a data breach.
50
Websites that fail mobile-friendliness tests experience an average drop of 50% in their search engine ranking.
40
Approximately 40% of users will abandon a website after encountering a broken link.
What Our Clients Say About Our Web Development Agency
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More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Meet Our Website Experts
At Big Red Jelly, we specialize in all things branding, web development and marketing. We have recruited the best possible in-house team of experts and paired them with a proven process that is guaranteed to get you results when it comes to your business growth goals.
Our website experts specialize in website audits, SEO, web development, web design, UX/UI, content creation, brand building, digital marketing and so much more.
Work with our team and see the positive online growth results that we can do for your business!
Meet the Team
Why choose Big Red Jelly for your website audit?
Looking for a comprehensive website audit to boost your online presence? Big Red Jelly offers unparalleled expertise in analyzing your website’s performance, identifying crucial areas for improvement in SEO, user experience, website speed, security, and content. Our meticulous website audit services provide actionable insights and a clear roadmap to enhance your website’s effectiveness, drive more traffic, increase conversions, and ultimately grow your business. Choose Big Red Jelly for a thorough site audit that delivers tangible results and helps you outperform your competition.
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Learn how to improve your brand and website
What is a Modal in Web Design?
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Frequently Asked Questions About Our Website Audit Service
What exactly is a website audit, and why do I need one?
A website audit is a comprehensive analysis of your entire online presence. It involves a thorough website scan and evaluation of various critical aspects, including your site’s technical SEO, user experience, site speed audit, security audit, content audit, accessibility audit for WCAG compliance, compatibility audit across different browsers and devices, and even a brand audit to ensure consistent messaging. You need a website audit to identify weaknesses, uncover opportunities for improvement, enhance your online performance, attract more visitors, improve conversions, and ensure your website is secure and accessible to everyone.
What types of audits do you include in your website audit service?
Our comprehensive website audit service includes a range of in-depth analyses. We perform a thorough website scan that covers:
- SEO Audit: Identifying technical SEO issues, keyword optimization opportunities, and backlink analysis.
- Site Speed Audit: Analyzing page load times and providing recommendations for improved performance.
- Accessibility Audit: Ensuring your website meets WCAG guidelines for inclusivity.
- Security Audit: Identifying potential vulnerabilities and recommending security enhancements.
- Compatibility Audit: Checking website functionality across various browsers (Chrome, Firefox, Safari, Edge) and devices (desktops, tablets, mobiles).
- Content Audit: Evaluating the quality, relevance, and effectiveness of your website content.
- Brand Audit: Assessing the consistency and impact of your online branding.
We tailor our website audit to your specific needs, ensuring all crucial areas are examined.
How long does a typical website audit take?
The timeframe for a website audit can vary depending on the size and complexity of your website. A basic website scan might be completed relatively quickly. However, a comprehensive website audit that includes in-depth accessibility audit, security audit, content audit, site speed audit, compatibility audit, and brand audit typically takes between 5 to 10 business days. We strive to deliver thorough and accurate results in a timely manner.
What will I receive at the end of the website audit?
Upon completion of your website audit, you will receive a detailed report outlining our findings. This comprehensive document will include:
- A summary of your website’s overall performance.
- Identification of specific issues and areas needing improvement across SEO, site speed, accessibility, security, compatibility, and content.
- Actionable recommendations and prioritized steps you can take to address these issues.
- Insights from our brand audit regarding your online messaging and consistency.
Our goal is to provide you with a clear roadmap for enhancing your website’s effectiveness.
How much does a website audit cost?
The cost of our website audit services depends on the scope and complexity of your website and the specific types of audits required (e.g., a basic website scan versus a comprehensive accessibility audit, security audit, content audit, site speed audit, compatibility audit, and brand audit). We offer customized packages to fit different needs and budgets. Please contact us for a free consultation and a tailored quote for your website audit.