People often ask... What is the difference between 'Branding', 'Brand Identity', or 'Brand'... Or maybe they don't... But, you should be asking this question. Because understanding the difference is imperative…
April 1st brings out the prankster in all of us, and brands are no exception. The allure of an April Fools' Day campaign is undeniable - a chance to showcase…
When you think about your customers and how they interact with your product or service, what do you think of? Are you thinking about your "target audience"? Are you thinking…
In the fiercely competitive landscape of green energy, standing out requires a brand that stands out. While your technology may be revolutionary, your brand might still be stuck in the…
If you are uploading media on your website or on social media, you should be including alt text! Additionally, you want to be sure that you are following the best…
What is Alt Text? If you were to look up the definition of alt text right now, you would likely get something along the lines of, “the alt attribute is…
Before you can even start to build a website, logo, or any other key aspect of your business, you first need to have a target audience. Big Red Jelly is…
The beginning of 2024 brought an end to Disney’s total ownership of the copyright for Steamboat Willie, the name of Mickey Mouse in his first cartoon, kickstarting a deluge of…
More Than Just Emails and Pitches In the bustling realm of agency business development, rolling up your sleeves and diving deep into your services so knowledge isn't just helpful—it's essential.…
An easy part to look over during the creative process, but something that makes all the difference in the world during your pitches and presentations is naming your ideas. As…