World-Class Brand Research Services
Through our proven brand research and discovery phase, your company will be better positioned to attract the right customers.
Brand Discovery Phase
Our proven branding process starts with an in-depth discovery phase about you, your goals and brand opportunities.
Using business owner interviews, surveys, analytics and more, we can identify your ideal customer so we can better craft a brand strategy that works.
After exploring your goals and customer behavior, we can now explore your industry, competitors and trends within the market.
Given your ideal customer desires and major trends within your industry, we can better position your brand for optimal marketing success.
Brand positioning is only as powerful as the brand strategy that it is paired with. Our Brand Experts work closely with you to outline a strategy moving forward.
You can choose to work with our Brand Strategist moving forward to empower your brand, create new assets and grow your business.
Our Proven Brand Research Process
Our Preferred Brand Research Tools
Our team of Brand Strategist use best-in-class online tools for our logo design process to ensure ultimate design success for your project.
Our Brand Strategists use cutting-edge SEO and keyword research tools to monitor major trends within your industry and opportunities to position your brands for better marketing results.
Typeform and other surgery and custom-form softwares are used to gather key insights from your founders, partners, stakeholders and employees. This helps us better understand your culture, pain points and opportunities to highlight your unique value propositions.
Google Analytics is a very useful tool for our team to explore your current online audience, website visitors and fans of your business. Let’s see which pieces of content, messages and brand aspects attract them the most.
1. Brand Discovery
Before we begin researching your audience, competitors and industry we must first better understand your business goals and purpose. This starts with key interviews and video calls with your founders, stakeholders and leadership team. Much of this information is opinion-based but allows us to gauge the general direction of your brand and where we can start to highlight opportunities in what makes your company truly special.
- Brand Research Questionnaire
- Brand Discovery Video Call
- Founder Interviews
- Leadership Team Interviews
- General Company Brand Sentiments
2. Brand Pulse
The Brand Pulse phase is where we begin to explore your current brand standing. We can’t make brand strategic decision until we first understand clearly how your brand is currently performing. We explore this phase by discovery which brand assets you currently have, for example are you missing internal or external brand messaging? Are there brand visuals that have been lacking? etc.
- Brand Asset Audit
- Brand Asset Matris
- Brand Feedback Patterns
- Initial Brand Asset List
- Brand Asset Action Plan
3. Brand Exploration
With your Brand Pulse clearly defined and specific list of missing brand items and priorities we can now get to work in better researching your audience, competitors, industry and more. This is a key phase because we can now better understand how your customers think, what they want, what they value and we can position your brand to better fulfill their wants and needs.
- Customer and Client Research
- Industry Research
- Competitor Research
- Consumer Insights
- Brand Exploration Report
4. Brand Strategy
Now your business is ready for a more refined brand strategy. This serves as a launching point for your new branding work that will take place. Your business now better understands your brand loyalists, opportunities within your industry and how to posting to your products and services. Now are team can get to work implementing this brand strategy so you can see the marketing and advertising results that will follow!
- Full Brand Research Presentation
- Initial Brand Strategy Pathways
- Key Recommendations Moving Forward
- Brand Strategy Outline
5. Brand Positioning
With your Brand Strategy clearly outlined, now we can get to work on your brand implementation and position your company for ultimate brand growth and success. Brand positioning is the process of our Brand Strategist redeveloping and redesigning your internal brand messaging, external brand messaging, visual branding, copywriting and so much more in a way that attracts your ideal customer far more efficiently than ever before. Get ready to grow your brand!
- Initial Brand Positing Strategy
- Brand Implementation
- Brand Messaging
- Brand Visuals
- Brand Revamp
Understand your current brand standing and the steps you need to take to improve your message.
Improve Your Message
After brand research, your core message will be much more clear and attract the right customers to your business.
Now you can have full confidence that your brand messaging, content and visual branding is on point and effective in growing your business.
Our Brand Strategists work closely with you to revamp your brand and bring it to life to help grow your marketing and advertising efforts.
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Your Business Deserves 5 Star Branding Service
And we’re a 5 star brand research agency!
Weekly meetings were great and always something I always looked forward to. Their follow-through is fantastic. The branding and site both look great. It was definitely an improvement from what we previously had!Polly HillekeSalmon River Rafting
They truly hit the nail on the head with my vision. I was so scared going into this worried if they could see what I wanted. They knew my wants/dislikes and asked the right questions. They were able to create such beautiful branding and a website for me. I'm not kidding when I cried tears when I saw my branding!Caitlyn GrimesThe Cosy Goose
Awesome, knowledgeable and very professional!Sandor MiklósEverdime
Big Red Jelly started out with the logo design. They made several revisions and worked with us so it’d be a smooth process. They helped with naming, color scheme, digital branding, and identity. That process gave us the confidence to move into website design and development.Jim SaundersGourmet Dumplings
They always provided consistent communication. We had never hired a service to perform these services before so we weren't sure what to expect but came out the back end pleased with the experience.Rollin SkinnerHampton Home Loans
I was not sure what direction I wanted to go with my branding. After asking me a number of questions, the team gave me guidance on options that would work great for me, my personality, and my company. Once we had that in place that is when the fun started! I had an incredible response as I engaged friends, family, and past clients on social media as I asked for their feedback and input. I have already referred people to Big Red Jelly and will continue to do so.Scott HeatonRealtor
They listened carefully to us and everything we had in mind, and translated that into a really solid messaging plan with lots of good ideas of their own. They have been a joy to work with!Kelley BirrellLedger Gurus
These folks are fantastic and excellent at what they do. They were able to create completely revamped branding for our rugby event. I loved what they did so much for our schools event, we hired them again to rebrand the largest youth rugby tournament in the US!Michael CresslerNational Schools 7s
These guys are excellent! I would highly recommend them to anyone interested in getting a quality product in an amazingly fast time at very reasonable prices. They listened to our comments and concerns and responded timely and professionally to each and every one of them. Going with them is a slam dunk!Rob BolickRobert Bolick, LLC
”We take great pride in our brand research process. We have seen time and time again how it has helped businesses clarify their message and finally develop a brand that brings measurable, positive business growth!Lyndsie OrenoBrand Director
The Big Red Jelly Difference
Too many businesses will start branding or rebranding their company without first completing the very important brand research process. Our team of branding experts noticed this trend. It leads to subpar brand messaging, brand visuals and a marketing message that doesn’t hit the mark. So, we set out to develop a unique and proven brand research process that starts with WHO you really are as a company, your goals, aspirations and strengths. We can then build on that core message and develop a brand strategy that brings optimal results.
Your business must have clarity in so many areas in order to develop a world-class brand. You must understand and sympathize with your leaders, employees, customers, competitors, the market in general and so much more. Through our proven process, in-depth analytics and unique brand research phases, we can gain this clarity that your business needs. Now, you are ready to develop a brand built on a foundation of research, brand data, key insights and more. Let’s start growing your brand today!
From small business to enterprise, we have the right branding services for you
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Meet your new Brand Team!
Our US-based Brand Strategist team specializes in several key branding areas, including: Brand research, brand strategy brand positioning, graphic design, copywriting, brand messaging, brand discovery, content creation and so much more. So, no matter what your branding needs might be, our team of brand experts is ready to help you improve and grow your brand!