Brand strategy is no longer a benefit that is only reserved for “big corporations”… With the right brand strategy process and team, you can position your brand more strategically and grow! Design, refresh and reposition your brand to optimize your marketing results, attract more loyal customers and grow your business.
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Accelerate your business growth with a well-developed brand strategy
Did you know?
- 88% of consumers say that authenticity is a key factor when deciding what brands they like and support (Stackla, 2021).
- 46% of consumers say that they would pay more to purchase from brands they can trust (Salsify, 2022).
- Using a signature color can increase brand recognition by 80%.
- It takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your website (8ways, 2019).
- 68% of businesses say brand consistency has contributed to revenue growths of 10 percent or more (Lucidpress, 2021.) (Source)
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Experience true brand growth with our world-class brand strategy services
Our award-winning, US-based brand experts are ready to learn more about your business, goals, and customers so we can collaborate with you to develop a effective brand strategy that will measurably help your business grow. Let’s start building a better brand for your small business today.
World-Class Expertise
You will enjoy working with our top-rated, US-based team of certified brand experts. We specialize in brand strategy and positioning companies within their industry that leads to longterm and measurably business growth.
Brand Positioning
Your business is unique and so your brand, story, image and identity should be as well. Our brand experts specialize in finding the opportunities within your market and positioning your business so you can attract more of the right customers and clients for years to come.
Brand Strategy
Before we start a brand strategy campaign or brand refresh or redesign, we first dive deep to understand your business goals, opportunities, threats and aspirations. Our brand strategy is custom to you, your business and your business objectives. You will experience true business brand growth.
Brand & Market Research
Our experts conduct a brand SOAR analysis to assess your company strengths, opportunities, aspirations, and risks. We can then design and develop an optimal brand experience that will help your marketing and advertising scale to new heights.
Brand Redesign
Oftentimes a business needs to review and optimize their aesthetic, design, image and content. This will help your business and marketing campaigns better connect with customers that appreciate and want your services. Let’s design something captivating that helps you grow!
Brand Storytelling
A powerful brand is a story, it’s an experience that leaves customers with a lasting impression and leaves them wanting more. With the right story and core message, your brand will better connect with your target audience and develop a strong tribe of brand loyalists.
Why is Branding Strategy Beneficial?
What world-class branding strategy can do for you:
- Differentiate your business from the competition
- Attract more of your target audience and ideal customer
- Convert more visitors into loyal, returning customers who love your brand
- Attract and recruit better talent for your team
- Improve company culture, vision, direction and productivity
- Improve marketing, advertising and sales results through improved messaging and brand recognition
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The Proven Brand Strategy Process to Help Your Business Succeed
Thousands of businesses in dozens of different industries around the world have followed our proven branding process to improve their brands strategy, build a stronger brand and grow their businesses more efficiently. Our branding experts will work closely with your team and take through our brand strategy proven process to ensure faster growth for your small business.
01 | Brand Discovery
Before we begin work on your brand strategy campaign and project, our branding experts first take your leadership through an effective brand discovery phase. This brand phase is designed to get to know you, your goals, your company and the opportunities within your market so that we can position your brand strategically to achieve optimal marketing and advertising results.
- Brand discovery call
- Custom brand questionnaire
- Leadership interviews
- Brand process review
- And more!
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02 | Brand Strategy Research
After documenting your feedback and ours from our brand strategy discovery phase, we can now get to work doing our own new research related to your current brand, the market, industry, your customers and your competitors. We will get an accurate picture and pulse of where the industry is heading and what your ideal customers and looking for when it comes to brand image, products, services and more. Our brand experts will present this research to you and your leadership and proceed with the initial brand positioning strategy from there.
- Internal brand strategy meeting
- Market and industry research
- Customer research
- Industry trends research
- Brand presentation
- Initial strategy and positioning
- And more!
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03 | Brand Story and Positioning
Your company has a story to tell and your ideal customers are ready to connect with that core brand story and support your business going forward. Our branding and brand story experts dive deeper into your mission, vision, values and goals to develop a powerful and captivating brand story that truly connects with new customers and turns them into brand loyalists that support your offering and business vision. This is the initial positioning that is necessary for effective brand success.
- Brand vision
- Brand story development
- Brand mission
- UVPs and USPs
- Brand purpose
- Core values
- And more!
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04 | Internal Branding
With your brand story refined and updated, our brand messaging and copywriting experts can get to work improving your messaging, copy and internal brand messaging. This includes your vision, mission, and guiding brand principles that lead your company in an effective and clear direction. You will enjoy working with our expert writers, copywriters and branding experts.
- Copywriting
- Internal branding strategy
- Vision strategy
- Brand messaging
- Internal brand review
- And more!
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05 | External Branding and Implementation
It’s time to give your brand a refresh, update and optimization. Our expert graphic designers, brand strategics and artists get to work on ensuring that your visuals, content and identity match your brand strategy and internal branding. This connects the dots and tells an effective story through your brand visuals so that your customers can truly connect with your business on an emotional level and recognize your brand more easily. Your brand still outshine your competitors and have improved marketing and sales success.
- Growth Strategy video call
- Brand redesign
- Brand optimization
- Brand identity refresh
- Brand implementation help
- All correct logo design file types shared
- Brand strategy and next steps
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Bring It All Together for an Effective New Brand Strategy
Custom Design
Your new logo design will be 100% custom and unique to WHO you are
All Logo File Types
You’ll get logo variations in color, formatting and file type so you can apply your logo correctly across your business.
Brand Strategy
You’ll receive so much more than just a logo. Our Brand Strategist will develop your logo brand strategy too.
Brand Implementation
Work with our Growth Strategy team and share your logo correctly across all online platforms and attract more ideal customers.
64
of brand relationships are established on account of shared values
80
of brand recognition is boosted by a signature color
7
seconds is how long you have to make an impression
What Our Clients Say About Us
More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your longterm business goals.
Say ‘hello’ to your new team!
Brand strategy is no longer a benefit and service that is exclusively reserved for “big corporations” with enormous marketing budgets… Thanks to our powerful new proven branding process and award-winning team of brand strategists, you too can have a brand strategy, unique to your business needs that truly helps your small business scale!
Effective brand strategy for small businesses is all about following a proven process and diving deep to explore what makes your products or services the best in your niche… We then work together in a very collaborate way, to clearly define your customer journey, unique value propositions, brand positioning and necessary assets to rise above your competition and exponentially increase your customers base. Let’s get started and build a better brand for your small business!
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Check it out: What we’re writing about
Branding vs Brand Identity vs Brand
People often ask... What is the difference between 'Branding', 'Brand Identity', or 'Brand'... Or maybe…
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