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What Is Branding, and Why Is It Important for Your Business?

Your brand is the unique identity of your business, but it’s
also so much more. Learn how branding can help you
stand apart from your competition.


Request your free Brand design quote today!

World-Class Brand Research Services

Through our proven brand research and discovery phase, your company will be better positioned to attract the right customers.


Brand Discovery Phase

Our proven branding process starts with an in-depth discovery phase about you, your goals and brand opportunities.

Customer Research

Using business owner interviews, surveys, analytics and more, we can identify your ideal customer so we can better craft a brand strategy that works.

Industry Research

After exploring your goals and customer behavior, we can now explore your industry, competitors and trends within the market.

Brand Positioning

Given your ideal customer desires and major trends within your industry, we can better position your brand for optimal marketing success.

Brand Strategy

Brand positioning is only as powerful as the brand strategy that it is paired with. Our Brand Experts work closely with you to outline a strategy moving forward.

Brand Consulting

You can choose to work with our Brand Strategist moving forward to empower your brand, create new assets and grow your business.

Brand style guide Everdime - Big Red Jelly

What is Branding?

Your brand is the unique identity of your business, but it’s also so much more. Learn how branding can help you stand apart from your competition. Brand is a set of unique features that set a business apart from competitors.

Here is a brief list of pages and features Big Red Jelly can brand for you:

  • Name
  • Designs
  • Logo
  • Mission statement
  • Theme
  • Tone

Why is Branding Important?

A consistent brand is important for associating your company with your products and services. It may also be associated with specific demographics,
styles, philosophies, etc. For example,  Apple is ‘cutting edge,’ and Nike is ‘intense.’ Leveraging strategy, resources, tools, and marketing to
create a strong positive perception of your company coherent with your brand values helps trigger an intended emotional response from the target audience in a way that differentiates the company. Branding demands an in-depth understanding of the target audience; it’s an iterative process.

Salmon River mockup brand style guides - Big Red Jelly branding strategy project

Thematic Elements to Consider

  • Your brand is what makes your company memorable
  • Gives customers an idea of what to expect from your business,
    products, and services
  • Represents your promise to your customers
  • Allows customers to relate to your organization and develop an
    emotional connection
  • Helps inform and support your marketing and advertising efforts
  • Branding helps clarify and focus your company purpose
  • Gives employees a sense of pride in their company

The 4 Steps to Effective Branding

1. Define who you are and what is important to your company
Ask yourself: how do you want to be seen? What needs does your brand satisfy? Determine your target audience, create your mission statement, and define your values, benefits, and features

2. Create Your Assets
This includes visual design: logo, color palette, typography (fonts), iconography, and other visual components. Building brand guidelines helps to ensure that future branding remains consistent and informed.

Crypto brand style guide full mockup - developed at Big Red Jelly
Crypto brand style guide color strategy at web design firm Big Red Jelly Provo Utah

3. Establish a brand voice
If your brand were a person, how would they communicate? Think about terminology, tone, level of familiarity, etc. The voice will need to resonate with the target audience. Build a brand style guide to ensure that all brand communications use consistent voice and grammatical style.

4. Integrate your branding
Branding should be evident and purposeful wherever your business interacts with your customers. This could be through a website, product packaging, advertisements, social media, and/or 1:1 customer interactions

Top Tips for Effective Branding

Here is a brief list of how to do effective branding:

  • Identify and clearly define what sets your company apart
  • Talk to your customers and ask for feedback about your business
    and their experience with your product, services, employees, etc.
  • Emphasize on your logo and incorporate it into all of your
  • Build and share a brand story
  • Plan for the long term
  • Be direct when explaining what your company does
  • Be approachable
  • Aim for simplicity
Big Red Jelly team collaboration - computer website design and brand development firm - provo utah
Everdime build website full computer mockup - build project by Big Red Jelly

Examples of Great Branding

Just to name a few brands who hold effective branding:

  • Nike for their timeless and classic logo
  • Coca-Cola for their consistent product and messaging, focusing on shared values between family and friends
  • Airbnb for keeping branding consistent through encouraging people to live an active lifestyle
  • Chobani for their killer visual identity on their product packaging, staying consistent and unique with each bottles

Our Preferred Brand Research Tools

Our team of Brand Strategist use best-in-class online tools for our logo design process to ensure ultimate design success for your project.

Adobe logo - website designing platform Big Red Jelly tool for graphic design.

Our Brand Strategists use Adobe Illustrator to create customizable vector graphic assets for brands. With the power of Adobe, our brand strategists can create the perfect branding package for you.

Typeform logo - software platform Big Red Jelly tool for ecommerce.

Typeform and other surgery and custom-form softwares are used to gather key insights from your founders, partners, stakeholders and employees. This helps us better understand your culture, pain points and opportunities to highlight your unique value propositions.

Canva logo - website designing platform Big Red Jelly tool for graphic design.

After creating custom graphics for your brand in illustrator, our brand strategists will turn to Canva. They will take your brand and present it in a brand guide, which will give you the tools you need for brand consistency and recognition.

R&R front page mockup - website design service ecommerce building Big Red Jelly
Clear Messaging

Speak clearly to your target audience, bringing them back for more.

Earn Customer Loyalty

Understand your customers and build a brand that they truly love.

Captivating Visuals

Tap into the emotions of your viewers and highlight your products or services.

Brand Strategy

Implement your brand effectively, using the right calls-to-action.

