“Design is the silent ambassador of your brand.” – Paul Rand At Big Red Jelly, we believe that a brand is the perception your ideal customers have of your business,…
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Lululemon recently orchestrated a genius move with their “Dupe Swap” event held at the Century City Mall in LA. Customers had the incredible opportunity to trade in their Lululemon knockoffs…
When you think of Red Bull, the image of an energy drink that gives you wings might come to mind. However, Red Bull’s success story goes far beyond being just…
Background Branding is a critical part of any business, determining how customers perceive and connect with a company. Over the past decade, the social media giant Twitter has become a…
While everyone in the US is preparing for an impending recession, it won’t stop them from seeing one of this summer’s biggest blockbuster movies, Barbie. Six months ago few people…
Learn about the amazing team that is driving real creative growth for small businesses all around the world. A brand encompasses the unique aspects that set a business apart from…
Color psychology in marketing refers to the study of how different colors can affect people's emotions, perceptions, and behaviors, and how businesses strategically use this knowledge to influence consumer decisions....
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In the realm of athletic apparel, Lululemon’s rapid ascent can be attributed to their exceptional marketing and branding strategies, particularly in targeting the often-neglected female demographic. By integrating fashion-forward design,…
Which one is Bouba and which one is Kiki? If you answered like 95% of people, you would call the rounded, blobby shape Bouba, and the starburst, angular shape, Kiki….
Logos help make your brand recognizable and appealing, but you want to make sure it stands out and is memorable for the right reasons, so your design choices should be…
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