Service & Phase: Build
Build Phase Chapter 2: Build Research
Deliverable: Website Research
Before we start designing or building anything, we kick things off with Website Research. This is the foundation of our Build Phase and sets your project up for real results—not just a good-looking site, but one that actually grows your business. We dig into how your audience behaves, what drives conversions, and what your competitors are up to, so your new website is built to perform and help you hit your goals.
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How Strategic Website Research Powers Digital Growth
Website Research is the must-have step that turns a basic website into a powerful tool for growing your revenue.
Good research takes out the guesswork, saves you from expensive do-overs, and makes sure your new site is built for a great user experience and real results. It’s your roadmap to digital success.
Did you know?
- 75% of users base their perception of a company’s credibility solely on its website design and performance.
- Data-driven web design efforts typically yield a 22% increase in conversion rates (CRO).
- User Experience (UX) Research can increase conversion rates by up to 400%.
- Effective competitor analysis identifies immediate market gaps, providing a competitive advantage and a clear path to high-value traffic.
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Three Reasons Website Research is Essential
With thorough Website Research, your website becomes a real business tool—not just a digital brochure.
Maximize Conversion Rate Optimization (CRO)
We don’t guess—we use data. Our research finds the weak spots in your current site and shows us exactly how to make things smoother for your users. That way, your new site is set up from day one to turn more visitors into customers.
Future-Proof Your User Experience (UX/UI)
We dig into the latest UX/UI trends, mobile must-haves, and how your audience actually uses your site. By putting your users first, we make sure your website is easy to use, quick to load, and keeps people coming back.
Drive Strategic Revenue and Traffic
Our research connects your website directly to your bottom line. We look at your revenue streams, what’s working in your industry, and the keywords that matter most, so your site is built to rank well and help you hit your financial goals.
Why Every Component of Website Research Matters
These research steps give you the insights you need for a winning website redesign and digital marketing plan.
With Website Research, every design and development choice is backed by real data, so your site performs at its best:
- Audience & Ideal Customer Research Review: Validating and integrating Ideal Customer Profiles into the User Experience (UX) to ensure the site speaks directly to the target market’s needs.
- Brand Alignment Analysis: Verifying that the proposed website design perfectly executes the established Visual Identity Guidelines and Brand Messaging across all pages.
- Revenue Stream Mapping: Identifying primary and secondary conversion goals on the site to prioritize high-value user paths and drive direct sales or leads.
- Competitor Analysis & Benchmarking: Deep-diving into competitor websites, SEO strategy, and content gaps to find immediate opportunities for market differentiation and superior traffic ranking.
- Industry Trends & Best Practices: Researching the latest standards in technology, accessibility (WCAG compliance), and design to future-proof the site architecture.
- Conversion Rate Optimization (CRO) Audit: Analyzing existing website data (or industry best practices) to identify technical and design issues that prevent visitors from converting.
- UX/UI Audit & Flow Mapping: Evaluating the existing site’s navigation, information architecture, and core user pathways to diagnose friction points and propose superior, intuitive User Interface (UI) solutions.
- Technical SEO Readiness Check: Reviewing foundational factors like current site speed, mobile responsiveness, and core web vitals to ensure the new site launches with maximum search engine ranking potential.
- Technology Stack Recommendation: Evaluating the best content management systems (CMS) and third-party integrations (e.g., CRM, automation tools) to support your business operations and digital marketing strategy.
- Stakeholder Interviews: Gathering qualitative data from internal teams (Sales, Marketing, Leadership) to ensure the website build meets all functional and strategic business requirements.
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Website Research Is Part Of Our Website Building Proven Process
Service & Phase: Build
Build Phase Chapter 2: Build Research
Deliverable: Website Research
Website Research is the key step that connects your Brand Strategy to the nuts-and-bolts of building your new site. This is how we make sure your website drives revenue, not just another business expense.
01 | Purpose and Positive Outcomes of Website and Online Customer Journey Research
Website Research provides the data you need for a successful website redesign, helping you avoid risks and achieve the best results right from the start.
Positive Outcomes for Your Business:
- Achieve superior Conversion Rate Optimization (CRO) results and measurable lead generation.
- Ensure a world-class User Experience (UX) that builds authority and reduces bounce rates.
- Launch a website built with an optimal SEO strategy for rapid ranking and high organic traffic.
- Cut down on costly redesigns by making decisions based on real data, not guesswork.
02 | Process: How We Conduct Comprehensive Website Research
Our Website Research process covers all the bases, so nothing gets missed before we start building.
Develop & Deliver:
- Discovery & Goal Alignment: We align the website project with your core business and revenue goals, identifying key performance indicators (KPIs) for the new site.
- Qualitative Data Gathering: Conducting internal and external interviews and workshops to understand functional requirements and desired user flow.
- Technical & Quantitative Audit: Performing a deep dive into existing analytics (traffic, conversion funnels), competitor digital performance, and current technical site health (SEO, speed).
- Synthesis & Blueprinting: We pull everything together into a clear report, turning all that data into practical wireframes and design ideas focused on user experience and conversions.
- Research Deliverable Presentation: We walk your team through the full Website Research report, showing you the game plan, design thinking, and what’s needed for the next steps.
