Service & Phase: Grow
Grow Phase Chapter 7: Ads Accelerator
Deliverable: Search Marketing Ads, Google Ads and PPC
Back in the day, when you went to a store or business, the storefront gave you a first impression of what it was like inside. It would help you determine what the feel was going to be, what kind of service you might expect, and help you deduce what the business valued most for its customers. That initial first impression was everything. Today, that principle hasn’t changed–only our customers don’t approach our businesses anymore and peek through our storefront windows–they’re judging us through a screen.
In this digital age, digital marketing and online marketing play a crucial role in shaping those first impressions and building brand awareness. A strong digital marketing strategy, including PPC advertising, is essential for modern businesses to increase visibility, drive engagement, and acquire customers across various digital platforms. We help you make the right impression online with our comprehensive marketing services.
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Did you know?
- The top 3 paid ads on Google account for over 40% of all clicks, with the top spot getting up to 65% on transactional searches. These paid search ads are prominently placed within search engine results, driving significant visibility and traffic.
- Ads in the #1 PPC position have an average click-through rate (CTR) of 7–8%, compared to 3–5% for lower positions.
- Across industries, the average CTR for search ads is approximately 3–4%.
- The average Google Ads conversion rate is around 3.75%, with some industries reaching as high as 10%.
- The average cost per click (CPC) is about $4.20–$4.60, but can be higher in competitive markets like legal and insurance.
- Global search ad spending is expected to surpass $190 billion by 2024, with the U.S. contributing over $118 billion in 2023.
- Around 80% of Google Ads impressions now come from mobile devices.
- Most advertisers see about a 200% return on investment (ROI) from Google Ads, earning $2 for every $1 spent.
These impressive results highlight the effectiveness of paid search marketing and paid search as essential components of PPC advertising services, helping businesses quickly boost their presence in search engine results and drive targeted traffic.
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Key Outcomes from PPC and Search Advertising Campaigns
Our PPC (Pay-Per-Click) and search advertising campaigns are meticulously designed to capture intent-rich audiences precisely when they’re looking for your products or services. We craft custom strategies that place your business directly in front of highly motivated searchers on platforms like Google Ads. By leveraging targeted keywords, audience insights, and marketing data, we ensure your ads reach the right people at the right time, maximizing visibility and driving valuable traffic to your website.
We don’t just run ads; we build highly optimized campaigns focused on delivering measurable ROI. Our process involves in-depth keyword research, compelling ad copy creation, and continuous optimization to ensure your ad spend is efficient. By optimizing for ad relevance, ad rank, and quality score, we help maximize ROI, improve ad positioning, and reduce costs. These custom campaigns are engineered to attract qualified leads and drive immediate conversions, turning search queries into tangible business results.
Effective Sales Growth
When you use both Search Marketing with effective tools like Google PPC and LSAs, you create a comprehensive strategy that maximizes your position on the search results page. You’re making that doorstep appear where your customers are and making a powerful first impression that gets those leads to step into your shop.
Additionally, integrating account based marketing with PPC advertising services allows you to specifically target high-value clients, combining personalized outreach with paid search to drive measurable sales growth.
Eye-Catching Ad Design
Our creatives create all the necessary strategy, copywriting, and visual creative—including compelling video ads and targeted text ads—that your ad campaigns need to stand out and increase conversion rates. We also design social ads tailored for platforms like Facebook and Instagram to boost engagement and reach your ideal audience. We research your industry, searches, analytics, and ideal customer to better understand the ads they actually WANT, driving measurable growth for your business.
Custom PPC and Search Marketing Strategies
Google Search is the modern-day main street. It’s where you’ll get the most attention for your business. Tools like Google’s Pay-Per-Click (PPC) and Local Ad Services (LSA) are your digital doorsteps that help customers get that same first “doorstep” impression. Custom strategies may include search campaigns, shopping campaigns, and sponsored ads to reach different audiences and achieve specific objectives. PPC secures your spot in the coveted first search results, that prime digital real estate that gets your business noticed.
What Do PPC Advertising Services Include?
Key Outcomes of a Well-Kept Search Marketing Doorstep
- Increased Lead Volume
- Cost-Effective Clicks
- Higher Conversion Rates
- Enhanced Brand Credibility and Awareness
- Improved ROI
- Expert PPC management services
Partnering with a PPC management agency or PPC management company provides access to specialized PPC management, including campaign setup, optimization, and detailed reporting, to maximize ROI and generate immediate, qualified traffic. A dedicated PPC company can help optimize your campaigns and deliver measurable results.
Search Marketing Renovations to Create an Inviting Atmosphere
- Targeted Keywords
- Compelling Copy
- Optimized Landing Page
- Geo-Targeting
- Ad Extensions
- Performance Tracking
- A/B Testing
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Search, PPC and Google Ads are part of our Grow Proven Process
Service & Phase: Grow
Grow Phase Chapter 7: Ads Accelerator
Deliverable: Search Ads, PPC and Google Ads
For PPC ads, relying on a single interaction is a missed opportunity. Build a remarketing strategy that leverages Pay-Per-Click advertising to keep your brand consistently visible throughout the entire buyer journey. Effectively managing multiple ad accounts allows for more precise and effective remarketing across different platforms and audience segments. Our proven approach utilizes targeted PPC remarketing campaigns to stay top-of-mind with potential customers, ensuring your message is seen at crucial decision-making points. By understanding how ad auctions work, we improve ad placement and cost efficiency for your campaigns. We also focus on optimizing your ad budget to ensure long-term ROI from your ad spend.
