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Brand Strategy for Small Businesses

Design, refresh and reposition your brand to optimize your marketing results, attract more loyal customers and grow your business.

Request your free brand strategy quote today!

Experience true brand growth with our world-class brand strategy services

By combining our proven brand strategy process, top rated expertise and cutting edge branding tools, your business brand will be positioned for success.

World-Class Expertise

You will enjoy working with our top-rated, US-based team of certified brand experts. We specialize in brand strategy and positioning companies within their industry that leads to longterm and measurably business growth.

Brand Positioning

Your business is unique and so your brand, story, image and identity should be as well. Our brand experts specialize in finding the opportunities within your market and positioning your business so you can attract more of the right customers and clients for years to come.

Brand Strategy

Before we start a brand strategy campaign or brand refresh or redesign, we first dive deep to understand your business goals, opportunities, threats and aspirations. Our brand strategy is custom to you, your business and your business objectives. You will experience true business brand growth.

Brand & Market Research

Our experts conduct a brand SOAR analysis to assess your company strengths, opportunities, aspirations, and risks. We can then design and develop an optimal brand experience that will help your marketing and advertising scale to new heights.

Brand Redesign

Oftentimes a business needs to review and optimize their aesthetic, design, image and content. This will help your business and marketing campaigns better connect with customers that appreciate and want your services. Let’s design something captivating that helps you grow!

Brand Storytelling

A powerful brand is a story, it’s an experience that leaves customers with a lasting impression and leaves them wanting more. With the right story and core message, your brand will better connect with your target audience and develop a strong tribe of brand loyalists. 

Our Proven Brand Strategy Process

Chamber media mobile mockup porfolio - Big Red Jelly

Brand Discovery


Brand Research


Brand Positioning & Story


Internal Branding


External Branding & Implementation

Our Preferred Brand Strategy Tools

Our team of brand strategy experts only use best-in-class branding tools, platforms and software in order to guarantee professional and world-class results for your brand strategy campaign and project. 

Adobe logo - website designing platform Big Red Jelly tool for graphic design.

Our brand agency is a verified and certified Adobe Creative Cloud partner. We specialize in all of Adobe’s branding, graphic design and animation tools. By using the best Adobe products for our branding work, you can be assured that your brand project will be custom, detailed, professional and captivating.

Zoom logo - video call platform Big Red Jelly tool for communication.

Collaboration, communication and feedback is key during a brand strategy project. Our brand strategists are expert project managers and clear communicators. We work closely with you and your team to improve your brand image, strategy and bring your new brand to life through effective branding collaboration and regularly scheduled brand review video calls.

Monday logo - messaging and schedule platform tool Big Red Jelly.

Our branding agency uses as our preferred brand project management tool. We are expert project managers and your team will enjoy the regular updates, follow-ups and reports that we provide as we make progress through your brand strategy project. Your new brand will be on budget, on schedule and take your business identity to new heights!

1. Brand Discovery

Before we begin work on your brand strategy campaign and project, our branding experts first take your leadership through an effective brand discovery phase. This brand phase is designed to get to know you, your goals, your company and the opportunities within your market so that we can position your brand strategically to achieve optimal marketing and advertising results.

  • Brand discovery call
  • Custom brand questionnaire
  • Leadership interviews
  • Brand process review
  • And more!

2. Brand Strategy Research

After documenting your feedback and ours from our brand strategy discovery phase, we can now get to work doing our own new research related to your current brand, the market, industry, your customers and your competitors. We will get an accurate picture and pulse of where the industry is heading and what your ideal customers and looking for when it comes to brand image, products, services and more. Our brand experts will present this research to you and your leadership and proceed with the initial brand positioning strategy from there.

  • Internal brand strategy meeting
  • Market and industry research
  • Customer research
  • Industry trends research
  • Brand presentation
  • Initial strategy and positioning
  • And more!
R&R site computer mockup - web design Big Red Jelly
Action potential athletes computer mockup website optimization - brand strategy and web design by Big Red Jelly

3. Brand Story and Positioning

Your company has a story to tell and your ideal customers are ready to connect with that core brand story and support your business going forward. Our branding and brand story experts dive deeper into your mission, vision, values and goals to develop a powerful and captivating brand story that truly connects with new customers and turns them into brand loyalists that support your offering and business vision. This is the initial positioning that is necessary for effective brand success.

  • Brand vision
  • Brand story development
  • Brand mission
  • UVPs and USPs
  • Brand purpose
  • Core values
  • And more!

4. Internal Branding

With your brand story refined and updated, our brand messaging and copywriting experts can get to work improving your messaging, copy and internal brand messaging. This includes your vision, mission, and guiding brand principles that lead your company in an effective and clear direction. You will enjoy working with our expert writers, copywriters and branding experts.

  • Copywriting
  • Internal branding strategy
  • Vision strategy
  • Brand messaging
  • Internal brand review
  • And more!
Crypto Asset Protect mockup on desktop web design mockup 3d - Big Red Jelly website design

5. External Branding and Implementation

It’s time to give your brand a refresh, update and optimization. Our expert graphic designers, brand strategics and artists get to work on ensuring that your visuals, content and identity match your brand strategy and internal branding. This connects the dots and tells an effective story through your brand visuals so that your customers can truly connect with your business on an emotional level and recognize your brand more easily. Your brand still outshine your competitors and have improved marketing and sales success.

  • Growth Strategy video call
  • Brand redesign
  • Brand optimization
  • Brand identity refresh
  • Brand implementation help
  • All correct logo design file types shared
  • Brand strategy and next steps
Salmon River White Water business cards mockup brand and logo design - Big Red Jelly brand style guide
Custom Design

Your new logo design will be 100% custom and unique to WHO you are

All Logo File Types

You’ll get logo variations in color, formatting and file type so you can apply your logo correctly across your business.

