Service & Phase: Grow
Grow Phase Chapter 10: Marketing Flywheel
Deliverable: Newsletter Email Marketing
Recently, I had a business owner tell me, “I don’t think email marketing works.” However, when done correctly, email marketing is commonly regarded as one of the highest ROI channels for many businesses. Newsletter email marketing is an excellent way to build trust with your prospects and customers. It is an excellent way to turn leads into customers, and customers into loyal fans of your brand.
The reason why I (and you should too) get excited about email marketing, is because your email list is YOURS. You show up directly in your audience’s inbox! This is advantageous because you don’t have to fight against complex social media algorithms or engage in expensive bidding wars against your competitors for ad space. It is a personal and predictable way to build trust with your audience, making it an ideal way to increase engagement and revenue for your business.
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Why newsletter emails work
Did you know?
- Email marketing often delivers over a 30:1 ROI
- Those who receive regular newsletters are far more likely to make a purchase than those who do not
- Emailing consistently increases deliverability across ALL email campaigns
- Brands who send educational content regularly are far more likely to gain the trust of their readers
- Emailed content leads to higher engagement than social media content over time
The name of the game when it comes to email newsletters is building a relationship with your audience that your competitors can’t easily replicate.
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Key Outcomes of a Strategic Email Newsletter
It is crucial to build your email newsletter out in a strategic manner. This will cause your newsletter to be a growth lever, as opposed to just being content.
Consistent Brand Visibility
Rather than sitting back and hoping people keep you in mind, a newsletter builds top-of-mind awareness in a way that delivers real value to people.
Increased Trust & Authority
When you consistently deliver valuable content, your reader starts to think of you as the expert on a subject. This is so valuable in an age with so much information at our fingertips.
Stronger Sales Performance
Expect sales to close easier, faster, and more often when you have a value-packed newsletter going out to prospects. Trust is already built in the brand, so a lot of the groundwork has already been laid when you talk with prospects.
Why is having an email newsletter important for business growth?
An email newsletter should not be viewed simply as one additional marketing channel. It’s more than that. It connects your whole growth strategy together and amplifies the results of all of your other channels.
Ads, social media, and one-off campaigns are what many businesses rely on. These businesses are missing out on a valuable opportunity that a newsletter provides – ongoing permission from their prospects to communicate with them in a personal way.
- It Creates Consistent Touch-points: Most buyers are not yet ready to make a purchase after the first time they see your ad. A newsletter is the perfect way to stay top of mind while the prospect is in the consideration stage. Additionally, it signals to your audience that you are not desperate or pushy, but on the contrary – you know your stuff. This makes you the obvious choice.
- It Builds Trust Before You Sell: With a newsletter, you get the opportunity to educate, share insights, and demonstrate expertise. When you provide value over a period of time, the amount of leads that end up actually converting will shoot up. Promotional emails will perform way better, too.
- It Strengthens Every Other Other Marketing Channel: On top of all that, your newsletter will be a support to other channels, like SEO, ads, social media, and cold outreach. Leads will come in from these channels, and then rather than giving up hope on a prospect when they don’t immediately convert, they are added to a newsletter where they receive value until they become your customer.
- It Turns Attention Into an Owned Asset: Algorithms on social platforms are complex, and always changing. Rather than constantly battling for attention, a newsletter allows you to go out and fight for someone’s attention once. After that, they become far easier to reach.
- It Improves Long-Term Revenue: Those who interact with newsletters end up being the biggest contributors to your business. They buy more, and stay longer. They get to this point by you providing them with consistent value over email.
To sum it all up, email Newsletters are key to your company’s ability to scale!
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Writing and sending captivating email newsletters is part of our business growth proven process
Service & Phase: Grow
Grow Phase Chapter 10: Marketing Flywheel
Deliverable: Marketing Email Newsletters
Your email newsletter connects your whole growth strategy together and amplifies the results of all of your other channels, by building trust by providing valuable content
01 | Email Newsletter Strategy & Positioning
We help you understand who your target market is, and what the most important message to send to them is. This gives you the direction you need to craft a message that will resonate with your target audience.
Key outcomes:
- Clear newsletter purpose
- Defined audience segments
- Content direction & cadence
- Measurable goals
02 | Content and Messaging Framework
Based on your brand, we will tell your story. This story that your brand tells should constantly be showing up throughout your emails in the form of helpful content.
Distill & amplify:
- Audience pain points
- Value-driven themes
- Story-led messaging
- Strategic offers
03 | Execution and Optimization
Once the groundwork has been laid, we’ll help you carry out the technical aspect of operating a newsletter. We’ll craft subject lines built to receive opens, and take the proper measures to maximize deliverability.
Apply & grow:
- Performance tracking
- Iterative optimization
- List health & engagement
- Ongoing improvement
Newsletter Email Marketing Is a Smart Investment
Your newsletter is the relationship-building piece of your marketing infrastructure.
Turn attention into an asset
If you’ve already got people’s attention, and you’re not staying in touch with them via email, you’re not fully utilizing all of your resources.
Build trust at scale
It’s not all about putting more content out there. It’s about having a consistent touchpoint with your customers with a message that resonates with them.
Support every stage of the funnel
The newsletter brings all of your other channels together. It’s the channel that you have the most control over, and you can reach your audience the best.
36
$
Email marketing generates an average ROI of $36–$42 for every $1 spent, making it one of the highest-performing digital channels available.
60
%
Over 60% of consumers say email is their preferred way to hear from brands, outperforming social media and paid ads.
138
%
Subscribers who receive consistent email communication spend up to 138% more than those who do not receive email offers.
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Meet your email newsletter writing and strategy experts
At Big Red Jelly, we build email newsletters that stick with your customers. Our team of strategists have both the technical know-how, and marketing expertise that lead to newsletters that your customers will actually read.
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Why choose our marketing agency for your email newsletter needs?
- Lead with strategy
- Messaging aligned with your strategically crafted brand
- Processes that have been vetted and tested
- Keep the long-term in mind, not just on getting the next sale
Most businesses lack consistency across channels. A newsletter brings everything together.
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Learn how to write and send better email newsletters
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FAQs about email newsletter marketing services
What is newsletter email marketing?
Valuable information tailored specifically to your target audience, sent at a recurring basis.
How often should I send a newsletter?
Consistency matters more than determining the exact frequency of your newsletter, but most businesses send one weekly or bi-weekly, or monthly.
Are newsletters better than promotional emails?
This is not an apples to oranges comparison. Promotional emails will perform far better when customers often receive free value from you in your newsletter.
Do newsletters work for B2B and B2C?
Yep! Remember, it’s really just reaching out to people. In either case (B2B or B2C), you can have a successful newsletter if you relay valuable information to the right people.
What makes a newsletter effective?
Consistency and value are the two key pieces of making an effective newsletter.
Ready to build a newsletter that actually drives growth?
Contact our email marketing copywriting experts today and schedule a free consultation.
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