Brand Strategist, Brand Management Lead
Originally from Vienna, Austria, Tabea moved to the U.S. at 20 to study at BYU’s renowned advertising program. Now a Brand Strategist at Big Red Jelly, she specializes in helping businesses find their “Big Idea” and a clear path to standing out in crowded markets. With a multi-disciplinary background in Advertising, Communications, and Art History, she approaches every project with a unique perspective, blending strategic insights with a creative eye to build brands that are as meaningful as they are visual.
Outside of work, Tabea likes to stay active through hiking, swimming, and lifting. She enjoys exploring National Parks with her husband and finds her sanctuary by the ocean. A creative at heart, she also enjoys working with clay.
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Areas of Expertise
- Art Direction
- Brand Management
- Adobe Suite
- Brand Strategy
- Account Management
- Project Management
- Advertising
- Fluent in German and English
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What Drives Your Work?
There’s this certain feeling you get when you see a brand that is fun, you identify with, and really adds value to your life. Not everyone is able to identify that feeling, but everyone has felt it. When a brand really says something, does something, and expresses something, you feel it adds value to the world. There need to be more brands that are exactly that.
Taking a brand from blending into the space, to standing out and making a statement is a transformation I love seeing. It brings more joy, clarity, and fun into the consumer’s lives, as well as the business owner’s life.
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What’s Next in the World of Branding?
AI is more than just a topic; it is already part of our lives. Tabea feels, however, that we are actually losing creativity and inventiveness if we use it wrong (which is happening a lot). As people lean on these tools, there is a risk of becoming stagnant and failing to let creativity loose, yet people crave invention. Without it, we wouldn’t be human.
In Branding and Marketing, Tabea believes we will move toward an “imperfect” human approach that feels genuine. Since the craving for real connection is being fulfilled less and less, she sees the role of the Creative Strategist as essential: steering brands back in a direction that feels real.
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My Promise to You
Brand changes can be daunting, but they shouldn’t be a mystery. Throughout our process, I’ll ensure you know exactly why these steps are being taken and how they’ll work for you; building more brand confidence than you had before.
What My Clients Say
Check it out: What I’m Writing About
Brand Purpose is an Action: Why Human Connection Will Win Over AI
Brand Purpose is an Action: Why Human Connection Will Win Over AI
How a Brand Campaign Can Change a Business – And Has
How a Brand Campaign Can Change a Business – And Has
To Brand, To Be, To Know Your Why
To Brand, To Be, To Know Your Why
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