01 | The Purpose of PPC Advertising
The goal of PPC and LSA is simple: be present at your customer’s moment of need, leveraging search engine marketing and search engine optimization to ensure your business appears when it matters most.
These ads work alongside search engine strategies to guide customers from a simple search on a search engine to your doorstep—where trust, service, and action kick off business.
02 | Our Process for PPC Advertising
Search marketing is built by identifying the terms people use when looking for services like yours.
Using those keywords, businesses can create targeted Google PPC and Local Services Ads to appear in search results when it matters most. Structuring focused ad groups and properly managing your Google Ads account are essential for campaign success, as they improve ad relevance, Quality Score, and overall performance. Key platforms for PPC advertising services include Google AdWords and Bing Ads (now Microsoft Advertising, formerly Bing Ads), which allow you to reach targeted audiences across different search engines. Leveraging the Google Display Network further expands your ad reach beyond search results to websites, YouTube, and other online spaces. These campaigns are then monitored and adjusted over time, allowing for refining ad copy, adjusting budgets, and improving landing pages. If done correctly, smart search marketing practices will help increase brand visibility and connect with more relevant leads.
03 | PPC Advertising Application
- Google Ads: Build and manage PPC campaigns that target the right audience
- Google LSA: Track Leads, manage budgets, and monitor calls
- Analytics Tools: Use Google Analytics to gain insight into search behaviors, automatically track campaign metrics, and measure results for specific projects and goals
- SEO Keywords: Use the right search terms that match buyer’s intent
- Reduce Marketing Waste: Identify and eliminate unnecessary ad spend through ongoing optimization to improve ROI
PPC & Search Advertising
Drive Qualified Traffic & Boost Conversions with Targeted Online Ads
Customized Creative
Our design experts create all the necessary graphics, copywriting, video and more to ensure that your ads are captivating and convert at a high level.
Live Tracking
We report weekly on your advertising successes and changes that we make to always push for higher conversions and more customers.
Custom Strategy
Your retargeting and display advertising campaigns will be 100% customized to your budget, goals and audience.
39
%
Paid search represents 39% of advertisers' budgets. (SEO.com) This shows the significant financial commitment businesses make to PPC and search advertising.
50
%
PPC visitors are 50% more likely to purchase than those who arrive via organic search. (SEO.com) This highlights the higher purchase intent and effectiveness of traffic driven by paid search.
65
%
65% of small to mid-sized businesses run a PPC campaign. (SEO.com) This indicates the widespread adoption and perceived importance of PPC advertising among growing businesses.
What Our Clients Say About Our Search Advertising and PPC Team
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09 | Execution & Assets
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- Content Discovery Session
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02 | Content Research
- Content Audit
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04 | Creation & Editing
- Level Specific Content
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05 | Implementation
- Content File Library
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- “Build Discovery Tour”
- Octopus Sitemap Strategy
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05 | Page Layout
- Page Layout Strategy
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- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
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07 | Content Implementation
- Website Content Strategy
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09 | Automation & Optimization
- Automation Checklist
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10 | Launch
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01 | Review & Training
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04 | Intro to Grow
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05 | Rollout
- Internal Rollout
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Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
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02 | Grow Research
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03 | Strategy & Setup
- Account Access
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04 | Security, Accessibility, and Speed
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- Blogs, Website Content, Pages
- Graphic Design & Social Posts
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- On-Site SEO
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- Technical SEO Fixes
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- Header Optimization
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- Online Listing Setup & Management
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- CRO
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- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
A Sharp Digital Doorstep Means Stronger Leads & Numbers
When you use both Search Marketing with effective tools like Google PPC and LSAs, you create a comprehensive strategy that maximizes your position on the search results page. You’re making that doorstep appear where your customers are and making a powerful first impression that gets those leads to step into your shop.
Meet the Team
Meet our PPC Advertising Experts
At Big Red Jelly, we specialize in all things branding, web development and marketing. We have recruited the best possible in-house team of experts and paired them with a proven process that is guaranteed to get you results when it comes to your business growth goals.
Our search marketing experts specialize in keyword strategy, ad creation, Pay-Per-Click management, Local Services Ads, targeting, optimization, and analytics.
Partner with us to stand out at the top of search results, make a strong first impression at your digital doorstep, and turn searches into real customers.
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Frequently Asked Questions about our PPC Advertising services
What's the difference between PPC and LSA?
PPC ads charge you when someone simply clicks on your ad. LSAs charge you only when a customer contacts you through an ad. PPCs usually work for most industries whereas LSAs are more tailored for local service companies.
Do I need a website to run LSA ads or PPC ads?
- For any PPC ads, yes. You’ll need a landing page or website to send any traffic to.
- As far as LSAs go, no website is required, but having one can help with building trust and converting customers.
How much does it cost to run PPC or LSA ads?
Costs vary depending on industry and competition. Usually businesses will pay anywhere from $1-$5 per click. Keep in mind higher demand keywords can be more.
How quickly can I see results from my PPC and LSA campaigns?
Almost immediately. Unlike SEO, PPC and LSA enables you to track clicks live as the campaign launches.
What is a Google Guarantees badge and why is it important?
A Google Guarantee badge appears on LSA and shows a business has passed Google’s screening process. It’s important because it helps businesses add another level of credibility to their service and increases click-through conversion rates.
Between PPC and LSA, is one better than the other?
Not necessarily. It depends on your goals and campaign. LSAs are built for local service providers who are only really looking for leads. PPC offers more control and works with a wider range of businesses.
Can I run both LSA and PPC ads at the same time?
You bet. Many clients find that they get better results when they run both together.
Get More Leads, Grow your Revenue and Launch Better PPC and Search Ads. Contact our Ads Experts Today.
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