Service & Phase: Brand
Brand Phase Chapter 2: Brand Research
Deliverable: Brand & Market Research
Before we dive into the creative side of things, we start with the facts. Our Brand Research chapter gives you the real-world insights you need to carve out your spot in the market, truly understand your customers, and build a brand strategy that works. We combine thorough market analysis, competitor research, and stakeholder input to make sure your brand and marketing efforts are based on reality, not guesswork. This way, you can take action with confidence and see real business growth.
Request a QuoteLet's Talk
Top Branding Firm
50Pros
Top Branding Company
Clutch
Most Reviewed Creative Agency
The Manifest
Request Your Free Brand Research Quote Today
From Data to Direction: Key Brand Research Outputs
Did you know?
- Only 34% of companies truly understand their customers, underscoring the necessity of dedicated ideal customer research.
- Companies that use market analysis to refine their brand strategy are up to 23% more profitable than those that don’t.
- Competitor audit findings are essential, as 88% of consumers say authenticity is a key decision factor, driven by understanding your unique market niche.
Let's Talk
Key Outcomes from the Brand Research Chapter
Our Brand Research process gives you the must-have data to kick off the rest of your branding journey with confidence. This way, every dollar you invest is smart and effective.
Clear Competitive Positioning
By combining our Brand Discovery findings and Brand Research, we help you find your unique spot in the market and spot where competitors are falling short. This lets us build a brand strategy that truly sets you apart.
Deep Target Audience Understanding
Our Ideal Customer Research goes way beyond the basics. We dig into what really motivates your audience, so your brand messaging connects and brings in the right customers.
Internal Brand Alignment
Through Leadership and Stakeholder Interviews, we get everyone on the same page about your brand’s purpose and potential. This way, your new brand identity is supported from the top down.
Why is brand and market research so important?
Think of Brand Research as your safety net. It shows you what’s working and what’s not before you invest in the next steps, so you’re not building your brand on shaky ground.
Here’s why Brand Research is a game-changer for your business growth:
- Reduces Risk and Costly Rework: We spot gaps and inconsistencies early, so you avoid expensive mistakes down the road.
- Foundation for Brand Strategy: Our research gives you the facts you need to shape your Guiding Idea and make sure your brand identity is built on solid ground.
- Ensures Authenticity: We look at your online reputation, customer feedback, and what makes your business tick, so your new brand is built on what’s real and strong.
- Maximizes ROI: We use real data to focus your branding where it matters most, so you get the best return on your investment.
Let's Talk
Brand Research is Part of Our Proven Brand Building Process
Service & Phase: Brand
Brand Phase Chapter 2: Brand Research
Deliverable: Brand & Market Research
The Brand Research chapter is where it all starts. We lay down a clear, data-backed foundation for everything that comes next in your brand journey.
01 | The Purpose of Brand Research
Our goal with Brand Research is to give you a full report on your brand’s health, your competition, and your customers. This gives you the must-have insights to shape your whole brand strategy.
Key Outcomes:
- Clear target audience
- Clear brand attractors and differentiators
- Strategic brand positioning
- Brand messaging differentiators
- Unique brand visual identity foundation
- Clear picture of your industry, market and competition
02 | The Brand Research Process
Our Brand Strategists dig deep with a hands-on research process. We look inside your business with a Brand Audit and outside with competitor and market analysis. Using the latest tools, we gather and analyze data, then turn it into clear, actionable reports that set you up for the next step: your Guiding Idea and brand strategy.
Tools and Tactics Used in This Deliverable:
- Customer / audience research
- Quantitative and qualitative brand research
- Team interviews
- Customer interviews
- Industry trend research
- Competitor and industry research
- SOAR and SWOT analysis
03 | The Application of Brand Research
All the research we gather here becomes your go-to source of truth for the whole branding process. Our Ideal Customer Research helps you target your messaging, and our Brand Research confirms the right direction for your Guiding Idea and brand strategy. This way, your creative direction isn’t just about what looks good—it’s about what works and drives real growth.
- Sets the foundation for your new brand positioning
- Improved brand strategy and differentiation
- Helps align our brand strategists with your unique needs
- Provides clarity to your employees, team and leadership
- Gives clarity and confidence in making strategic brand improvements
- Provides our experts with background so they can improve brand message, visual identity, brand assets and more
Brand Research Sets the Foundation for an Improved Brand Strategy
Getting clear on your market and your customers now helps protect your brand’s value and speeds up your journey to becoming a market leader.
Objective Data
We replace guesswork with real numbers and insights about how your brand is seen and how it’s performing.
Research Optimization
We help you see which assets are worth keeping, so you don’t waste money on changes you don’t need.
Strategy Validation
We give you the proof you need to back up big strategic moves in your brand’s direction.
88
88% of executives believe brand misalignment is a significant driver of missed revenue opportunities.
