Crypto Asset Protection 

Crypto Asset Protection 

Crypto Asset Protection 

Brand Development & Design 

Brand Development & Design 

Brand Development & Design 

Crypto brand page asset computer mockup

A cutting-edge new brand for crypto

Crypto Asset Protection provides a simple and easy platform to protect your cryptocurrency. To help convey their vision and passion, we developed brand messaging, a logo design, color scheme, social media assets, and print assets.

Crypto mockup of square flyers with company logo.

Project Hurdles & Goals

Being a new company that specializes in crypto law, this company needed clear brand positioning, captivating visuals and an effective website to help generate new leads. Our brand and build teams got right to work. Key areas of focus:

  • How to connect to their broad audience
  • Attract young millennials as well as the older, more experienced users. 
  • A logo that conveyed something simple and straightforward yet sleek and modern
  • Conveying their technology and expertise in their messaging without sounding too complicated or intimidating

What We Developed

World-class brand messaging, design and visual assets helped them get started on their company’s representation, and looked stunning on their new website.

  • Brand & Marketing Research
  • Internal Brand Messaging
  • External Brand Messaging
  • Custom Logo
  • Brand Style Guide
  • Typography, Color Scheme, Imagery
  • Business Brand Assets
Crypto mockup of full brand style guide developed at Big Red Jelly Provo Utah
Crypto business card mockup - brand style Big Red Jelly

A Custom Crypto Logo

With the color palette and tagline in mind, the branding team created an icon-focused logo. Because the company wanted a modern, yet playful design, our team used smooth lines. negative space, bright colors, and fonts to their advantage.

The company wanted an icon that would be immediately recognizable on social media. The design had to be simple, chic, and not overwhelming. The use of contrasting colors and the pop of green added dimension to the icon of the logo: the lemonade glass.

Brand Messaging, Visuals, Strategy and Implementation

After clearly identifying their ideal clientele, our experts were able to develop effective core messaging and brand visuals that would turn viewers into loyal future customers.

The Final Product

Brand Style Guides, Brand Guidelines, Brand Bibles – no matter what you call them – are imperative for a cohesive brand identity. The visual identity and messaging found in Brand Style Guides influence all areas of presentation. The guideline instructs everything from website design to email marketing, from social media to product packaging, and from internal communications to marketplace portfolios. Every company serious about their online and offline identity and interested in seeing large growth needs a Brand Style Guide to follow religiously.

Crypto full brand style guideline pages - new branding essentials at Big Red Jelly

These guys are excellent! I would highly recommend them to anyone interested in getting a quality product in an amazingly fast time at very reasonable prices. Josh, Lyndsie, and Naomi were all very helpful, easy to work with, and professional. They listened to our comments and concerns and responded timely and professionally to each and every one of them.

RobCo-Founder, Crypto Asset Protection

Branding that helps your business grow

Crypto brand style guide full mockup - developed at Big Red Jelly
Brand Research

We first explore your purpose, target market, business goals and industry to better position your brand for optimal growth and success.

Internal Brand Messaging

Before any visual branding or marketing you must clearly understand WHO you are as a company and solidify that vision in a succinct way.

External Brand Messaging

After developing your internal brand and understanding WHO you are, your business is in a better place to highlight your unique value propositions and connect with the right clients.

Brand Design

Finally, we can put pen to paper and design captivating visuals that attract, convert and keep your ideal customers and clients.


Shared Values Account for 64% of Brand Relationships


A ‘Signature Color’ for Your Brand Boosts Recognition By 80%


You Have 7 Seconds to Make Your First Impression

Developing an effective brand is so more more than colors, fonts and a logo. If marketing is what attracts your customers, an effective brand is what transforms that attraction into love, allowing your business to accelerate growth.

Naomi JohnsonBrand Strategist

The Big Red Jelly Difference

From developing core values and a company purpose, to a custom logo and bringing the brand to life via a world-class new website. This branding project for a cryptocurrency startup was an amazing project. Our team was fully embedded in our collaboration process with the client, helping to develop: Instagram templates with ideas on how to connect to the audience while staying true to the brand. Informative and eye-catching logo with deep meaning. It has two c’s interlocking – also looks like a chain (blockchain technology). Conveys security Simple, straightforward messaging. We love their tagline- “Your Crypto, Protected” Bonus: We got to build them a site using their new brand identity – and it looks amazing!

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