Paid traffic means nothing if it does not turn into customers. Our digital advertising services run on Google Ads and Meta, and we report on which ads produced leads and revenue rather than clicks alone.
Request a Free Ads StrategyTalk with an Advertising Specialist
Top SEO Agency
Clutch
Fastest Growing Company
Clutch
Best in Industry
Top Firms
Request your free advertising strategy
A business development strategist will reach out, get on a call with you to name the pain points and build a plan that fits your business. We reply within 24 business hours. This is not a contract.
Advertising should create customers, not just clicks
Did you know?
- Clicks and impressions are leading indicators. They are not the finish line.
- If an ad gets traffic and nobody calls or buys, that spend did not do its job.
- Use the form to start a plan scoped around leads and revenue, not a report that stops at click-through rate.
Where we run ads
We manage paid campaigns on Google Ads and Meta. If you are not sure which one fits first, that is what the free growth strategy is for. With a smaller budget, we will often recommend starting on one platform and doing it well before spreading out.
Google Ads
Search ads put you in front of people who are already looking for what you sell. We build the account around leads, calls or sales, then keep the budget on the terms and ads that produce customers.
Learn More
Meta
Facebook and Instagram ads reach people who look like your best customers, including people who have not searched yet. Creative, audiences and budgets stay tied to what actually closes.
Learn More
Retargeting
Retargeting brings back visitors who came close but did not convert. We run that work inside your Google Ads and Meta accounts so it supports the campaigns already bringing people in.
Learn More
What’s included in our digital advertising services
This is the paid-media chapter of Grow: the campaigns that bring in demand the rest of the system can convert. The first four items have their own pages if you want the details.
Google Ads and PPC
We build and manage search campaigns so you show up when someone is already looking for what you sell. That includes account structure, keywords, ads and bidding aimed at leads and sales, not clicks for their own sake. This is the core of our paid search work.
Learn More
Meta Ads
We run campaigns on Facebook and Instagram to reach people who match the customers who already buy from you, even before they search. Targeting, creative and budgets stay tied to the leads and sales that come back through your CRM.
Learn More
Retargeting & Display
We bring back visitors who came close but did not convert, using the same Google Ads and Meta accounts. Display and retargeting stay connected to your search and social campaigns, so you are not paying twice to reach the same person with no plan.
Learn More
Lead Generation
Some businesses need ads aimed at a form fill, a call or a booked appointment rather than an immediate sale. We set those campaigns up with tracking that follows the lead after the click, so you can see which ads produced customers.
Learn More
Account Audits
When we take over an account, we look at structure, campaign objectives and conversion tracking first. Scaling spend on a broken setup just makes the problem more expensive. You will see what we found before we change the live campaigns.
Let's Talk
Landing Pages and Follow-Up
Ads only work if the page and the follow-up can finish the job. We can build the landing pages your campaigns send people to and connect new leads to your CRM, so the handoff does not stop at the click.
Let's Talk
What we actually do
Advertising work should change the account and the measurement, not just the monthly report.
- Account structure: Fix campaigns built around the wrong objective, so the platform is optimizing for leads or sales rather than empty traffic.
- Targeting: Put budget in front of people who match the customers who already buy, and stop spending on segments that never convert.
- Tracking: Connect ads to your CRM and set up conversion tracking, including Conversions API where it applies, so Google and Meta can learn from closed deals rather than form fills alone.
- Creative and pages: Write and design ads that match the page they send people to. The ad and the landing page should come from one plan.
- Closed-loop optimization: Use what happened after the click (closed deal, not interested, never responded) to decide where the next dollar goes.
Our Advertising Process
1. Audit
We review your existing Google Ads and Meta accounts, or the case for starting fresh, before we recommend more spend. The usual problems are a campaign built around the wrong objective and tracking that stops at the click. You get a clear picture of where budget is going, which campaigns can produce leads and what has to be fixed before anything is scaled. This audit is the start of the work, not a sales document.
2. Opportunity map
From the audit we map the audiences, keywords and placements most likely to produce customers for your business. Search volume and audience size matter, but commercial intent matters more. We will tell you whether Google Ads, Meta or a mix is the better first move, and what we are leaving aside for later. You can see that map before we launch or rebuild anything.