Brand Strategy

You’ll receive so much more than just a logo. Our Brand Strategist will develop your logo brand strategy too.

Brand Implementation

Work with our Growth Strategy team and share your logo correctly across all online platforms and attract more ideal customers.

Is your current brand strategy helping your business grow?

Improve your marketing results today by developing a brand strategy and image that will “WOW” your future customers and help your company grow!


Shared Values Account for 64% of Brand Relationships


A ‘Signature Color’ for Your Brand Boosts Recognition By 80%


You Have 7 Seconds to Make Your First Impression

Your business deserves 5 star service

And we’re a 5 star branding and web design agency!


SetFire Creative


Opoku Catering


Coach MJ


Sebo Marketing

Big Red Jelly is the best of the best. They go above and beyond for each client. It makes you feel like you are their only client because they are so on the ball with everything.

Jodi LarsenPlatinum Payments

We had Big Red Jelly assist us with our website redesign and we couldn't be happier with the end result! Super quick turnaround time and professional quality.

Ottley WrightSmall Business Owner

Weekly meetings were great and always something I always looked forward to. Their follow-through is fantastic. The branding and site both look great. It was definitely an improvement from what we previously had!

Polly HillekeSalmon River Rafting

They truly hit the nail on the head with my vision. I was so scared going into this worried if they could see what I wanted. They knew my wants/dislikes and asked the right questions. They were able to create such beautiful branding and a website for me. I'm not kidding when I cried tears when I saw my branding!

Caitlyn GrimesThe Cosy Goose

Awesome, knowledgeable and very professional!

Sandor MiklósEverdime

Big Red Jelly started out with the logo design. They made several revisions and worked with us so it’d be a smooth process. They helped with naming, color scheme, digital branding, and identity. That process gave us the confidence to move into website design and development.

Jim SaundersGourmet Dumplings

They always provided consistent communication. We had never hired a service to perform these services before so we weren't sure what to expect but came out the back end pleased with the experience.

Rollin SkinnerHampton Home Loans

I was not sure what direction I wanted to go with my branding. After asking me a number of questions, the team gave me guidance on options that would work great for me, my personality, and my company. Once we had that in place that is when the fun started! I had an incredible response as I engaged friends, family, and past clients on social media as I asked for their feedback and input. I have already referred people to Big Red Jelly and will continue to do so.

Scott HeatonRealtor

They listened carefully to us and everything we had in mind, and translated that into a really solid messaging plan with lots of good ideas of their own. They have been a joy to work with!

Kelley BirrellLedger Gurus

These folks are fantastic and excellent at what they do. They were able to create completely revamped branding for our rugby event. I loved what they did so much for our schools event, we hired them again to rebrand the largest youth rugby tournament in the US!

Michael CresslerNational Schools 7s

These guys are excellent! I would highly recommend them to anyone interested in getting a quality product in an amazingly fast time at very reasonable prices. They listened to our comments and concerns and responded timely and professionally to each and every one of them. Going with them is a slam dunk!

Rob BolickRobert Bolick, LLC

Check Out Our Latest Brand Strategy Projects



April 12, 2023

SQRL Snacks

SQRL Snacks

March 22, 2023

Wellness Applied

Wellness Applied

February 28, 2023

Joe Blackburn

Joe Blackburn

February 14, 2023

Array Energy

Array Energy

January 4, 2023



September 16, 2022

Chestly Lunday

Chestly Lunday

May 11, 2022

Canyon Creek Investment Advisors

Canyon Creek Investment Advisors

May 10, 2022

Crypto Asset Protection

Crypto Asset Protection

May 6, 2022

Your business deserves a clear, captivating and powerful brand strategy. With a new and improved brand vision, your team will be more motivated, your customers will be more engaged and your marketing results will measurably improve.

Lyndsie OrenoBrand Director

The Big Red Jelly Difference

Improving your brand strategy does not have to feel complicated or overwhelming. Our proven brand strategy process has worked for thousands of businesses like yours to improve their vision, brand identity and brand goals. With a powerful, recognizable and captivating brand, your business will have the foundation it needs for improved conversion rates, marketing growth and increased sales. Get the brand strategy that your business deserves!

We are a top rated, US-based branding agency that specializes in helping business optimize, improve and redesign their brands so they can succeed. No matter what your business needs to improve it’s brand, we can help! Copywriting, brand messaging, content creation, brand design, graphic design, logo design, brand consulting, brand strategy, digital marketing and more! Reach out to our branding agency today and start improving your business brand identity!

From small business to large corporation, we have the right brand strategy service for you



Brand Discovery
Custom Logo
Brand Style Guide
Growth Strategy Session




Brand Discovery
Custom Logo
Brand Style Guide
Brand Messaging
Internal & External Messaging
Growth Strategy Session




Brand Discovery
Custom Logo
Brand Style Guide
Brand Messaging
Brand Implementation
Print Asset Mockups
Social Media Assets
Growth Strategy Session




Brand Discovery
Custom Logo
Brand Style Guide
Brand Messaging
Brand Implementation
Social Media Style Guide
Business Brand Assets
Pinnacle Content Piece
Website Messaging
Growth Strategy Session


Is your brand missing the mark?

Download our FREE Brand Fundamentals Checklist and see what you need to help your brand grow!

  • Identify your purpose and values
  • Define your ideal customer
  • Review your brand visuals
  • Clarify your core message
  • Grow your business!

Let’s get to work!

Meet your new brand strategy team!

Reach out and schedule a free brand strategy video call with our team of brand experts. Our team has been developing and designing brands for years, we specialize in discovering what makes companies special and highlighting those specialities to the world. We look forward to exploring your brand opportunities together and sharing your message with the world, reach out to us today!