23
Companies with a well-defined Brand Strategy (starting with the research phase) are 23% more profitable.
40
The research dramatically reduces the risk of having to scrap creative work due to fundamental strategic flaws.
People Are Raving About Our Brand Audits
Get your FREE Brand, Build, Grow Audit
Ready to 3x your growth? Get started today!
More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Meet Your Brand and Market Research Experts
Our Big Red Jelly team knows brand assessment and strategy inside and out. We use our expertise in market analysis to give you a clear, honest look at where your brand stands. Our U.S.-based specialists dig deep to uncover the real story, so your next creative steps are built on a rock-solid foundation.
Meet the Team
Why choose Big Red Jelly for your brand and market research needs?
We don’t just hand you data—we give you a clear path forward. Our Brand Research is built right into our proven process, so you get results you can use right away. We’re here to give you honest, data-driven advice that protects your brand’s value and helps your business grow.
Let's Talk
Learn how to improve your own branding research
What is a Modal in Web Design?
Who is this for? Business owners, marketers, new web designers, and entrepreneurs who want to create an impactful website, or implement modals or popups as part of an effective sales…
Read MoreRead More
Subscribe to The Current for the Latest Branding Tips, Tricks, and Trends
The Current keeps you informed on the latest trends in brand building, online marketing and business strategy. Get our tips, tricks, tools and advice straight to your email inbox. Subscribe today, learn, apply and enjoy!
Subscribe to our newsletter to keep growing!
FAQs About Brand and Market Research
What are the four main pillars of the Brand Research chapter?
The four main pillars are the Brand Audit (internal health check), Ideal Customer Research (audience understanding), Enterprise Brand Research (market/competitor analysis), and Leadership & Stakeholder Interviews (internal alignment). Together, these pillars provide a complete 360-degree view of your brand’s current reality and future opportunities, ensuring a comprehensive Brand Strategy.
How does Brand Research validate our Ideal Customer Persona?
We use rigorous market research techniques, including quantitative surveys and qualitative interviews, to validate the behaviors and emotional drivers of your target audience. This ensures the customer personas created are based on facts, not assumptions, allowing us to build a Brand DNA that authentically resonates with the people most likely to drive your business growth.
How does Enterprise Brand Research give us a competitive edge?
Enterprise Brand Research involves a deep competitor audit and market analysis. We analyze competitor messaging, visual identity, and Brand Positioning to identify gaps and weaknesses. This strategic intelligence enables us to position your brand in a unique market space that competitors cannot easily copy, accelerating your authority and maximizing your ROI.
How is the research data used to create the Guiding Idea?
The research data provides the constraints and opportunities for the Guiding Idea (Chapter 3). For instance, if the research shows strong customer demand for “simplicity” but competitors are offering “complexity,” the Guiding Idea is developed to position the market’s “simple solution.” This ensures the core strategic direction is a direct answer to market needs and research findings.
How do you interview our customers and our team (sales, customer service, leadership) to get objective data?
Our interviewing process is segmented and tailored to extract specific data from each group, minimizing bias.
- Customers: We focus on qualitative research, conducting structured, confidential interviews with recent buyers and loyal customers. The goal is to uncover the emotional drivers, true pain points, and why they chose your brand over a competitor. We use neutral questions to capture objective feedback on their experience, not just surface-level satisfaction.
- Frontline Teams (Sales & Service): We interview these teams to capture “ground truth” data on customer pain points, common objections, and competitive talking points they hear daily. This information is invaluable because it reveals real-world messaging gaps and unmet customer needs, directly validating or contradicting leadership assumptions.
- Leadership/Stakeholders: Interviews with executives focus on strategic goals, future organizational vision, and core philosophical beliefs (Brand Purpose). This ensures that the final Brand Strategy is ambitious, feasible, and has clear buy-in from the decision-makers responsible for its long-term success.
What role does SOAR Analysis play in refining our Brand Strategy?
SOAR Analysis (Strengths, Opportunities, Aspirations, Results) is a dynamic, future-focused tool we use to synthesize the findings from our research deliverables. This framework ensures our strategy is Asset-Based and Future-Oriented. Unlike the traditional, passive SWOT analysis, SOAR actively encourages alignment between what your brand is good at (Strengths from the Brand Audit), what the market needs (Opportunities from Enterprise Research), and where leadership wants to go (Aspirations from Stakeholder Interviews). This process is central to establishing a proactive Brand Creative Direction by translating qualitative data into measurable Results for the Guiding Idea. It ensures the resulting Brand Strategy is not only competitive and defensible but is also genuinely exciting and achievable for your entire team, accelerating long-term business growth by focusing on possibilities rather than just problems.
Ready to build your brand on real data instead of guesswork?
Reach out to our Brand team today, and let’s get started on your Brand Research journey.
Request a QuoteLet's Talk