GOAVi

Brian had already developed a supplement product, but he wasn't just trying to sell vitamins. He wanted to build a brand that stood for something: empowering the next generation to thrive. GOAVi needed an identity that could carry that bigger vision, one that didn't just reflect what was in the bottle, but what the brand represents as a whole.

Big Red Jelly worked together with Brian Garlick to build a brand around the one thing GOAVi wanted to stand for: giving the next generation the best ingredients for their health and growth. GOAVi wasn't meant to be just another vitamin on the shelf. It was meant to represent a commitment to how the next generation grows, thinks, and thrives. The brand is for parents who take their kids' health seriously, and for teens who are ready to invest in themselves. We gave GOAVi a bold identity, a clear voice, and a tagline — Next Generation Health — that doesn't just describe a product, but defines their standard.