Skip to main content
Joshua Lee, Brand Director at Big Red Jelly.

Brand Director

Joshua Lee

Growing up amidst family hiking trips in the Canadian Rockies, I developed a fondness for finding the perfect stick, which symbolized adventure and leadership. Leading my brother through imaginative battles fueled my desire for exploration and honed my ability to guide others towards new horizons. Transitioning from outdoor adventures, I immersed myself in art during high school, refining my creative skills and merging them with an interest and education in business marketing and strategy.

This fusion led me to specialize in graphic design, digital marketing, and brand identity strategy, leveraging my eye for aesthetics to help companies attract customers. Amidst these endeavors, I’ve remained grounded in business strategy, finding inspiration in market analysis and consumer behavior. Guided by principles like simplicity, adaptability, timelessness, and customer service, gleaned from design principles, I aspire to inspire others to cultivate their own strategic vision and embrace the opportunities for growth and success of their own brand.

Let's TalkConnect With Me
Best In Branding - 50Pros 2023
Top Branding Firm
50Pros
Top Web Design Company - Utah - Clutch 2023
Top Web Design Company
Clutch
A badge with maroon borders reads Most Reviewed Branding Company above a star icon, highlighting awards recognition. Below, it features The Manifest logo.
Top Reviewed Branding Company
The Manifest
A badge displaying the RankWatch logo and text: Top Web Designing Agencies 2023 with a green award ribbon icon at the bottom.
Top Web Designing Agency
rankwatch
Square graphic with the text 2023 UTAH 100 WINNER and BIG RED JELLY in bold red letters. Abstract shapes in orange, red, and blue appear below. Utah One Hundred, MW logos, and awards recognition are featured at the top.
2023 Utah 100 Winner
Utah One Hundred

Areas of Expertise

  • Visual Identity Design
  • Logo Design
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Indesign
  • Canva
  • WordPress
  • Brand Strategy
Let's Talk
A man stands on grass under a leafy tree, smiling at the camera. He is wearing a dark polo shirt, light shorts, white sneakers, and a watch. There are rocks, a fence, and greenery in the background.

What Drives Your Work?

The core of what drives my work comes from Paulo Coelho’s book, “The Alchemist.” I see myself as the branding alchemist, capable of turning abstract ideas into vivid realities. Just like the alchemist in the story, who turns base metals into gold, I possess the ability to bring intangible concepts to life through branding strategies and creative vision. My role goes beyond just design or marketing; I strive to craft enduring brand visions that deeply impact people’s lives.

By infusing brands with purpose, authenticity, and personality, I love to create experiences that resonate strongly, fostering connections and inspiring positive change. Branding isn’t just a job to me; it’s a transformative journey where I have the opportunity to shape perceptions, influence behaviors, and leave a lasting mark through meaningful work.

Let's Talk

What’s Next in the World of Brand Strategy?

Adopting artificial intelligence into a brand’s strategy. There are so many AI tools that allow you to grow the vision of your brand. The question is which ones should I use?

Let's Talk
A man with red hair and a beard smiles while holding a container of Greek yogurt and a pack of crème pies in an office setting. Other people and office furniture are visible in the background.

My Promise to You

I promise to transform your vision into a compelling brand story that resonates deeply with your audience. With creativity, authenticity, and timelessness, I’ll craft a brand identity that sets you apart and leaves a lasting impact. Your success is my priority, and I’m committed to delivering results that fulfill your personal legend, ensuring your brand shines brightly and drives growth in the marketplace.

What My Clients Say

Both Josh W and Josh L were very hands-on and engaged from the beginning. They helped us talk through our scattered ideas and organize them in compelling ways. Josh W in particular has a gift for getting to the heart of our identify and purpose.

Alan LarseniAct

They got us and our culture. It was important for us to find someone that was willing to understand our uniqueness as a small, private, religious college.

Jon NicholsEnsign College

Dive In and Explore My Work

Pioneer Valley Dental

Pioneer Valley Dental

See how Big Red Jelly revamped Pioneer Valley Dental’s outdated website and brand to highlight their specialty dentistry, Utah roots, and multilingual care—doubling their traffic in just one month.

Pioneer Valley Dental
Audens Golf Performance

Audens Golf Performance

Audens Golf Performance
Parkway Construction

Parkway Construction

Learn about the power of website optimization and how it contributes to the growth of clientele.

Parkway Construction
THRST Hydration

THRST Hydration

How Big Red Jelly transformed THRST Hydration with a new brand to stand out against competitors

THRST Hydration
Standard Renewables

Standard Renewables

How Big Red Jelly turned Standard Renewables into Exceptional Renewables

Standard Renewables
All Paws Count

All Paws Count

All Paws Count
Full PortfolioConnect With Me

Get your FREE Brand, Build, Grow Audit

Ready to 3x your growth? Get started today!

Brand, Build, Grow Audit for your Business
Logo with a stylized jellyfish in a red and orange gradient next to bold black text that reads BIG RED JELLY—perfect for brands with big plans.

Subscribe to The Current for the Latest Branding Tips, Tricks, and Trends

The Current keeps you informed on the latest trends in brand building, online marketing and business strategy. Get our tips, tricks, tools and advice straight to your email inbox. Subscribe today, learn, apply and enjoy!

Subscribe to our newsletter to keep growing!

Elevate Your Brand Today. Contact Our Experts.

Request a QuoteLet's Talk