Understanding the Basics A/B testing, also known as split testing, is a powerful technique that can help you optimize your website's user experience and increase conversions. The basic idea behind...
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When we think of successful brands, what comes to mind? Stunning visuals, brilliant marketing campaigns, and a strong identity that drives people to purchase their products. These are all key...
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During his 15 months here, John has been instrumental at Big Red Jelly as he and the marketing team were responsible for the online growth of the company in 2022....
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1. Copying the Big Businesses The number one mistake that I see small businesses make is trying to replicate big brands and what they're doing. They're big, they're successful, they're...
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Have you ever wondered what goes into creating a world class brand? What do the giants such as Apple, Microsoft, Facebook, Disney, and Netflix do to make their brand so...
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What is a Brand Vision? Your brand’s vision should exist to clarify who you are as a business in your eyes and those of whom you’d like to do business...
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A listicle is a type of blog post that is structured as a numbered or bullet-pointed list. They are often used because they are easy to read and can be...
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Popups aren't uncommon in websites, especially in the eCommerce world. They can be a good tool for increasing sales, but only in certain situations, and only if they're actually implemented...
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Everything below this line was written by AI using the prompt: here are some reasons why you might want to consider using artificial intelligence to create some of your content....
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It doesn’t take much to ruin a great campaign with a technical issue. Modelo could have generated hundreds of thousands of leads, but instead they ended up with the equivalent in dollars wasted on a campaign that didn’t get much farther than a broken form on a landing page.