BLACK OPTIX TINT

Brand Strategy & Design

SERVICES

  • Automotive Brand Strategy
  • Automotive & Residential Brand Messaging & Voice Development
  • Visual Identity Design
  • Brand Guide & Asset Creation
  • Canva Brand Kit Setup
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Challenge

Black Optix Tint had the craftsmanship and reputation, but their brand wasn't reflecting it. As a franchise under United Franchise Group, they needed an identity that could stand on its own and speak to a wide range of customers, from homeowners to car enthusiasts, without feeling generic. They lacked a clear point of view and a consistent voice, and were ready to become a brand people choose because of how it makes them feel.

Execution

We partnered with President Randal Moore and the United Franchise Group team to build the brand from the inside out. Through deep discovery and collaborative strategy sessions, we developed a complete brand foundation including purpose, vision, mission, core values, and a distinct brand voice rooted in clarity, warmth, and trust. Messaging and visuals were built around one central idea: a tint changes how your space feels, and how you feel.

The exterior wall of a building features the BLACK OPTIX TINT logo in white letters, with a yellow and red graphic symbol on a dark gray tiled background.
Image showing the Gunterz font in bold, all caps. The sample alphabet and numbers 1–10 appear in white. Four color swatches—black, off-white, red, and yellow—are displayed above the type sample.
A white Grand Wagoneer SUV with its door open is parked inside a garage. The Black Optix Tint logo, featuring bold text and a yellow, red, and black graphic, is prominently overlaid on the image.
OUR PURPOSE

We create crystal-clear comfort through expert service that puts people first.

OUR MISSION

To deliver protection, comfort, and efficiency that enrich our customers’ spaces.

A black baseball cap with a yellow and red geometric logo sits on a metallic surface with blurred green foliage visible in the background.
Close-up of hands installing window film on a car window, with text beside describing how expert tinting services create comfort and improve how homes and cars feel for people.
A person wearing black gloves cleans the headlight of a black car. The text BLACK OPTIX TINT is displayed across the image, with a colorful logo to the left of the text.
A large outdoor billboard displays the BLACK OPTIX TINT logo with the tagline Driven by style. Powered by performance. on a dark, striped background, mounted on a concrete wall.

”Tabea and Big Red Jelly did an outstanding job creating our new logo and brand guide for Black Optix Tint. She captured our vision perfectly and delivered a sleek, luxury-focused identity that resonates with our customers and franchisees. Her professionalism, creativity, and strategic approach made the process smooth and impactful. Highly recommend working with Tabea and her team!

Randall MoorePresident, Black Optix Tint

Black Optix Tint, Automotive & Residential Tinting, Franchise

Creative Lead: Tabea Purtschert
Brand Strategy: Tabea Purtschert
Messaging: Tabea Purtschert
Visual Identity: Tabea Purtschert

Big Red Jelly, 2025

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(435) 631-9968 | hello@bigredjelly.com

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