Brand Research
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World-Class Brand Research Services
Through our proven brand research and discovery phase, your company will be better positioned to attract the right customers.
Brand Discovery Phase
Our proven branding process starts with an in-depth discovery phase about you, your goals and brand opportunities.
Customer Research
Using business owner interviews, surveys, analytics and more, we can identify your ideal customer so we can better craft a brand strategy that works.
Industry Research
After exploring your goals and customer behavior, we can now explore your industry, competitors and trends within the market.
Brand Positioning
Given your ideal customer desires and major trends within your industry, we can better position your brand for optimal marketing success.
Brand Strategy
Brand positioning is only as powerful as the brand strategy that it is paired with. Our Brand Experts work closely with you to outline a strategy moving forward.
Brand Consulting
You can choose to work with our Brand Strategist moving forward to empower your brand, create new assets and grow your business.
Our Proven Brand Research Process
Our Preferred Brand Research Tools
Our team of Brand Strategist use best-in-class online tools for our logo design process to ensure ultimate design success for your project.
Our Brand Strategists use cutting-edge SEO and keyword research tools to monitor major trends within your industry and opportunities to position your brands for better marketing results.
Typeform and other surgery and custom-form softwares are used to gather key insights from your founders, partners, stakeholders and employees. This helps us better understand your culture, pain points and opportunities to highlight your unique value propositions.
Google Analytics is a very useful tool for our team to explore your current online audience, website visitors and fans of your business. Let’s see which pieces of content, messages and brand aspects attract them the most.
1. Brand Discovery
Before we begin researching your audience, competitors and industry we must first better understand your business goals and purpose. This starts with key interviews and video calls with your founders, stakeholders and leadership team. Much of this information is opinion-based but allows us to gauge the general direction of your brand and where we can start to highlight opportunities in what makes your company truly special.
- Brand Research Questionnaire
- Brand Discovery Video Call
- Founder Interviews
- Leadership Team Interviews
- General Company Brand Sentiments
2. Brand Pulse
The Brand Pulse phase is where we begin to explore your current brand standing. We can’t make brand strategic decision until we first understand clearly how your brand is currently performing. We explore this phase by discovery which brand assets you currently have, for example are you missing internal or external brand messaging? Are there brand visuals that have been lacking? etc.
- Brand Asset Audit
- Brand Asset Matris
- Brand Feedback Patterns
- Initial Brand Asset List
- Brand Asset Action Plan
3. Brand Exploration
With your Brand Pulse clearly defined and specific list of missing brand items and priorities we can now get to work in better researching your audience, competitors, industry and more. This is a key phase because we can now better understand how your customers think, what they want, what they value and we can position your brand to better fulfill their wants and needs.
- Customer and Client Research
- Industry Research
- Competitor Research
- Consumer Insights
- Brand Exploration Report
4. Brand Strategy
Now your business is ready for a more refined brand strategy. This serves as a launching point for your new branding work that will take place. Your business now better understands your brand loyalists, opportunities within your industry and how to posting to your products and services. Now are team can get to work implementing this brand strategy so you can see the marketing and advertising results that will follow!
- Full Brand Research Presentation
- Initial Brand Strategy Pathways
- Key Recommendations Moving Forward
- Brand Strategy Outline
5. Brand Positioning
With your Brand Strategy clearly outlined, now we can get to work on your brand implementation and position your company for ultimate brand growth and success. Brand positioning is the process of our Brand Strategist redeveloping and redesigning your internal brand messaging, external brand messaging, visual branding, copywriting and so much more in a way that attracts your ideal customer far more efficiently than ever before. Get ready to grow your brand!
- Initial Brand Positing Strategy
- Brand Implementation
- Brand Messaging
- Brand Visuals
- Brand Revamp
Brand Research
Understand your current brand standing and the steps you need to take to improve your message.
Improve Your Message
After brand research, your core message will be much more clear and attract the right customers to your business.
Brand Strategy
Now you can have full confidence that your brand messaging, content and visual branding is on point and effective in growing your business.
Brand Implementation
Our Brand Strategists work closely with you to revamp your brand and bring it to life to help grow your marketing and advertising efforts.
Is your current brand research helping your business grow?
Don’t miss out on any more sales. Discover, research and develop a brand strategy that will help your business grow.
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83% of marketers agree that authenticity is important to their brands
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73% of people prefer brands that personalize the shopping experience
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It takes 90 seconds of initial viewing before people make a subconscious judgment about a product
Your business deserves 5 star service
And we’re a 5 star branding and web design agency!
McCain
SetFire Creative
Gail
Opoku Catering
Michelle
Coach MJ
Heather
Sebo Marketing
”We take great pride in our brand research process. We have seen time and time again how it has helped businesses clarify their message and finally develop a brand that brings measurable, positive business growth!
Lyndsie OrenoBrand Director
The Big Red Jelly Difference
Too many businesses will start branding or rebranding their company without first completing the very important brand research process. Our team of branding experts noticed this trend. It leads to subpar brand messaging, brand visuals and a marketing message that doesn’t hit the mark. So, we set out to develop a unique and proven brand research process that starts with WHO you really are as a company, your goals, aspirations and strengths. We can then build on that core message and develop a brand strategy that brings optimal results.
Your business must have clarity in so many areas in order to develop a world-class brand. You must understand and sympathize with your leaders, employees, customers, competitors, the market in general and so much more. Through our proven process, in-depth analytics and unique brand research phases, we can gain this clarity that your business needs. Now, you are ready to develop a brand built on a foundation of research, brand data, key insights and more. Let’s start growing your brand today!
From small business to enterprise, we have the right branding services for you
Is your brand missing the mark?
Download our FREE Brand Fundamentals Checklist and see what you need to help your brand grow!
- Identify your purpose and values
- Define your ideal customer
- Review your brand visuals
- Clarify your core message
- Grow your business!
Let’s get to work!
Meet your new Brand Team!
Our US-based Brand Strategist team specializes in several key branding areas, including: Brand research, brand strategy brand positioning, graphic design, copywriting, brand messaging, brand discovery, content creation and so much more. So, no matter what your branding needs might be, our team of brand experts is ready to help you improve and grow your brand!