3. Prioritize
We start with the highest-impact, most winnable work, not every platform at once. If the budget cannot support two channels well, we will put it into one and do that well first. You will know what comes first, why it comes first and what we are intentionally not spending on yet. The goal is leads we can win soon, then a path to more volume.
4. Implement
We build or restructure the campaigns, write and design the ads, and connect conversion tracking to your CRM. That can include new landing pages, Conversions API setup and the audiences that retarget people who already visited. If you have in-house creative, we can work from what you have. Implementation stays tied to the opportunity map so the account does not turn into a collection of tests with no owner.
5. Measure
Every report leads with leads and revenue, not clicks as the finish line. Underneath that we look at cost per lead, conversion rate, which ads and audiences produced customers, and whether spend is leaking to segments that never convert. When your CRM tells us which leads closed, we send that data back to Google and Meta so the platforms learn who is actually worth finding. If a metric does not eventually connect to customers, it is context, not a goal.
6. Expand
Once we can see what is working, we put more budget behind it and cut what is not. That might mean more spend on a search campaign that is producing calls, a new Meta audience that matches your best customers, or less spend on a placement that looks busy and sells nothing. Advertising compounds when the plan stays honest about results. This is also how the work stays connected to the rest of Grow, so a click can be followed up and attributed.
How advertising fits inside Grow
Digital advertising is one chapter of Grow, our ongoing work to increase revenue. Ads add demand now. SEO and content earn demand over time. Email marketing follows up with people who found you. CRM and marketing automation keep every lead in one system so follow-up actually happens. You do not have to start with every channel at once.
Grit Adventure Tab is a good example: digital advertising brought riders to the site, a free GPS trail map captured their email, and a follow-up email featuring their gear drove several direct purchases. The ads started the sale. The connected follow-up finished it.
Results tied to revenue, not vanity clicks
In 60 days, Big Red Jelly increased Roth Blueprint’s Meta ad appointments from 60 to 345, a 475% increase, while cutting cost per appointment from about $225 to $91.
On a $25-a-day budget, BugMaster’s Google Ads campaigns generate 30 to 50 calls a month at a 6% conversion rate. Lead volume grew enough that the team asked us to scale spend back so they could keep up.
Select German Car Service got 5x the ad clicks and 2x the website sessions after Big Red Jelly cut its Google Ads budget 50%. This is a historical result.
Blue Unicorn’s net sales grew 22.51% to $74,672 in March, with an 8.03x Meta purchase ROAS.
We paired North Eastern Tree Care’s Google Ads with landing pages built around seasonal services. Monthly conversions climbed from between 9 and 15 to 32.
Taylor Andrews’ Google search ads earned a 7% click-through rate. Taylor Andrews received 128 tour request form fills since launch, including 110 from a dedicated 224-person paid search pool.
Request a free ads strategy
Is digital advertising right for your business?
Digital advertising works best when three things are in place.
A budget that can produce real data
We recommend at least $2,000 per month in ad spend per platform. You can start lower, but around $1,000 a platform is usually too little to show meaningful results. If your total budget is closer to $3,000, we will put it all into one platform, prove what works, then expand. Ad spend goes to Google or Meta. Our management work is separate.
Fast follow-up on new leads
Ads can deliver the lead. Your team, or your automations, still need to respond quickly.
Feedback on what closed
Telling us which leads became customers is what lets us, and the ad platforms, get smarter about who to target. Without it, everyone is optimizing blind.
If we see budget going toward a channel or audience that is not paying off, we will tell you and move it.
What clients say about our work
Digital advertising case studies
BugMaster Generated 30 to 50 Calls a Month on $25/Day Ad Spend
On a $25-a-day budget, BugMaster’s Google Ads campaigns generate 30 to 50 calls a month. Lead volume grew enough that the team asked us to scale spend back so they could keep up.
Select German Car Service Got 5x the Clicks on Half the Ad Budget
We restructured Select German Car Service’s Google Ads account from the ground up, tightening targeting and cutting wasted spend. The result was five times the clicks at half the previous budget. This is a historical result.
