Service & Phase: Grow
Grow Phase Chapter 6: SEO and Content
Deliverable: Keyword Research
Getting found online is a must, and it all starts with smart keyword research. We don’t just look for popular search terms—we dig deep to understand exactly how your ideal customers, your competitors, and even AI tools are searching. Our proven process uncovers high-intent keywords that bring real, organic traffic to your site. When you speak the language of search (and show up in AI chat results), you set your business up for long-term growth and a steady stream of new leads.
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Stop Searching, Start Being Found: Strategic Keyword Research
Did You Know?
- Over 90% of all website traffic starts with a search engine, making an effective keyword strategy the single most important factor for online visibility.
- Brands that rank in the top three organic search results capture, on average, over 50% of total clicks, showcasing the immense value of top-tier SEO performance.
- A significant percentage of consumer search queries are now “zero-click,” meaning the answer is provided directly by Generative AI or a search snippet. Our research targets these high-value positions.
- Long-tail keywords (longer, more specific phrases) have a Conversion Rate up to 3x higher than short, generic keywords, directly impacting inbound lead quality.
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Key Outcomes from Strategic Keyword Research
Our keyword research process gives you instant clarity and a real edge over your competition—both now and in the long run.
Maximize Organic Website Visitors
We find the exact keywords your ideal customers are searching for, so you get more of the right people visiting your site—people who are already looking for what you offer.
Dominate AI Chat and LLM Visibility
We find the topics and keywords that help your brand show up as the expert in AI chat answers and search snippets. This is where SEO is headed, and we’ll help you lead the way.
Fuel High-Converting Content Strategy
We’ll hand you a clear keyword map that guides your content plan. Every blog, landing page, or resource you create will be built to answer real customer questions and bring in better leads.
Why is Big Red Jelly’s Keyword Research Important for Business Growth?
Most keyword research just looks at traffic numbers. We go further. Our approach is built for today’s search engines and tomorrow’s AI platforms, so your brand is always ahead. This is the blueprint for your SEO and content strategy, giving you the data you need to grow.
Here’s why our Keyword Research is crucial for your digital marketing success:
- Competitive Advantage: We dig into your competitors’ SEO to spot their gaps and missed opportunities—so you can swoop in and win where they’re falling short.
- Optimized for AI: We target the exact language and signals that AI tools look for, so your brand shows up as the go-to expert in their answers.
- Quality Inbound Leads: We focus on keywords that mean business—phrases people use when they’re ready to buy or take action. That way, your site attracts visitors who are ready to become customers.
- Data-Driven Content Strategy: Your keyword map becomes your content team’s playbook, so every piece you create is tied to real search demand and real results.
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Keyword Research is Part of Our Proven Process
Service & Phase: Grow
Grow Phase Chapter 6: SEO and Content
Deliverable: Keyword Research
This is the first step in building a high-powered digital marketing engine. Our keyword research gives you the insights you need to get started right.
01 | Keyword Research Purpose & Goals
Our goal? To give you a clear, prioritized map of search opportunities that bring in valuable organic visitors and boost your brand’s authority—on Google and in the world of AI.
Key Deliverables for Growth:
- Comprehensive Keyword Strategy Map (Prioritized by Intent and Volume)
- Competitor Keyword Gap Analysis
- AI Chat/LLM Content Topic Opportunities
- Long-Tail Keyword Conversion Clusters
- Actionable Recommendations for On-Site SEO Implementation
02 | The Keyword Research Process
We kick things off by getting to know your market inside and out. First, we analyze your audience and check out what your competitors are doing. Then, we use top-tier tools to dig into search demand, intent, and difficulty. Our secret sauce? We spot opportunities for featured snippets and AI visibility, so your strategy is ready for the future. You’ll get a clear, actionable keyword map you can put to work right away.
Tools and Tactics Used in This Deliverable:
- Advanced SEO Software (Ahrefs, SEMrush) for large-scale data analysis.
- LLM and AI Chat Search Trend Analysis (focus on semantic search and authority building).
- Competitive Keyword Gap Analysis to find quick-win opportunities.
- Customer Persona Search Intent Mapping.
03 | Keyword Research Application
Your keyword research map is the playbook for your SEO and content team. Every move you make is backed by real search data. Your Growth Strategist uses this map to pick the right topics and keywords for new content, so your site ranks higher and shows up in AI chat answers. Plus, this research helps you get more from your ad spend by focusing on search terms that actually bring in leads. When your whole marketing team is working from the same, data-driven plan, you get better results—faster.