03 | Application of the Website Research Deliverables
Once you have it, your Website Research document is the go-to guide for your whole website project:
- Sitemap Development: Audience and revenue research dictates the new website’s information architecture and hierarchy, ensuring the most valuable pages are easily accessible to both users and search engines.
- UX/UI Design: The User Experience (UX) audit and flow mapping directly inform the wireframes and interface design, eliminating friction and maximizing the conversion paths for the Ideal Customer.
- Content Strategy: Competitor and keyword research provide the blueprint for high-ranking content, ensuring the new site is ready to compete for valuable organic traffic through targeted SEO content.
- Development Implementation: The technical recommendations and platform requirements ensure developers build a fast, secure, and future-proof platform optimized for mobile responsiveness and scalable growth.
- Post-Launch CRO: The research provides the baseline data and hypotheses needed for continuous optimization and A/B testing, ensuring the site continuously improves its conversion rate.
Bring It All Together
Website Research is the smart investment that makes sure your website build is strategic, not just a shot in the dark. It answers the why and how before we get to the what.
Data-Driven Decisions
Every choice—from navigation to call-to-action placement—is backed by audience research and conversion science.
Strategic Advantage
Comprehensive competitor analysis ensures your new platform immediately occupies a unique and profitable space in your industry.
Maximized ROI
Our research sets you up with a website that generates more leads and sales while keeping future costs low.
40
40% Increase in lead quality achieved by basing website design on Ideal Customer Research.
80
80% of B2B buyers spend half their time on sites that offer a superior, seamless User Experience (UX).
50
20-50% Higher traffic growth is typically achieved when a new website launch is informed by a detailed SEO and technical research phase.
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More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Meet Our Website and Online Experience Experts
Our Big Red Jelly Build team is all about turning your business goals into a high-performing website. Our crew of UX, SEO, and CRO pros make sure your Website Research is thorough and ready to use right away. We don’t just gather data—we turn it into a clear plan that guides every step of your website redesign.
We use the latest digital marketing tools and years of experience to give you the full picture of your online presence, from technical SEO fixes to how your users actually behave on your site.
Meet the Team
Why choose Big Red Jelly for your website building needs?
We see your website as a key part of your revenue engine. Our U.S.-based team handles all research in-house, so nothing gets lost in translation. We connect your Brand Guide to the technical side, giving you a dedicated team focused on building a modern, high-performing site with great UX, strong SEO, and real results.
Our Commitment to Data-Driven Digital Strategy:
- Holistic Approach: We integrate Brand, Revenue, and Technical SEO data into one cohesive Website Research report.
- CRO Focus: Every finding is filtered through the lens of Conversion Rate Optimization to ensure maximum business impact.
- Actionable Blueprint: We deliver a report that serves as the non-negotiable strategic guide for your entire website design and development project.
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FAQs About Our Website Research Service
What is Website Research, and how does it benefit a new website redesign?
Website Research is the comprehensive strategic phase conducted before any design or development begins. It involves auditing your existing performance, analyzing competitors, studying audience behavior, and mapping optimal user flow and revenue streams. For a website redesign, this process is crucial because it ensures the new site addresses all existing performance gaps, incorporates the best User Experience (UX) practices, and is built on a strong technical foundation for SEO ranking and optimal conversion rates (CRO). It eliminates guesswork and guarantees a data-driven launch.
How does Website Research inform our Conversion Rate Optimization (CRO) goals?
Our Website Research is fundamentally centered on CRO. We analyze your current conversion funnels, identify friction points in the user journey, and benchmark against industry leaders to isolate proven solutions. This research phase delivers specific hypotheses on where to place calls to action, how to structure landing pages, and which UX/UI elements to prioritize to maximize lead generation. The research serves as the initial, critical phase of your ongoing CRO strategy.
What is included in the Competitor Analysis portion of the research?
Our Competitor Analysis is a deep dive into the digital performance of your key rivals. We examine their website structures, identify their primary keyword clusters and SEO content strategies, evaluate their User Experience (UX) to spot opportunities, and analyze their revenue streams and digital calls to action. This analysis provides a competitive advantage by highlighting market gaps your new website can immediately fill, guiding your design and content decisions to position you as the authority in your industry.
How long does the Website Research phase typically take, and what is the final deliverable?
The Website Research phase typically takes 3 to 5 weeks, depending on the complexity of your business and the depth of the audit required. The final deliverable is a comprehensive, meticulously documented Website Research Report. This report is the blueprint for your entire website design and development project. It includes detailed findings on audience behavior, CRO recommendations, UX/UI flow maps, technical SEO requirements, and a strategic roadmap for the following build phases.
How do you ensure the research remains aligned with our core Brand Strategy?
We achieve alignment by making the Brand Guide a primary input for our Website Research. We ensure our analysis of audience behavior and conversion goals directly references your established Ideal Customer Profiles and Brand Messaging Guidelines. This strategic integration ensures that the technical requirements for the website’s functionality and User Experience are perfectly aligned with the emotional connection and visual identity established in your Brand Strategy, resulting in a cohesive, high-performing digital presence.
Improve your website with professional website research and online customer journey expertise.
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