The Proven Branding Process
1. Brand Discovery
We want to understand your company history, pain points, goals and outline our brand process so we can build a clear foundation on which to start our brand research phase and move closer to an improved brand.
2. Brand Research
We conduct our own data-driven brand research so we can better understand your business, your ideal customer, your industry and industry trends that will give us a clear picture of your business landscape to begin developing your guiding idea.
3. Guiding Idea
We develop an original idea and creative direction that concentrates your brand and vision and will guide all future brand execution moving forward.
4. Brand Origins
We explore the “WHY” for the business leadership so that we have a clear corporate brand strategy and direction that the company can follow.
5. Brand Core
To discover, write and share your internal brand guidelines so that you and your team understand WHO you are as a company, WHY you exist and solidify your internal values so your external branding can be aligned.
6. Brand Expression
To begin expressing your brand accurately to your ideal customers through effective copywriting, brand messaging and storytelling.
7. Visual Identity
To design captivating brand visuals that clearly represent your brand core and brand expression and attract more of your ideal customers and keep them coming back for more.
8. Brand Guide
To bring together all of your brand elements up until this point and tell a story that clearly highlights who your company is, the problems you solve and people you serve.
9. Brand IP
To secure all necessary digital assets surrounding your brand and business name so your brand IP remains protected and under your control.
10. Brand Implementation
To create and help implement all necessary brand assets, according to the direction we have designed, that your business will need for your online platforms, communications, and marketing.