Is your Brand helping your business grow?

Don’t miss out on any more sales. Get a powerful new brand that helps your company scale!


88% of consumers say authenticity is important when deciding what brands they like and support


Using a signature color can increase brand recognition by 80%


Consistent presentation of a brand has been seen to increase revenue by 33%

Your business deserves 5 star service

And we’re a 5 star branding and web design agency!


SetFire Creative


Opoku Catering


Coach MJ


Sebo Marketing

Big Red Jelly is the best of the best. They go above and beyond for each client. It makes you feel like you are their only client because they are so on the ball with everything.

Jodi LarsenPlatinum Payments

We had Big Red Jelly assist us with our website redesign and we couldn't be happier with the end result! Super quick turnaround time and professional quality.

Ottley WrightSmall Business Owner

Weekly meetings were great and always something I always looked forward to. Their follow-through is fantastic. The branding and site both look great. It was definitely an improvement from what we previously had!

Polly HillekeSalmon River Rafting

They truly hit the nail on the head with my vision. I was so scared going into this worried if they could see what I wanted. They knew my wants/dislikes and asked the right questions. They were able to create such beautiful branding and a website for me. I'm not kidding when I cried tears when I saw my branding!

Caitlyn GrimesThe Cosy Goose

Awesome, knowledgeable and very professional!

Sandor MiklósEverdime

Big Red Jelly started out with the logo design. They made several revisions and worked with us so it’d be a smooth process. They helped with naming, color scheme, digital branding, and identity. That process gave us the confidence to move into website design and development.

Jim SaundersGourmet Dumplings

They always provided consistent communication. We had never hired a service to perform these services before so we weren't sure what to expect but came out the back end pleased with the experience.

Rollin SkinnerHampton Home Loans

I was not sure what direction I wanted to go with my branding. After asking me a number of questions, the team gave me guidance on options that would work great for me, my personality, and my company. Once we had that in place that is when the fun started! I had an incredible response as I engaged friends, family, and past clients on social media as I asked for their feedback and input. I have already referred people to Big Red Jelly and will continue to do so.

Scott HeatonRealtor

They listened carefully to us and everything we had in mind, and translated that into a really solid messaging plan with lots of good ideas of their own. They have been a joy to work with!

Kelley BirrellLedger Gurus

These folks are fantastic and excellent at what they do. They were able to create completely revamped branding for our rugby event. I loved what they did so much for our schools event, we hired them again to rebrand the largest youth rugby tournament in the US!

Michael CresslerNational Schools 7s

These guys are excellent! I would highly recommend them to anyone interested in getting a quality product in an amazingly fast time at very reasonable prices. They listened to our comments and concerns and responded timely and professionally to each and every one of them. Going with them is a slam dunk!

Rob BolickRobert Bolick, LLC

Check Out Our Latest Branding Projects



April 12, 2023

SQRL Snacks

SQRL Snacks

March 22, 2023

Wellness Applied

Wellness Applied

February 28, 2023

Joe Blackburn

Joe Blackburn

February 14, 2023

Array Energy

Array Energy

January 4, 2023



September 16, 2022

Chestly Lunday

Chestly Lunday

May 11, 2022

Canyon Creek Investment Advisors

Canyon Creek Investment Advisors

May 10, 2022

Crypto Asset Protection

Crypto Asset Protection

May 6, 2022

We pride ourselves on collaborative and effective brand strategy, design and implementation. By following our proven branding process, we know we can bring your company vision to life and attract more customers than ever before.

Chloe HoyeBrand Strategist

The Big Red Jelly Difference

Our mission is to help businesses of all shapes and sizes clarify and elevate their brands. By having a well-defined brand strategy, captivating brand design and effective brand messaging, your business will start to attract the right ideal customers and audience. Your new and improved brand will transform one-time customers into loyal brand advocates that will come back to your business again and again, helping your marketing campaigns reach new heights and outshine your competition.

No matter what your business needs when it comes to brand strategy, brand design and brand implementation, our brand experts can help. We specialize in: brand positioning, brand research, brand messaging, copywriting, logo design, package design, label design, content creation, web design and more. If you are unsure if your brand clear and effective, reach out to our team of US-based branding experts and schedule a free brand strategy consultation.

From small business to enterprise, we have the right branding package for you



Brand Discovery
Custom Logo
Brand Style Guide
Growth Strategy Session




Brand Discovery
Custom Logo
Brand Style Guide
Brand Messaging
Internal & External Messaging
Growth Strategy Session




Brand Discovery
Custom Logo
Brand Style Guide
Brand Messaging
Brand Implementation
Print Asset Mockups
Social Media Assets
Growth Strategy Session




Brand Discovery
Custom Logo
Brand Style Guide
Brand Messaging
Brand Implementation
Social Media Style Guide
Business Brand Assets
Pinnacle Content Piece
Website Messaging
Growth Strategy Session


Is your brand missing the mark?

Download our FREE Brand Fundamentals Checklist and see what you need to help your brand grow!

  • Identify your purpose and values
  • Define your ideal customer
  • Review your brand visuals
  • Clarify your core message
  • Grow your business!

Let’s get to work!

Meet Your New Brand Team!

Our US-based Brand Strategist team specializes in several key branding areas, including: Brand research, brand strategy brand positioning, graphic design, copywriting, brand messaging, brand discovery, content creation and so much more. So, no matter what your branding needs might be, our team of brand experts is ready to help you improve and grow your brand!