Deliverables
Brand, Content, Build
Platform
WordPress
Meet Standard Renewables
Standard Renewables helps businesses and organizations go green. They’re a fast-growing company with over 1 gigawatt of renewable energy projects in the pipeline across several countries. They offer everything from project development and financing to technical expertise, and even build their own renewable energy portfolios. With a global presence and diverse team, they can navigate any challenge and tailor solutions to fit your specific needs, helping you reduce your environmental impact.
Project Level
Standard
Company Size
Large
Timeline
8 Weeks
Understanding The Problem
Recognizing the need to match their growing influence with a more impactful brand presence, Standard Renewables sought to address limitations of their existing website. While functional, it lacked visual appeal and comprehensive information, potentially hindering their ability to attract new clients, communicate expertise, and project a strong brand image in a competitive market. This prompted their collaboration with Big Red Jelly for a comprehensive marketing refresh.
*Standard Renewables before Big Red Jelly
Before Big Red Jelly
Standard Renewables recognized a need to elevate their brand and marketing presence to reflect their growing role in the renewable energy sector. Their previous website, while functional, lacked the visual appeal and comprehensive information needed to fully capture the company’s expertise and impact.
Big Red Jelly was brought on board to address these shortcomings by crafting a new website with engaging content (copywriting, graphics, and photo/video) and a refreshed brand identity. This overhaul aimed to showcase Standard Renewables’ capabilities and connect with their target audience in a more meaningful way.
Powerful Solutions Driven by Strategy
Big Red Jelly crafted a two-pronged approach to address Standard Renewables’ challenges.
The Brand
Brand Strategy and Naming
First, a comprehensive brand refresh revitalized their image. This included a modern logo and visual language, a refined color palette reflecting their values, and clear messaging that effectively communicated their expertise and impact.
The Website
Website Redesign
Second, a brand-new website was built to showcase their capabilities. The user-friendly website featured informative content, compelling visuals, and mobile responsiveness, allowing potential clients and partners to easily access information and gain a deeper understanding of Standard Renewables’ work. This strategic solution aimed to bridge the gap between their brand and growing influence, ultimately enhancing their ability to attract new clients, communicate their expertise, and project a strong brand image.
The Content
Content Creation
We developed branded social media assets, business assets, mockups, and so much more.
The Results
1
Brand Style Guide
1
New Website
8
Brand Messaging Elements
5
Social Templates