Strategic Keywords Will Help Your Company Grow
Targeted keyword research is the smartest, most affordable way to grow your business for the long haul—without having to rely just on paid ads.
Lower Acquisition Costs
Organic website visitors driven by SEO typically have a customer acquisition cost (CAC) that is significantly lower than paid traffic.
Build Authority
When you rank for tough keywords, people see your brand as the expert. That means more trust and a stronger reputation.
Future-Proof Search
We keep your brand front and center as search and AI keep changing, so you’re always ahead of the curve.
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51% of all website traffic comes from organic search, cementing SEO as the most important source of website visitors.
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SEO and organic traffic generate over 3 times more inbound leads than paid advertising per dollar spent.
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93% of online experiences begin with a search engine, underscoring the necessity of a sharp keyword strategy.
What Our Clients Say About Our SEO and Marketing Experts
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02 | Content Research
- Content Audit
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- Trend Analysis & Content Opportunities
- Content Creative Brief
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02 | Grow Research
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03 | Strategy & Setup
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- Blogs, Website Content, Pages
- Graphic Design & Social Posts
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- Leadership Personal Branding in Grow
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- Marketing Strategy & Support
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- Digital Marketing & Advertising
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Meet Your Keyword Research & SEO Specialists
Our Big Red Jelly team lives and breathes SEO. We mix technical know-how with real-world strategy, using the best tools to find the keyword opportunities that matter most for your brand. We’re always learning what’s new—especially as AI and search keep evolving—so your business stays ahead and keeps bringing in quality leads.
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Why Choose the Big Red Jelly Team for Your Keyword Research Needs?
We blend cinematic visuals with smart digital marketing. Our team works closely with our SEO, ads, and content experts, so every photo and video is built to look great and get results. From planning to shooting to editing, your Dedicated Growth Strategist keeps everything on track for a smooth, results-focused process that helps your business grow.
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5 FAQs About Our Keyword Research Services
What is the core difference between your keyword research and standard SEO practice?
Standard practice often focuses narrowly on high-volume, generic terms, which are difficult to rank for. Our process, led by our Digital Marketing Experts, is far more advanced. We prioritize search intent, analyzing the why behind the search, not just the what. Crucially, we incorporate LLM and Generative AI trend analysis to identify high-authority topics that position your content for direct citation in AI chat responses, accelerating organic ranking and brand credibility for sustainable business growth.
How does your keyword research help us appear in AI chat platforms and LLMs?
Appearing in AI chats requires being recognized as an authoritative source on a topic, not just a high-ranking webpage. We identify semantic keyword clusters and opportunities to organize your content using structured data (like schema markup). This technical and strategic approach makes your content easy for LLMs to process, trust, and cite. By focusing on AI visibility alongside traditional SEO performance, we ensure your brand captures traffic from both traditional search engine results and emerging inbound leads generated by AI summaries.
How do you identify high-intent, high-value keywords?
Our method goes beyond simple volume metrics. We perform Customer Persona Search Intent Mapping during the Grow Research phase. We look for phrases that contain commercial intent indicators—such as “pricing,” “reviews,” “consultation,” or “provider near me.” For example, we prioritize ranking for a long-tail keyword like “best small business CRM consultation Utah” over a generic term like “CRM software.” Targeting these specific phrases significantly improves the quality of your website visitors and drives higher conversion rates, thereby maximizing your ROI.
How is the keyword map integrated into our overall content strategy?
The Keyword Strategy Map is the master editorial guide for your entire content team. It lists every topic, the corresponding inbound lead opportunity, the required content type (e.g., blog, landing page, video), and the primary SEO target. Your Dedicated Growth Strategist ensures all content creators—whether internal or external—adhere strictly to this map. This disciplined approach guarantees that every piece of content created directly contributes to your business growth goals and improves your overall SEO performance, preventing wasted resources on non-strategic topics.
What tools and metrics do you use to ensure we are competitive?
We use a suite of industry-leading SEO tools (including Ahrefs and SEMrush) for deep technical analysis. Our Digital Marketing Experts utilize these tools for Competitive Keyword Gap Analysis, identifying terms that your competitors rank for but you do not. The metrics we prioritize are Keyword Difficulty (how hard it is to rank), Search Intent (what the user wants to achieve), and estimated Traffic Value (the cost-per-click equivalent of the organic traffic). This competitive, data-driven methodology ensures our recommendations target the most efficient path to organic ranking and high-value website visitors.
Ready to increase your website traffic? Contact our SEO and keyword specialists today.
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