Brand Archives - Big Red Jelly

Brand Marketing

The History of Marketing: Using the Past to Look to the Future

From Coca-Cola's red Santa to Blockbuster vs. Netflix and Oreo vs. Hydrox, here is what the history of marketing can teach your brand about culture, innovation, and authenticity.

Avery KenisonNovember 6, 2026

Brand

What Is Brand Equity? A Practical Guide for Growing Businesses

Brand equity is the value your name adds beyond what you sell. Learn its four parts, how to measure it without a big research budget and six steps to build…

Carter PowellNovember 2, 2026

Brand Strategy

The 10% Gap: Why Great Ideas Start Before You Are Ready

Waiting until you know more feels safe, but it is usually why good ideas never get done. Here is what a WordCamp US talk taught us about starting before you…

Joshua LeeNovember 2, 2026

Brand Strategy

Why Every Brand Needs a Story Before It Needs a Logo

Most brands start with a logo. Joshua Lee explains why that is backward, and shares the Brand Identity Pyramid, the four-beat story pattern, and case studies from Quip and Credence…

Joshua LeeOctober 30, 2026

Brand Strategy

Positioning: Finding the Mix That Is Yours

Purpose answers why you exist. Positioning answers where you stand. Here is how to find the mix that is yours, with the market quadrant work we did for Quip and…

Joshua LeeOctober 30, 2026

Brand Marketing

When Passion Meets Hard Work: What the 2026 Circles Design Conference Taught Us About Building Brands That Last

A hallway conversation at the 2026 Circles Design Conference reframed every talk we heard. Here is what Torch Creative, Blue Cyclops, Southside Bank, and our own Joshua Lee taught us…

Anna ThalerOctober 26, 2026

Brand Marketing

The Hunger Games Marketing Campaign: How to Build Hype Before Launch Day

Learn how The Hunger Games marketing strategy builds anticipation and how businesses can create hype before their next big launch.

Bethany BenhamOctober 26, 2026

Brand Strategy

Purpose: Why Your Brand Exists (And Why Slogans Alone Don’t Work)

Purpose is the first stone in the Brand Identity Pyramid. It’s not a tagline — it’s the reason the brand needs to exist at all. Here’s how to find one…

Joshua LeeOctober 20, 2026

Brand Technology

The Website Isn’t the Hard Part Anymore (Lovable Changed That)

AI tools like Lovable make execution faster than ever. But the wall in creative work hasn’t disappeared — it’s just moved. Here’s what that means for web design, AI search,…

Ashley SchaugaardOctober 9, 2026

Brand Strategy

The Brand Identity Pyramid: How I Actually Approach Branding

Most people hear ‘brand’ and picture a logo. That’s the tip of the iceberg. Here’s the four-level framework I use with almost every brand I work on — built from…

Joshua LeeOctober 9, 2026

Brand

The History of Marketing: Using the Past to Look to the Future

What Is Brand Equity? A Practical Guide for Growing Businesses

The 10% Gap: Why Great Ideas Start Before You Are Ready

Why Every Brand Needs a Story Before It Needs a Logo

Positioning: Finding the Mix That Is Yours

When Passion Meets Hard Work: What the 2026 Circles Design Conference Taught Us About Building Brands That Last

The Hunger Games Marketing Campaign: How to Build Hype Before Launch Day

Purpose: Why Your Brand Exists (And Why Slogans Alone Don’t Work)

The Website Isn’t the Hard Part Anymore (Lovable Changed That)

The Brand Identity Pyramid: How I Actually Approach Branding

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