Your brand is the unique identity of your business, but it’s
also so much more. Learn how branding can help you
stand apart from your competition.
What Is Branding, and Why Is It Important for Your Business?
Your brand is the unique identity of your business, but it’s
Request your free Brand design quote today!
World-Class Brand Research Services
Through our proven brand research and discovery phase, your company will be better positioned to attract the right customers.
Brand Discovery Phase
Our proven branding process starts with an in-depth discovery phase about you, your goals and brand opportunities.
Customer Research
Using business owner interviews, surveys, analytics and more, we can identify your ideal customer so we can better craft a brand strategy that works.
Industry Research
After exploring your goals and customer behavior, we can now explore your industry, competitors and trends within the market.
Brand Positioning
Given your ideal customer desires and major trends within your industry, we can better position your brand for optimal marketing success.
Brand Strategy
Brand positioning is only as powerful as the brand strategy that it is paired with. Our Brand Experts work closely with you to outline a strategy moving forward.
Brand Consulting
You can choose to work with our Brand Strategist moving forward to empower your brand, create new assets and grow your business.
What is Branding?
Your brand is the unique identity of your business, but it’s also so much more. Learn how branding can help you stand apart from your competition. Brand is a set of unique features that set a business apart from competitors.
Here is a brief list of pages and features Big Red Jelly can brand for you:
- Name
- Designs
- Logo
- Mission statement
- Theme
- Tone
Why is Branding Important?
A consistent brand is important for associating your company with your products and services. It may also be associated with specific demographics,
styles, philosophies, etc. For example, Apple is ‘cutting edge,’ and Nike is ‘intense.’ Leveraging strategy, resources, tools, and marketing to
create a strong positive perception of your company coherent with your brand values helps trigger an intended emotional response from the target audience in a way that differentiates the company. Branding demands an in-depth understanding of the target audience; it’s an iterative process.
Thematic Elements to Consider
- Your brand is what makes your company memorable
- Gives customers an idea of what to expect from your business,
products, and services - Represents your promise to your customers
- Allows customers to relate to your organization and develop an
emotional connection - Helps inform and support your marketing and advertising efforts
- Branding helps clarify and focus your company purpose
- Gives employees a sense of pride in their company
The 4 Steps to Effective Branding
1. Define who you are and what is important to your company
Ask yourself: how do you want to be seen? What needs does your brand satisfy? Determine your target audience, create your mission statement, and define your values, benefits, and features
2. Create Your Assets
This includes visual design: logo, color palette, typography (fonts), iconography, and other visual components. Building brand guidelines helps to ensure that future branding remains consistent and informed.
3. Establish a brand voice
If your brand were a person, how would they communicate? Think about terminology, tone, level of familiarity, etc. The voice will need to resonate with the target audience. Build a brand style guide to ensure that all brand communications use consistent voice and grammatical style.
4. Integrate your branding
Branding should be evident and purposeful wherever your business interacts with your customers. This could be through a website, product packaging, advertisements, social media, and/or 1:1 customer interactions
Top Tips for Effective Branding
Here is a brief list of how to do effective branding:
- Identify and clearly define what sets your company apart
- Talk to your customers and ask for feedback about your business
and their experience with your product, services, employees, etc. - Emphasize on your logo and incorporate it into all of your
communications - Build and share a brand story
- Plan for the long term
- Be direct when explaining what your company does
- Be approachable
- Aim for simplicity
Examples of Great Branding
Just to name a few brands who hold effective branding:
- Nike for their timeless and classic logo
- Coca-Cola for their consistent product and messaging, focusing on shared values between family and friends
- Airbnb for keeping branding consistent through encouraging people to live an active lifestyle
- Chobani for their killer visual identity on their product packaging, staying consistent and unique with each bottles
Our Preferred Brand Research Tools
Our team of Brand Strategist use best-in-class online tools for our logo design process to ensure ultimate design success for your project.
Our Brand Strategists use Adobe Illustrator to create customizable vector graphic assets for brands. With the power of Adobe, our brand strategists can create the perfect branding package for you.
Typeform and other surgery and custom-form softwares are used to gather key insights from your founders, partners, stakeholders and employees. This helps us better understand your culture, pain points and opportunities to highlight your unique value propositions.
After creating custom graphics for your brand in illustrator, our brand strategists will turn to Canva. They will take your brand and present it in a brand guide, which will give you the tools you need for brand consistency and recognition.
Clear Messaging
Speak clearly to your target audience, bringing them back for more.
Earn Customer Loyalty
Understand your customers and build a brand that they truly love.
Captivating Visuals
Tap into the emotions of your viewers and highlight your products or services.
Brand Strategy
Implement your brand effectively, using the right calls-to-action.
Is your Brand helping your business grow?
Don’t miss out on any more sales. Get a powerful new brand that helps your company scale!
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88% of consumers say authenticity is important when deciding what brands they like and support
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Using a signature color can increase brand recognition by 80%
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Consistent presentation of a brand has been seen to increase revenue by 33%
Your business deserves 5 star service
And we’re a 5 star branding and web design agency!
McCain
SetFire Creative
Gail
Opoku Catering
Michelle
Coach MJ
Heather
Sebo Marketing
”We pride ourselves on collaborative and effective brand strategy, design and implementation. By following our proven branding process, we know we can bring your company vision to life and attract more customers than ever before.
Chloe HoyeBrand Strategist
The Big Red Jelly Difference
Our mission is to help businesses of all shapes and sizes clarify and elevate their brands. By having a well-defined brand strategy, captivating brand design and effective brand messaging, your business will start to attract the right ideal customers and audience. Your new and improved brand will transform one-time customers into loyal brand advocates that will come back to your business again and again, helping your marketing campaigns reach new heights and outshine your competition.
No matter what your business needs when it comes to brand strategy, brand design and brand implementation, our brand experts can help. We specialize in: brand positioning, brand research, brand messaging, copywriting, logo design, package design, label design, content creation, web design and more. If you are unsure if your brand clear and effective, reach out to our team of US-based branding experts and schedule a free brand strategy consultation.
From small business to enterprise, we have the right branding package for you
Is your brand missing the mark?
Download our FREE Brand Fundamentals Checklist and see what you need to help your brand grow!
- Identify your purpose and values
- Define your ideal customer
- Review your brand visuals
- Clarify your core message
- Grow your business!
Let’s get to work!
Meet Your New Brand Team!
Our US-based Brand Strategist team specializes in several key branding areas, including: Brand research, brand strategy brand positioning, graphic design, copywriting, brand messaging, brand discovery, content creation and so much more. So, no matter what your branding needs might be, our team of brand experts is ready to help you improve and grow your brand!