North Eastern Tree Care More Than Doubled Their Ad Conversions
We paired North Eastern Tree Care’s Google Ads with landing pages built around seasonal services. Monthly conversions climbed from between 9 and 15 to 32.
Full Portfolio
More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
Meet your digital advertising team
Big Red Jelly is based in Provo, Utah, with a US-based team. Our Grow specialists handle Google Ads and Meta campaigns alongside the rest of your growth plan, so paid traffic is not running in a silo. You will have a clear point of contact and reporting you can actually read.
Meet the Team
Why choose Big Red Jelly for digital advertising services
If you are looking for digital advertising services that connect ad spend to customers, the Grow team at Big Red Jelly treats paid media as one chapter of a system, not a report that stops at clicks. We run Google Ads and Meta together with the tracking, landing pages and follow-up that decide whether a click becomes a lead.
We are a digital advertising agency based in Provo, Utah, with a US-based team. Big Red Jelly has helped 2,500+ businesses worldwide and has earned 200+ awards and recognitions from Clutch, The Manifest, Inc., the Telly Awards and more.
You will see which campaigns produced customers, not just which ones produced traffic. The next step is a free growth strategy, not an agreement you have to sign before you understand the plan.
Request a free growth strategy
Learn how paid campaigns turn into customers
7 Key Benefits of Hiring a Top PPC Agency for Your Business
What a PPC partner is supposed to change, beyond turning ads on.
Outstanding Ads: Using Psychology to Capture Attention in a Saturated Market
How ad creative earns the click in a feed full of noise.
Organic vs. Paid Social Media: Which Should Your Business Use?
When organic social is enough, and when paid social on Meta does the heavier lifting.
Read MoreRead More
Subscribe to The Jelly Drop for the Latest Marketing Tips, Tricks, and Trends
The Jelly Drop keeps you informed on the latest trends in brand building, online marketing and business strategy. Get our tips, tricks, tools and advice straight to your email inbox. Subscribe today, learn, apply and enjoy!
Subscribe to our Newsletter to Keep Growing!
Frequently asked questions about our digital advertising services
Which ad platforms do you manage?
Google Ads and Meta (Facebook and Instagram). We no longer run LinkedIn ads. We will recommend Google Ads, Meta or both based on where your customers are and what your budget can support well.
Is there a minimum ad budget?
We recommend at least $2,000 per month in ad spend per platform. You can start lower, but around $1,000 a platform is usually too little to show meaningful results. If your total budget is closer to $3,000, we will put it all into one platform, prove what works, then expand. Ad spend goes to Google or Meta. Our management work is separate.
What is the difference between PPC and digital advertising?
PPC (pay-per-click) usually refers to search ads such as Google Ads, where you pay when someone clicks. Digital advertising is the broader category, including paid social on Meta, retargeting and display. Many businesses need search and paid social working together.
Do you build landing pages?
Yes. We can build the landing pages your campaigns send traffic to, so the ad and the page work together. We can also connect your CRM so every new lead is tracked after the click.
Can you take over our existing ad account?
Yes. We start with an audit, fixing account structure, campaign objectives and tracking first, then look at where budget is being wasted before scaling anything.
How do you know if a lead is qualified?
It is different for every business, so we define it with you: the right location, the right service, the right fit. Then we track the full funnel, not just the form fill. Once your CRM tells us which leads closed, we send that data back to Google and Meta so they find more like them.
How does advertising fit with SEO, email and CRM?
Digital advertising is one chapter of Grow, not a standalone program that replaces the others. Ads add demand now. SEO earns demand over time. Email and CRM make sure the people who click get followed up. You can start with ads or start with another chapter. The plan should connect them rather than run them as separate projects.
Where can I see pricing?
Plans and pricing live on our Grow Plans page, so pricing stays current in one place. This page focuses on how the work runs and whether it is a fit. See Grow Plans.
Your customers are already looking. Request a free growth strategy.
A business development strategist will reach out, get on a call with you to name the pain points and build a plan that fits your business. We reply within 24 business hours. This is not a contract.